I know getting an email saying "You've Made A Sale" is a great feeling
but when you realise it's "only" a sticker
It's easy to feel disappointed and think it's a waste
It's usually not much money because stickers are cheap
But actually, they're a gateway to much bigger things for you and your passive income
This is cos Redbubble takes your sticker sales into consideration
when determining whether you should show up in the search results for customers looking to buy any product
So a sticker sale isn't just a measly 20 cents here and there
It's an opportunity to rank for all products that your designs featured on
which if you're enabling everything, that's over 70 different items!
Many of which result in serious profit
in this way. selling low value products like stickers also increases your rank for high value products
like prints, comforters and duvet covers, which give you between 30 and 60 dollars profit per sale
You can use this knowledge to your advantage by leveraging sticker sales to rank higher in other categories
So although you're paid less at first,
It's an extremely effective marketing method long term
Stickers are one of the all-time best-selling products according to Redbubble
And they run frequent promotions such as this 50%
discount offer, when a customer buys 10 stickers, which is happening right now.
Customers will pretty much always be searching for stickers -
- ready to make a purchase.
Now that you know this, there's a few things you can do to take it to the next level for your store and passive income
The first thing you should know is that you can easily edit and replace the product design for stickers individually in your portfolio.
And in fact,
You can do this for any item by going to "edit",
And then "replace image".
Many people see stickers as irrelevant and low value items,
so don't hesitate to disable them if they don't look right,
Not realizing their true value.
Instead of disabling the sticker, amend your design
so it looks good.
For example,
If your design doesn't work as a sticker because it's white and relies on a background color to show up
You can just invert the design and re-upload it so it shows up
If you've got little bits in the design that are white and wouldn't show up on the sticker
these can easily be adjusted in Photoshop or a free alternative like Photopea
Just select the relevant areas of your design and make them darker by adjusting the lightness or changing the color entirely
You can also entice customers to buy from your store by offering a sticker pack
So rather than just one sticker, they get a whole sheet of them for the same price.
For example, if you've got one main element of your design like this one
Then you could just duplicate that element as many times as you want in photoshop to create a sticker pack
This represents better value to customers
So it's more likely that you'll make a sale and increase the exposure for all your other products
If you've got a design that wouldn't work well on a sticker due to being intricate like this
Then you could offer a more simplistic version for the sticker pack where the design elements are just cut out and separated
Which is exactly what this person did.
Just remember that all these individual items in your design need to be apart from each other
because if they're too close, the machine that Redbubble uses
To cut them out won't be able to do them separately and they'll all peel off together
Leaving you with an unhappy customer who they'll probably refund
You can check what the final product will look like when you've uploaded it in your portfolio
Which will allow you to determine whether you need to make more space or not
If you're adjusting your design in this way
Just make sure that you check for any pixels that you might have missed or accidentally moved around
You can do this by creating a layer under your artwork
And filling it with a solid color to see if anything needs erasing, then if you want to double check
You can add a stroke of a different color to your artwork layer to see if anything shows up
You'd be surprised by how often
A stray pixel appears that wouldn't be visible to the naked eye, but would be printed as a sticker for the customer
This brings me on to my next point about sticker types
Redbubble offers three kinds of stickers now...
The O.G that everyone knows and loves
Also known as the matte sticker
Which has the lowest cost and gives the least profit
The glossy sticker which is mid-range
And the transparent sticker
Which is the most expensive and most profitable
They're all enabled by default if you upload a new work
But if you're old school and uploaded your designs back in the day when there was only one choice
aka before July 2019
You'll have to go back through your portfolio and edit them to enable the new options in the settings
You can do this by editing the product, then in the "availability and markup" section, tick all the boxes
Enable magnets too while you're at it because although they aren't stickers
They show up in the same category and are worth enabling
All stickers are available to buy in small, medium, large, and extra large
The larger the sticker the more profit that you'll receive, and if you're offering a sticker pack
It's more likely that customers are going to be buying a larger size
Meaning that not only will you rank higher in the search results for making sales
You'll also get paid more too
The largest stickers actually cost about as much as a t-shirt and result in a similar amount of profit as well
Another reason not to ignore them
Stickers are great for beginners too because the bar for making a sale is really low
Customers aren't necessarily looking for the best design ever
Especially if they're taking advantage of an offer where they get five stickers for free
They'll likely be looking to fill their quota without putting too much thought into it like they might do
for some of the more expensive products
This means that your sticker designs don't have to be amazing
They just have to resonate with a customer for one reason or another
You've already got a massive advantage over every other product on Redbubble
Because stickers are highly promoted, highly discounted, and highly sought after
People are constantly looking to buy them. So you just have to give them what they want
There are millions of potential niches to target
So rather than designing what you want, design what the customer is already looking for
Take advantage of the sections that Redbubble offers on their website
Which are: car stickers, helmet stickers
hydro flask stickers, laptop stickers and the new magnet section
When you think about these specific areas and the sort of demographics that would buy something to put on their helmet or in their car
or on their fridge, I'm sure you can come up with some popular ideas.
Think about yourself or your friends or your family
What would you, or they, want on a fridge or car if you're buying one of these?
If all else fails and you can't come up with any ideas
There's a free tool that lists the popular tags on Redbubble week by week
which I already covered in another video
You can click the card displaying now and I'll leave a link in the description
This should hopefully give you some inspiration.
If you're a beginner and don't have the skills to create something intricate. That's no problem.
Text based designs sell well on stickers, too
Which are quick and easy to make using free software like Photopea which I also covered in a previous video
If you come up with a funny phrase or joke or statement that you think will sell
Write it down and get it uploaded.
You never know what's going to be the next big thing. Here are some examples:
"Hang on, Let me overthink this"
"Sorry I'm late. Didn't want to come"
"Life is short & so am I"
These designs are on the front page of Redbubble right now being recommended to customers
And were probably made on a whim
It's no coincidence that they're also on the front page for t-shirts and journals and other products
They will literally be making thousands of dollars from these text-based designs
Redbubble is basically a big search engine and getting your designs to rank leads to sales
Stickers are one of the easiest and most overlooked ways to do that
The more stickers you sell the higher you'll rank for
all of your products with the same design
The higher you rank,
The more customers will see and buy your stuff
And the more money you'll make every month
This causes a snowball effect in that the more sales you make,
The more you'll get seen
The more you get seen, the more sales you'll make.
They reinforce each other
and once that snowball starts rolling
It can quickly become an avalanche
Most people want the avalanche without thinking about how it got started.
A single snowflake.
Think of sticker sails as the first snowflake that can eventually cause an avalanche
Don't overlook them or disable them.
Use them to your advantage by taking the time to make them desirable to customers
Hopefully you found that helpful
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