Bloc actually called me.
He was like, “Ali, what's up?”
He said, “Guess what?”
I said, “What's up?”
He said, “Man, guess who I'm finna do a song with?"
Drake.
“Man, get outta here.”
I’m like, “You playin’.”
He was like, “I'm dead serious.
Showed me the messages and everything and like right after I see it like ten minutes
later Drake called me.
He was like, “I need you to shoot the video."
We need to gon’ ahead and get everything together.”
So in my head I’m like, “Me?
Alright, let’s go.
Let’s get it!
The way this video actually embodies the song, this was the inner city of Memphis where
people don't just really get to see.
Drake was saying he just wanted us to pick out the spots that signify a lot to us.
What we didn't want to do was do the generic Memphis places.
We didn't go to any tourist spots.
When we dropped the song, the video dropped right then and there at the same time because
it was important for everybody to see this video when they first heard the song.
So the beginning of the video, this is Shelby Drive.
To my left, we got Southland Mall.
You got South Brooks over here.
The little shopping center.
I honestly think it was about 30 degrees outside.
You’re not supposed to fly your drone when it's this cold outside and I lost complete
signal with the drone.
It actually landed in some apartments right here.
That’s where I ended up finding my drone, like, “I shouldn’t be in these apartments
but I’m finna get this shot.”
The gym is actually Penny Hardaway's gym.
People know his gym so that was a necessity.
We had to go to that gym.
Everybody right here...This is Bloc Nation.
You got Drake here.
You got BlocBoy JB here.
Like everybody in this one spot.
It was crazy.
Like everybody had a good time.
Him doing the shoot dance.
In my head, we kinda figured he was gonna pop it out.
I’m behind the camera crying laughing ‘cause he’s actually doing it and then he threw in
the "Hotline Bling" move with it I was like, “Ok, he’s been practicing this move ‘cause
he can actually do it when he adds something else to it.”
When he hit this move I was crying laughing.
Now we're at Club Love.
Everybody in Memphis know Club Love.
This is where everybody really be at.
It was really packed, but everybody who was here did not even know we was coming up.
We were down there just dancing and stuff first.
Bloc was down there, then Drake hopped over off the VIP section just hopped on the floor
with everybody and started dancing too.
After ten minutes of them just straight dancing, doing whatever, Drake was like, “Ayy, just
play the song.”
He gave the DJ the song, they played it and we just started shooting the video.
This is the Chicken Master, also known as Pierre, but we call him Chicken Master.
I seen him do it for the first time I said, “Ayy, I don't know what you doing” but
I was like, “Ayy, just keep doing this."
There's something about this move that just stands out and he just kept doing it.
He actually made a song about the dance, but that shit hilarious.
This was the most difficult shot to even get.
FedEx would not let me in with this camera equipment.
I had everything and they were like, “No.”
What they ended up saying was if I film anything I can’t shoot the court.
Do not shoot the court.
Bloc and Drake, they was court side. So they’re actually on the floor.
Drake had called me.
He was like, “Hey, be on the lookout.”
Drake knew once he got on this court, they gon’ put me on the big screen and the
funny thing was after we got off the phone they put him on there immediately.
And I was like, “He was right.” Just recording it.
This Moneybagg Yo.
He made an appearance to the FedEx Forum game.
He just so happened to be at the game too.
Even when Z-Bo, he made his appearance in the video.
It was everybody you know and love in Memphis who was seen in this video.
Now we are at Bloc hood.
On the block.
What made this a very important spot for Bloc to even shoot at was just for the fact that's
what just made him.
He grew up at this spot.
That's where he became BlocBoy when he was here.
It was real big for him to come back to this spot so no matter where he go in the future
you gon’ always remember where he came from.
Some people might just hear a cool feature and everything, but people in Memphis know
and even a lot of people outside of Memphis understand when they saw the video, this meant
a lot to the city.
For them to actually use Memphis people to do the video…
The producer, Memphis, Tay Keith.
Everything about this whole thing was just Memphis.
Memphis verified.
Alright, right here this is the best part of the video.
I'm telling you, hands down.
The, “Yo Ali!”