There are a lot of course creators out there but how much money
can you really make selling online courses?
The first thing we'll address in this video is the easy answer to this question, AKA
the one you clicked on this video for so we can get that out of the way. But then promise me that
you'll stick around to hear the wrong way to make money selling online courses and trust me,
you're going to want to know about this and then I'm going to show you how to make money from your
courses on autopilot. Yeah, like when you're sleeping or sipping mocktails on the beach.
So, stay tuned until the end of this video and then maybe start daydreaming about your next vacation.
The easy answer to this question, the one that you clicked on this video for is that you can
make infinite cashflow, 6, 7 or even 8 figures with the right cashflow systems in place.
I've been running my business since 2016 and it took me 2 years to make my first million and
the majority of that was from online courses and coaching programs. So, I want to share with you the
right way and the wrong way to make money selling online courses. So, here's one of the wrong ways is
that if you only plan for one offer, your cashflow potential can be capped and you can be forever
capped if your online course isn't scalable. So, I want to help you to see that everything
that you sell for an online course should lead to either recurring revenue or high ticket. Now
by the way before we move on, have you subscribed to this channel yet because if you want to bring
your business closer to infinite cashflow with evergreen content and incredible offers that you
can sell, go ahead and hit that red subscribe button to be notified every time I upload one
of these trainings. So as I mentioned, I've built my business to multiple 7 figures and one of the
big parts of that was to learn how to make cash flow from your courses on autopilot. So, I want to
help you to see how you can position your courses so that one leads to the next ascending into the
next step of your value ladder all the way into high ticket. So, imagine that you have all these
different offerings, different courses or coaching programs or services that you provide and every
offer you create provides a solution, but then what happens when you provide a solution to someone is
it might actually create the next problem for them. So, your next offer solves that next problem. Let's
say for example if my course is teaching you how to grow your business, when your business grows
and you're making more money but then the next problem might be how do we now grow the business
even further by building a team so that I don't have to be doing all the work myself, I can have
a team to help me scale even more. So, then maybe the next part of my value ladder is helping you
to have a team to have like assistance or videographers or graphic designers whatever
your kind of business is to help you to scale it even further. Because one of the things that
you might find even if you're selling online courses or really any kind of business or
niche that you're in is you might be capped at a certain amount of revenue or fulfillment,
how many people that you're serving your clients. So, to help you to grow even further, we
can help you with the next step. I'm going to give you another example of my value ladder and your
value ladder is basically all of your offerings from the lowest price to the highest price. So, at
the beginning of my value ladder, we have courses, then about mid-level we have coaching programs
and then at the highest level, we have services. So, what you can take away from that is that
people at the bottom of the value ladder might be investing more time than money. It's a lower price
but it might be a course or something that they have to implement themselves.
At the highest level, it's a done-for-you service so they're investing more money than time. Money
loves speed and people are either going to invest more time or money and your value ladder can offer
them different options for whatever works for their level of investment that they can afford. So
in my value ladder, at the beginning of my valley ladder, we have a challenge. We call this the
Infinite Video Impact Challenge and it teaches you the basic frameworks of creating a content machine,
but then the next step of the value ladder, The VIP Code, shows you the how and gives you a much more
comprehensive perspective, gives you more access to coaching and community and resources and even some
done for you templates. So, see how as a customer might invest more financially, they might not have
to invest as much time and can get to the result faster. So, think about this as you're creating your
offerings that sure, you can have one course that you can sell people into all day every day, but
you can also have different offerings where you're providing a different level of service and access
so that they can get the results faster and as a result, be able to invest more financially. Using my
value ladder as an example, my challenge which is $47 but by the end of it teaches people this system
that can make them thousands of dollars, it gives them a sneak peek, a glimpse of what it would be
like to work with us at higher levels and this is kind of what I like to call dating your audience.
It's like you're building that relationship, they're getting to know, like and trust you
because people need to invest emotionally before they're willing to invest financially. Think about
any purchase decision you've made. Did you go into it blindly and you know cross your fingers hoping
that it would work out or did you maybe do some research or did you maybe like give it a test
drive or test something out before you wanted to actually invest more money because you didn't want
to take a big risk? Even a high ticket purchase like purchasing a vehicle, you do a test drive,
you do some research, you test out some competitors before deciding on making that investment. The same
goes for when people are buying a course of yours no matter what price point it's at, even if it's at
a low ticket price point, maybe they're checking out your YouTube videos or your Instagram to see
if they like you and if they would want to learn from you. We've had people that come
into our challenge at $47, they enjoy the content, they become part of the community and then they
jump right into our programs that are over 10,000 dollars but they just needed that sneak
peek and be able to build the relationship with me before they'd feel comfortable to make that bigger
investment. So, I want you to reverse engineer that for yourself of what's every step of your value
ladder and how are all roads leading towards high ticket or recurring sales for yourself? One of the
things that I teach my clients is to create their 7-figure cashflow design and their CEO design.
So, in a 7-figure cashflow design it's laying out all their programs and their offers that they
can sell to their clients but then on the other hand with their CEO design, what that means that
their life will look like. Does that actually give you the freedom and the flexibility that you want
or are you tied down doing work that it doesn't feel like your superpower and his work that feels
draining and exhausting? No matter what you do, no matter what kind of course or product or service
that you sell, it should be something enjoyable that's fulfilling. So, for me personally as I sell
courses, coaching programs and are done- for-you service, I want to make sure that I'm working in
my superpower so I have the delivery system so that I'm not making my clients codependent on
me but I have certain times of the day or days of the week where I take client calls or that
I do creative work so that I can be empowered in my workflow and also empower my clients by
giving them the best service possible. So, this is really important for you to look at to see how
do I want to show up in my business and how do I create the systems or the products around me
that empower that. I'd love to talk to you more about your 7-figure cashflow design
and your CEO design and I'd actually love to show you the step-by-step process of building
3 unique offers in your business that will pave the way for infinite cashflow and help
you effortlessly ascend your audience from hello to high ticket. So, if you're ready to jump on the
fastest path of cash, I'd love for you to join us for our next free private training where I'm
going to break it all down for you. I'm even going to show you our done-for-you systems that you can
implement right in your business to sell a high ticket. So, you can do that now by going
to hellotohighticket.com or I've also linked that in the description and I'll see you there.