- Today on "The Journey", we're gonna talk
about Google Analytics, what it is,
and how to set it up for your business.
People talk about Google Analytics all the time
because it is the best.
If you have a website,
you should sign up for Google Analytics.
What is it, it's a tracking token
that you get to put on your website
and then it gives you so much information
about the people who are coming to your website,
what pages they're visiting,
when they're coming, how they're coming,
and the best part about it, it's free.
- I like free.
- All right so first step,
we're gonna to go google.com/analytics.
And then, we need to sign up for an Analytics account.
All right, so it's gonna bring you to this landing page.
Hit Sign Up.
So we're just gonna name this one
Morgan Test for my test website.
And then you can choose to share your data
with a variety of things.
I'm just gonna click those right now, it's up to you.
And then click Next.
Since we're setting this up for our website,
we're gonna click we want to measure web.
The next thing that we need to do is we need
to put in all the information about our website.
So we gave this account a name
and now we need to specifically call the website name.
So this website is called upskill.life
and we're just gonna use the same thing, upskill.life.
This is actually one of Nealey's accounts
that we're gonna be setting up for him.
I think it's the Beauty and Fitness.
So pick an industry category and then you can obviously
put your Time Zone, and then hit Create.
So now that you're account is set up,
the very first page that it brings you is your Tracking ID.
This is the most important step,
just because you created an account,
does not mean that suddenly
Google is gonna start tracking your website.
You actually have to do something
with the code that it generates.
So right here, very top, front and center,
it let's you know that this is your code.
But you don't just copy and paste this code,
you actually need this code all the way down
here this script.
So what you're gonna go do is you're gonna put
that on your website, every website is different,
WordPress has areas that you can do it,
depending on your theme, you might have to add a plugin,
but it's best to go and look at your website's
documentation to see how to add the Google Analytics' code.
- So after that, than I'm good?
- In theory, it may take 24 to 48 hours to propagate,
so that's why you can come back here to the status
just to keep checking and right now it says no data
received, so we haven't put it on anything,
but it will say you're good.
I have a site we can go into that has traffic
and has the code, it's been there for a long time.
So let's go check out one of my other sites.
So this main page, this kind of gives you a snapshot
of everything that you're seeing.
So right now, you can see
that there's one active user on this site.
You can see over the past few days
more or less what how many users have been there,
page views, balance rate and just some other statistics
where they're coming by country,
when are your hottest hours.
So these are other reports that give
you even more granular data
about the people who are coming to your website.
So this first one is real-time.
So if you can click right here,
you'll see the number of people active
on your site right now, or over the past 30 to 60 minutes.
You can see where they're coming from,
just one person has been to this site recently
but you can drill it down based on location,
traffic sources, where they're coming from,
but what's more important is your audience in general.
Yes, you can see a snapshot in time
but I love to go to the audience tab,
and then go to overview where I can see
over a longer period of time,
how many people have been coming to my site.
So the first thing that I like to do,
this is just showing the past week, that's helpful
but I let's go back in time, let's just look at 2019
as a whole, just to see.
- [Sam] Yeah, one week doesn't give
you a lot of information.
- [Morgan] Yeah, and you may wanna just look at a quarter
or a month, but you can see bigger trends over time.
So the default it's going to default to users.
I like to also look at page views.
And then it also has some other just high level
statistics for this period,
which is great you can see the total number of page views,
the average number of pages per session,
number of sessions and so on,
how long they're staying on average
and then the bounce rate.
So, the next big category,
which is one that I love, is Acquisition.
This is where are your customers finding you.
And I always like to do overview first because again,
it's just the dashboard that has all of the metrics
in one place and then of course,
you can always drill it down.
- This would be able to help you to redirect
how you're using all of your time.
Like you could get more on social then you know
where to spend more of your time.
And you know, promoting your business.
- Yeah, or if you don't having many people coming
organically, it's probably an opportunity
that you're not ranking in search.
And so you need to probably do more SEO.
Another category is Behavior.
So once they're on your website, what are they doing?
So let's click on the Behavior tab, and go to the overview.
So you can see and we've kind of talked
about these on the high level overview,
you know what how many pages are they viewing,
the average page time, bounce rate,
but you can actually see where they're spending
the majority of their time, on which pages.
If you go right here to Behavior Flow,
you can kind of see a mapping of of how a customer is going
through your website.
As you get more familiar with Google Analytics,
and you're using it more and more for your business,
there may be certain aspects of the different reports
that you love seeing, and others that just aren't
really valuable to you.
So you can go to the Customization section
and then create custom dashboards and views,
so that way, when you log in,
you see the most important things,
and then you can go back to doing what you do best.
All right that's everything Google Analytics.
I hope you found it useful.
Let me know in the comments below
what you're favorite piece of data is
to track using Google Analytics.
I'm interested, is it page views, is it users,
is it traffic sources, let me know.
- And make sure that you like, subscribe
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new content coming out.
This is "The Journey",
we'll see you next time.