Hey there.
Just a few minutes ago I announced Un-carrier Next,
our latest Un-carrier move.
And let me tell you, Netflix On Us is absolutely huge.
Our T-Mobile ONE family plans now come with Netflix--
on us!
Now you can binge all the Netflix you want, and it's all included.
America's best unlimited network just got a hell of a lot better.
Our Un-carrier moves are always about ending customer pain points.
And this one is a BFD.
You see, the carriers have blown billions buying up media businesses,
trying to create carrier-content-cable mashups.
Why?
Well, there are a couple of reasons.
First, my favorite-- they've been getting crushed in wireless for years
by yours truly.
Second, they want to control everything you watch and read,
all so they can sell it to you in bigger, fatter, pricier, exploding
bundles.
And that is the pain point that I'm tackling
with this latest on Un-carrier move.
Here's the carrier's playbook.
They take something you do want, like unlimited wireless service,
bundle it with something else you don't want, and offer it all to you
at a discount, which really means you're paying even more for that one thing
you wanted.
And then it gets worse.
Your bill automatically explodes when the introductory price ends.
That's exactly what AT&T does with DIRECTV.
This is happening in homes across the country--
Honey, you will not believe the sweet unlimited wireless
plan I just signed us up for.
It says it's only good for 90 days.
What?
They didn't say anything about that.
[OMINOUS MUSIC]
What if we don't open it?
We could put it in the junk drawer.
No one has to know.
Don't open it.
I told you this was going to blow up in our faces.
What are you doing?
[CRYING]
[SOBBING]
At T-Mobile, we have a different approach.
Our idea is to give you something you do want with something else you want,
and keep the price the same.
That's what we've always done because we are always
looking for ways to give more to you without asking more from you.
So we thought, instead of spending billions buying faded dotcoms
or satellite companies, why not spend our money on you, our customer?
So that's exactly what we're doing--
investing in our customers, again.
This time, with Netflix On Us.
Can you imagine what Verizon and AT&T execs are doing right now?
I mean, they've spent billions of dollars and countless hours
in boardrooms plotting their entertainment strategy.
And we just leapfrogged them all in one fell swoop.
You know, sometimes watching how the carriers respond to our moves--
it's actually pretty hilarious.
I mean, you can't make up shit like go90.
And then they follow up that disaster by buying
faded 90s dotcoms like AOL and Yahoo.
It's like Myspace was actually too cool for Verizon, so they passed.
Pure comedy, Verizon.
Thanks for the laughs.
And AT&T-- poor AT&T. What's a big part of their strategy
for the mobile age, a time when all content is moving to mobile?
Two words-- satellite dishes.
These guys literally spent $48.5 billion dollars
on a business that relies on sending a construction
crew to drill an actual satellite dish into the side of your house.
It looks a lot like this--
Hey, check out this awesome deal on an unlimited wireless plan.
I'm going to sign up for it.
[KNOCKING]
Hi there.
Where do you want it?
Um, want what?
The satellite dish.
[DRILL SOUND]
What are you talking about?
You ordered the all unlimited bundle, which comes with this bad boy.
No, no, no.
We only signed up for the unlimited wireless plan.
We don't need a satellite dish.
Of course you do.
Wireless and satellite go great together, like peaches and croutons
[DRILL SOUND]
Good one.
Like-- like peanut butter and cheese.
[DRILLING]
Hey, no, wait.
We don't need it.
[DRILLING]
That's ridiculous.
The Un-carrier approach couldn't be more different.
And we're stoked to be partnering with the best content provider out there.
You know Netflix is the number one premium streaming
service FOR T-Mobile customers.
And only T-Mobile has Un-carrier benefits
like Free Global Roaming, Free GoGo Inflight, Taxes and Fees Included,
and so much more.
Netflix is just that latest reason that T-Mobile is America's best unlimited.
And customers aren't even using our nationwide 600 megahertz airwaves yet.
That will be like a wide open superhighway for our customers,
compared to the carriers congested, backed up
roads that have been absolutely choking ever since they were forced
to offer unlimited earlier this year.
Meanwhile, the Un-carrier network is getting even faster.
At T-Mobile, we want you to use more, so we're doubling down on unlimited.
Everybody get ready because Netflix On Us starts September 12,
when every T-Mobile ONE family with two or more qualifying lines
can get Netflix standard at no extra charge.
And T-Mobile ONE is still just $40 per line for a family of four,
monthly taxes and fees included.
And if you're already a Netflix subscriber,
we'll cover that subscription for you as well.
That's another $120 a year back in your pocket.
That's just how we roll.
This is how the Un-carrier does unlimited,
and this is how the Un-carrier does video--
partner with the best, to give you the best, at no extra cost.
So you can binge on us all you want--
all unlimited, all on us.
So come on in, and get Netflix On Us.
And remember, we won't stop.