>> Stephen: LET'S GET STARTED.
>> DO YOU COTHAT FOR ALL OF YOUR GUESTS.
>> Stephen: I DO IT FOR ALL OF MY GUESTS.
WE HAVE LOCALLY SOURCED MOZZARELLA AND HYDROPONICALLY
GROWN CHERRY TOMATOES WITH A BALSAMIC REDUCTION.
ENJOY.
>> THANK YOU.
>> Stephen: WOULD YOU LIKE FRESH-CRACKED PEPPER ON THAT?
>> YES, GO FOR IT.
>> Stephen: THERE YOU GO.
THANK YOU.
>> THAT IS PRETTY GOOD.
>> Stephen: THE CHEF WILL BE AROUND IN JUST A MOMENT TO CHECK
ON YOU.
>> GIVE ME A SECOND TO DIGEST.
>> Stephen: NOW, HERE'S SOME LOCALLY SOURCED HYDROGEN AND
OXYGEN BONDED TOGETHER FOR YOU.
( LAUGHTER ) NOW, YELP IS 11 YEARS OLD.
OKAY?
WHAT HAVE YOU DONE TO US BY CREATING YELP?
ALL OF US ARE CRITIQUING EACH OTHER ALL THE TIME.
WOULD YOU LIKE TO APOLOGIZE?
( LAUGHTER ).
>> I THINK-- SKEWS ME.
THAT PEPPER, WOW!
>> Stephen: YES.
THAT'S WHAT IT'S LIKE WHEN YOUR BOUCHE GETS AMUSED.
>> IT'S VERY AMUSED, THANK YOU.
I MEAN, I THINK, ACTUALLY, YOU SHOULD BE THANKING ME.
I MEAN, YELP IS THE WAY TO FIND THE BEST LOCAL BUSINESSES SO
WHEN YOU'RE TRYING TO SPEND YOUR HARD-EARNED MONEY WHICH I KNOW
YOU WORKED FOR.
>> Stephen: SURE.
>> YOU WANT TO GO TO THE BEST, RIGHT?
AND THAT'S WHAT YELP IS DOING, ALLOWING EVERYONE TO SHARE THEIR
FAVORITE PLACES, THE RECOMMENDATIONS, SITTING DOWN
WRITING THE FIVE-STAR REVIEW S.
>> Stephen: WHEN PEOPLE ARE TALKING ABOUT THE REPUTATION
ECONOMY, WHAT DO THEY MEAN?
>> INSTEAD OF THE YELLOW PAGES WORLD WHERE IT'S ALL PAY TO
PLAY, YOU LOOK ONLINE, GUTO YELP, YOU SEARCH FOR WHATEVER IT
IS YOU'RE LOOKING FOR-- YOU NEED A BARBER, YOU NEED A GREAT
RESTAURANT, MAYBE A BOUCHE.
YOU CAN JUST TURN TO YELP AND TAP INTO THE ENTIRE COMMUNITY'S
KNOWLEDGE.
THE ENTIRE CITY IS SHARING INFORMATION.
MILLIONS OF PEOPLE ARE SHARING ALL OF THEIR FAVORITE SPOTS.
>> Stephen: PEOPLE CAN BE PRETTY CRUEL, THOUGH, ONLINE.
I'VE READ SOME PRETTY ROUGH STUFF ON THERE.
>> THAT'S WHAT WE FOCUS ON.
I THINK THAT'S ANOTHER ELEMENT OF HUMAN NATURE.
YOU ZERO INTO THE BAD STUFF.
IF WE WERE OUT IN THE WILD AND SAW A LION, WE'D WANT TO
REMEMBER THAT.
WE REMEMBER THE NEGATIVE.
>> Stephen: "ONE-STAR REVIEW-- LION ATE MY FRIEND.
WOULD NOT COME BACK."
>> YES, YOU GOT IT.
EXACTLY.
>> Stephen: SOMEBODY INSPIRED BY YELP TRIED TO START A WEB
SITE THAT REVIEWED PEOPLE, LIKE YELP REVIEWED BUSINESSES.
>> I HEARD ABOUT THAT.
>> Stephen: AND BASICALLY THE INTERNET WENT NUT AND SAID DON'T
DO THAT.
YOU'RE A TERRIBLE PERSON.
ISN'T THAT PERSON A PROPHET.
AREN'T WE EVENTUALLY GOING TO BE REVIEWING EACH OTHER ALL THE
TIME.
>> IF YOU'RE OFFERING A SERVICE, I THINK IT'S FAIR GAME.
BUT TO REVIEW YOUR BEST FRIEND --
>> ISN'T HUMAN INTERACTION ON A CERTAIN LEVEL TRANSACTIONAL,
JEREMY?
AREN'T YOU AND IAURING EACH OTHER THE SERVICE OF OUR
COMPANIONSHIP RIGHT NOW?
>> ARE YOU PAYING ME.
>> Stephen: I THINK WE DO.
DON'T YOU GET A MINIMUM OR SOMETHING LIKE THAT.
>> I WAIVED IT BECAUSE WE'RE FRIENDS.
>> Stephen: YOU WAIVED IT?
>> I WAIVED IT FOR YOU.
>> Stephen: "TWO STARS."
>> ONLY TWO?
>> Stephen: "WAIVED FEE."
WELL, I GIVE SAOIRSE RONAN FOUR STARS.
I CAN'T GET EVERYBODY.
LET ME ASK YOU SOMETHING ABOUT YELP REVIEWS.
WILL YOU CREATE A BUTTON WHERE SOMEONE CAN GIVE ZERO STARS.
I'M TIRED OF READING, "I WISH I COULD GIVE THIS RESTAURANT ZERO
STARS."
WHY AREN'T THERE ZERO STARS.
WHY DO WE HAVE TO GIVE ANYBODY ONE STAR?
>> IT'S NOT THAT DIFFERENT FROM ZERO STARS.
>> Stephen: WHEN I WAS IN SCHOOL, ANY GOLD STAFERS A
POSITIVE THING.
( LAUGHTER ) YOU'RE JUST REWARDING PEOPLE WHO
HAVEN'T BEEN GOOD CHILDREN.
>> I SEE YOUR PINT.
I SEE YOUR POINT.
I'LL TAKE IT UNDER ADVERTISEMENT.
BATTER IT AROUND.
>> Stephen: YOU HAVE SOME CRISP THINGS TO SAY ABOUT
GOOGLE.
WHAT'S YOUR BEEF WITH GOOGLE?
>> YOU KNOW, GOOGLE OVER TIME HAS REALLY COMPROMISED CONSUMERS
AND A LOT OF PEOPLE DON'T EVEN REALIZE.
>> Stephen: WHAT DO YOU MEAN COMPROMISED CONSUMERS.
I CAN FIND WHAT I NEED ON DPOOLG.
>> HOPEFULLY THEY SEND TO YOU YELP.
INCREASINGLY THEY ACTUALLY DON'T DO THAT.
YOU SEARCH FOR A PHYSICIAN-- MAYBE YOU'RE NOT FEELING WELL--
GOOGLE WILL SERVE UP THEIR OWN CRUDDY CONTENT.
THEY DON'T HAVE VERY MANY REVIEWS IN A LOT OF CATEGORIES
YET THEY'LL SERVE UP THEIR STUFF AND BURY THE OTHER OPTIONS
WHETHER YELP, OR ZOC-DOC.
>> Stephen: DOES YELP HAVE A REVIEW FOR GOOGLE?
>> PROBABLY.
IT DOES HAVE AN ADDRESS.
I DON'T THINK I REVIEWED IT, THOUGH.
I SHOULD.
>> Stephen: JERRY STOPPELMAN, "I WISH I COULD GIVE GOOGLE ZERO
STARS."
>> "MAY BE BIASED."
>> Stephen: "THE LATE SHOW WITH STEPHEN COLBERT" HAS A
REVIEW.
I LOOBLGD IT UP BEFORE YOU CAME ON.
I GOT FOUR AND A HALF STARS ON AVERAGE, OKAY.
( CHEERS AND APPLAUSE ).
>> I THOUGHT IT WAS FOUR.
>> Stephen: ON AVERAGE.
BUT THERE IS-- THERE IS ONE WOMAN OUT THERE WHO GAVE US A
TWO-STAR REVIEW.
AND SHE SAID, "THIS IS THE FIRST TIME I HAD BEEN IN A STUDIO
AUDIENCE FOR A TV SHOW SO PLEASE KEEP IN MIND IN THE FOLLOWING
COMMENTS.
I'M A BIG FAN OF COLBERT.
ALWAYS WANTED TO GO TO THE ED SULLIVAN THEATER."
BLAH, BLAH, BLAH.
"IT WAS COLD.
I WAS FREEZING.
HE CAME OUT FOR A FEW MINUTES.
I ENJOYED THE MUSICAL... I HAD A FEELING THE AUDIENCE WERE REALLY
JUST PROPS TRAINED TO CHEER.
( CHEERS ) BASICALLY HER COMPLAINT IS THAT
THE SHOW IN THE STUDIO WAS A LOT LIKE WHAT IT SEEMED LIKE AT
HOME.
>> OH...
( LAUGHTER ) THAT'S AN INTERESTING PROBLEM.
>> Stephen: WHAT IS YOUR-- WHAT IS YOUR EXPERIENCE BEEN
LIKE?
IS THAT A LOT LIKE WHAT IT'S LIKE WATCHING IT AT HOME?
>> IT'S A LITTLE BIT DIFFERENT.
THERE'S MORE INTERACTION.
>> Stephen: THAT'S TRUE.
>> I'M NOT JUST YELLING AT THE TV BUT THE TV IS SORT OF TALKING
BACK.
>> Stephen: DO YOU NORMALLY YELL AT THE TV WHEN I'M ON?
>> OR THROW SHOES.
NO, NOT SO MUCH ANYMORE.
>> Stephen: BEFORE WE GO, THIS IS--
>> IT'S BEAUTIFUL, IT REALLY IS.
>> Stephen: THEIR HAIRLOOM POTATO, A PURPLE TOMATO, A
LITTLE CREME ON THERE, AND ONCE AGAIN, WOULD YOU LIKE
FRESH-CRACKED PEPPER ON IT.
>> I WISH I HAD MY PHONE SO I COULD TAKE A PICTURE AND ADD IT
TO YELP AND ADD IT TO THE LISTING ON YOUR SHOW.
>> Stephen: YOU REALLY DROPPED THE BALL, MAN.
>> I REALLY SCREWED UP.
>> Stephen: JERRY STOPPELMAN, THANK YOU SO MUCH FOR COMING BY.
JERRY STOPPELMAN, C.E.O. OF YELP.
WE'LL BE RIGHT BACK.