- Email marketing secrets,
here's what's working in 2022.
(air swooshes)
In the marketing world, there is a virtual ATM.
You know those machines that you go to and take out money?
You put in a card, put in your pin, and cha-ching,
you're getting money out of your bank account.
But on the internet, your email list is considered an ATM.
Every time you need more income,
all you have to do is send out an email.
And I didn't come up with this concept.
There was a gentleman named John Reese
years and years ago who came up with this concept.
He used to drive a Lamborghini, had a big email list,
and had this domain name called income.com.
And what John Reese was famous for
was having a fish tank in his house that's so big
the person who cleaned his fish tank
would put on scuba gear, dive into it and clean it.
That's how big his fish tank was.
Now, with John Reese, he taught me one thing
when I was much younger in my early 20s.
"Neil, you want to make money?
"Collect emails from your visitors
"and then send out an email selling them stuff.
"And that's it.
"And then when you do that, you make more money."
But here's the thing, times have changed.
I'm 37 now, right?
And people these days say,
"Hey, people are ignoring emails.
"They're getting tons of emails."
That's actually false.
According to Statista, 306 billion emails
are sent and received every day
but what's false is
people are claiming that no one reads emails.
Well, 306 billion emails wouldn't be sent a day
if everyone was ignoring them.
Mailchimp wouldn't have got bought out for over $10 billion.
I believe the number was 11 billion.
So how do you get your emails to stand out
when so many people are sending emails each day?
And more importantly,
how do you generate money from those emails?
Well, here are nine tips, technically one more thumb.
Tip number one, scrub your list.
This is how I get my open rates above 30%.
When you keep sending emails to people
and they don't open it up,
what do you think Gmail and Hotmail do?
They put it in the spam box.
Even if the person hasn't clicked spam,
they put it in the spam box.
So to avoid your emails going to the spam box
like when I send you an email,
you're reading them, you're getting them.
Why?
Because I scrub my list continually
and I only send out to the people
that are actually opening up my emails.
And if you don't scrub your emails, here is the thing.
The people who want to get your emails
even if they're opening them up,
if a larger and larger percent of your emails
don't open your emails and they ignore them,
even the people who want to read them
and normally would open them up,
the emails that you're sending them
will eventually start going into the spam or other inbox
so make sure you scrub your list.
Tip number two, use casual subject lines.
It usually increases open rates by 12% from my test.
In other words, if someone was really proper
with their subject lines,
for example, if my email said,
"Steve, here is how you boost your SEO traffic by 132%.
"Please check out this email."
That's too professional versus if I just said,
"Steve, you got to check this out."
That's casual.
"Wait, what do I got to check out?"
"Well, you got to check this out
"and you'll find out when you open up that email,"
that's why casual subject lines work.
Tip three, use your email list
to get followers on your social platforms.
This will help with the rule of seven.
See in marketing, there's something
called the rule of seven.
When someone sees or interacts with your brand seven times,
they're much more likely to evangelize you.
It helps you build that brand and just helps you grow.
So what you'll want to do
is not only send out emails to people,
maybe when you release new content, have a promo,
but also tell them to follow you on the social web,
whether it's Twitter, Instagram, Facebook,
maybe even all your networks.
By doing this, you'll get more followers
on all your networks, more engagement.
You'll continually be in front of people
and you can continually promote to them.
Tip number four, follow up when people add stuff
to their cart, but don't complete.
This usually reduces abandonment cart rates
by up to 18% by one simple email for example,
"Hey John, I noticed you added this toilet paper.
"It's almost out of stock, there's only two more.
"Check it out."
Probably doesn't work as well with toilet paper
but it could work with t-shirts or scooters or bikes
or whatever you're selling.
Tip five, keep your emails short and to the point.
We found that short emails that are under 200 words
tend to have a higher click-through rate by seven to 38%.
That's a massive difference.
So instead of having really long emails,
keep them short and to the point.
Tip six, send your emails early in the mornings.
We found that when you send your emails around 6 a.m.
for the time zone that your subscribers are in,
you have a better chance of having your emails opened up
because when they wake up and check their email inbox,
you'll be at the top versus being at the bottom.
If you're at the bottom,
they go through a lot of at the top
and then they don't keep going and then they're done.
So send them out early in your time zone.
We usually find that 6 a.m. works the best.
If you're targeting everyone in India,
then send it out at 6 a.m. in India.
If you're targeting everyone in the United States,
you can either send it out at 6 a.m. PST or EST,
pick one or the other.
Tip seven, add value even when you are selling,
it just creates better customers.
There's a site called Legion Athletics.
And what Legion is, it's a fitness supplement brand.
They generate a lot of their revenue
through emails, more than 10%.
And the way they do this
is they don't just sell you protein powder or supplements,
they also show you how to best use them,
the best workout routines
and how you can get fit, better and healthier
all while taking their products.
You see there's a win-win?
Yes, people can also buy the products,
but they're also not only getting value
because they're teaching you how to use the product,
but they're also giving you other tips
that makes you healthier and better in life.
Tip eight, resend to unopens.
This typically adds an extra 8% to your open rate.
I do this all the time.
If I send out a hundred thousand emails
and only 25,000 or 30,000 open them,
I know that I can get roughly another 8,000
to open up the emails if I resend to all the unopens
and I change the subject line.
The key is change the subject line.
If you don't change the subject line,
it doesn't work as well.
Tip nine, add countdown timers within your emails.
And I've seen this increase sales by roughly 19%
the last few times that I did it.
Now you only want to do this when you're selling something
and it's a promo and it actually is running out.
So I wouldn't put a countdown timer in my email
if the promo lasts forever,
but if the promo lasts for 24 hours,
I would add that countdown timer
to the email because it works.
If you need help with your email marketing
or conversionary optimization,
check out my ad agency, NP Digital.
If you have any questions,
you can always leave a comment below.
If you enjoyed the video,
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Thank you very much.