500 billion plastic bottles are used every year.
In America alone, 38 million single-use plastic bottles end up in landfills annually.
As a business owner, you can make a small effort to help deal with this issue,
by offering sustainable alternatives to single-use plastics, like reusable water bottles.
In 2020 the global reusable water bottle market was valued at USD 61.74 billion.
Keep watching to find out how you can enter this booming market with Printful.
Hi, it’s Hannah from Printful.
In this video, I’ll share a few basic tips to help you start selling stainless steel water bottles.
If you’re new to this channel, now’s the right time
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Let’s look at the specs.
The reusable bottle that we offer comes in 17oz, or 500ml size,
and is made from high-grade stainless steel.
It's insulated and suitable for hot and cold liquids.
The bottle has an odorless and leak-proof cap,
so your customers don’t have to worry about any accidental spills.
Same as with our phone cases, we’re using UV printing,
which creates crisp and detailed designs that stand out.
You can print either on each side of the product separately
or make a seamless wraparound design.
Use our Design Maker to create patterns with our free clipart.
If your brand is focused on promoting sustainable living,
we have a whole selection of clipart dedicated to this theme.
We also have Quick Design collections full of colorful patterns, abstract designs, and more.
Feel free to experiment and create fast designs.
The bottle comes in white and the printing area doesn’t cover the whole product,
so it’s best to create designs with a transparent background.
This way you get a more organic and presentable look,
rather than having a design that has cut-off marks.
When you create your print file, remember that it should be 8.52″ × 5.27″,
exported in JPEG or PNG format with at least 300 DPI.
Check out our in-depth tutorials about the latest design trends
to get some inspiration and a creativity boost.
Marketing.
From a marketing standpoint, the stainless steel water bottle is a great, evergreen product.
You can easily bundle it with other items available in our product catalog
to create a separate collection.
For example, create an athleisure set with leggings, sports bra,
cropped sweatshirt, embroidered hat, duffel bag,
and add the stainless steel water bottle to finish your next athleisure wear set.
Or you can focus on its environmental benefits
and bundle it with our eco-friendly products,
like biodegradable phone cases and eco tote bags.
If you plan to run a store that targets the sustainability niche, remember to be transparent
with your customers about how your products benefit the environment. Communicate this
information through product descriptions, social media posts, and blog articles.
Whether you plan to sell a wide range of items or just water bottles
you still need to do your market research and see how other brands
in your niche communicate their values.This can help you improve your brand’s message,
store structure, product presentation, and pricing. I strongly recommend checking out
our video on How to Price Products. It explains in detail what you need to take into account
when setting your ideal product price. I’ll leave a link to it in the description below.
As with any print-on-demand product, you need to invest time in keyword research.
This will help you find keywords that you can use in your product title and
description so that it best matches what your niche audience is searching
for. Let me show you a good example of what a free source like Google Trends can do for you.
Let’s compare the following terms: reusable water bottle, stainless steel water,
and steel bottle. We see a visualized graph for the popularity of each keyword
in the specific region for the past 12 months. As you can see, the last two terms have
a frequent search rate throughout the year. For an ecommerce store owner, this helps you to
understand what keywords you should prioritize for your product titles and descriptions.
When it comes to social media, augmented reality filters on Instagram are an excellent way to stand
out from your competitors. For example, you can animate your design with a free tool like SparkAR.
How this works: create a QR code for this filter and include it in the pop-up window upon checkout,
on your packing slip, or the actual product. When your customer scans the code and points
the phone camera on the purchased product, it will reveal extra details for your design.
This way you can create a personalized experience, add value to your products,
and promote your store. If this sounds new to you, you're welcome to check out our introductory video
to Instagram Marketing with AR filters. I'll leave a link to it in the description below.
I hope this video will help you create awesome designs and promote stainless
steel water bottles on your online store. If you’re already selling water bottles,
share the marketing methods that worked best for you
in the comments below. I'd love to know about your experience. See you next time.