hey what's up guys happy cyber monday
instead of doing a sales push video
thank you for bearing with me through
all of those by the way i hope you found
them somewhat useful today i want to
focus exclusively on providing you value
to increase your holiday sales
finally a lot of us are starting to see
that q4 sales rush that we were promised
hopefully since black friday you've seen
an uptick of sales anybody who's at a
minimum even if you didn't make sales if
you're running any ads on amazon that's
one way to gauge traffic to the site
if you cast a wide net and you could for
sure see the increased ad impression ad
spend
if you're getting clicks so we know that
there are more shoppers on amazon that's
what people go to amazon to do they go
there to shop that's one of the benefits
of selling on amazon instead of having
to convince somebody that just wanted to
go to somewhere like facebook and look
at pictures of their dog to click an ad
and go over to a shop and make an
impulse purchase anyways you guys
already know i love amazon but in this
video i want to help you make more sales
let's get started
[Music]
real quick i extended last week's
giveaway so make sure you enter the free
print on demand giveaway the link is in
the description also down there you'll
find a link to my seven-day merch by
amazon mini course delivered via email
and my amazon merch facebook group all
right so this checklist that i'm going
to be sharing with you guys again is
geared towards helping you increase your
sales they're not in a particular order
but i do hope that you can try to
implement each one of them as they
should help you increase your sales and
once you get that ball rolling try to be
consistent with adding to your merch by
amazon account being active in there
daily you should be rewarded over time
all right the first thing on the
checklist guys fill your upload slots
you already know this but i know
i know at least a handful of people
watching are struggling to find time to
upload and guys those upload slots that
are empty make zero dollars we all know
this but i want to challenge you just to
not make any excuses this is the time of
year where you're going to see the
highest likelihood of a design you
posted yesterday selling today so give
yourself a chance at a new upload uh
selling you know and my strategy is
typically if there's a bunch of upload
slots that are going unfilled and it's
not necessarily i guess about where you
are relative to your tier it's where you
are relative to your daily uploads
make a bunch of quick simple
text only designs
upload daily fill your slots and then
start auditing your uploads and delete
ones that suck and replace them with
good designs but you see the logic there
we're gonna fill up the slots first so
that we have a chance of making sales
and then we can start trimming the fat
okay
so make sure you are uploading daily try
to max out your upload slots i know
based on your tier that may not seem
feasible of course there's always
solutions like upload automation
if you're into that um i'm definitely
running my uploader right now uh and you
know that's the benefit of automation i
can record these videos and it's still
working for me
all right tip number two guys trim the
fat and what i mean by this is if you
need room for new uploads please
consider going back through your uploads
if you're finding st patrick's day
designs or valentine's day designs
there is not a high likelihood of them
selling at christmas i'm not going to
say never because if you've been selling
on amazon for a while you know that
people buy the most random stuff like i
sell shirts with typos i don't
intentionally put typos in shirts but
every now and then i see that there's a
typo in a shirt i'm like wait why did
they buy that and people do
all right and they don't necessarily
always get returned either so trim the
fat if you need to free up upload slots
put you know turn over the slots put
them to work you know make some money by
the way if you need to
free up some upload slots the pretty
merch bulk delete is pretty awesome for
deleting multiple products at once and
they have awesome advanced filters to
help you find those products that need
to be deleted to make room for new ones
by the way i'll put links to everything
i reference in the description since
there it is cyber monday they are on
sale this is the last day you can lock
in the sale prices so i'll put links to
merch titans pretty much and anything
else that i uh reference in the video
the next tip on this checklist audit
your designs you know i love to say your
designs need to be good enough nobody
determines what good enough means it's
really relative right and each person's
definition is probably different but
sometimes it's okay just go to amazon do
a keyword search
all right here i've got four shirts
that all say my favorite color is
christmas lights however
not all of them have the same sales rank
in fact some of these are selling better
than others now which ones behind me do
you think are selling the best
it's actually not that easy of a guess
but typically my rule of thumb is that
if you're gonna put a lot of text on a
shirt like there's a reason why i chose
these shirts specifically they have a
lot of text on them my favorite color is
christmas lights six words i mean that's
that's you know it's a lot of words
uh and these aren't necessarily my
favorite designs but these two are the
best sellers okay i actually like the
first design the most because i think
like script fonts like cursive fonts can
be really hard to read um the gnomes
over here in the third spot uh like just
a contrast against a black shirt i don't
think looks that great um so i actually
think the first one is the best one best
looking one
and then here if you want to guess again
what is the best seller
and i actually like the first one a lot
as well but uh actually shirt number
three is the best seller they do mix in
some script fonts but i think they did
it in a tasteful way and i think that
was honestly probably a thinner font and
they went into uh photoshop or wherever
they're doing their editing and they
added a stroke to the outside to make it
thicker that's a nice little hack to
make your fonts thicker bolder easier to
read because guys nobody stops and
squints and like adjust you know like
the shirt behind me it's a great
christmas shirt but the green and the
red against the black i just don't know
that it's you know what i mean imagine
if this shirt was white
they'd probably sell twice as i mean not
about twice as much but they'd probably
sell more um because again i just don't
think the dark green and dark red by the
way you can flip it to a light green and
a light red um do whatever works you
know but you know easy to read contrast
big bold text etc good graphics instead
of bad graphics stuff like that
all right next one this is kind of
piggybacking off what we just what we
just talked about but study what works
we don't have to guess this is what's so
crazy about the internet
we don't need to guess we don't need to
try to be the smartest person in the
room with our opinions we just go and we
look and amazon gives us the data they
typically put some of the best sellers
but we know the page one is littered
with bestsellers and if you install the
free ds amazon quickview chrome
extension
you can see a bsr the bestseller rank
okay you can see how well
each shirt is selling relative to other
shirts in that category the lower the
number the better so what are the
best-selling shirts doing that your
shirts that aren't selling
aren't doing all right like try to mimic
the best sellers that doesn't mean steal
their designs it just means like from a
design perspective
try to learn something take notes you
know what i mean i always keep notepad
open i mean i was a former web developer
so i'm used to that but i keep notepad
open all day and i have plenty of notes
you know what i mean and i if i'm doing
design and i like a certain font i'll go
to my font notes um google keep i mean
i'm an android guy so google keep is a
nice place to keep notes as well and you
can go and you can just search and pull
up your note for for fonts you know or
whatever else hex colors for for color
codes
all right next
push to the international market so if
you've filled up your upload slots and
you're confident that you've done a
great job with what you've uploaded hey
it's okay
go ahead and spend your daily
submissions
taking designs that have sold and
pushing them to new products if you
haven't already pushed them to all the
us market products that's a real that's
honestly should be the first thing you
do is um enable all the us market
products number two push them to the
international markets uh this is my
sales for november and i've made an
additional 204 sales as of right now
by just enabling products on
international marketplaces
now what i haven't done is i intend to
run some ads on the international
marketplaces but you know what i haven't
had time to do that yet but i'm going to
get to it i'm going to get to it sooner
than later uh but an additional 200 and
some sales guys just for checking some
check boxes on the international
marketplaces and making them available
to you know the people of the world
all right the next one if you couldn't
have guessed it you knew it was coming
advertise check this off your list if
you can advertise guys make sure you run
some ads now what am i showing you in
this picture take a look for a second
before i tell you the answer
all right so i went to amazon i typed in
funny christmas shirt now am i showing
you this because i like the designs no
i'm showing you this because this is the
top of the page so i go to amazon i do a
keyword search
this is the first seven products that i
see what do you notice about all seven
of these products
yes yes you in the back of the classroom
yes they are paying to be in front of us
they are all sponsored products they are
paying for our eyeballs to see them and
guess what if they didn't pay and we
didn't see them there's a zero percent
chance we'd buy them because if you
don't see it you can't click it and then
you can't buy it so play the game
understand the game it starts with
visibility it starts with understanding
that the product exists and then from
there uh you know is the design good
enough is the price good all right it
does have some reviews etc
you know click it buy it
next adjust your pricing so this is not
a must but guys this is that time of
year
where if you've been deferring
profitability in hopes to scale up your
merch account
well at some point you got to make some
money right it's the fourth quarter if
you've got shirts making recurring sales
consider increasing your pricing now you
don't just have to kind of think of it
like in a binary way like oh it made one
sale increase price or it made five
sales increase price you're always able
to go to amazon perform a keyword search
on your primary keywords look at where
your design is ranked i mean understand
that it's also fluid it's not like
you're cemented in wherever you see
yourself
look at where you're ranked look at your
competitors look at their pricing
make a informed decision based on all
the data available okay
and i believe this is the last check uh
list the last item on the checklist
got tongue tied there
upload everywhere all right you guys
already know but if you're making sales
on merch by amazon
you should be taking your best sellers
at a minimum the best sellers right and
push them to other marketplaces
there's plenty of other marketplaces
that people shop on it's not just amazon
everybody is hopefully aware of that i
mean amazon is the number one ecommerce
marketplace in the world so it's a great
starting point but you are leaving money
on the table if you're not on the other
e-commerce marketplaces guys so i would
recommend diversifying again using
upload automation makes it very easy to
do so it's the first thing i do every
single morning and i'll put some links
in the description to upload automation
in case you want to check that out all
right guys thank you for watching this
video before i leave i did want to
mention that i do have that full merch
by amazon course that i wrote walking
you through how i went from tier 10 to
tier 200 000. if you want to absorb that
knowledge that knowledge transfer from
me to you check it out link in the
description i'll put a link to my
discounted cyber monday rate so um and
that's only good through tonight so i
apologize for posting this video late
it's not leaving a lot of time but link
is in the description guys thank you for
watching please enjoy the rest of your
day please like and subscribe if you
didn't do that already and i'll see you
guys soon
[Music]
you