- This is Andriy from email marketing NYC.
And today I'll show you how to create replenishment flow.
(upbeat music)
If you have some kind of subscription product,
let's say you have like supplements or maybe you have
food for dogs for your pets or something else
that needs to be replenished on a consistent basis
like monthly or annually, or I don't know,
like depends what schedule is the best for you.
Today I'll show you how to use it
How use Klaviyo to your benefit to sell more.
So first let's go to Klaviyo, log into your Klaviyo
on the left side you click on flows
and there's many ways to do it.
I'll show you one way.
If you don't like it you can come up with something else,
but at least you will have a baseline
from which you can build on.
So let's do replan.
Well let's say a metrics.
Let's say metrics placed order,
and you want to filter to specific order.
This is my let's say, is this just assume,
because I don't have any subscription
and it's a dummy account.
Let's say this is the first order you just want to do.
Thank you. And blah, blah, blah, email.
So another thing that you want to do is to,
you want to create a field to know when they order
so you can follow up with them next months or next year.
It depends.
So you actually want to capture the date and on that date,
you want to follow up them in the future.
So we do update profile and we,
you might have existing property.
Or in this example, I'll just show you like a subscription.
You click date,
and you use current date when it's reached.
And by the way sometimes you don't want to use
the exact date when they place order,
because when they place order today,
let's say today, I mean, today's December 19th.
They place order today.
You need to give them time to receive the order.
So put what you can do on time delay.
You can put average delivery time for your product.
Or you can let's say if you have a ship station
or something, you can condition wait
until that action happen.
And when that action happen, they later received delivery.
You will update it a subscription date.
So they received this product on that specific day.
So like you assume, I mean, there are some,
some assumptions you assume that they will start using
on that date or next date.
So let's say we allowed seven days, seven days.
Then we will update to current subscription date.
Correct.
So this is the first part of a replenishment flow.
This is when you send email the first time.
And then what you want to do.
You want to create another flow.
Let's call it part two,
but this time you do date property.
And since that subscription field did not trigger yet,
I'm not able to pull that information.
So let's say assume I'll use created
one account was created, but
from your, like in the future,
you would like after at least one person will, they,
property will be updated.
You will be able to use that property and time trigger flow.
So now you do on person created, like, the question is,
do we want to do is like on that specific date or maybe
one week before.
So, I mean, in this case,
in our examples one week before,
because it takes seven days.
So maybe not seven let's say nine days before.
So let's say they subscribe today and on 19th,
they receive it on 26th.
So the idea is you will ahead with a nozzle email
on 26 and seven days, 1, 2, 3, 4, 5, 6, 7, 8, 9.
So on the 17th
they will receive a reminder to update their subscription.
So there's enough time to receive on 26.
And yeah, and let's say if it's monthly subscription,
you click on monthly.
And yeah, so it was this, this wait on blowup.
This person created, before created
and then what we want to do, we want to add email.
So try to create like a generic email so it can be used
on monthly basis.
And you can create flow filter
placed order, zero times, since starting this flow.
So let's say if you have more than one email,
let's say you have three emails or five emails.
They will be excluded if they purchase from first email
second email, third.
So they don't receive the rest of email and next months
they will be added to this automation, this flow again.
Please let me know if you have any additional questions
about this flow and feel free to ask me
any other questions about Klaviyo.
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