like these post 9/11 for example or when
we all went through the SARS impact
videoconferencing is an excellent
excellent business continuity tool and I
think every time we have unfortunate
circumstances like this there's light is
shed on how we can continue and it's not
just for information workers or people
like us you know being able to meet and
being able to telework it's about
everyone else too you know we on the
event this morning Janine Pelosi talked
about zoom is enabling digital
classrooms we have seen so many schools
across different countries that are
being shut down because of you know the
spread or the fear of spread of
coronavirus so be able to continue that
classroom experience through the use of
video where teachers and students can
still connect and continue with their
learning from their homes or even health
care the not critical the not so
critical health care cases can be
addressed
we are tele consultation so that only
the critical the cases that really need
the attention at times like these are
address so it's it's not just about
information workers or being able to
work in times like these from home but
it's also about so many other use cases
and across so many vertical industries
so I think this is really a time then
people need to look at technology
seriously as a way to be able to
continue working and keep business as
usual we see davon great yeah I think it
is really fascinating
I mean you are seeing I know you're
based in New Jersey and you know their
schools are closing and they're they're
having to pivot how do we you keep doing
the education with that Craig any ideas
around or tips for companies on how do
they run late these virtual events we're
hearing conferences are being canceled
and how do you still you know if your
tech company going there you know get
your word out how do you demo the
products what sort of things would you
think about well you know I think one of
the key things
you want to try and do is you wanted to
democratize people are participating
from the far end right and and not that
it is the right example but the whole
Koba 19 is actually having a lot of
companies try and do this now the
technologies been there in a lot of
areas but now they have this this factor
that's making you do that so back to
this conferences and ideas is how can
that person on that far end see what's
going on how can they feel like they're
participating in the content or viewing
everyone's reactions in the rooms I
think some of the key things that come
into play here is not only the personal
experience what all of us are doing
right now from our desk but the group
experience how you know on that group
side in the room experience is there
intelligent cameras that are picking up
zooming to the person who's speaking is
there good audio might pick up this some
great technologies in space there so I
think the real thing is making everyone
feel as if they're part of that same
collaborative experience yeah I know
trying to do our virtual event today
that that was part of it like how do you
before if you're all in that room
together you would all be chatting and
talking so you know how do you put out
those icebreakers and get people
thinking about those things
hi Dave hi thank you for joining we're
really excited to have you here today we
just kicked off but I'd love for you to
give a quick introduction about about
you and your you're analyst firm hi I'm
Dave Michaels from talking points I'm
sorry I'm late I had a little bit of
computing trouble but I'm here alright
so Aaron what are you seeing like it
just in terms of mass company
communications like all hands or you
know how a company would change to a you
know their sko perhaps and making this
virtual sure I think the biggest thing
that we're seeing is a lot more use of
video and a lot more informal use of
video that you know when companies used
to do video broadcast from the CEO or
the town hall or something like that it
was a large production I've seen
scenarios where you know obviously they
would typically have a studio and they
would hire people to come in and do
makeup and lighting the network would
essentially get frozen because you know
God forbid anybody touches the network
when there's this neat CEO broadcast
going on or they
sure the multicast works and things like
that so I think the biggest change that
we've seen is it's a lot easier for
people to share video to take an
application like Zune or or either use
it as a live platform or to record video
and then share that out through a video
content management solution or through
up in a video into a team space which I
remember something like that
to me the democratization of video has
been one of the the key heat changes was
walked in a organization the other day
and we went into a conference room and
the first thing that popped up on the
screen when somebody fired up the
monitor was the daily status update and
it was a video where the operations
person recorded five minutes hey here's
what's going on today here are the
things we need to focus on previously
that might have been sent and posed
through an email that maybe some people
read and some don't
very true very true hey Dave do you have
any tips on that how do you do those
mass communications to your employees if
they are home or from with this
coronavirus well you need a universal
solution that works for every
environment and so you know I'm on a
desktop right now but I was having
desktop trouble and I was thinking you
know what could one of the devices I
could use so you need something that
work with across mobile devices across
different operating systems across
different types of desktops and of
course different room systems which can
really simplify in the case of
enterprise deploys room systems you also
need to be able to address different
types of things in just video you need
to be able to address content sharing
you need to be able to address you know
maybe some sort of Q&A type of type of
channel and and because people are in
different time zones you need a means to
account for that and you know in some
cases you can schedule around that in
some cases you can't and so you need to
go to record the meetings you need to be
able to to securely be able to share
recorded content yeah excellent I think
you're doing things like on-demand or
like SEM you live we have coming out the
end of this month for our webinars and
that's that's giving you the capability
record and maybe you only get that CEO
that one hour the day but somebody else
could still be on answering the Q&A it's
great I'm surprised how you know a lot
of meetings you don't need to
participate you just receive I I get
invited to a lot of webinars and I can't
make them during that during the time
that they broadcast them live but I try
to catch them later and it's amazing to
me how often I can't do that because
they don't make it available because
it's there's a long delay between
between when they post it or whatnot and
it to me it's you know you need to have
information on your terms you need to be
able to give it when you need it yeah
that's a great point that's a great
point and you talked a little bit and
Craig you did to kind of about how do
you make this whole immersive atmosphere
work I think that's really good the nice
bridge and it kind of you see right and
how do you really make this a unified
communications across chat phone video
and everything you're seeing there so
root pump do you want to talk a little
bit about how has this organ house
industry really changed in that ways
yeah it's interesting right and you know
the most important thing is chat and
phone and video are not separate
communication tools anymore you know
they are single source collaboration
tools and and that's also huge user
problem which was associated with all of
us having too many apps too many tools
the constant pain of app switching that
users were getting tired of so I think
that's where the industry has made a
huge progress and as Dave and others
pointed out it's simple it's easy to use
and because of all the consumerization
that we have seen in our video we're
seeing a very very strong emergence of
the video first enterprise you know that
people are actually preferring to join
on video first and again going back to
my roots I started covering video
conferencing 20 years back literally
needed an IT guy to walk in even using
those big clumsy remotes remote control
so you know everything has changed it's
one click to join and because the power
of video keeps users engaged in meetings
people are opting to click on video
first and then obviously escalate it to
content collaborate
an ideation whiteboarding and so many
other tools that literally add to the
collaboration experience so I think
everything is coming together it's easy
it's fun it's user friendly and it's
it's being driven by a video first
experience I don't think it's a it's fun
Dave you certainly do have a fun
background on as well you know I think
everyone does too and colleagues have to
make your background so obvious you
can't really tell necessarily that
everyone has a faith background but it's
but it's a very powerful feature orbit
is that a fake background can you
confirm that yeah yes yeah and it's me
yeah we were talking actually just on
the analyst call when I work at home
you know one of the things that has
changed around videos it's not as formal
as it used to be but still you want a
decent background behind you so you know
if I'm in a spare bedroom
I'm on a video call easterbrook run down
you know run to a different room or at a
better backdrop
eliminate having that the virtual
background eliminates having to change
locations six times during the day
Janelle's a virtual workspace behind her
I mean it took a moment to realize that
but you see the people visiting before
she switched it was kind of nice it was
it made it very relaxed to know that
okay she's in a work environment let's
yeah I look more professional here you
know it's yeah now I think I want to go
skiing when I see right that's it maybe
the beach okay I'll go bikes the office
if you're more coming you have one we'll
head out to the Irish pub later there
you go yeah I think you absolutely just
need to keep it fun right and keep us
engaging and simple I'm upon like you're
selling just one platform that they can
use but you could also do that with the
best of breed with integrations as well
and kind of couple this together a bit
Dave do you want to talk about that a
bit some of the options that are I'm not
sure what you're asking clarify your
question um well I don't think you need
really necessarily need to go all in
on one particular platform so if you're
on Microsoft teams you may want to use
an integration with zoom if you're in
slack you may want to use the
integration with zoom you certainly
could go all-in but you know a lot of
companies do kind of mix and match these
different provide as a as a desktop user
it doesn't matter right I can click on
links all day and I could I do
/ - cepe tin in three or four different
types of platforms on a daily basis as a
desktop user it's not a big deal as a as
an enterprise strategy gets a little
more complicated because you want to be
able to have your rooms and you want to
make the rooms Lee intuitive with the
OneTouch join you have to have the
scheduling figured out so that all these
systems work together so so I think from
an enterprise perspective there's a
preference to have an enterprise
strategy as a default approach and
that's really largely bit driven by the
rooms now we've seen in the last
literally the last what three four
months significant inroads or progress
made with some of the major vendors
making their room systems more
interoperable and that's actually really
exciting so now you could actually have
you know vendor a's room system and
still be able to join blender B's
systems or meetings pretty seamlessly
and so I think I think as we embrace
remote work and distributed work much
more the room system conversation
because it's much more important to the
strategy but as an individual desktop
user doesn't matter great and or when a
lot of these companies are still on Prem
and they're thinking about moving a new
cloud solution what sort of
considerations should they make or what
sort of impact can they expect yeah data
is showed at least specifically around
voice about 40 percent of 36 percent or
so of companies are still on Prem but of
those almost half or or planning to move
to cloud I think the biggest
consideration is the transition it's
what can I do to avoid forklift upgrades
especially for large organizations how
can I transition to be able to roll out
some of the new cloud-based capabilities
and and integrate those into the
environment that I have today and have
more of a gradual transformation on the
second big issue that we see
organizations really struggling with is
networking for
and ensuring that as I go to a traffic
flow where all of my locations are
connected through an MPLS network into
my data centers to one where all of my
locations are now going out over
Internet St LAN etcetera to cloud
provider you know how do I make sure
that I'm getting the kind of performance
that I need securing the connection
points and so on great and I'm just
looking at chat here Larry has a
question and I'll just put this out here
to any of you how do you handle the
multi-generational so you've got
Millennials you've got baby boomers and
how do you like really think about
communications to all these different
ages of your team
any ideas there yeah how could it jump
in I think I have two teenagers so they
communicate mostly through chat and
video
tik-tok is a pretty big application
these days you know we've seen among the
enterprise market you know one of the
things I think that drove zoom video and
instance growth was it was really easy
for people to say you know what we've
got this audio conferencing tool we all
hate it
hey this is zoom thing looks pretty cool
why don't we just download it and start
using it
so I T isn't thinking proactively and
isn't thinking about delivering
solutions that people need and want
we'll use people to find a way to go
around and bring those kind of
applications into the enterprise
themselves and licks its but happen with
zoom and happen with slack it happened
with Google Docs you know there's still
this continual lacked within a lot of IT
shops of thinking about how do people
communicate and collaborate across
different generations what are the kinds
of capabilities that I can bring in that
improve the ability for people to engage
great Craig yeah it's it's a I'm glad
you brought that up there was a brief
that I wrote about that and it's one of
these undeniable trends taking place
you know people focus a lot on the
Millennials how to address the
Millennials but I mean I think you even
said it once you said if I hear one more
person talk just about the Millennial
blow up it's it's about the diversity of
the generations that are there right I
mean you can point to in practical sense
there's five generations in the
workforce right now three that are
really impactful and and you are right I
think the way they each
learning come to their work professional
career different ways by how they've
learned to work some are auditory some
are visual some are tactile you know if
you think about the generations going
all that Endemol is it holding their
devices in their hands to your point I
think what you need to do is have multi
modality of communication options to
people these unified communication
platforms allow that type of opportunity
what we deal a lot with video ourselves
but I so it's easy for us to jump on a
video call and be comfortable with a
casual background or what have you some
other people are more formal they only
want to do it by a phone they only
believe in talking in person it's the
it's the Willy Loman salesman person
kind of picking up the phone I got to
talk to this guy so I think to answer
your question I think is you have to
have the opportunity for people to
leverage multiple modes of talking phone
chat video but then still tie it so that
these threads can still somehow be
linked I want to throw out there and
compliment that with the the way work is
kind of changing itself and so there so
I think what your what but Craig is
sitting on is a lot about the way people
just want to interact and communicate
verbally and visually but work has
actually changed and so one of the
biggest features of meetings like what
we're having is the ability to share
content and and so the after five ten
years of digital transformation in the
enterprise almost everything we do at
the enterprise now in our work is
shareable you know I always think about
the the Mad Men they always meet him the
conference room but look at artwork and
that artwork came from the guy
downstairs that drew it on an easel and
was presenting it and they were all
discussed it but today that our work was
probably drawn on a computer program and
they can present it on a conference like
this just as easily as they could back
then on the easel if so it's not just
artwork lets you know it's prototypes
it's almost anything you build now it's
got some sort of visual representation
almost anything we create in you knows
in the document or can somehow be shared
electronically and so so as the nature
of work has changed the reason we meet
is often to discuss our work
and so for some people it's all about
the content share or sharing a screen
going through a document for other
people it's more about the visual
interface for other people it's just
about you know the audio but but it
doesn't really matter because the tool
like videoconferencing can meet all
those different needs just one very
quick comment when we talk about
Millennials and Gen Z Gen bye it's not
just the tool sets that they're looking
for or the digital communication tools
it's also about what kind of workplace
they want to go into and so this huge
huge they are choosing their choice of
work lives based on how modern that
office is and so we've seen this huge
evolution towards modern offices very
vibrant very futuristic flexible they a
lot of Millennials want to walk into
their workplace at 11:00 a.m. not at
9:00 a.m. so the flex hours combined
with the look and feel of those offices
and you've done a lot of work around how
to make your real estate as it exists
today in to turn them into modern
offices just sort of break those balls
and create something more vibrant and
more collaborative and more exciting
great I was gonna add it's it's really
interesting to think about it the
dynamic has been social what we're
seeing now with coronaviruses we have to
have a good work at home program yet
companies are spend an awful lot of
money doing will repent just mention
making the workplace more enticing so
that you're there all day that you get
fed you have dry cleaning you have you
know stylist fitness center etc on-site
it's it's it's it's definitely an
interesting dichotomy great we have any
tips on how do I make that office space
of modern oh is that a well I you know
one of the things you see here is this
here's one of the trends taking place
and people in the corporate real estate
probably see this but it's the
transition from permanent spaces to more
activity-based oriented spaces where you
have people going from this is my desk
to my cubicle to this is where I might
collaborate this might be where I might
concentrate this might be where I'm
going to go and socialize and the fourth
area is actually
go and listen or be presented to and
learn you can think of those four
activities is probably covering about
80% of what's taking place in the work
spaces what's happening is this is I
think real estate professionals and
facility managers are becoming smart
around the smart ones are doing some
great things they're having technology
that enables those as needed and
appropriate and it really becomes a
layered approach right we all carry our
cell phones and so I might start a
meeting on this and then transition to a
collaboration space I have ideation
going on or I might just be where I want
to learn and I might be listening in on
the presentation going around the room
so the diversity of the spaces around
activity is becoming a key element
that's enabling this this modern
workflow you touched a little bit on the
interactive touch screens they do you
think that's a picking up as a trend
what do you think absolutely
in fact I was really surprised as at a
recent conference and I was walking
around the expo hall and I couldn't
believe how many different screens that
were in the floor I mean it's it's the
you know the the traditional whiteboard
is pretty much the last analog device in
the conference room and and it's time
for it to go because of this the point I
was making earlier about digital
transformation you know we it's great we
ought we often write all these brilliant
ideas on a whiteboard and then take a
picture of it you know and so now we can
capture we can capture the rebuilding of
the notes we could we could we could
mark up things of the background so you
what a picture you load something on you
draw so I think that area of the
technology is still you know I would say
emerging it's not as mature as some of
the other aspects of the conference
conference room but it's the last piece
and it and it has to change it's a very
important part of it it's the way we
it's the way we id8 idea eight what's
the word I want yeah so a couple of
ideas
it's the way we it's the way we actually
collaborate yeah
great so another trend that we're
hearing a lot about is AI natural
language processing machine learning
facial recognition what sort of things
that you are you hearing they're
actually being implemented and that
people are excited about there's a lot
going on me and it's it's getting more
and more established right in the
meeting room they are seeing intelligent
framing so the meeting room experiences
their voice assistant assisted meeting
so you're able to walk into a meeting
room and start and end and launch
capability is like recording and so on
and it's getting better and better what
I get excited about and I you know I
think there was a question and Q&A box
about when will going to work become
obsolete and so you know literally when
we think of what will the workplace be
10 20 years from now the most important
aspect that might come into place
predictive AI you know if you look at
all of the the increasing output from
sensors and machines and social networks
and as all of that gets consolidated in
the future we expect machines to be able
to predict our needs and meet our needs
before we ourselves realize you know
that's where AI is eventually heading
right now be are literally scratching
the surface you know we have at the
bottom of the pole in terms of using AI
to make the user experience is better
and AI is very much already there in the
meeting room but I also feel that there
should be more focused on meaningfully I
you know just throwing around words like
AI everywhere does not make sense what
can it do to make your meeting
experience better and how can it meet
that particular use case that you're
going into that room for I've been very
cynical of AI because we had all these
high expectations and how it was gonna
change everything and for the most part
I think it's made things generally worse
however meeting technology I did not
have any expectations around
and it's been totally exceeding I can't
believe how much AI has made a
difference in meetings and now
specifically I think Auto framing has
been has been a huge one cuz it used to
be yet it you they had a bowling alley
picture with your little tiny heads in
the room and now now you've got this
idea of Auto framing to the right person
speaking and the way you used to do that
is with the remote controls and you
couldn't focus on the meeting they
weren't engaging so that's been a huge
auto framing I think the sound
improvements and noise mitigation and
picking up the right speaker has been
just tremendous and now I'm fine and now
I'm getting kind of interested in you
know the captioning and and transcripts
of the meetings I think the technology
is finally catching up there so I think
actually this was not expected at that I
think the expectation wasn't gonna be
around contact center or some other
areas of communications where AI was
gonna make this huge difference but I
think it's meetings that is really good
a benefit the most and is benefiting the
most from AI technology there's two
elements of it I think about and you
guys are hitting a spot on which is
there's AI for convenience and there's
AI for insights at least in the meeting
room space so convenience you hit
exactly on it
Auto framing great microphones
autoimmune things like that we are then
seeing AI giving insights to the
administrators is my room being utilized
there's even some vendors like neat
putting sensors in their rooms or like
co2 and things like this but the next
horizon I'm looking forward to is AI for
insights for the presenters so there's
some basic ones coming along like hands
being race we were just talking about
this in the previous session that we
were just in as a group can I can I give
some information to the presenter
without interrupting them to let them
know what's going on hand being raised
beyond that is we're gonna start having
opportunity to look at I gaze --is and
sentiment I'm presenting is everyone
engaged are they looking at what's
taking place in the camera or their eyes
to earn it so there's there's this
interesting horizon that we might be
able to give some good insights to
presenters to make the in meeting
experience work more interesting it's so
little bit further office I mean it's
it's close by it's not lie
Dave's you know Star Trek ship out way
in the future but it's it's it's coming
and also better better meeting room
utilization right and zoom in zoom has
done that with the smart scheduling
displays outside the meeting room where
better insights into unutilized meeting
room and I think there's a stack I had
seen the other day 40 percent of the
meetings that are booked
go unused and and so being able to
release those rooms in time so that
someone else because real estate is
going to shrink number of meetings are
growing so better data better analytics
and better insights on using those
meeting drones that are is another
aspect of VI great we have a question
from Lindsey who is joining us on
YouTube live she's asked what are the
trends going when you think about
delivering training maybe one picked
that one up yeah I think that's been a
big driver video we worked with one
organization that it was a as a very
large Union presence and whenever
there's a change made to the Union rules
under the terms of the contract they had
to send out a trainer to go out to every
work location present a live training
class get everybody to sign off that
they had attended the class they were
able to negotiate or replacement using
video and you can imagine the potential
cost savings carbon footprint reduction
and your better utilization of staff as
well so it's a lot of interest in
integrating video platforms into
learning management systems again to
enable whether it's classroom based
video one-on-one video or so on as part
of training solutions great I think
those integrations are key yeah there's
a similar trend in just regular
education and they call it the you know
the upside-down school or something like
that where you basically go home and you
do your lectures on some sort of video
or some sort of electronic content and
then you go to school to do your
homework
and it kind of makes sense because when
you get stuck on your homework you need
help and there's people at the school to
help you figure that out and there's
when you're in a lecture you don't
necessarily need that support and so I
think the same thing is happening in the
enterprise where you could do and it
depends on the type of job and
and equipment needed and stuff like that
but I think we're seeing this in general
where you do your work at home and
whether that be training or other types
of you know writing or whatever you do
it whatever you do for work and then you
go to go to work the office to interact
and you get you know this is where you
get feedback on your work or you get or
you get support on your work or you
collaborate on your work then you go
back home to do your work if so I think
that training you know the question is
how does this apply to training training
is a you know video is a great way to do
training and they should do that at home
employee employee onboarding I mean
that's a big big use case for training
and yeah depth at time I believe Davis
flipped classroom the flipped classroom
all right
so let's see kay has asked how do
companies support old AV equipment in
the rooms and do you have to replace
everything
crying gear probably have a lot of
insights on that no you don't need to
replace everything
I think what's what you're seeing taking
places is so we can talk about zoom for
example services are being provided by
this cloud-based services to enable
these traditional employment is super
h.323 endpoints do use a connector
service some type of video interrupt
service to bring them into this
experience so what's nice about that is
as companies are still sweating these
assets you know using them up for their
5 7 year lifespan they can still have a
transition to their their video
conferencing service of choice as well
on the flip side it's also is kind of
nice too is the cost of the room
equipment is actually coming down to a
nice price there's a great price
performance element taking place it
really hit home in the huddle room but
it's actually going up size to medium
and large rooms as you see companies
like Logitech bring out some great
peripherals anariba has got some great
USB pro tools as well too that allow you
to do great audio and video in this
space so you don't need to chuck it out
there
our services interrupts services that
enable this to work and then when time
does come you can probably refurbish
that room a lot over price point than
you originally got into excellent I'm
gonna let you guys each do one
round-robin on what do you think are the
top two maybe we each pick two two
trends for future of work you missed
second to think about that I was not on
your prepared list of questions alright
let's start off with you Erwin Oh put me
on the spot I think one is one we just
talked about AI I think we are not even
one fraction of one percent scratching
the surface so today I will be able to
do in terms of intelligent analytics in
terms of providing a personal assistant
helping people find information manage
information and so on so I think to me
that that's the biggest one and I think
just the increase in influx work you
know the ability to work from anywhere
from from any device any location
especially as we start to see
collaborative tools start to permeate
into the frontline workers who have
largely been I would say ignored but
haven't been the focus of a lot of the
collaboration issues that have occurred
the marketplace in the last couple of
years so those are the two big ones all
right Dave yeah very similar thoughts
like we've been talking about the work
anywhere anytime and he plays for you
know decade now but but it seems to be
shifting I tell people that my I work a
split shift for hours in the morning a
four hours late at night and and to me
that that is a much more logical way of
splitting up the day and I and I talk to
people who are still going to the office
still commuting in in the morning
working a full eight hours which is an
exhausting thing to do
commuting back at night and and it and I
ask them well how do you deal with
things like doctor's appointments how do
you deal with it and there's this whole
there's this whole dance well depending
how busy it is I'll I'll take a day off
or I'll do flex to it's just like this
whole complicated thing that just seems
so alien to me at this point yeah and so
I think this idea of flexible work where
people more or less just get their work
done in one way or another I think it's
becoming very important and and as a
result we need the spaces and tools that
a comedy
that lifestyle it's both at the office
we talk a lot about at the office and
Craig touched on that a little bit about
the way open floor plans are changing
and stuff like that but it's also at
home and and it's interesting to me when
you when you talk to a realtor they
don't they don't get this yet right they
want to know any bedrooms you want well
I want an office but this ad is that a
bedroom or is that a den they don't have
a way of really figuring that one out
some sometimes it is sometimes it's not
so so I think we're adapting to this
very flexible way of working as one key
trend and and the other key trend is
this this what I touched on earlier this
digital transformation issue is that
everything is really becoming electronic
and that is changing so many of our
older assumptions and it's been a while
since I've worked at an office but I
used to you know when I travel I'll come
back gonna be a pile of paper in front
of my door that hats you know everything
from birthday cards to expense reports
to all the stuff that just had to be
physically sign it if I was out of the
office everything just stopped and and
now almost everything is kind of moving
toward this electronic environment which
is not new but what is new is that we
have to now start rethinking our
processes rethinking you know the
regular meetings that we have rethinking
our flows how much of it can be done
distributed how much things like
analysts events or things like any kind
of conference can it be done remotely or
distributed we have to really almost
everything is up for grabs is in terms
of reinvention all right rapun AI has
been taken so I cannot speak to it Craig
get ready your life interest an area of
interest for us has been the evolution
of the modern office you know it's a
trend that's really taking shape and
especially the modern meeting room I
think meeting room as an asset have been
ignored by IT in the past and evolution
of huddle spaces for example you have so
many open offices and there's been so
much of pushback a lot of workers do not
want to be in those open offices I saw
an interesting article yesterday about
open offices and the coronavirus care
you know people are getting nervous
about that
so that aside Huddle's
basses provide the disruption free
setting for better collaboration and
Frost and Sullivan has a stat there are
33 million huddle rooms out there only
3% are video enabled so imagine 97% of
those wrongs are not fully
technology-enabled today is such such a
huge up site to make our offices better
modern and more attractive and the
second trend and this is something that
is being talked about quite a bit is
enabling frontline workers but there are
communication collaboration tools the
stats are what - very good - - two and a
half billion frontline workers out there
70% of the worker population is desk
less workers what are we doing for them
what is the right next generation
communication device for them because
video is not just for information
workers video is for nurses video is for
teachers and shift workers and factory
workers and you can resolve problems
faster and of course video in the
contact center that has been talked
about for ages but still not happening
how can you serve customers better and
faster so just I think the possibilities
are limitless
excellent alright Craig last it's
sometimes the hardest check you guys did
a great job there was one one spot one
that maybe I'll try and see if I can do
something to bring something altogether
here the one thing that I think is
becoming more apparent is the importance
of end user experience in what's
defining as conference room so a lot of
in the past has been it Shelby as this
MIT pushes it down and they have some
big vendor contract and they push down
what's taking place but as you see from
this trend of what we call shadow IT
wherever in user doesn't like what's
going on they'll go out and get
something on their own and enable it
because they can do that slack free
slack experience for example to do that
so I think end user voice in in the
workflow in the experience is becoming
much more prevalent and it's getting the
recognition that it has you know one of
the things I admired about what you guys
have done is you're bringing modern
software development techniques to video
conferencing and you're able to do a
refresh and provide features on a very
rapid velocity which is which is nice
which if you look back even five years
ago it was difficult people had to wait
for that that update now what's really
happening which is even better now is
that companies are becoming smart and
giving those IT administrators two ways
to control this yeah you can have the
rabbit release the student in juices or
I could do it more control release as
well too so the worlds are blended
together so that in judo voice is
becoming more important and I think it's
getting a relevancy to the table
honestly good at that I won't even try
and go any further than excellent I love
it so we've got AI we've got modern work
offices we got frontline workers huddle
spaces just everything going electronic
Dave I haven't heard that one so that's
a great one the shift in work styles
needing flexible work and rapid
innovation that's happening these are
all great alright we're at 45 minutes
but I have one last very important
question for you guys
zoom topia was coming up in September I
know most of you have attended in the
past just curious Erwin I know we had a
lot of fun with Lynyrd Skynyrd last time
so I just want to vote or maybe quick
round-robin who what band would you like
to see at Cinetopia this year I've got
to go a queen and Adam Lambert I don't
think you could top that Beyonce can you
afford her I asked my seventeen year and
she said maybe Liz Oh or Shawn Mendes
and if you have them she'll travel the
theater Zootopia and I saw I saw him
Balder on the dead and company concert
and you know I think that'd be a
fantastic fantastic addition to topia
well would you guys did was you you
actually did this great generational
blend right you had Snoop Dogg and
Lynyrd Skynyrd what's the next one is it
like Kid Rock means
I don't know who's next there is this
cross generational get together we will
find out I don't know but I will put in
all these suggestions to our marketing
team and hope you guys can be there this
year hopefully we'll all be in person
alright thank you guys I really
appreciate your time thank you all our
guests to join in your questions great
conversation thank you thank you thank
you everyone