(Applause)
(Music playing)
>> FEMALE SPEAKER: Don't stay up too late.
>> MALE SPEAKER: Come on.
>> MALE SPEAKER: All right.
>> MALE SPEAKER: Yes.
>> MALE SPEAKER: Woo.
This is good.
(Music playing)
(Applause)
>> TIM COOK: Wow.
Thank you.
Good morning.
And welcome to WWDC 2019.
(Applause)
It is so great to be here with you today in San Jose.
We are so inspired by the millions of incredible
Apple Developers around the world.
Your dreams and your passion and dedication to
fulfill those dreams comes across so clearly in the
apps that you create, apps that enrich the lives of
millions of people around the world.
You make the world a better place and that is
why we are here this morning.
So, welcome to WWDC.
(Applause)
WWDC is more vibrant than ever with attendees from
more countries and more first-time attendees than ever.
In fact, for most of you in the audience this
morning, this is your first WWDC, so, welcome.
(Applause)
Apple makes - Apple makes the best products in the
world, products that integrate world class
hardware with world class software and a growing
collection of world class services to deliver
experiences unlike anyone else out there.
In March, we held an event to talk about our services
and introduce you to some brand-new Apple services.
We launched Apple News+ which offers a beautifully
designed experience for more than 300 popular
magazines, digital publications and newspapers.
There is no service out there quite like this.
I love it.
And if you haven't tried it, I encourage you to do so.
(Applause)
We also announced Apple Arcade, the world's first
game subscription service for mobile desktop and
living room featuring over 100 new games from some of
the most innovative game developers in the world.
Apple Arcade will be available later this year.
And we introduced Apple Card which will completely
reinvent the credit card experience.
Apple Card will be available this summer.
And we announced Apple TV+ which is a new home for
the world's most creative storytellers.
Now, while the service doesn't launch until fall,
we thought it would be really fun this morning to
share with you a sneak peek of just one of our
upcoming show from Ron Moore, the executive
producer behind Battle Star Galactica and Star Trek.
With his new series, Ron wanted to take us on a
journey in which the space race was a little
different than you might remember it.
And it has never ended.
So, let's take a first look at For All Mankind.
(Applause)
(Music playing)
>> MALE SPEAKER: I believe that this nation should
commit itself to landing a man on the moon and
returning him safely to the earth.
>> MALE SPEAKER: After thousands of years gazing
up in the heavens and dreaming of this day, a
man is about to set foot on the moon.
>> MALE SPEAKER: Across the world, people wait
with bated breath.
>> MALE SPEAKER: Ladies and gentlemen,
this is a live signal.
There he is.
The shock across the nation at this event
is just indescribable.
The Soviet cosmonaut has become the first to set
foot on the moon.
>> MALE SPEAKER: I thought it was about being first.
It turns out the stakes are much bigger than that.
>> MALE SPEAKER: Get back to work.
>> MALE SPEAKER: We are still in this thing.
>> MALE SPEAKER: Change of plans, gentlemen.
There is water on the moon.
This race will be ours to fight for and to win.
And we are not stopping there.
Moon Lab.
>> MALE SPEAKER: We need to accelerate the base.
>> MALE SPEAKER: You are going to be
an astronaut candidate?
>> FEMALE SPEAKER: No, I'm going to be an astronaut.
>> MALE SPEAKER: We will go to Mars, Saturn, the
stars, the galaxy.
>> MALE SPEAKER: Drifting right.
Watch it.
>> MALE SPEAKER: Eagle, this is Houston.
Do you copy?
>> MALE SPEAKER: This is not the end of the race.
We must keep our eyes to the future.
>> Three, two -
(Applause)
>> TIM COOK: Wasn't that great?
I've gotten an early look at the entire season and I
loved it, and I think you are going to too.
We can't wait to show you this series and our other
original shows coming up this fall.
Now, Apple TV+ will be available on the Apple TV
app which is across all of your screens including
your Smart TVs.
And, of course, the best way to enjoy this content
is with AppleTV 4K which offers an immersive
cinematic experience delivering the highest
picture quality of any streaming device out there.
Apple TV is powered by tvOS, and tvOS is just one of the
software platforms that we are here to talk about today.
So, let's get going.
(Applause)
I'm excited to share with you this morning how we
are going to make tvOS even more entertaining
and more personal.
We completely redesigned the Home screen, making
Apple TV come to life from the moment that you turn
it on with full screen previews of the best TV
shows and newly released movies.
Apple TV is designed to be used for the whole family,
but we wanted to make it even more personal.
Today, the Up Next list has a mix of shows for
everyone in the home, but when you sit down to watch
TV, you want to see the shows that you love.
So, we are introducing multiuser support for tvOS.
(Applause)
Now, everyone in the home gets their own Up Next
list plus personalized recommendations for new
shows and movies to enjoy.
Now, and it's easy to switch between family
members using the all new Control Center.
It works just like you would expect it to.
TvOS also delivers Apple Music with over 50 million
songs and curated music video play lists.
And now, with multiuser support, everyone in the
home gets their own personalized music experience.
You are going to be able to see lyrics to your
favorite songs in sync with the music.
This is really cool.
(Applause)
This is the best music experience on television.
Now, Apple Arcade is also going to look amazing on
the AppleTV 4K this fall.
Playing great games like Ocean Horn 2, of course,
is even better with great game controllers so we are
extending support to two of the best and most
popular game controllers available.
Xbox 1S.
(Applause)
Yes.
And PlayStation DualShock 4.
(Applause)
Yeah.
I think there is a few PlayStation fans out there.
Finally, let's talk about our beautiful screensavers.
We have already captured some of the most stunning
locations around the globe and even some from outer
space through our collaboration with the
International Space Station.
This year, we are going under the sea.
Oh, it's awesome.
(Applause)
We've partnered with BBC Natural History unit to
shoot beautiful 4K HDR footage, taking you to
places that few people have ever experienced before.
So, that's the new tvOS.
More personal and more entertaining than ever.
(Applause)
Now, let's talk about Apple Watch.
(Applause)
Yeah.
Apple Watch is the number one watch in the world.
It keeps you connected to the people and information
you care about just by raising your wrist.
It tracks your workouts and motivates you to stay
active throughout the day.
And with new breakthrough features like fall
detection, heart notifications and ACG, the
Apple Watch has truly become an intelligent
guardian for your health.
For so many of us, the Apple Watch has become an
essential part of our daily life.
Today, we are going to take another leap forward
with the watchOS to bring new experiences to Apple
Watch while enhancing the ones that you already love.
To tell you all about it, I would like to invite
Kevin Lynch to the stage.
Kevin.
(Applause)
>> KEVIN LYNCH: Thank you, Tim.
Good morning.
So excited to be here.
We're thrilled at how Watch is making such a
difference in so many people's lives.
This is driving us to make Watch even more powerful
and more personal for you.
Let's start with Watch faces.
Now, these are something you interact with most
every day and we have more Watch faces this year
since the very first Apple Watch.
(Applause)
From simply beautiful to richly detailed, let's
take a look at a few of these.
First, we have the gradient face which is
smoothly animating with the time.
Then we have this large Numerals face showing the
current hour in multiple languages and the very
modern digital face showing you a great look
in multiple colors and then the California dial,
classic design for a Watch face.
Now, many of these faces you can add more
information to, such as adding rich complications
here right on the California dial.
Then we have the solar face.
This visualizes the sun's 24-hour path around the
dial and you can see it changing during the day or
as you rotate the Digital Crown.
These are just beautiful.
(Applause)
Now, across all of the Watch faces, we are
introducing taptic chimes.
And when enabled, on the hour, you will feel a
silent taptic on your wrist and if sound is on,
you will hear an audible chime like this.
Yes, that's a bird song.
It's actually a robin captured at Apple Park.
I mean, it was recorded in Apple Park.
(Laughter)
The robins are okay.
(Applause)
Now, let's talk about apps.
Now, these are designed for quick interactions on Watch.
First, we are bringing more Apple apps to Watch.
The new Audiobooks app to let you listen to Apple Books and
Voice Memos so you can easily record your thoughts.
(Applause)
And calculator.
(Applause)
And check this out; it also includes the ability
to do tip calculations, including the ability to
split the bill with friends.
(Applause)
Now, we are also giving developers great new tools
and APIs to build great apps for Apple Watch.
And we are now making it possible to create apps
that run independently on the Watch, no longer
requiring a companion iPhone app.
(Applause)
And now you can get extended time to access
sensor data and complete sessions like physical
therapy with Kya or brushing your teeth with
Colgate or meditating with Calm.
And watchOS 6 now enables the streaming audio API so
you can go with just your Watch and you can
stream great content like Podcasts, music,
live sports games.
So, with new developer tools and a new native UI
framework coming this year, we are enabling a
whole new generation of apps for Watch.
Now, to make it easier for you to discover these apps,
we are excited to bring the App Store to Apple Watch.
(Applause)
You can browse apps curated by our editorial
team or find favorite apps like Head Space or Carrot
Weather or Streaks, the Nike Run Club.
You can search the full App Store using dictation
or scribble or just asking Siri.
And you can view product pages to see information
like the app description, reviews, screenshots.
And finally, you can purchase and install an
app directly on your Watch.
(Applause)
So, discovering and using apps at Apple Watch is
going to be better than ever with the App Store
and these really great developer tools.
Now, we are also adding new health and fitness
capabilities and to tell you about some of these, I
would like to invite to the stage Dr. Sumbul Desai,
our VP of Health, to the stage.
Sumbul?
(Applause)
>> SUMBUL DESAI: Thanks, Kevin.
Apple Watch is an amazing health and fitness
partner, and in watchOS 6 we are adding even more
features to empower you to better manage your health
starting with activity.
Being physically active is one of the most important
things you can do for your health.
If it were a prescription, it would actually be one
of the most prescribed medicines in the world.
The Activity app on Apple Watch already motivates
you to stay active.
It also lets you know how active you are every
single day, but knowing how active you are over
the long-term is just as important.
It gives you a sense of your overall fitness.
So, in watchOS 6 we are introducing Activity Trends.
(Applause)
For nine key metrics it will compare your progress
over the last 90 days with the last 365.
If the trends show that you are maintaining or
improving, you will see an arrow pointing up, and
that's great; keep doing what you are doing.
But if you are trending downward, we will give you
simple coaching to get you back on track.
You will see trends for familiar metrics like
move, exercise, and stand, but you will also see
trends for some new metrics like your workout
walking pace, flights of stairs climbed or even
your cardio fitness level.
Activity Trends will provide you with a more
complete picture of what you can do to stay active
and even more importantly, give you the motivation
you need for long-term success.
(Applause)
Now, let's talk about your hearing health.
Your hearing is a precious asset.
Think about the sounds that surround you every
day, hearing a friend's laughter, listening to
your favorite song.
Protecting your hearing is critical to living your
everyday life and maintaining your
independence as you age.
Since hearing loss is often so gradual, it's
important to know when the sounds around you are loud
enough to impact your hearing.
Like when you are in the middle of a construction
zone, at a sporting event or playing your music
really loud to drown out your singing voice.
I do that all of the time.
The new Noise app uses the microphone to detect
decibel levels and can notify you if it's reached
a level that could impact your hearing over time.
Because the Watch is always on your wrist, it's in a
great position to monitor your environmental noise.
If you tap the Noise app, you will get more detail
and you can use the complication to check with
just the raise of a wrist.
It's an easy way to protect your hearing health.
And, of course, this feature was designed with
privacy in mind.
It only periodically samples and does not
record or save any audio.
(Applause)
We think the Noise app is really going to make
a big impact.
Now, there is one more new feature in health and
fitness and all of the women out there, pay close
attention because this one is for you.
Cycle Tracking.
(Applause)
Knowing more about your menstrual cycle gives you
a window into your health, from simply ensuring that
you are prepared, to understanding your
personal patterns and regularities.
As a physician, I know that understanding what's
normal for you is critical in making informed
clinical decisions and can really enrich
conversations with your doctor.
So, in watchOS 6, the Cycle Tracking app gives
you a simple, discreet ways to visualize your
cycle right on your wrist and it's really easy to use.
You can log key aspects of your period and fertility,
including symptoms, and you can be notified when
it's about to begin.
You can also choose to receive a fertile window
prediction so you are better informed.
This feature is available on Apple Watch and because
we wanted to make this available to hundreds of
millions of women around the world, Cycle Tracking
is also available without a Watch in the Health app and iOS.
(Applause)
Yes, for everybody to use.
(Applause)
You can use it on your iPhone to do all of those
same functions that can be done on Watch.
We are so excited to bring more focus to this
incredibly important aspect of women's health.
Now, back to Kevin.
(Applause)
>> KEVIN LYNCH: Thank you, Sumbul.
So, the Health app is the best way to see all of
your health data in one place, and we have
redesigned it to be even more personal and
meaningful to you.
In the new summary view, you can see health
related notifications.
You'll see your favorites, the information you care
about most, as well as automatically generated
highlights so you can see your health data over time.
For example, if you are more active than you
usually are, how consistently you may have
been mindful this week, or how your heart rate
recovered after a recent workout.
Health is using machine learning on your iPhone to
determine which highlights might be most
interesting to you.
So, the new Health app is going to bring you even
more powerful perspective on your health.
Now, all of this health data is securely stored in
your iPhone or encrypted in iCloud, and since there
is nothing more private than your health
information, you control your data.
You can decide if you want to share particular health
data with selected apps, if you would like to share
anything at all.
Those are some of the great new features coming
to watchOS 6.
To give you a look at some of this running live,
please welcome to the stage, watchOS program
lead, Haley Allen.
(Applause)
>> HALEY ALLEN: Thanks so much, Kevin.
I have been loving watchOS 6 and I'm super excited to
have the opportunity to show it to you today.
Let's start with a few of my favorite faces.
This is the new modular compact face and now I can
have a large info graph complication alongside
a beautiful dial.
And there is even room in the corner for a couple of
my favorite rich complications like these
two new ones, wind and rain.
Let's tap customize and check out some of the options.
This is the new Noise complication which tells
me how loud it is in here.
It's pretty quiet.
Let's make some noise and see how this works.
(Applause)
Amazing.
Thank you.
That's great.
The next face I want to show you is one of our
most popular faces and this year we have made it
even cooler because you can customize it to our
all new monochrome style.
I love the simplicity of this two-tone look.
In the middle here is the Audiobooks complication and
I can just tap on it and resume right where I left off.
And the Now Playing controls on watchOS 6 are great,
showing me exactly what I need to see for that app.
In Audiobooks, I can tap here at the bottom and
find that chapter I want to listen to again.
It's never been easier to listen to great books on the go.
The last face I want to show you is the gradient face.
Kevin showed you how beautiful it looks full
screen and I can also customize it to add all of
my favorite rich complications.
I'm constantly multitasking.
With a busy job and a son at home sometimes I only
have a moment to capture a quick thought.
Let me tap on the Voice Memos complication in the
bottom right corner and do that now.
Remind Marcus that just because you are almost seven
does not mean you get to, quote, "Veto your bedtime."
Okay.
Now, I'm super excited to give you the first look at
the all new App Store.
With curated collections and apps, it's super easy
to discover and download great apps for the Watch.
Let's check out Chineasy.
I can just tap here to see ratings and screenshots.
And I can download it directly from my Watch.
It's super convenient.
Let me show you an app I have already downloaded,
the MLB app.
With the new audio streaming APIs in watchOS 6,
I can listen in to any live game no matter where I am.
Now, they aren't actually playing right now, but let
me just tap here and give you a preview of how this works.
>> MALE SPEAKER: Two, one, pitch coming.
A swing and high drive to right field.
Going back to the track, it's got a shot.
Right at the wall.
It is gone.
>> HALEY ALLEN: Yes, isn't that cool?
Come on.
(Applause)
All right.
Thanks so much.
Those are just a few highlights in watchOS 6.
I think you are going to love it.
Back to you, Kevin.
(Applause)
>> KEVIN LYNCH: Thank you, Haley.
That was really cool.
Now, there is so much more to watchOS 6, like
recognizing songs with Shazam built right in and
automatic software updates right on your Watch.
Now, lastly, we know how personalized you like to
make Watch from the Watch faces to the physical
bands, and we are introducing today some new
summer colors and an all-new Pride edition Watch band.
(Applause)
It matches perfectly with the new pride Watch face
on your Watch.
So, watchOS 6 is another large step forward for
Watch and it is really an honor for the team to be
crafting something so personal to all of you.
Thank you and back to Tim.
(Applause)
>> TIM COOK: Thank you, Kevin.
All of these great new features will make the Apple
Watch an even more indispensable part of your daily life.
Now, let's talk about iOS, the world's most powerful
mobile Operating System.
(Applause)
Last year, we delivered iOS 12 which is full of
amazing features from dynamic new AR experiences
and Memoji to screen time and faster performance,
and once again, iOS has the highest customer
satisfaction in the industry with an
incredible 97%.
This is unbelievable.
(Applause)
And as always, our adoption rate is industry
leading as well.
85% of iOS customers are on the latest release.
And in fact, iOS 12 has been installed on more
systems than any version of iOS ever.
Now, that's in stark contrast to the latest
offering from those other guys which was released
before iOS 12; they only have 10% adoption.
(Applause)
Now, this high adoption rate is a huge benefit for
both users and developers.
Now, to tell you about the next major release of iOS,
I'd like to hand it over to Craig.
Craig.
(Applause)
>> CRAIG FEDERIGHI: Hello.
Thank you.
Okay.
I'd like to talk - all right, we've got a lot
to talk about this morning.
I'd like to talk about our next big release of iOS.
Now, when it came to naming this release, our
crack marketing team really surprised us this
year by demonstrating their ability to count
well into the double digits.
Yes, it's iOS 13.
(Applause)
Now, iOS 13 is a huge release packed with lots
of capabilities, but we know that nothing is more
important to our iPhone users than performance.
So, this year, we worked top to bottom in the
system, making everything faster that you do the most.
Things like unlocking with Face ID, now 30% faster.
(Applause)
Now, this one is cool.
We have changed the way that we are packaging apps
on the App Store, and when this rolls out in the fall
with iOS 13, you will see that your downloads are
now 50% smaller.
And updates, 60% smaller.
But what's - yes.
(Applause)
But what's really incredible is the effect
it has on app launch speed.
It's up to twice as fast in iOS 13.
(Applause)
Now, we were able to do this in a release packed
with new features and there is one that I think
is going to really resonate with some of you
here and I would like to introduce it to you now.
Let's take a look.
(Music playing)
(Applause)
That's right.
We are bringing Dark Mode to iOS.
(Applause)
I'd love to show it to you live now.
(Cheer)
All right.
(Laughter)
Okay.
Let's take our first live look at iOS.
Now, here it is in its traditional light
appearance with this gorgeous new wallpaper,
but now let's begin our descent into darkness.
(Laughter)
Look at that.
The gorgeous dark wallpaper and
notifications look great.
Let's take a look at our Widgets.
They look just awesome.
Let's take a look at some apps.
We will start with News.
Check it out with a gorgeous dark appearance,
so nice.
And your calendar, your daily events have never
looked so awesome with this really beautiful palette.
And Notes.
Look at this refined texture, it's really fantastic.
Let's take a trip into Messages.
You see how your images, your emoji, they all look
just fantastic.
And, of course, the keyboard, with an extra
refined new dark appearance and some new
tricks because now when you type, you can swipe.
(Applause)
Just like that.
It's really great.
Let's take a look at Photos.
Of course, it looks fantastic in Dark Mode.
Now, this is our Dark Mode Project Team at the
project kickoff.
You see it was happy times.
They did slowly begin their descent into darkness.
We take the details very seriously.
Let's take a look at our new share sheet.
It looks awesome in Dark Mode, but you notice in
the middle sharing suggestions intelligently
based on who you share with and who appears
in the photos.
You can share with just a tap.
It's so fast and easy.
And finally, music.
Your music looks great in Dark Mode.
It can go through some of my recent play back.
Of course, start playing some music here.
And now for the first time ever, time synced lyrics.
(Applause)
And that is a quick look at what's new with Dark
Mode in iOS 13.
(Applause)
So, great performance, intelligent sharing, the
new quick path keyboard and Dark Mode.
But, of course, there is much more to iOS 13,
starting with apps.
Let's start with Safari, Mail, and Notes.
Now, Safari has new options to quickly change
text sizing and has per website preferences.
Mail gets desktop class text formatting controls,
including support for rich fonts.
And Notes gets this beautiful new gallery
view, support for shared folders, and much more.
But where we really went deep is with Reminders.
We have completely reinvented the app,
rewriting it from the ground up to make it more
intelligent, intuitive and powerful and easier than
ever to create Reminders.
So, for instance, just type what you want and
Reminders will understand when and where to notify you.
Or you can use the new quick type bar; just tap
and enter things like location or even
attachments like photos.
With tasks, you can now associate to-dos with a
top-level reminder.
Now, smart lists, they help you keep track of
your most important items and, if you tag a person
in a reminder, well, next time you are in a Messages
conversation, you will automatically get a
notification letting them know that now is time to talk.
It's really handy.
Next, Maps.
Maps is with you everywhere you are from
work, home, or even on the go with CarPlay.
And our team continues its obsession with building
the best possible map.
Now, we have outfitted literally hundreds of
planes and cars with custom sensors and lidar
and driven over four million miles to rebuild
our map from the ground up, and the results
are really impressive.
Here is our old map and here is the new map.
(Applause)
It's just great.
Now, we expect to roll out this map across the entire
US by the end of this year and select other
countries next year.
But we didn't stop there.
There is much more to Maps, and to give you a
quick look at what's new, I would like to invite
Meg Frost, our Director of Product Design to the
stage for a quick demo.
Meg.
>> MEG FROST: All right.
All right.
Thank you.
I'm so happy to show you what's new in Apple Maps.
All right.
First, let's take a look at that new map.
As Craig said, we have been driving and flying
all across the United States, collecting land and aerial
data to add significant new detail to the map.
So, now roads and beaches, parks and buildings look great.
We have also added a couple of very useful new
features to our recently designed launch screen
like favorites, where I can add the places I go
every day for quick and easy access.
Now, I can just tap and go.
And with collections, this is where I can organize
all of my favorites or I can make lists of
favorites to share with friends, or I can finally
organize that next big trip.
Let's check out my SF spots collection.
Now, I have been checking out Chinatown.
You will notice in the upper right-hand corner,
there is a new binoculars button.
When I tap that, I get a brand-new look around window.
Yes, this is the right place to drop in, so I'm
going to go full screen.
With look around, I get a gorgeous, high
definition 3D view.
It's an awesome way to explore.
(Applause)
But this is my favorite part.
Turn your phone and hold on tight.
Smoothly move down the street.
(Applause)
Yep, I bet you haven't seen it look like that before.
I can tap on labels to learn more about new places.
Yes, I think I will check this one out later.
And those are just a few of the new features that
we will be bringing to Apple Maps.
Thanks, and back to you, Craig.
(Applause)
>> CRAIG FEDERIGHI: Thank you, Meg.
Now, we think Maps users are really going to love
favorites, collections and look around, but there is
much more to Maps, like junction view for China,
or the ability when you are en route to share an
up to date ETA with friends and family with
just a tap.
But what's most important is that Maps has been
designed to be private and secure.
We always protect your identity and activity, and
there is no need to flip a switch to ask Maps to
start respecting your privacy because at Apple,
we believe privacy is a fundamental human right
and we engineer it into everything we do.
This year, we are doing even more.
I want to focus on three big areas starting with location.
Sharing your location with a third-party app can
really enable some useful experiences, but we don't
expect to have that privilege used to track us,
and so this year we are building in even more protections.
Now, for the first time, you can share your
location to an app just once, and then require it
to ask you again next time it wants it.
(Applause)
And if you do choose to grant an app the ability
to continually monitor your location in the
background, we will give you reports so you will
know what they are up to.
Now, some apps try to work around these protections
by scanning for Bluetooth or Wi-Fi signals to infer
your location.
Well, we are shutting the door on that abuse as well.
(Applause)
Next, I want to turn to log in.
We have all seen buttons like this, asking us to
use a social account log in to get a more
personalized experience with an app.
Now, this can be convenient, but it also
can come at the cost of your privacy.
Your personal information sometimes gets shared
behind the scenes and these log ins can be used
to track you.
We wanted to solve this and many developers do too.
So, now we have the solution.
It's called sign in with Apple.
(Applause)
Sign in with Apple is the fast, easy way to sign in
without all of the tracking.
Its simple API allows the developer to put a sign in
with Apple button in their app.
You just tap it and you are authenticated with
Face ID on your device, logged in with a new
account without revealing any new personal information.
(Applause)
Now, some apps may want your name, and maybe even
an email to send you information when you are
outside the app.
Now, we do allow them to request this information,
but check this out; you can choose to share your
actual email address or you can choose to hide it,
and when you do, we will create a unique random
address that forwards to your real address.
(Applause)
Yeah.
A lot of love for random addresses here.
And that's good news because we give each app a
unique random address.
This means you can disable any one of them at any
time when you are tired of hearing from that app.
It's really great.
(Applause)
So, of course, this entire experience is meant to
help you have control over your data.
Now, this is available across all of our
platforms, and also on the Web.
Now, next I want to turn to HomeKit.
You know, our homes are such personal places,
places where we deserve to feel safe and secure.
So, HomeKit has been designed from the outset
to protect the privacy and security in your use of
home accessories.
And no accessory is more personal than security
cameras that film in and around your home.
Now, unfortunately, most home cameras today send
people's video up to the Cloud, so it can be
analyzed to tell the difference between maybe a
leaf blowing in the wind and someone at your door,
but unfortunately, this risks your privacy.
We have a new way; it's called HomeKit Secure Video.
Now, yes.
HomeKit Secure Video, in that case the video is
analyzed in your home on your resident iPad,
HomePod or Apple TV and then it is encrypted and
securely sent to iCloud where no one, not even
Apple, can see it.
(Applause)
Now, of course, you will be alerted if there is any
activity, and you will be able to review the recordings.
Now, storage for ten days of clips will be included
in your existing iCloud accounts and it won't
count against your storage.
Yeah.
Netatmo, Logitech and Eufy will be among the first to
provide these cameras with more to come.
Now, in addition to cameras, HomeKit supports
a wide variety of other accessories.
But many accessories don't just connect via HomeKit; they also
connect via the Internet and through your router.
Unfortunately, this can leave them open to attack
and we want to make sure that this can't happen.
And so, we are bringing HomeKit to routers.
Now, with HomeKit at the router, we will
automatically firewall off each of your accessories
so even if one were to be compromised, it wouldn't
be able to access your other devices or
compromise your personal information.
The first HomeKit enabled routers will be coming
from Linksys, Eero and Internet service providers
like Charter Spectrum.
(Applause)
Next up, Messages.
Now, we have all received messages like this, like
who is this guy?
Well, wouldn't it be better if you could see
something like this, or maybe even this?
Well, now you can because with iOS 13, you and the
people you message with will be able to share your
name and your photo, and even use Memoji or Animoji
to create a photo of yourself.
Now, this information is only shared when you
message with someone, so you are completely in
control of who sees your name and picture.
Now, since we are all going to be creating a lot
more Memoji, we wanted to make them even better at
reflecting our own personal style, so we've
added a huge amount of new options for makeup,
accessories and so much more.
I would like to have some experts give you a quick look.
>> DESI PERKINS: Hi guys.
I'm Desi Perkins.
>> PATRICK STARR: And I'm Patrick Starr.
>> DESI PERKINS: We're beauty influencers.
>> PATRICK STARR: From the internet.
Today, we're going to show you how to make a cute,
flirty Memoji look.
>> DESI PERKINS: Using all the new makeup and
accessories in iOS 13.
>> PATRICK STARR: Starting with eye shadow.
>> DESI PERKINS: This is my favorite eye shadow right now.
It's called Apple Fuchsia Number Six and it comes in
this really cute little toolbar.
>> PATRICK STARR: Close your eyes.
Let me see.
>> DESI PERKINS: Lipstick.
>> PATRICK STARR: Pink.
>> DESI PERKINS: Red.
>> PATRICK STARR: Purple.
>> DESI PERKINS: Violet.
>> PATRICK STARR: Blue.
>> DESI PERKINS: Oh, ash?
>> PATRICK STARR: Desi, you have to go Dark Mode.
Darker, darker.
>> DESI PERKINS: Piercings.
>> PATRICK STARR: Nose ring, brow ring, earring,
lip ring, tongue ring.
>> DESI PERKINS: You can customize your teeth and hair?
Oh, braces, gap tooth, missing tooth.
>> PATRICK STARR: A mini grill.
>> DESI PERKINS: Earrings, do you think this will be cool?
I'm allergic to fake jewelry.
>> PATRICK STARR: Okay, moving on, hair.
How about this?
>> DESI PERKINS: We have to screenshot these.
What else?
Hats.
>> PATRICK STARR: Hats.
>> DESI PERKINS: And glasses.
>> PATRICK STARR: Cute, cute, cute, cute, cute, cute.
What do we have here?
>> DESI PERKINS: Last but not least -
>> DESI PERKINS AND PATRICK STARR: AirPods.
>> PATRICK STARR: Everyone, these are our
finished looks.
>> DESI PERKINS: Thanks, Pat, for joining me.
>> PATRICK STARR: Oh, of course.
Thanks for joining me.
Don't forget to like and subscribe. Thanks.
>> DESI PERKINS: And Craig, I have a few tips for you.
Let's connect after the show.
(Applause)
>> CRAIG FEDERIGHI: So, I think that's given us all
a great deal to think about.
(Laughter)
Now, we are all going to have a lot of fun
personalizing our own Memoji and so we wanted to
give you even more ways to use them.
So, we are introducing something new.
It's called Memoji stickers.
(Applause)
Now, instead of expressing yourself like this with
emoji in your conversations, you can now
do it like this.
We automatically create a sticker pack for you for
each of your Memoji.
Now, of course, you can use them in Messages but
we have also incorporated them right alongside emoji
in the system keyboard so you can use them in apps
like Mail or your favorite other apps like WeChat.
And we have made these usable not just in more
apps but also on more devices because while
actually animating a Memoji puppet with your
face requires a device with a True Depth Camera
System, Memoji stickers and support for the Memoji
editor is now supported for all devices with an A9
chip or later.
Next.
(Applause)
Next, I want to turn to Camera and Photos where we
have given you great new ways to capture, edit, and
experience your photos.
Now, I'm going to start with Portrait Lighting
where we put the power of the studio right in your pocket.
In iOS 13, we are taking Portrait Lighting to
a new level.
And it starts with a brand-new effect we call
high key mono.
It looks just amazing.
Now, we are also extending Portrait Lighting so you
can adjust the intensity of the Lighting Effect
just like you could in a lighting studio by moving
the lights closer or farther away from your subject.
So, when you increase the intensity of the light,
it's like virtually moving the light closer.
This has the effect of smoothing skin,
brightening eyes and facial features.
Or you can pull it back for a subtle, more refined look.
And we adapt this effect uniquely to each style of
Portrait Lighting.
Next, I want to turn to photo editing.
We have a brand-new experience so that you
control every element of your photo.
You can see at a glance all of your settings, and
with just a tap and a drag, you can make adjustments.
It applies across all of our existing effects and
many more that are new to iOS 13.
But we are - yes.
(Applause)
But what's really cool is we are bringing all of
this to video for the first time.
(Applause)
Now - so now, for the first time, you can rotate a video.
How about it?
(Applause)
But, of course, much more.
You can apply filters and all of these effects.
It's just awesome.
But, you know, our biggest change this year is in the
way you can browse and experience your photos.
You know, we all have so many photos in our
library, so much great stuff in there, but it's
all often weighed down by pictures of receipts and
white boards and screenshots.
So, now we are using advanced machine learning
to remove duplicates and clutter and let you focus
on your best shots.
And we are taking these photos and we are
intelligently organizing them to create a sort of
diary of your life.
Using this, you will be amazed at how you discover
the moments in your life that matter to you the most.
Now, we do all of this inside a brand-new Photos tab.
And so, to show it to you, I would like to bring up
the leader of our photos app team, Justin Titi, to
give you a live demo.
Justin?
>> JUSTIN TITI: Thanks, Craig.
I'm so excited to show you guys the new Photos app.
Let's get started.
So, here we are in all photos.
It's got a new home right here in the Photos tab.
We have also given you more control over how you
can view all of your photos.
You can simply pinch to zoom out and see a bunch
of photos or you can zoom in and see more detail.
It is really fast and fluid.
Now, as you can see, I take a ton of photos of my
kids trying to capture that perfect moment.
Oftentimes my best shots get lost in the sea of images.
That's what days is for.
I just tap down here at the bottom.
You can see days is absolutely beautiful.
The clutter of the similar photos is gone.
I can just scroll and enjoy now.
So, Photos uses intelligence to create
these stunning layouts of my photos.
Every day looks great.
And you can see videos like this time lapse play
automatically for me, really bringing my library
back to life.
As do live photos help me relive those really fun moments.
And a simple trip to the farmer's market makes me
feel like a professional photographer.
So, days is simply the best way to browse your photos.
So, let's check out months.
I just tap and even moving between views is beautiful.
So, months organizes the most meaningful events in
my library by month.
So here is a trip I took to Tahoe, my kids' last
day of school, and my wife's birthday.
Now, this is a video we all take but we usually
forget to enjoy and now it's playing for me right here.
Really fun concert, and, of course, WWDC from last year;
these labs were a blast.
So, that's months.
It makes it really easy to browse the greatest hits
of your library in one view.
So, let's head over to years.
So, years gives me a high-level overview of my library.
What makes years really special is that it's
dynamic based on my context.
So today is WWDC and photos knows I go to WWDC
every year, so now it's showing me all of my WWDCs
from the past.
Go try it out.
It's awesome.
(Applause)
I can go all the way back - I can go all of the way
back to my first WWDC in 2011.
I was so excited to be at that keynote.
Now, years can do so much more.
What if today was my daughter's birthday?
Let me show you what that would look like.
So, years is totally transformed now and it's
all about my daughter.
As a proud dad, this brings me so much joy.
She's grown up so fast.
Her first bike, these fun times when every meal was
a mess, and this is her first smile.
And this video just brings that moment right back to
life for me.
I can just tap and I can relive that whole great day.
So that's the new Photos app.
We think you are really going to love it.
Back to you, Craig.
(Applause)
>> CRAIG FEDERIGHI: Thank you, Justin.
We are so excited to have you try this out.
When you experience it with your own photos, it's
a very meaningful experience.
So, that's Camera and Photos, and as you can
see, there is so much to experience in iOS 13.
And now, while much of our interaction with iPhone is
through touch, we also experience iOS in so
many other ways.
We use iOS when we are on the go with our AirPods,
when we gather around to listen to our favorite
music on HomePod.
And when we are on the road with CarPlay.
And, of course, tying together all of these
experiences is Siri.
So, to take you through what's new with AirPods,
HomePod, CarPlay, and Siri, I would like to
invite to the stage Stacey Lysik, our Senior Director
of OS Program Management to the program and to the stage.
Stacey.
(Applause)
>> STACEY LYSIK: Thanks, Craig.
Let's get started with AirPods where we have a
couple of great new features coming to iOS 13.
First, when you are wearing AirPods, Siri will
now be able to read your incoming messages to you
as soon as they arrive and you can instantly respond.
Let's take a quick peek and see how it works.
>> SIRI: Amy said, "Can you meet for coffee at 9:00 am?"
>> MALE SPEAKER: Tell her I'll be there.
>> SIRI: It's sent.
(Applause)
>> STACEY LYSIK: Just like that, Siri helps you stay
in the moment, whether the incoming notification
comes from the Messages app or any third-party
messaging app using SiriKit.
(Applause)
Another great new feature is audio sharing.
We have all had a time where we wanted to share a
movie or a song with a friend.
Now, you can, with just a tap.
(Applause)
Like everything AirPods, the experience is magical.
And when you get home, there is no better way to
keep the music going than with HomePod and its
incredible sound quality.
To make that transition seamless, we are bringing
Handoff to HomePod.
(Applause)
Now, when you walk through the door, just bring your
iPhone close to your HomePod to instantly hand
off your music, a Podcast or even a phone call.
And you can just take it with you when you leave
the exact same way.
(Applause)
Today, we are introducing Live Radio.
So, you can ask Siri to play stations from
iHeartRadio, Tune In, and Radio.com.
In fact, we have over 100,000 radio stations
from all around the world.
(Applause)
Now, HomePod can learn to recognize who in your
family is talking and personalize the response.
(Applause)
Of course, this is great with Apple Music so now
when you ask Siri to play you some music, it is
based on your taste and your play history and not
anyone else's, and the personalization extends
way beyond music to Messages, Reminders, Notes
and more.
So that's HomePod.
Next, let's shift gears to CarPlay.
CarPlay leads the industry in adoption with
availability more than 90% of cars sold here in the
US and 75% of cars sold globally.
This year, we have our biggest update to CarPlay
since the beginning.
It all starts with the CarPlay dashboard where
you can now have your music next to your maps
and you still have room for Siri smart
suggestions, like a garage door opener when you get
close to home or a view of your next calendar event.
You can see your whole day in the new Calendar app.
Music has been redesigned so your album art is front
and center and beautiful.
Siri stays out of the way so you don't lose sight of
what's on the display.
Siri has always been great for getting directions or
asking for some music and it now works with third
party apps like Pandora and Waze.
(Applause)
As you saw, Siri is with you across so much of what
we do on iOS, and last year Siri became even more
powerful with the introduction of Siri Shortcuts.
Shortcuts enable you to use your apps through Siri
and in the Shortcuts app, you can create your own
personalized multi-step Shortcut.
Now, on iOS 13, the app is built right in and it is
more powerful than ever.
It is now the one place you access all of your
Shortcuts, including ones you have added to Siri,
and we make it easier to get started with your
first multistep shortcut using a new feature called
suggested automations which take your habits and
personalize it to a template like heading home
or going to the gym.
Integral across all of these experiences is how Siri sounds.
When we first started with Siri's voice, we used
short clips of audio from actor recordings, but
sometimes when we put them together, it didn't always
sound as natural as we wanted it to be.
So, this year we have taken a huge step forward
using cutting edge Machine Learning called Neural
Text to Speech where for the first time ever, the
voice you hear is entirely generated by software.
As a result, it's more - it has more natural
cadence and better emphasis.
It's most noticeable when Siri is speaking longer or
more complex sentences.
Let's have a listen together starting with iOS 12.
>> SIRI: Absolute zero is the lowest limit of the
thermodynamic temperature scale, a state at which
the enthalpy and entropy of a cooled ideal gas
reach their minimum value taken as zero.
>> STACEY LYSIK: All right.
So, that's okay.
But now let's try iOS 13 with Neural Text to Speech.
>> SIRI: Absolute zero is the lowest limit of the
thermodynamic temperature scale, a state at which
the enthalpy and entropy of a cooled ideal gas
reach their minimum value taken as zero.
>> STACEY LYSIK: Way better.
Way better.
(Applause)
So, that's Siri along with AirPods, HomePod and CarPlay.
Thank you.
Back to you, Craig.
>> CRAIG FEDERIGHI: Thank you, Stacey.
So, that's our next big release of iOS, iOS 13,
and there is so much we didn't have time to talk
about, like the ability to deal with call spam by
sending unknown callers directly to voice mail.
Yes.
(Applause)
Or low data mode or for our enterprise customers,
the ability to single sign on to enterprise accounts
and have separate iCloud accounts for your personal
and work lives.
(Applause)
So, you may notice there has been one thing missing
from the iOS 13 story and that's iPad.
Yes.
(Applause)
Now, from the beginning, iPad has been built on the
technical foundations of iOS, so, of course, it
gets all of these great new features that we are
bringing to iPhone.
But over the years, iPad has also evolved into
something unique.
You know, with its giant canvas and powerful
features like slide over and split view, drag and
drop and Apple Pencil, iPad delivers an
experience that is truly distinct.
We have some big changes coming to iPad this year
and the time has come to recognize the platform in
a special way.
Let's take a look.
(Music)
(Applause)
>> CRAIG FEDERIGHI: That's right.
We are calling it iPad OS and I would like to give
you a first look.
So, let's take a look at iPad OS.
Swipe home and the first thing you notice is this
tighter grid of icons, letting you have more
tools at your disposal right on your Home screen.
But what I think is super cool is watch what happens
when I swipe over.
I can now pin my Widgets right on my Home screen.
(Applause)
It's gorgeous.
You get a lot of information at a glance.
Let's turn to multitasking.
Let's start with slide over.
Launch into Safari and let's just slide over from
the right-hand side of the screen.
You can see I have messages there right now.
Now, I can, of course, change the app I have
in slide over.
I can just pick up Reminders and drag it on over.
Now, I have Reminders in slide over so next time I
slide out, of course, there is Reminders.
But what if I want to get back to the last app?
Could we make that super easy?
The answer is yes.
I can just drag from the bottom and they fan out
just like that.
(Applause)
With just a tap, I can switch apps.
I can even just slide along the bottom to move
quickly between my apps in slide over.
It's really great.
Now, next, I would like to talk about Split View
because now we are bringing multiwindow
capabilities to apps on iPad.
For instance, I have a single note right here in
Notes, but what with I want to have two notes
side by side?
Well, now I can.
I can tap, drag, and now I have a split with two notes.
(Applause)
Now, I can use this across spaces as well, so here I
have two notes, but here I have a Pages document.
What if I have some notes I want to use while
working on my Pages document?
Well, I am just going to slide on over, pick up
another note, and I can just move back to my Pages
space and drop it over there.
Now, I have Pages right next to Notes.
Now that I have notes in all of these different spaces,
well, you can guess how I can find them, right?
I just bring up the dock, tap on Notes, and we have
app exposé now on iPad.
Here are all of my Notes spaces in one place.
Now, this just doesn't work for system apps.
It also works for third party apps as well.
So, in addition to Notes here and Pages, I can have
two Microsoft Word documents side by side.
I mean, that's enterprising right there.
(Laughter)
And it works great for some of the work flows in
apps like Mail.
So, for instance, let's say I want to reply to
this message from Phil.
Well, I can just of course start typing to Phil and
then I realize, you know, I would actually like to draw
on some of my other contents of my inbox for this reply.
I can drag that compose window off to the side
into Split View, even create a split so I can
see all of my messages.
I can tap through these other messages.
If I find an image I want to put to my message to
Phil, just tap, drag it out just like that, and
check this out; if there is a link I want to
preview, just tap and hold.
I get a preview of that web page.
That looks perfect for Phil.
Just drop it right in here just like that.
Better composing through multitasking on iPad.
And that's a quick look at the new Home screen and
new Multitasking in iPad OS.
(Applause)
But there is a lot more.
Let's start with Files.
Now, browsing in Files, of course, you have
icon view, list view.
Well, how about column view?
Great for digging through deep file hierarchies.
You get a great file preview right here and
quick actions for things like rotating documents -
images, making PDFs, and great rich metadata right
at the bottom.
Now, we are also improving the way that you can share files.
For instance, in iCloud Drive, we now support folder sharing.
(Applause)
And get this; we also have built in support for SMB
file sharing so you can share from your work PC,
home PC, right in the files.
Now, there is one more.
That's right, you can now plug in a thumb drive.
(Applause)
So, thumb drives, external disk drives and SD cards,
all show up right in the Files app, but now this
one is really great too.
Sometimes when you are working with a camera, you
would like to import directly into an app like
Light Room and now you can.
(Applause)
Of course, there is much, much more.
It's a huge year for Files this year, and it's also a
huge year for Safari.
You know, Safari is just the perfect device for
browsing the Internet.
It's like holding the web in your hands and this
year we are making Safari more capable than ever.
When you look at the Web today, it's often split
into kind of two big categories.
On the one hand, you have the mobile Web designed
for the small screen and mobile devices, and
desktop sites that are designed for large screens
like on your Mac.
And often, websites will serve up the wrong thing
for the iPad.
Well, no more because we are bringing desktop class
browsing to Safari on iPad.
(Applause)
Now, with this, Safari does all of the heavy
lifting, so instead of the mobile site, you will see
the desktop site but it will be sized perfectly
for the iPad display and have automatically
optimized for touch input.
Now, this also works great for apps like Google Docs,
Square Space and Word Press.
They all work great in Safari now and the desktop
class experience doesn't stop there.
We are also bringing a download manager to Safari.
(Applause)
Thirty new keyboard shortcuts and much, much more.
Next, I want to talk about fonts.
Now, we all know that fonts bring out the
personality of a project, and this year we are
giving you a new way to use custom fonts inside of
your favorite apps.
You will be able to download them right from
the App Store.
We are working with all of the major providers of fonts.
Next, we are taking a big leap forward in text
editing, making it even faster with the power of Multi Touch.
So, navigating long documents, you can now
grab the scroll indicator and jump anywhere in the
document instantly.
(Applause)
Now, moving the cursor is easier than ever.
Just pick it up, and drag it where you want it to go.
And selecting text, just put your finger down and
drag out a selection.
There is no need to double tap and no magnifying
glass getting in your way.
And yeah.
And when you have a selection, check this out,
you want to copy or cut, just a three-finger pinch
to copy, and a three-finger spread to
plop it right down.
This works across all sorts of apps.
(Applause)
And if you make a mistake, don't worry, just a
three-finger swipe to undo.
No more shaking that iPad.
(Applause)
Finally, I would like to talk about Apple Pencil.
Apple Pencil has quickly become an indispensable
tool for so many iPad users.
It's just perfect for marking up documents,
taking notes or doing illustration.
A critical part of that experience is the
incredible low latency of Apple Pencil.
You know, our goal was to have it just be
indistinguishable for making marks on a physical
piece of paper.
Now, Apple Pencil already leads the industry with a
record low twenty millisecond latency, but
we have been optimizing and advancing our
prediction algorithms and today we are bringing that
latency down to 9 milliseconds.
It's incredible.
(Applause)
Now, of course, an important part of your
experience using your Pencil is a great tool
palette and a great set of tools, and so now in iPad OS,
we have redesigned it and we are providing a
PencilKit developer API so third-party apps can have
the same great experience.
We have also made it a lot easier to markup anything
on any app.
You can just drag your pencil up from the corner
of the screen and just like that you are you
are in markup.
You can markup a screenshot or even an
entire document.
This works just great throughout the system.
Now, to show you Pencil in action, I would like to
invite up Toby Paterson, our Senior Director in
charge of the iPad system experience, to give you a demo.
Toby.
(Applause)
>> TOBY PATERSON: Thanks, Craig.
Okay.
Well, let's jump into Notes here and take a look
at the new text editing gestures.
It begins with a tap to place the cursor up there
at the top of the screen, and then to move the
cursor, we will just grab it with your finger, oops
- grab it with your finger, put it exactly
where you want it.
Now, for typing, there is the standard keyboard, of
course, but watch what happens when I pinch on it
with two fingers.
It shrinks down to a new compact layout and this is
really great for typing with one finger or your
thumb while you're holding your iPad.
(Applause)
I know.
I do this a lot.
And you can use quick path here.
Oops.
Just like that.
Now, to select text, just hold your finger on a
word, sorry.
Hold your finger on a word and just drag it out like
that and our new gestures make text editing a breeze.
It's a three-finger pinch, once to copy or twice in a
row to cut, and then a three finger drop gesture
to paste it into place like that.
Now to -
(Applause)
It's really easy.
Now, to undo your gestures, or to undo your
changes, I want to reassure you, you can
still shake your iPad if you want, but I do find
the three-finger swipe to the left a little bit easier.
I also want to note that these gestures are not
limited to text editing only.
They will work in any application that supports
copy/paste, undo and redo.
Okay.
Let's switch now and talk about the pencil.
So, you can see here at the tool palette with its
beautiful new design, the new tools, and now you can
drag it around the screen like this.
You can pin it to any edge of the screen, you
minimize it down in the bottom like that, and then
with a tap or a drag, open it back up again.
Now, of course, Notes has been tailor made to work
really well with the Pencil, but you can
actually use this to markup any application on
the - on your iPad.
Let's switch over to Safari here and I will
show you how this works.
So, Craig has put me in charge of the next
software offsite and I want to share an idea with him.
So, check this out.
Watch as I drag from the corner of the iPad with my
Pencil like this.
It takes you right into markup where you can see a
screenshot of exactly what you were looking at.
But many apps can now support a new full-page
capture mode which you select with this button at the top.
Here you can see the entire document that you
were looking at.
You can scroll through it or use the side bar on the
right to quickly navigate and as you would expect,
you can mark it up with your pencil just like this.
I will bet we've got a few Rush fans in the crowd
here today, I think.
(Applause)
Yes.
I think Craig would make a great Alex Lifeson.
Now, when you're done, just bring up the share
sheet and you can send it off right from here and
that's how you can easily markup anything on your iPad.
Back to you now, Craig.
Thank you.
(Applause)
>> CRAIG FEDERIGHI: Thank you, Toby.
Those are some great improvements to Apple
Pencil and so much more for iPad OS.
There are a ton of great new features that take
iPad OS to the next level.
Well, that's what I have for you now.
I'm going to hand it back to Tim.
Thank you so much.
(Applause)
>> TIM COOK: Thank you, Craig.
These are just blow away huge releases.
iPad OS built on the foundation of iOS takes
the distinctive experience of iPad even further.
In a powerful new version of iOS, iOS 13, we can't
wait for all of you to get your hands on these
great new releases.
Now, let's turn to the Mac.
(Applause)
We love the Mac and our customers do too.
In fact, the Mac is the number one in customer
satisfaction by far in the industry.
People use their Macs to create amazing things,
simply and powerfully.
We have the strongest Mac lineup we have ever had,
from the new MacBook Air all the way up to the
power house iMac Pro.
And for Mac users looking to really push the limits
of performance, there is one more spot in our
lineup that the team has been working really hard to fill.
(Applause)
Yes.
To create a product that will take Mac further than
it's ever gone before and I am so excited and
thrilled to show it to you now.
(Applause)
(Music)
(Applause)
>> TIM COOK: This is the new MacPro and it's incredible.
(Applause)
It has a truly gorgeous design and remarkable
performance to match.
It is the most powerful Mac we have ever created.
And to tell you all about it, I would like to invite
John Ternus to the stage.
John.
(Applause)
>> JOHN TERNUS: Thank you, Tim.
I am so excited to be able to tell you about this new MacPro.
Now, in designing this product, we wanted to
build an architecture that could meet the incredible
diversity of pro needs, a system that offers
virtually unlimited possibilities for customization.
And key to this is a simple and elegant
solution for accessing the internal components.
Now, inside you will find a stainless steel frame
that forms a strong internal structure for the
entire system and it provides a foundation for
modularity and flexibility.
The frame also incorporates stainless
steel handles.
They feel great in your hand and they make it easy
to move the system around.
All of the internal modules mount to this
frame which means users have 360-degree access to
easily configure components and every sub
system has been optimized for performance.
So, let's start with the processor.
Now, we have designed this new MacPro for our
customers who need the ultimate in CPU
performance for tasks like production rendering or
playing back hundreds of virtual instruments or
simulating an iOS app on multiple devices at once.
So, we are using a brand-new Intel Xeon
Processor and it has up to twenty-eight cores.
(Applause)
And to get every last ounce of performance out
of this processor, we are giving it over 300 watts
of power and a massive heat sink for cooling so this means
it can run fully unconstrained all of the time.
Now, we also have an extremely high-performance
memory architecture.
Six channels of super fast ECC memory in 12 DIMM
slots enable an incredible 1.5 terabytes of system memory.
(Applause)
Now, let's talk about expansion.
Many of our pro customers need to add things like
fiber channel or audio DPSs or SDI video to their
systems, so we are bringing PCI expansion
back to the Mac in a big way.
(Applause)
Because this new MacPro has eight internal PCI slots.
There are four double wide slots and three single
wide slots, and there is one additional half-length
slot that we populate with an I/O card.
Now, this I/O card has two Thunderbolt 3 ports, two
USB-A ports and an audio jack and there are also
two more Thunderbolt 3 ports conveniently located
on the top of the system.
And finally, the MacPro has two built-in 10
gigabit ethernet ports.
So, one of the most critical areas of
expansion is graphics.
Graphics performance is so important for tasks like
animating 3D film assets or compositing 8K scenes
or building complex 3D environments, but we
wanted to go beyond the typical graphics card
design so we've invented something completely new.
Now, it starts with an industry standard PCI
connector, so the slot maintains compatibility
with standard cards.
We have added a second connector that allows us
to integrate Thunderbolt throughout the entire system
and provide a tremendous amount of extra power.
In fact, at 500 watts, this module has the same
power capacity as the entire previous generation MacPro.
And instead of adding its own dedicated fan, we have
a huge heat sink that's quietly cooled by the
MacPro thermal system.
We call this the MacPro expansion module or MPX
for short, and using this architecture we are going
to offer multiple graphics options, starting with the
Radeon Pro 580X, a great all-around graphics card.
For a big upgrade in graphics performance, the
MacPro can be configured with AMD's Radeon Pro Vega II.
Vega II delivers 14 teraflops of graphics
compute and 32 gigabytes of memory with an insane
1 terabyte per second of memory bandwidth.
But we didn't stop there because with the increased
head room of the MPX module, we can actually
use two Vega II GPUs for double the teraflops,
double the memory and double the memory bandwidth.
This is quite simply the world's most
powerful graphics card.
Now, these two GPUs are connected by the Infinity
Fabric Link which allows data transfer between them
at five times faster than the PCI BUS.
This is a really big deal for apps that are
optimized to take advantage of multiple GPUs.
And if all of this wasn't crazy enough, the MacPro
can be configured with two of these modules.
(Applause)
Enabling up to 56 teraflops and 128
gigabytes of high bandwidth memory.
This is an unbelievable amount of graphics compute
in a single workstation.
Now, we have also done something really special
for video editing.
One of the challenges in working with high quality
cameras is the need to convert the native files
into proxies for easier editing.
This is a time consuming and error prone process.
Being able to work directly with the native
formats would be a game changer in these high end
work flows so we have built a brand-new card
that we call Afterburner and it turns your MacPro
into a monster of a video editing machine.
Afterburner is a hardware accelerator card that is
built with an FPGA which is a programmable ASIC and
this ASIC is capable of processing 6 billion
pixels per second.
(Applause)
So, with this custom solution, we have achieved
an unprecedented level of performance for the ProRes
and ProRes RAW codecs.
The most powerful workstations in the world
today struggle to play back just one stream of 8K
video, but with Afterburner, the new
MacPro can play back an incredible three streams
of 8K Pro Res RAW.
(Applause)
Or 12 streams of 4K.
This is ground breaking performance and it means
we can finally say goodbye to proxy workflows.
Now, of course, all of this compute requires a
massive amount of power, and so we have given every
MacPro a 1.4 kilowatt power supply.
Of course, all of that power requires a
tremendously capable cooling system.
So, the MacPro has three enormous fans and one
blower that together can generate up to 300 cubic
feet per minute of air flow and it's very quiet.
In fact, when it's under your desk in typical load
conditions, it's as quiet as an iMac Pro.
To seal the thermal system, the beautiful
aluminum housing slides over the frame and latches into place.
And its unique three-dimensional vents
are actually machined on both the internal and
external surfaces.
The resulting lightweight lattice pattern maximizes
air flow while creating an extremely rigid structure.
And finally, optional wheels make it easy to
move the MacPro around your studio.
(Applause)
As you can see, utility and function define the
design of the new MacPro, and while the specs we
have been talking about are impressive, we have
really been focused on delivering real world
performance where it matters most.
To do that, we have been working closely with a
number of pro app developers.
This includes Adobe, Auto Desk, Serif and Blackmagic
who are all announcing support for the new MacPro today.
In fact, Blackmagic is seeing some amazing
performance gains.
With the Afterburner card doing the heavy lifting of
decoding video, they can tap into the CPU and GPUs
to add effects and coloring in real time on
native 8K content.
This is a work flow that has never been possible
before the new MacPro.
Side FX, Red, Epic and Avid are also
announcing support today.
(Applause)
Avid is taking advantage of the incredible
expansion capabilities of the MacPro to do something
never before possible in a single work station.
They are enabling support for up to six HDX cards.
This yields more I/O, increased voices and two
times the DSP processing than any other system can achieve.
3D app developers like Unity, Pixar, Foundry and
Maxon are also announcing support.
Maxon is seeing 20% faster GPU render performance in
Cinema 4D than on a Windows work station maxed
out with three of the latest Nvidia Quadro cards.
We are really excited to announce that Maxon is
bringing their Redshift render engine to the Mac
optimized for Metal.
And finally -
(Applause)
There you go.
The folks at Otoy are already hard at work
building a version of Octane that is really
going to shine with the incredible GPU performance
of the new MacPro.
We are thrilled by the excitement and commitment
we are seeing from all of these great developers.
And, of course, our own internal app teams are
really excited about the MacPro as well.
So, now, I would like to bring up David Earl from
our Pro X marketing team to give you a firsthand
look at some of the amazing things you can do
in Logic and Final Cut on the new MacPro.
David?
(Applause)
>> DAVID EARL: Thanks, John.
I am thrilled to show you Logic Pro 10 running on
the new MacPro.
To get started, we are going to open up this
music score from a documentary we are working
on that was shot in Kenya.
What you see here is a Logic project and every
row is a track and every track represents an
individual musical instrument performance.
So, let's have a listen.
(Music)
Okay.
So, we wanted to have some fun and see just how far
we could push this powerful new Mac.
What you are looking at here is a brand-new
version of Logic and the theme of this release is
all about performance.
So, to show performance I'm going to use these
incredibly realistic sampler instrument libraries.
I use the libraries so that it sounds exactly
like a real orchestra when I create my parts.
So, let's add a 50 piece percussion ensemble
to the score.
And you know what, how about a 100-piece orchestra?
And how about another full orchestra just because,
you know, we can.
Now, many composers have to actually add a second
and third computer to be able to run these massive
orchestral libraries, but the new MacPro with CPU
power and RAM can do this all in a single unit.
So, of course, I'm going to need a lot more to
push this MacPro.
So, let's add a ton more tracks.
So, we have never seen this before in Logic.
I have got 300, 400, 500, we can now have a thousand
audio tracks and a thousand software
instruments in Logic.
(Applause)
That's four times the amount that we had in our
previous version of Logic, and, of course, with all
of this going on we have to check the CPU.
Opening the performance meter, that is 56 threads
across 28 cores with more tracks and plug-ins than
we have ever seen before in Logic.
The MacPro still has power to spare.
It's a monster for running Logic.
Okay.
Now, let's take this music score over to Final Cut.
It's the Soundtrack for this beautiful documentary
that was all shot and edited in HDR.
It follows Ami Vitale.
She is a world-renowned photo journalist on a
recent assignment to Kenya.
Now, what we see here, we have never seen before in a Mac.
This is 8K ProRes RAW playing back at full resolution.
Now, what makes 8K so amazing is that there are
over 33 million pixels in every frame which means it
looks great on a huge display like this, but it
includes enough resolution that we can crop in and
reframe for 4K projects and, you know, we can add
8K effects in real-time like this animated title,
and I think I'm going to go in and add some
advanced color correction and lens flare without stopping.
I don't have to wait for it to render.
Now, so far we have been watching a single stream
of 8K ProRes RAW but this computer has Afterburner
installed which means we can push it even further
and we can have our single stream of 8K ProRes RAW,
add another stream of 8K and how about a third
stream 8K ProRes RAW running simultaneously.
That's 100 million pixels.
This has never been seen.
(Applause)
Never been seen before on any video editing software
on any computer.
The MacPro is an 8K power house and absolutely by
far the most powerful Mac that's ever been created
for professional film makers and musicians.
Thank you.
Back to you, John.
(Applause)
>> JOHN TERNUS: Thank you, David.
That performance is nuts.
So that is the new MacPro.
It is the most configurable, most
expandable and by far the most powerful Mac we have ever made.
But, of course, an extraordinary computer
deserves an extraordinary display, and to tell you
more about that, I would like to bring out Colleen
Novielli from the Mac Product Marketing Team.
Colleen?
(Applause)
>> COLLEEN NOVIELLI: Thank you, John.
Good morning.
Displays are incredibly important to our pro
customers because they play a vital role in
creating their life's best work.
Yet today, if you look at their wish list, there is
no single display that gives them every feature
they have asked for, and this one feature, High Dynamic Range
or HDR, it's increasingly requested because it's yet
to be delivered with pro level precision.
So, what is HDR?
HDR is a way to bring content to life by better
reflecting what the eye can see in the real world.
The eye sees the brightest specular highlights,
really dark blacks, vibrant, rich color and
all of the details in between.
Today, more and more devices can play HDR
content so more and more pros who create that
content, they need a great HDR display.
There is one class of displays.
It's commonly called reference monitors and
these do deliver true HDR along with these features,
but they are still missing these features and they
are incredibly expensive.
This one is $43,000.
So, our goal, it was simple.
Make a display that expertly delivers every
feature that pros have asked for.
Like the MacPro, the design is stunning and
every element is built for pros.
And it's the most incredible panel we
have ever made.
It's a 32-inch LCD display with over 20 million
pixels, and with 218 pixels per inch, it's a
6K retina display.
(Applause)
It's the largest retina display we have ever made.
It's over 40% larger than the iMac 5K display,
giving pros even more room for their tools and their content.
It has P3 and true 10-bit color and reference modes built in.
All expertly calibrated at the factory.
And we keep that color accurate at a super wide
viewing angle by using a cutting-edge polarizer.
For contrast, that's twenty-five times better
than a typical LCD display.
(Applause)
It's awesome.
Now, the cover glass has our industry leading antireflective
coating, but for challenging lighting conditions,
we have created an innovative matte option.
So, most matte displays, they add a coating to the
glass and this coating, it scatters the light, but it also
adds unwanted haze and sparkle and it lowers the contrast.
So instead, we precisely etch the glass itself for
a nano texture surface and this means enhanced image
quality and contrast along with low reflectivity.
Next, we have delivered HDR at a level never seen before.
Now, for great HDR images, you need extreme
brightness right next to extreme contrast or deep
blacks, and this is incredibly hard to achieve.
So, we have designed a back-lighting system like
none other in the world.
First, a large array of blue LEDs generates
extreme brightness.
We calibrate every single LED on every single
display at the factory and then this feeds a massive
algorithm and then this modulates each LED based
on the content rapidly.
Then we use custom lenses and reflectors to actually
shape and precisely control the light.
Now, a typical thermal system would make this
impossible to achieve for more than a few minutes.
So, we did something amazing.
We designed the rear lattice pattern to act as
a heat sink and this doubles the surface area,
quietly extracting heat from each LED.
The results are incredible.
This display can maintain 1,000 nits of full screen
brightness indefinitely.
(Applause)
Forever.
And 1,600 nits peak.
And this is going to allow our pros to do things they
have been dreaming about.
So, for example, video editors can now work with
their HDR content exactly as it's intended and
photographers can now edit an amazing HDR image like
this for hours.
And that is not all.
Those images are going to have gorgeous, incredibly
nuanced contrast, an incredible one million to
one contrast ratio.
(Applause)
The images this display produces are truly stunning.
With these capabilities, we have taken this way
beyond High Dynamic Range.
This is extreme dynamic range or XDR, and so we
call this display the Pro Display XDR.
(Applause)
So now, we have delivered every feature on the pro wish list,
but there is more.
Thunderbolt 3 will provide seamless one cable connectivity.
So, with a 15-inch MacBook Pro, you can have a
stunning two display desktop setup or with the
new MacPro, you can connect an incredible six
displays with 6K resolution, 120 million pixels.
Yes.
(Applause)
Woo.
Yeah.
Woo.
That's right.
Now, there is one more feature that does not get
much attention on other displays and that's the
stand which is as pro as the display itself.
First, it has an amazing counter balancing arm that
makes the display feel virtually weightless.
It provides tilt and height adjustment and it
maintains the display's angle as it's raised or
it's lowered and it has rotation for Portrait Mode.
Yes.
(Applause)
And this is perfect for retouching photos,
designing a web page or writing code.
Yeah.
And it's removable.
It quickly detaches from the display to pack it up
and take it on location.
And finally, for pros with unique mounting
requirements, we have designed a base amount
adapter that attaches in a matter of seconds.
So, that's the new Pro Display XDR.
It's the only display in the industry that delivers
every feature on a pro's wish list and more.
And now, all pros can use the same display across
the work flow and have the same incredible XDR
viewing experience with all of the features they
need to create their life's best work, making
this the world's best Pro Display.
And now back to you, John.
(Applause)
>> JOHN TERNUS: Thanks, Colleen.
So that's the new MacPro and Pro Display XDR.
Groundbreaking in every way, they deliver
performance and capabilities that will
forever change pro workflows.
Now, the new MacPro is going to start with an
eight core Xeon processor, 32 gigabytes of memory,
Radeon Pro 580X and a 256 gigabyte SSD.
If you look at other systems configured with
comparable components, you will see they cost around $8,000.
The new MacPro will start at $5,999.
(Applause)
And it's going to be available this fall.
Now, we know a lot of customers who use the
MacPro really want to be able to rack mount them in
edit bays and machine rooms.
So, to support this, we are also going to have a
version optimized for rack deployment.
(Applause)
As for the Pro Display XDR, well, the reference
monitors that we talked about can cost tens of
thousands of dollars and still not match the feature set.
The Pro Display XDR will be $4,999 for the display itself.
And the nano texture version will be $5,999.
The VESA mount adapter will be $199 and
the pro stand, $999.
And like the MacPro, they will all be available in the fall.
So that is the new MacPro and Pro Display XDR.
Now, back to Tim.
>> TIM COOK: Thank you.
Thank you, John, and thank you Colleen.
We can't wait to get the new MacPro and the Pro
Display XDR into the hands of our pro users and see
all the great things they are going to create with them.
Now, powering the Mac experience is macOS, the
world's most advanced desktop Operating System.
(Applause)
The latest release of macOS is Mojave with
system-wide Dark Mode and new features for both
finder and desktop that were inspired by pro users
but designed for everyone.
It's been a huge hit with Mac customers.
The next release of macOS brings more exciting new
features to the Mac, and to tell you all about it,
I'd like to invite Craig back to the stage.
Craig.
(Applause)
>> CRAIG FEDERIGHI: Great to be back with all of you again.
So, for our next major release of macOS, we are
moving out of the desert into the beautiful waters
off the California coast, a place for sailing,
diving and so much more.
It's macOS Catalina.
(Applause)
Now, Catalina includes cool new features, some
really fresh new apps and some powerful technology
for Developers.
Let's take a look.
We begin with iTunes.
Now, iTunes started completely focused, rip,
mix, and burn songs on your Mac.
And then came the iTunes Music Store kicking off
the digital music revolution.
And then it took on Podcasts and it redefined radio.
And then video, introducing us to
on-demand movies and ad-free TV, and if that
weren't enough, it also handled all of your
syncing, making possible the first iPod and iPhones.
Well, now, customers love iTunes and everything it can do.
But if there is one thing we hear over and over,
it's can iTunes do even more?
I think it can.
Like how about Calendar in iTunes?
I mean, you could have all of your appointments and
your best tracks right in one app.
Could we take it further?
I think so.
How about Mail in iTunes?
(Applause)
And maybe Safari in iTunes?
And how are you going to switch between these apps?
Well, of course you will add a dock.
I think we've nailed it.
(Applause)
"Truth Be Told" our team had a better idea.
The future of Apple Music or iTunes at not one app
but three, Apple Music, Apple Podcasts and Apple TV.
(Applause)
Let's start with Apple Music because Apple Music
in Catalina is the best music app we have ever made.
With its singular focus on music, it's so simple, but
it has all of the powerful music features you expect
from iTunes all while being just blazingly fast.
It's the best place for Apple Music subscribers,
with personalized recommendations from a
catalog of over 50 million tracks.
And for those of you that use iTunes to sync, we
made that experience better as well because now
when you plug in your phone, this is what you see.
Nothing.
(Applause)
If you do want to sync, you can find it in the side
bar in finder; all of your sync options are right there.
(Applause)
And next, let's turn our attention to Podcast.
It brings a dedicated Podcast listening
experience to the Mac and it features all of the
great features you are used to in iOS, like
listen now where you can see new episodes and keep track
of your listening across all of your devices and it
has a great new feature and it has to do with search.
You know, sometimes you hear about something on
the radio maybe or a new podcast or something on
the news and you think oh, I want to hear more about
that, but you are not sure what show it was on or
even that it appeared in the title.
Well, now we use machine learning to index the
contents of the spoken content of Podcasts, so
now you can search that content and find the
Podcast with just a few clicks in the app.
It's great.
(Applause)
And finally, the Apple TV app, your new home for TV
and music on the Mac.
Now, you will love having access to Watch Now,
including all of your great channels like HBO
and Showtime, and it has all of your purchased
movies for iTunes as well, and they have never looked
or sounded better because now on recent Macs, we
have support for 4K HDR playback on the Mac with
HDR10 and Dolby Vision.
And Dolby Atmos playback as well so you will
experience amazing spatial audio rendered right out
of your MacBook's speakers.
So, that's Apple Music, Apple Podcasts and Apple
TV, and now I want to turn to something new.
We call it sidecar.
Yeah.
Now, Mac users love connecting their laptop to
an external display so they can spread out their
work, but often when they have to leave on the go,
they have to leave that display behind.
Well, no longer, because now you can use your iPad
as a second display for your Mac.
(Applause)
It's great.
You can spread out your work right across your
iPad, but, of course, some pro users like using these
dedicated tablets for precise input on their Mac.
Well, now with the iPad and Apple Pencil, you can
do that too.
It works both wired and wirelessly so you can get
comfortable, and it works across all of your
favorite Mac Apps that support tablets.
Now, next I want to turn to accessibility.
Now, we believe technology is most powerful when
everyone can use it.
So, we engineer a wide array of assistive
technologies into our all of our products.
Now, for users with physical motor
limitations, voice can be an extremely powerful way
to operate a computer.
And this year, we are proud to introduce voice control.
Now, voice control lets you control your Mac
entirely with your voice and not just that.
We are also bringing it to iOS as well.
I would like to show you just how transformative
this can be.
>> MALE SPEAKER: Wake up.
Voice control is a breakthrough feature that
gives you full control of your devices, comma, with
just your voice, period.
It's a whole new way to do everything you love,
period.
Like this.
Correct love.
16.
Open photos.
Scroll up.
Show numbers.
13.
Click share.
3.
Tim, next field.
Let's ride this one today.
Thumbs up emoji.
Click send.
Open Maps.
Show grid.
Long press it.
20.
Open app switcher.
4.
Tap share.
Tap Tim.
Tap send.
Hey, good to see you.
Open music.
Turn up the volume.
(Applause)
>> CRAIG FEDERIGHI: So, that's voice control.
Now, it leverages the latest Siri voice
recognition technology to precisely understand what
you are saying and all of those commands and of
course, your voice is processed locally on
device so none of that audio goes to Apple.
Now, next, I want to turn to a new solution that helps
you find your Mac should it ever be lost or stolen.
It's called Find My.
Now, Find My combines Find My iPhone with Find My
Friends and it's now available on the Mac and
iOS devices as well.
And it has a new twist because it can now even
locate Apple devices that are offline.
Now, this is particularly important for Macs because
often your laptop is folded up in a bag,
asleep, and no longer on the network.
Now, the way this works is really cool.
Let's say you have misplaced your MacBook.
So, even when it's offline and sleeping, it sends out
a secure Bluetooth beacon that can be detected by
other people's Apple devices nearby.
Now, they can relay your MacBook's location to the
network and ultimately back to you so you can find it.
Now, what's amazing is that this whole
interaction is end to end encrypted and anonymous.
It uses just tiny bits of data that piggyback on
existing network traffic, so there is no need to
worry about your battery life, your data usage,
or your privacy.
Next, activation lock.
We are bringing activation lock to your Mac to make
it far less attractive to thieves.
It's available on all Macs with a T2 security chip
and it works just like on your iPhone and iPad.
So, in the unfortunate event that your Mac ever
is stolen, the thief will find it completely useless
because they can't even install or boot it unless
you reactivate it with your credentials.
Now, I want to turn to apps because there is much
more to the App story in Catalina.
Now, you will find of course the beautiful new
photo browsing experience in Photos, an updated
start page in Safari.
The brand-new gallery view in Notes.
And a completely redesigned Reminders app,
but also for the first time, we're bringing
Screen Time to the Mac.
Now, it has all of the same great features from
iOS, so you and your family can understand the
complete picture of your use across all of your
devices and all of the limits are enforced across
all of your devices.
We think this is going to be great for families.
Now, of course, Mac users also love third party apps
and they love to have more on the platform.
We have been working on a new project that
internally we call Project Catalyst, and it's new
technology that lets developers quickly and
efficiently create apps for the Mac based on their
existing iPad apps.
Now, there are over a million iPad apps out
there and we think some of them would be fantastic on the Mac.
Now, iPad developers, of course, would also love to
have a greater audience to sell their apps to and
there are 100 million active Mac users out there
waiting for them.
Now, if you are running Mojave, you already use
Catalyst technology because we used it to
build News, Stocks, Voice Memos, Home.
Now, that was just V1 and we have learned a lot since then.
We have spent the last year expanding the number
of categories of apps the technology could support
and we have tuned it up so it results in a much
better Mac App.
We are pleased to announce that we are making
Catalyst available to developers today in macOS Catalina.
(Applause)
Now, the experience starts right here in XCode.
Just open up your existing iPad project, check the
Mac checkbox.
And just like that, you will get a huge head start
because XCode automatically builds in
all of the fundamental features like cursor
controls, window controls and so forth, and that
lets you focus on the finishing touches, maybe a
translucent side bar, pull down menus or whatever
features would make your Mac - your app just great
on the Mac.
Now, this means one Development Team for the
first time can build a single app that can span
all the way from iPhone to iPad to Mac.
Now, we have been working with a number of
developers previewing Catalyst technology, and
we have already seen some great Mac Apps.
For instance, the great racing game Asphalt 9:
Legends from Gameloft.
Here is what they had to say.
"We had Asphalt 9: Legends for the Mac running on
the first day.
It looks stunning and runs super fast using Metal on
powerful Mac hardware."
And Twitter, excited to come back to the Mac with
a native app.
They said, "We had Twitter for Mac running -
including native Mac features - in just days.
Now a single team can efficiently manage Twitter
for iPhone, iPad and Mac."
And finally, we asked Atlassian, Developers of
Jira Cloud, leading project management
solution for agile software development, to
give Catalyst a try.
To tell you more about it, I would like to invite Rob
Chatfield, Senior iOS Engineer, to the stage.
Rob, come on up.
(Applause)
>> ROB CHATFIELD: Thanks, Craig.
Jira has been on the web for years and recently we
have put a lot of effort into mobile, like our iOS
app that offers quick and easy access to your
projects on the go.
Many of you have asked us for a similar experience
on the Mac.
Well, today, I am thrilled to announce that we have
done just that.
We were impressed that we were able to get the Jira
project up and running in just a few days and it's a
huge project.
Now, our iOS devs are Mac devs too.
One code base, one team.
Here is a preview.
The boards view looks amazing on the Mac display
with plenty of room for multitasking, and the
benefit of this being a native app is that it's
insanely fast.
We can switch between these views instantly
which is a level of performance you just don't
get on the Web.
And this is one project, so all of the work we did
on iPad automatically translated to the Mac,
like keyboard shortcuts, Spotlight, and Drag and Drop.
And it was easy to add those finishing touches
that make it perfect for the desktop.
For example, we added our top tasks into the custom toolbar.
All of this never would have happened without
Project Catalyst.
We are super excited to be bringing the Jira app to
Mac and can't wait for you to try it.
So, look for Jira Cloud in the Mac App Store
later this year.
Thank you very much.
(Applause)
>> CRAIG FEDERIGHI: So, we are really excited about
this technology and excited to see what apps
you all bring to the Mac App Store this fall.
So that's macOS Catalina.
Sidecar, strong security improvements, great new
system apps and Project Catalyst bringing a whole
new way to bring new apps to the Mac.
You know, you have seen a lot today in terms of
tools for pro users, and you know who our biggest
group of pros is?
Well, it's developers, all of you.
And, you know, everything we do for Developers is
focused on the goal of helping you create the
greatest and most innovative apps and we do
this by providing tools and technologies designed
to give you a head start.
Well, this year we have a whole bunch to talk about,
like Metal and Core ML, but we are going to cover
that later in the conference.
Today I want to focus on just two areas.
AR and Swift.
And we will start with AR.
Today, we have three really big announcements,
starting with RealityKit.
So, you know, creating complex 3D environments
can require deep knowledge of 3D modeling and mastery
of sophisticated gaming engines like Unity and
Unreal, but what about the developers who want to
incorporate 3D and AR in their apps but they don't
have that experience?
Well, that's where RealityKit comes in.
It's built from the ground up for AR with photo
realistic rendering, amazing effects like
camera motion blur and noise, and it is
seamlessly integrated into ARKit and has a native Swift API.
Now, how do you actually model your 3D content?
Well, that's where Reality Composer comes in.
Reality composer is a new app featuring Drag and
Drop - a Drag and Drop interface and a library of
high quality objects and animations making it
incredibly fast and easy to build an
interactive environment.
Now, of course, it's integrated with XCode, but
it's also available on iOS.
So, you can edit, test, and tune your app right on
the device where it will ultimately be delivered.
Now, of course, the foundation of AR on iOS is
ARKit, and ARKit is a major update.
I want to focus on one area around the
improvement in the way people are handled in AR
scenes starting with people occlusion.
Now, this is insane.
(Applause)
What used to require painstaking compositing by
hand can now be done in real time.
(Applause)
Now, by knowing where these people are in the
scenes you can see we can layer virtual content in
front and behind them.
And check this out; Motion Capture.
Just point your camera at a person and we can track
in real-time the positions of their head, their torso and
their limbs and feed it as an input into the AR experience.
(Applause)
Now, Developers are going to do amazing things with
ARKit 3, and that brings us to Minecraft.
Minecraft is the bestselling game of all
time, and a great platform for creativity.
So, to see how ARKit is enabling Minecraft to go
to the next level, I'm happy to welcome to the
stage, Lydia Winters and Saxs Persson from Mojang.
(Applause)
>> LYDIA WINTERS: Thanks, Craig.
Our amazing community inspires us to push
boundaries and build unique experiences.
We are here today to show you our newest creation.
>> SAXS PERSSON: We have been dreaming about a
Minecraft in the real world and Minecraft in
Augmented Reality.
We share a vision with Apple, how AR can uniquely
connect us to the world and today technology is
ready for that vision.
We built something we think is pretty special.
>> LYDIA WINTERS: We are excited to demo gameplay
for the very first time right here on stage.
(Applause)
This is Minecraft Earth.
>> SAXS PERSSON: Let's start with the basics.
This is a real living, breathing Minecraft world
right on your tabletop with red stone circuitry,
fireworks, flowing water.
You can break anything, you can play with your
mobs, and when I look at Lydia, I can see what tool
she is holding and I can see her name and we can
see anything she is building.
>> LYDIA WINTERS: I'm going to put myself into the build.
There I am.
>> SAXS PERSSON: Nice.
Looks just like you.
Let's use Motion Capture and make your character wave.
Try one wave.
Let's try the trick of the double wave.
Cool.
>> LYDIA WINTERS: This looks amazing on the
tabletop, but let's use the stage.
Here we go.
(Applause)
Look, Mom, I'm in Minecraft.
>> SAXS PERSSON: You fit right in with the new
people occlusion feature like you can fit right
into your Minecraft world.
That only works on iOS.
>> LYDIA WINTERS: It's like hide and seek.
>> SAXS PERSSON: This is a fully interactive world
even at this scale.
>> LYDIA WINTERS: There are some interesting
levers over here.
I'm going to press the one with the feathers on it.
>> SAXS PERSSON: All right.
Watch out for the chickens.
>> LYDIA WINTERS: Chickens.
>> SAXS PERSSON: I'm going to put some seeds in my hand.
They should come rushing over.
>> LYDIA WINTERS: So cute.
Hey Saxs, there is another lever over here.
It has TNT on it.
I'm definitely going to pull it.
>> SAXS PERSSON: Watch out.
>> LYDIA WINTERS: I'm right on the edge.
Skeletons.
>> SAXS PERSSON: All right, Lydia.
Can I help you out with the skeletons?
>> LYDIA WINTERS: Thank you.
>> SAXS PERSSON: Uh oh, chicken, sorry.
>> LYDIA WINTERS: Oh no.
Skeletons only.
>> SAXS PERSSON: I'm trying.
All right.
That's a huge cave underneath you we can light up.
>> LYDIA WINTERS: It's hard to believe that there
is nothing on the ground or around us on the stage.
It's incredibly immersive.
The fun, quirkiness and surprises of Minecraft are
all around to discover.
Oh, no, Saxs, a creeper.
(Applause)
It's always a creeper.
Minecraft takes on its biggest dimension yet, earth.
Unleash your creativity, build with friends and
turn the real world into your playground.
>> SAXS PERSSON: Go to Minecraft dot net to learn
more and sign up for your chance to play on iOS this summer.
>> LYDIA WINTERS: We can't wait to see what you do in
Minecraft Earth.
Thanks, everyone.
>> SAXS PERSSON: Thank you.
(Applause)
>> CRAIG FEDERIGHI: Isn't that great?
Now, just to be clear, no chickens were harmed on
the stage at WWDC.
I know it was very lifelike, but that was an illusion.
So, that's ARKit 3, RealityKit and Reality Composer.
It's a huge year for AR.
It's also an enormous year for Swift.
(Applause)
Now, platform programming language transitions, they
only come along every 20 to 30 years.
You know, C and Objective C, those were created in
the 70s and 80s and Swift was just launched five
years ago and it's just amazing how strong
it's been going.
There are over 450,000 apps on the App Store
using Swift and Developers are loving it.
(Applause)
Yes.
Thank you all.
But you know, a new language enables new
paradigms and with it, new frameworks.
Now, Objective C enabled AppKit and then UIKit,
improving developer productivity by an order
of magnitude and ultimately igniting the
app revolution.
Now, when we introduce Swift, the first step was
to make sure developers could access these great
frameworks while taking advantage of the
languages, speed, and expressiveness, but, of
course, the biggest gains were yet to come.
The true step function in development would only
come when we engineered a new framework, built from
the ground up to take advantage of everything
that Swift had to offer.
Today we are announcing that new framework.
It's called SwiftUI.
(Applause)
Now, SwiftUI is built in Swift for Swift and it
provides a new paradigm.
You specify UI with simple declarations.
It makes code really easy to write and really
easy to understand.
It's designed to help you build better apps with way less code.
For instance, let's take an app like this, a simple list.
We have all written one of these.
It turns out if you want to write this with support
for all of the modern features, you might end up
writing something like this in UIKit.
It's actually quite a bit of code.
Here is that same thing in SwiftUI.
That's it.
(Applause)
Just a few lines of Swift code.
Yes.
Now, there is so much that SwiftUI gives you.
It frees you to focus on the functionality in your
apps and we automatically do new things for you like
when we add Dark Mode, your app gets it automatically.
And of course, the framework is only part of
the story because in XCode there's a new interactive
development experience.
You can think about it like Playgrounds cranked
to eleven built for apps.
Now, to show you SwiftUI in action, I would like to
invite Josh Shaffer, the head of our iOS UI
frameworks team to the stage to give you a live demo.
Josh.
(Applause)
>> JOSH SHAFFER: All right.
Thanks, Craig.
Let me show you how easy it is to get started with SwiftUI.
On the canvas on the right, you can see my
simple hello world app.
And I can just select the text on the canvas and
when I do, XCode highlights the code in the
editor on the left.
Watch what happens when I edit it.
The preview updates immediately.
(Applause)
Now, to get started let's open our library of views.
We can see options and drag one right out and
drop one right on the canvas.
As soon as I do, the code for it is added to the
editor on the left.
With simple Drag and Drop, we can get real code
created instantly, and built in inspectors let us
adjust the layout of our views exactly like you
would in an app like Keynote.
The inspectors are tailored for each type of
view so you can see the kind of options that you
have, and choose exactly the one that you want.
And I can use the exact same tools to edit the
code directly too.
So, with just one step, we can take this view we have been
building and convert it into a scrollable list of views.
Now, a list requires content.
(Applause)
Thanks.
It's really incredible.
Okay.
So, a list requires content and for that we
can bring in a model object that I created
earlier and start connecting it up to our views.
For the first public app written with SwiftUI, we
thought it would be kind of fun to help our friends
in product marketing to choose the perfect name
for the next release of MacOS.
So, here we have a list of themes but we need a place
to display a release name.
For that, we can drag in a custom component we
created earlier and drop it right at the top.
Now, even with this little amount of code, SwiftUI
already provides default support for really common
features like localization for right to left
languages and, of course, iOS 13's new Dark Mode.
(Applause)
All right.
Now, let's make this interactive so that when
we select a row in the table, we will display a
name for the theme.
Now, we are ready to test it out and with just a
click, we can go from designing our app to
interacting with it, right in XCode.
Now, testing within XCode is incredible, but I want
to try it on a device too, so with just one more
click we can now install it on our phone and be
ready to try it out there.
So, let's try farms or maybe food.
That's great but what's really incredible about this
is that we can start to edit it live right on the device.
So, SwiftUI includes built in support for
animated transitions.
So, let's see some options and pick a cool one for the top.
Now, this time when we choose a name it is going
to animate in.
So, let's say deserts or maybe beaches.
That's better, but we all know that product
marketing chooses these names randomly, so to get
a feel that matches that reality, let's wrap our
banner in a custom randomizer component that
I built earlier to help us pick a name and now we are
ready to choose the next name for macOS.
That one is not great.
Let's try one more.
Cute animals seems promising.
Well, that one is perfect.
All right.
So, because SwiftUI includes built in support
for integrating with other Apple frameworks, I
thought it would be fun to use the new RealityKit
framework to envision the release of MacOS 10,
Flying Squirrel.
It looks like it's going to be amazing.
That's a Quick Look at building user interfaces
with SwiftUI and XCode previews.
You are going to love it.
(Applause)
>> CRAIG FEDERIGHI: What do you think?
(Applause)
Now, I'm sure that many of you are really excited to
adopt SwiftUI in your apps and the good news is you
can do it starting with a single view all the way up
to a whole application.
And this isn't just for building iOS apps.
For the first time ever, we now have a native
framework for building Watch apps as well.
(Applause)
But not just that.
SwiftUI is available across all of our
platforms and it provides bindings to all of the
native controls so you can customize your experiences
specifically for each, all while using a common API.
It's incredibly powerful.
Now, that's just some of our big news for
developers this morning.
I want to thank you all for spending the time with me.
You are so awesome.
I'm going to hand it back to Tim.
Thank you.
(Applause)
>> TIM COOK: Thank you, Craig.
What an incredible morning.
Have you enjoyed it?
(Applause)
Yeah.
Today - today we moved all of our software platforms
forward, providing customers new ways to
enrich their lives and powerful tools to
developers so they can continue to change the world.
All of the platforms will be available as a beta today.
(Applause)
And the public seed for macOS, iOS and iPad iOS
will be available in July, and, of course, all of
this great software will be available to our users
in the fall.
(Applause)
Now, you will also be able to get an early look at
the new MacPro and the Pro Display XDR in our Pro
Studio just across the street.
I encourage you to do that.
We have a huge week planned for you guys, with
more than one hundred sessions, more than two
hundred hands on labs, and over a thousand Apple
engineers that are here to help you.
So, seek them out.
We can't wait to see what you guys are going to
dream up and how you are going to continue to
change the world.
Now, before I close this morning, I would like to
thank everyone that worked so hard at Apple on all of
the products that you saw this morning.
These guys have given up their nights and weekends
from their families and so on and so forth, and many
of these innovations are years in the making.
So, thank you.
Let's give them a round of applause.
(Applause)
Yes.
Thank you all for coming and sharing the time with us.
Have a great week.
Thank you.
(Applause)
(Music playing)