Hey, Welcome back to the channel! My name is Daniel
and today I want to talk to about a new tool
that's going to be available to creators
and it's from TubeBuddy.
Now, full disclosure... I do work for TubeBuddy
That's where the cool t-shirt came from
and the coffee mug.
Now, most of you are familiar with the tag Explorer tool
but the new Keyword Tool is going to be focused
on helping you find titles and keywords
that can drive more traffic to your content.
I've had about a day to play with this tool and I want to walk you through
some of the functionality of the new keyword tool.
The first thing you'll notice when you open up the TubeBuddy Keyword Explorer
is that it looks a little different than the Tag Explorer.
The very first prompt is to type in a keyword search term
that you'd like to explore
As you type, you'll see that the Keyword Explorer
will automatically populate the drop-down
with keyword search terms and phrases
it knows are relevant to your search
Right off the bat, this is ridiculously helpful
when you only "sort of" know the topic you might want to explore
but don't have the exact search terms locked down in your brain yet.
For my Tech channel friends,
let's say that you want to make a video about the iPhone XS Max
One of the hot new Apple iPhones
that seems everyone is making videos about
and the first thing we'll see
is what TubeBuddy calls our
"Unweighted" Overall Score
We get a 7 out of 100.
Yikes! A seven
This is a horrible target for us
and TubeBuddy goes ahead and breaks the keyword score down
in the Analysis section below
to tell us exactly why this is a bad target
The search volume is "High".
That means a lot of people search for this term
Which is great, but the competition is very high
Everybody is making videos about this one
and if you make one too
you'll be at the back of the line behind
every other video
that is already performing for this search term
But here's a new bar
that you may not be used to seeing
The "Optimization Strength" bar.
By clicking on the question mark next to it
TubeBuddy tells us that this represents
how well-optimized the top ranking videos are
for the search phrase
If they are not well-optimized
then it provides you an opportunity to break in and rank
for the keyword by properly optimizing your video
And by clicking on the results tab, we can actually see the competition
is very well optimized in their titles and descriptions
for that particular keyword search term
TubeBuddy highlights those optimization factors in yellow
to show you what strong optimization looks like.
Take note of this when you go to create your titles and descriptions.
Now keep in mind, this tool might evolve and change over time
so it might look a little different
As it develops and some of the functions are refined
So now we know making a video with
"iPhone XS Max" as the title
would make it extremely hard
to get our video discovered by anyone in the target audience
we're trying to put it in front of
But here's where things get awesome!
If we look over to the right
TubeBuddy provides us with a "Related" box
that contains related video searches
related web based searches
and related video topics
to help us find better keyword search terms
about the "iPhone XS Max"
that we can potentially craft
our titles and video around
The great thing about this tool
is some of it is actually FREE to use
and other portions are going to be available to paid license holders
So FREE users will be able to see the top 3 results in each section
This gives us a whole host of potential targets
that we can make our next video about.
Notice that all of the search terms and related topics
have a box next to them
that you can click so that you can copy them to your clipboard
or Tag list and save them for later
You can even create new Tag list group titles
to organize and pull them up quickly, later on
So, knowing this search term is out of our reach
let's try using the video topics tab
and scroll down a bit
Let's try, "How to use dual sim in iPhone XS Max"
If we click on that,
TubeBuddy automatically loads that keyword search phrase
into the keyword Explorer
and... Boom!
Now we have a "Good" score
and the score analysis underneath
We know this term has an overall lower search volume
but it has very low competition
and of the videos that rank for this search term
they are very poorly optimized for this keyword search phrase.
If you're a smaller tech channel
trying to figure out how you can make a video
about the new "iPhone XS Max"
that could actually rank
in search and suggested
This could be your way to put your foot in the door
by making a video about how the dual-sim feature works on the iPhone XS Max
and using this as your title
You can now figure out what your video should be about
before you even start to film
Tubebuddy!
One quick note,
If you look at the bottom of the Keyword Explorer
You'll see that it saves your recent keyword searches
as well as the score for each
right next to it.
So that you can easily compare different keyword search terms
and decide what you might want to make your next video about.
You can also click on them to quickly recall the data
for each term that you've researched
Now, this information just completely changed
your opportunity to make a video
that could actually rank on YouTube
But wait! It gets even better!
If you have a Pro TubeBuddy license or above
You'll have the option to click on the "Weighted" overall score
Tubebuddy now takes into consideration
how your channel has performed on average
and it calculates and compares
what your channel's odds are of being able to rank
for this search term based on your channels performance
You'll see the overall score adjusts with this new information
and a new bit of information shows up at the bottom of the Score Analysis
I love this feature.
TubeBuddy shows us the average amount of views that the top-ranking videos have
the average amount of views that your videos tend to get
across your channel
And right in the middle
You'll see the target views.
If you hover over that
you'll see this represents the
Lowest view count video
Or more specifically,
how many views the smallest performing video had
but was still able to rank for this search term.
Listen very closely to me here
This is your target.
Let me explain
If you make a video
for this keyword search term title
and beat this score
with strong content that can drive more than this amount of views
You could potentially rank for this keyword search term.
when people search for this term
Your video could show up near the top of search results
and get suggested next to other similar content
Imagine that!
Your video at the top of YouTube Search results
And if you can make many solid, content-based videos
that all start to rank for their optimized keyword titles
Then your channel can really start to grow
Now, we can learn a lot more about the search target
by clicking the "Trending" tab
which gives us a deep-dive into the "Rising Related"
or "Trending" searches
or "queries"
As well as the top Related searches in the past 12 months
The "Historical" tab gives us a graph
of how often this has been searched in the past
which is great for determining if your target
is a Trending or Evergreen topic.
And the "Maps" tab will give us global information
as to how important this search term is
to the region you might be targeting.
I'm going to be digging deeper into the other tabs of this amazing tool
But for today,
I wanted to get you going right away
With the New TubeBuddy Keyword Explorer tool
for your very next upload
So there you have it!
The New Keyword tool from TubeBuddy
This is going to change the way you think about creating content.
If you have any questions about the new tool
drop them in the comments section below
and we'll continue this conversation.
And don't forget to Like, Comment and Subscribe if you've learned anything here today
TubeBuddy!
Peace!