today I'm going to show you a content
structure for your videos that we use
for our clients and ourselves to retain
maximum audience engagement that's
coming up
so the reason why you need to have a
content structure visually down is so
that when it comes to planning your
videos you know which steps to follow
see a lot of people will spend so long
or they won't even attempt it at all
because they just don't know where to start
so today we're going to show you a
really simple structure all of our
clients use it and it's designed to help
you structure your content based videos
so these aren't sales videos and these
are advertisements these videos are the
ones that you put on youtube or in your
blog that are there designed to offer
value to your audience they are going to
help you grow your audience if you do
your content this way and people are
going to love you for it because they
get it you're gonna be delivering them
sorry much value let's get into it
step one: The Hook. Now your hook is a really
short five to six-second long clip
where you introduce the topic and you
hook the audience in to watch the rest
of the video so you don't spend time
introducing yourself just get straight
in with what the content is about and
why it's going to be valuable for them
let's go back and have a look at what I
did at the start of this video.
Today I'm going to show you a content structure
for your videos that we use for our
clients and ourselves to retain maximum
audience engagement now as you can see i
did not waste any time I told you
exactly what the video is about exactly
why it's important and you should keep
watching and I can guarantee you it
worked because you've watched this far
into the video.
Now that you've hooked the audience in for the rest of
the video then it's okay to show them
your branded logo or content now a lot
of people get this step wrong and they'll
show the logo before they hook them into
the content
this is a bad idea because a lot of
people who are searching for your videos
and if you've optimized them correctly then
most of them will be. They will be
wondering hey is this the video actually
what I'm looking for and that's why we
put the hook first so that you can say
that well yes this is exactly what
you're searching for now you have
permission to show them who you are and
what you do through your branded logo
can be an animated logo or your own
introduction that you filmed by itself
but something that shows them a little
bit more about what you do as a company
or as an individual
step three is to introduce the topic now
that you've shown them who you are and
what you're all about
it's time to expand on the topic that
you showed them in your hook
so this is your introductory phase and
you expand on why this topic is
important for them as the viewer so in
this video in my introduction I expanded a
little bit on how we use our structure
and why it's important to have a
structure in your video
step 4 deliver your content now it's
time to deliver all of that value that
you promised in your hook introduction
now when you're delivering your content
it should be in a really simple
step-by-step format that's easy for them
to follow and gain a lot of value from
so just as I've been doing so far in
this video I've been going one stage of
the structure at a time and that's
exactly how you should deliver your
content whatever it may be
so the easiest way to do this when
you're planning something is to think
about your topic as a whole and say how
can I break this down into a maximum of
five different steps if you have a topic
that takes more than five steps to
explain
that's great because it means you're
going to have a second part to that
video and it's more content for you as
you're delivering each step in order, announce
what that step is then say so
what
and what I mean by that is don't
actually say so what but ask yourself so
what for the first step I said announce
your hook hook them in to the rest of
the video so what
because if you don't hook them into the
rest of the video they're probably going
to leave and you need to tell them what
the rest of the video is about that was
my step one asked myself so what and
then say that to your audience and you
follow that for every step in your content
along the way now that you've gone above
and beyond and delivered so much
valuable content to your audience you
have permission to deliver a call to
action
your call to action should be something
in relation to the topic of your video
but also something that's going to give
you a return on investment from the free
content you put out now you'd be
surprised how many people forget this
step and it is absolutely be most
crucial to your video as a business owner
if you don't ask someone for a sale
they're not going to come up to you and say
hey here's my money once they've seen
your shop you have to ask them hey are
you ready to buy this product so that's
exactly what we have to do and treat our
content the same way deliver all the
value give them all the information and
then say hey now that you've got the
information here's what I'd like you to
do next
so in your call-to-action whatever you
ask them to do make sure you say what
it is that you want them to do and then
give them exactly how to do it now if
you're putting your content onto YouTube
it's really really important that you
make use of the new end screen feature
which has now become available so for
the last 20 seconds in your video you
can actually place content on there
wherever around the screen you want to
but this can be either a video and
subscribe button it can be an external
link to your website if you have your
website link to your channel now this is
why i love YouTube so much is because
it's so interactive with your audience
and you can tell them exactly where you
want them to go but if you're uploading
your video directly to Facebook then this
may not be available for you so for
your end screen make sure you tell them
where to click by clicking somewhere
around this video or in the description
or wherever you're placing your links
you have to tell them but that's why I
love putting content on YouTube because
it makes it so easy to be interactive
with your audience at the end so if
you're the type of person who struggles
to remember what they've just watched in
this video I've also put it in a
downloadable PDF for you which you can
download by clicking the link below you
can click on the link about this corner
guys I want to make sure that you are
getting the absolute best use out of
this structure you so you can download
that and take it with you and just keep
it there while you're planning out your
content and will keep you on track so
that you're not wasting any time
thanks so much for liking commenting and
subscribing on this video you can click
that subscribe button here up here to
watch some more videos on that channel
guys we are here to help
you as a business owner grow your
business through adding video content
into your marketing channel so i would
love you to subscribe to our channel as
I said and engage with us if you have a
question in relation to video content
leave it in the comments section below
and we'll either create a new video
about it just for you answer in the
comments section as well thanks so much
guys will see in the next one