An exponential entrepreneur is an entrepreneur who is leaning on exponentially accelerating
technology so network sensors, AI, robotics, synthetic biology, 3D printing – these technologies
that are all on exponential growth carbs.
They’re also relying on what we call exponential psychological tools, right.
These are ways to think at scale, flow states, things along those lines.
Things that let entrepreneurs to scale up their mental game like never before.
And finally they’re also using exponential crowd power tools.
These are crowdsourcing, crowdfunding, centerprises and community building, right, that let entrepreneurs
get access to capital, get access to expertise, really scale up their reach farther than ever
before, right.
So an exponential entrepreneur is people who are using these three kind of categories to
level up.
If you want to be an exponential entrepreneur and you want to play with exponential technology
you need to understand the kind of growth cycle that exponential technologies go on.
And we use something call the six Ds to talk about this, right.
The first D is digitalization, right.
A technology becomes exponential once it becomes digitalized.
It becomes represented in ones and zeroes.
Once that happens, right, it becomes an information based technology and it hops on an exponential
growth curve, right.
A classic example being Moore’s laws covering transitions.
But now we’re seeing in all of these technologies we’re seeing in synthetic biology once we
realized that DNA was essentially could be represented as a binary code, right.
It hopped on this exponential growth curve and now synthetic biology is accelerating
five times the speed of Moore’s law.
That’s the first D. And when that happens there’s usually a lot of excitement.
A lot of hype, a lot of excitement which is unfortunate because the second D is deception.
What happens is these technologies get introduced and it takes a while for them to get up to
speed, right.
And there’s all this hype in the beginning and they fall into this deceptive period and
people kind of dismiss them.
3D printing was in that deceptive period for a very, very long time.
Robotics, AI, all these things.
But all of the technologies that we’re talking about in Bold are now moving out of that deceptive
period, right.
What Gardner and the Gardner hype cycle calls the trough of disillusionment which I think
is a great term, right.
They’re all leaving that trough of disillusionment.
What happens next is they become very, very, very disruptive, right.
A classic example is Uber.
It’s totally disrupting the taxi cab industry.
Instagram totally disrupting Kodak.
These are classic examples of the disruption.
After they move out of this disruptive phase you look at demonetization.
This means that the cost of the technology itself is dropping and dropping and dropping.
The money comes out of the equation.
So, for example, once you could store digital images on a camera, right, film was totally
demonetized.
And suddenly nobody was buying roll film anymore.
Pixels did the same job.
So the money comes out of the equation, right.
Dematerialization is what follows.
So think about all the 1980s or 90s technology that now come free with your cell phone, right.
Peter and I did a calculation in Abundance and we were looking at this and we found the
average cell phone houses over like a million dollars’ worth of technologies from the
1980s.
You have your GPS locator, your encyclopedia, your radio and record player, your camera,
video recorder, on and on and on, right.
You can now with Instagram get access to editing software that ten years ago was a two million
dollar package.
And today it’s free with an Instagram account.
So demonetization, dematerialization, the technology itself is disappearing.
Nobody’s going out and buying cameras anymore because it comes on your smartphone.
The next thing that happens is democratization.
This is what happens when these technologies themselves become cheaper and cheaper and
cheaper.
Cell phones are a classic example.
Back in the 80s these were a luxury technology, right, that only the wealthiest could have
and then it kind of slowly moved down the scale until where we are today.
I mean 50 percent of the world doesn’t even just have a cell phone, they have a smartphone,
right.
They’re carrying a supercomputer in their pocket.
That’s how much these things have been democratized.
Access becomes available to anyone.
Directed/Produced by Jonathan Fowler, Elizabeth Rodd, and Dillon Fitton