A big question I get asked all the time is as a marketing agency owner should I
have an email list and that's actually a pretty complex question to answer in
just one sentence so I wanted to make a video on it and explain if you should or
should not have an email list and how to manage that email is to actually make it
work for you and drive in new clients for your agency so stay tuned we got a
good one for you welcome back everybody and thank you for joining me my name is
Jordan Steen also known as Cereal Entrepreneur this channel we talk all
about starting a marketing agency building a personal brand are using
digital marketing to build any business online so if you want to learn more or
keep up with our content and training then make sure to hit that subscribe
button and the notification Mel in the bottom right hand corner that way you
get updated with all of our future stuff om PS make sure you stay tuned to the
end of todays video because we have some email templates that are going to work
for you if you're planning on using cold emailing to drive new clients so stay
tuned to the end so do you need an email list and this question is a lot of the
time yes but sometimes no and the reason why I say that is because yes if you
plan on mapping out and creating a stream of content that focuses on a
business owner or marketing managers intent then email marketing will be
effective for you but if you just plan to mass email a list of people that
you're collecting who may or may not really be interested in getting more
email content then you're probably not going to have the result you're wanting
so are they effective yes they totally are again if you're focusing your
content on user intent which we'll talk a little bit more about that in a minute
but if you're doing something like going out and buying a random list of people
with email addresses and that's what you're going to start using you're
probably again going to have a low super low conversion so really quick guys
leave a comment below I'm actually curious to know this of the best subject
line that you've used to get new clients for your agency what we're gonna do is
we're gonna pick one lucky winner to win three months of our mentorship program
so make sure to leave your best subject line or just a you know intuitive
subject line down in the comments and since we're talking
about map giveaway is their three-month giveaways we're gonna actually do our
giveaway really quickly and it's for the videos SMMA oversaturated what you must
know that is definitely a video you might want to check out but the winner
is Fred Harrison learned that SMMA won't ever be oversaturated all
industries are growing SMMA is too but that doesn't mean there's too many of
them plus most people just aren't cut out to be entrepreneurs and will likely
drop out of the race in the first three years because people don't truly commit
to starting their business so Fred you are the winner because that is pretty
much the main point that we tried to make in this video is no it will never
be oversaturated because to be truthful and to be honest most people just won't
stick with it so Fred make sure to message us at facebook.com slash Cereial
Entrepreneur and we will send over your promo code for three free months so guys
when should you start basically gathering leads for your email list you
should start doing it immediately the trick is to focus on customer intent we
mentioned that several times and what I mean by that is what's the reason why
that potential customer is looking to buy your product or in this case get a
service offering from your marketing agency and so what you want to do is
make sure that you create content and lead magnets that focus around those
different intents so for example you can see here on my website we have starting
a digital marketing agency and if they click over to this it actually takes
them to a landing page where we have a quick video about starting your own SMMA
and if you want to get a checklist plus a free two-week training you can
enter in your information and then we send you through an email content series
and you can see right here that email content series is broken down into
different topics and each topic basically has a tag inside of that email
that tells us what that person is potentially interested in so we can send
them more content about that specific interest and that's why you can see we
have different landing pages for different offerings we have building
your own marketing agency a different approach to offering that to someone
right a proven template tool and clients for their agency we have a free facebook
training series because we know that people have different interests based on
what they're trying to figure out for the solution or for whatever problem
rather that they're actually having with their
business so again the key is if you're going to create an email list and you're
going to put them through an automation to make sure that the content you create
is going to focus on that users intent and that you're not mass broadcasting
everyone in a list the same messages so you do need to take some time to plan
and write the content and set up your automations and your logic you can see
right here we have all of our automation setup and it's based on you know what
type of information we're trying to give them plus some different product offers
and we have all of our basically logic built in down here and throughout the
rest of the campaign to tell when and where that content should be sent so are
you ready to get started with your marketing agency if so actually I want
to make sure that you check out up there in the top right hand corner is going to
be a video on starting your marketing agency we have a ton of information that
you're going to be able to get plus if you come to this web page and actually
on that video as well you can actually find our lead magnet where you'll get
the check list and that two-week free training that I just mentioned now
really quickly let's talk about some emailing best practices because here's
where a lot of people also drop the ball the first thing I want to mention is
focusing on high quality subject lines and meaning a subject line that's really
going to capture your attention make you think and really get you to open the
email because that's the thing that most people forget is if I don't write a
subject line that's enticing then I'm not going to open said email if I'd
never open said email that I don't know what you're trying to tell me right a
subject line a notification does nothing except for maybe keep me top of mind the
goal is to get people to open the email and see the content that you're trying
to deliver them so focus on those subject lines if I don't like the
subject line I'm probably not going to open the email again number two is
focusing on the quality of your content intent right your actual intent or the
customer intent that they might have when trying to purchase a product or
service the more you can gear the content you're creating towards their
their intent or their desires their needs or that product or service more
likely you are to sell that person number three is try to be personable
people get emails all the freakin time so the more you can make it relatable to
them where you speak in the same type of wording that the customer or the
audience might use you know doing things to make it
funny and fun versus just straightforward and professional all the
time people really appreciate a sense of humor right so do that in your emails
next is to follow up and monitor each one of those emails that you're sending
to see how you can make them perform better maybe the offer itself isn't
something that's actually valuable maybe the content itself needs to be updated
or it's you know invaluable but find out what you can do and try to always be
improving your content so since we talked about subject lines earlier make
sure to check out this video up here in the top right hand corner that we put
together on for subject lines that work really really great for getting new
clients for your business but that is it for today's video guys since you stayed
tuned to the end as I promised you in the beginning make sure to go in the
description right below this video and you'll get access to our lead magnet for
those cold email templates that we were actually talking about in the beginning
which hint-hint it's the same thing as the video we just
tried to push you to so either one it's gonna work but that's it for today guys
I will see you on the next one until then Cereal Entrepreneur out bye guys ready
to start living the six-figure work where ever be your own boss lifestyle
will its Cereal Entrepreneur Academy will teach you how to use a laptop and
internet to start your own social media and digital marketing agency get started
with our free Facebook Ads training links in the description below guys see
you in the course and Cereal Entrepreneur
out