hey guys i'm really excited for today's video today i'm going to show you how i
do keyword research welcome to my golden keyword series if you want
to learn how to find profitable keywords and other kdp tips subscribe to my channel
in this first video i'm going to show you the keyword research methods my wife and i
use to get us to over 80 000 book sales on kdp so first i'm going to explain the basic
concepts and metrics i look for when searching for a hot niche and then second i'm going to go
to amazon's website and show you what i do and how i do it what do i look for in a good niche
okay so there are six points that i look at i'm just going to tell you each of them quickly and
then go over each point in more detail okay so the first thing i look at is number of search results
then average bestseller rank or bsr then average reviews the average price
i also look at if other books use the same or similar keywords and then the last thing i take
a look for is if they're recently published books on page one okay so let me go over each of them
in detail now so my recommended number of search results would be between 250 and 3 000 anything
below 100 for sure would be not good because it shows us most likely not relevance to the search
term that you're looking for or there's just enough search volume to make it worthwhile your
effort to make a new book uh the maximum amount of search results i would look for would be four
um if you're a beginner after that would start getting too competitive
four thousand search results might sound like a lot to you but it's actually not too much
because out of the four thousands there's only going to be going to be so many relevant books
that you actually have to compete with a lot of them will be spam or books that are low quality
or books that don't actually fit the search term that amazon is showing the results anyways
if you go to like page 10 of some search results you'll see that those books are not actually
fully relevant to your search so out of 4 000 there might only be a few hundred or maybe even
less than 100 actual competitors you're competing with so it's actually not you so the recommended
average bestseller ring for me is anything below 250 000 at 250 000 you're going to get a couple
sales a week so to me an okay range would be between 100 000 and 150 000 a decent range
would be between fifty thousand and a hundred thousand and anything below fifty thousands
when you find those you can throw a party okay so just one thing i wanna also go over just because a
niche has a low bsr does not make it bad and just one example if you have if you create books for
100 small niches that each only gets two sales per week that will translate into possibly 250 dollars
per week or once 1 000 per month that's not too bad especially if you can just keep doing that and
keep doing that recently when we look at all of our book sales in total we saw that's just under
half of all of our book sales are from books that we created in really small niches so small niches
do pay off i mean now we've sold over 80 000 books since the last two years so it's quite cool
okay so for recommended average reviews we look for niches that have an average of less than two
thousand reviews um so if a search result has 48 product results on page one that is only about an
average of 40 reviews per book that is not very competitive and it will mean there are at least
a few books with very little maybe even if you're lucky no reviews obviously the lower the average
reviews the better your chances for ranking on page one because there's less competitiveness
and those books are less established but the lower the better the more reviews a book has
the harder it could be to compete against for example the book has 2 000 reviews and you're
trying to compete with that book with zero reviews your chances of getting sales are quite quite low
so you want to find niches that have books on the first page with great little reviews so you have
a good chance of competing with those books and just one thing to keep in mind is the more reviews
a book has obviously good reviews then the more conversions and sales that book is going to get
so if you have a lot of books on page one with five stars and two thousand five star reviews
you're gonna struggle getting onto that first page until you get a lot of reviews yourself
unless they're fake reviews then you could compete against this okay so for average price we we don't
like racing to the bottom we look for niches that have an average price between seven and nine
dollars or 699 to 8.99 for black and white books because that leaves us enough room to make a good
profits and allows us to run a lot of ads even with high cost per clicks the lowest we would go
for and these should be 599 but that would be the absolute lowest and just obviously keep in mind
that if a niche has a lot of books at 5.99 or lower with a lot of reviews you're going to
have an even harder time competing against those because a book with a thousand reviews priced
really low almost no profits there's nothing you can do really to compete against those books and
for us running ads has been a huge key part to our success because the ads when you run them they
will help you rank organically so it's always good to run ads right at the beginning don't wait to
run ads for 30 after 30 days try and run ads right when the book goes live so if you run ads inc get
that boost from amazon you can really see a lot of benefits and ranking book on page and just another
tip don't go so cheap and race to the bottom a lot of people don't look for the cheapest books
i myself have never searched for the cheapest book for anything i buy books that are on page one and
i don't really care about the price because anything between five and ten dollars is cheap
enough for me so the other thing to look for when you're looking for a new hot niche on amazon is
the competitors on page one have similar keywords if not a single product on page one has a similar
keywords that just means that your search term is just not relevant and probably not searched for
but if there are similar keywords then that's a good sign that people are searching for that and
people are competing against that keywords if a lot of your competitors have similar keywords
but not the exact match keyword that you're typing in then that can give you a really good advantage
when actually ranking for that keyword on page one since no one is using a keyword besides you
so if you find a niche where people use similar keywords but not the exact keywords and you'd be
the first one then that's a great opportunity so if competitors are using similar keywords
but not exactly the same that makes your niche that much better because you'll be the only one
targeting the exact keywords which will give you a bonus and a boost in the rankings also if no one
else is using that exact match keywords it'll also be easier for you to just rank and nuts on page
one for that keyword so just keep that in mind okay so the last thing we checked for is are there
recently published books on page one if there are recently published books on page one that shows
you that that is possible to rank on page one and it's not too competitive or saturated if there
are no books at all that are recently published on page one that that could be a sign that the
niche is saturated and too established and you might just have a really hard time getting into
it so if there are no recently published books at all you might want to consider staying away from
it especially if you're new to publishing okay so what departments do you do keyword research
in well most customers on amazon when they search for any product or any book they start typing and
searching in all departments so that's where you want to do keyword researches in all departments
if you use book departments and do keyword research there you're going to get different
results than in all departments and the results you're seeing is not what people are looking for
so just make sure you're always searching in all departments which is where the majority of
customers are searching for books so the only tools we use are the tools i created myself
for self-publishing titans and these two tools are both free to use for anyone
hey guys hope you liked the first video so tomorrow i'm going to show you how i
use my free research tools how to install them and exactly the steps i use to find
hot niches so if you're interested in that subscribe to the channel and see you tomorrow