- Are you trying to grow here on YouTube
and you literally feel like you've hit the wall?
Now you might be new at this or you're a veteran
and you might feel like oh, I'm hitting a plateau.
Well this video is the first video in a series
where I'm helping you guys really understand
what it takes to grow on YouTube
and re-energize your channel and your content
so that you can be successful here on YouTube.
- [Narrator] DerralEves.com.
- Hello my people of the internet, Derral Eves here.
Now I am really excited because this is the very first
video of a series of videos I'm actually
doing here on my YouTube channel,
it's kind of a new direction for the channel itself.
And what I'm going to do is help you become more successful
here on YouTube by understanding some very key principals
and methods that are necessary for YouTube success.
Now I've been around the block a few times,
I literally have been on YouTube since 2005,
that's right, 2005, and I've literally helped grown
multiple YouTube channels to get their golden play button
and got billions and billions and billions of views.
Now the reality is this, is there are certain things
that can help you be successful.
And the reality of it is YouTube's been great
to give you resources and things to do,
but at the end of the day, there's certain things,
certain creators have a hard time connecting the dots.
So in this video, it's the first video in a series
that I'm putting out every week of helping you
be more successful on YouTube.
And basically what we're gonna go over
are the fundamental necessities
to really grow on YouTube.
Now the first thing that I notice
and I've come across a lot of people
because a lot of people come up to me and say
hey Derral I want to succeed, what do I need to do?
And the first thing that I ask them
is how often do you actually watch YouTube videos?
And what, I'm blown away, I'm literally blown away
every time, is that a lot of people they're too busy
producing content that they're not watching content.
So first off, the first thing that you need to do
is realize that you need to become a student of YouTube.
But more specifically,
you need to be a student of YouTubers.
Now there are YouTubers that have started from nothing
and have grown and there is a method,
there is a reason, there is a strategy behind it.
And I know some of you might think oh,
it is just dumb luck
and in maybe a case or two that's there,
but I've been able to see it time and time again,
people that really understand the dynamics of content
and audience engagement, I've been able to
see them grow and explode.
So here's the first tip, if you're wanting to make it
on YouTube, you need to be a student of YouTube.
You have to literally spend and dedicate time
not only watching videos like these
but watching videos of creators
and not just to be entertained, but you're watching
why do they do certain things.
Why do they use a certain title?
Why are they using that specific thumbnail?
Why are they using that specific hook?
What the formula is, how do they engage their audience?
The list literally goes on.
Now this first video we're going to cover
things that I do either with my client
or when I'm starting a new channel,
and I own quite a few channels.
Something that is really a necessity to truly understand
the ecosystem of YouTube and also what it takes to grow.
So the first thing that I do
is I do some recon, I want to go out there
and see exactly what's being done on YouTube.
Now for me it's like, if I have a specific channel idea,
there's more than likely that there's 10, 20, 30,
maybe even 100 or even 1,000 different channels out there
and there are some big players and then there's some
mid-size players and then there's some smaller players
that have momentum.
So the first thing I like to do is look at
the dynamics of the niche and see if there are
specific channels close to the content
that I would like to create here for my YouTube channel.
Next is I would literally identify
20 of those channels.
Now with these channels you're basically
really studying them, really understanding
the dynamics of what's actually happening
and more so as a content creator.
Now we're not here to copy a content creator,
but what we want to do is understand
the reasoning why they do certain things
because honestly, the most successful YouTubers
out there, they have this innate instinct
to do certain things and engage with their audience
in a certain way, whether they studied it,
whether they are looking at trends
or whatever it may be.
But they're doing it and if you can see oh,
here I have a group of channels that I'm actually
looking at and they're growing
and they're all in a similar audience,
people who are actually watching the videos
and they're doing certain things that are similar,
that's something that you should actually take note at.
Now the next thing that I actually do is use some tools
that help me really understand the data
that I'm actually looking at.
Now YouTube's really good at giving you a lot of data
on your own personal channel, but if you want
to actually go and dig deep out on other people's channels,
there are some tools that I actually use.
Now you've probably heard about me
talking about TubeBuddy and I've talked about them
of how to really use that tool for channel optimization,
but there's a tool I really haven't really explained
and talked in depth about, which is vidIQ Vision.
Now this tool, I've been using it since it came out,
and honestly I use it every single day.
And it's something that really changes the dynamic
of my research because I'm able to really understand
the competitor a lot more in depth.
Now you can find a link in the description below
where you can get that free plugin
so that you can be able to pull in
the same information that I'm doing,
but I thought you know what?
This would be great to show you
how I actually do some recon and the things that I
actually look at when I'm looking at a specific video
and also a specific channel creator.
Now that you actually have that chrome extension installed
you might be able to see a little bit of difference
because I actually am using a paid version,
and I want to be able to show you exactly
what I'm looking at.
And I've been a customer for years,
I love vidIQ and what they're actually doing.
So when we look at the specifics of this video,
if I'm actually doing a video about durability
testing on the iPhone and I'm doing some research
and I'm going through my 20 channels that I'm looking at,
I would probably stumble across JerryRigEverything
who is my friend, Zack Nelson, one of the
smartest YouTubers I've come across.
And he's been able to grow very consistently
and really grow an offline business too
that really supports the YouTube channel,
it's just amazing.
Here we're gonna go ahead and take a look at this video.
He has a video that was released November 3rd
about the iPhone X durability test.
So the iPhone just barely came out,
it was trending, and what's cool about this
is you're able to see his 3.4 million views
on this specific video.
But that's what YouTube's actually giving you,
there's a couple other things that you can look at
and see a little bit more detail,
but this is why I like vidIQ.
So the first thing I do is I come up here
and I'm able to see an overview of a score.
Now this is a score with data that vidIQ gathers
and they gather a lot of data.
They've been on YouTube for quite some time
and they're pulling a lot of data of their customers
and other videos that are out there
and basically rate how effective the video is.
So he gets a 72.9, that's really good.
Anything in green is really good.
Here's another thing that I like, the views per hour.
You're able to see that he's able to get
122.5 views per hour.
You might say oh, that's not that much.
Well if you're actually doing some research
you're able to see okay, maybe he's actually
getting a lot of views when the video came out
and then you're able to see exactly how many views
that's happening right now.
If you're able to see a little bit of velocity,
that means that they're actually increasing
the amount of views because there are some search terms
that are actually coming up with that.
The next thing is you can see the total amount
of views and then how many subscribers
are actually driven from this one specific video.
Now this is a big deal, this is huge
because this is something you're able to see
hey, people are interested in it,
he engaged in a specific way,
it drove a lot of subscribers,
so let's go ahead and study this video
even more in depth.
Now as we're going here you can see
the engagement rate, it is good.
Now here's the thing, now engagement rate
on a lot of viewed videos, you're going to see
some good and some poor, that doesn't necessarily mean
the engagement rate that YouTube's looking at
is any of those factors.
Now what vidIQ is doing is looking at specifically
the engagement by comments, by thumb's up,
by other aspects that are there out on the socials,
basically Reddit, so on and so forth.
But the reality of what YouTube actually looks at
is the engagement on what the person does
in the video, if they rewind it or they speed forward
or they just kind of jump from place to place.
They're actually looking at a lot more data points
which we can't necessarily pull together.
Now you can see that on YouTube it has a 99.9% engagement
and it has a like to view ratio.
You're also able to see all the different types
of engagements that vidIQ is looking at.
And keep in mind some of this information's
not necessarily relevant to ranking your videos
or being found, but it is for audience development
and how engaged a specific audience is.
And you're able to gauge oh, these are active subscribers
that are actually looking at this specific video.
You can also see that he has a Facebook like.
And basically whether it's multiple or many,
there's some issues like I definitely need to connect
Facebook but I could care less about Facebook data
because there isn't really that relationship
being had with YouTube.
But here is where it's interesting.
So he's pulling in other metrics,
we can see Reddit upvotes.
This to me is huge because Reddit is a great place
to actually be found on YouTube that they don't
penalize you for there.
It's basically, if you're not familiar with Reddit
get familiar with Reddit, understand the culture there.
I've been on Reddit for 11 years and I love Reddit.
It kind of tells you what's going to happen on the
internet before the rest of the internet
knows what's gonna happen on the internet.
And so it looks like it got picked up
in some Reddit community and you can see
that there's 26 comments and also two Reddit posts,
which is a pretty big deal.
Also you're able to see the different types
of Twitter followers that Zack actually has
and also Facebook.
Now here is where it's different.
Notice we had an overall vidIQ score,
now you're looking at the SEO.
So Zack knows his stuff, he actually knows
the SEO portion, he is getting a 98.7,
and this is kind of for the relevancy
for the factors that vidIQ is looking at.
And you can see that there are certain things
that are being done.
So if you kind of roll over this,
you can see how many tags are being used,
the tag volume, the keywords in title,
keywords in description, keywords across the board,
rank keywords, so you can see that he ranks
really high for this video
and he should because he's a good YouTuber
and he's getting some very very interesting data.
And the thing that I want to show you,
we skipped over it and I think I wan to
come back to this is his average view time
is 56%, and I found that the Goldilocks zone
is anything over 50%.
If you can hit 60% on your videos
you can just see some massive growth
and that triggers some things that's there,
that's a little golden nugget for you guys.
Alright, so coming back to here you can see that.
This next one is basically he has 12 out of 20.
So all the suggested videos on the right hand side
for what I'm looking at right now,
basically 12 of the videos are his.
So he's really dominating the suggestions
and it tells me that's an indicator that he's
actually getting a lot of views coming from suggestions.
And I would bet that the bulk of his views
is basically off of suggested videos
and it could be suggested through his subscribers
or videos that are watching, because that's really high.
Anything above 10 is great.
If you can get closer to 18, that's when you really
dominate and I bet you he has some videos from there.
Coming down here I'm not gonna give you
all the specifics, but you're able to see
there is 300 million total channel views,
you can see his daily views here,
basically these are statistics you're pulling in
and it shows the country.
It shows where he's at, I'm gonna open this up
a little bit bigger, but you can see where he's at
and that he's having a down month
but it's not surprising because April is a down month
for a lot of things.
And they're looking at the past in March.
Now he's coming into NAB and some things
that are happening now and he's gonna be able to see
a lot more as more announcements come.
You can also see the daily views
and daily subscribers to where he's at,
and how many subscribers that he gained
in the last 30 days,
and I think a lot of you would be really happy
if you had 85,000 people that actually subscribed
to you in a given month.
Okay, so it also brings up his subscriber rank.
Is is 2,900 and also his video view rank
is, let's see, 5,700.
Now this is probably one thing that you've seen
a lot, is the video tags.
Now Zack is a master with his video tags,
I'm able to tell you right now.
I'm looking through this, I'm impressed,
I can learn from him and I'm able to see specifically
what's the most important thing here.
For me I'm looking at this number one tag,
it's the first tag, and take a look at the title itself too.
It is basically the title which people would actually
be searching for this video,
which is iPhone durability test, which is really cool.
And then you can see iPhone X
and then he goes through some tags.
Now the thing that I love about it
is these two buttons.
I use these all the time.
You can export the tags that he's using
in a CFC file by downloading here,
or my favorite one is to go ahead
and hit this button and it automatically just copies
all the tags that you're able to paste
and to manipulate from there.
So you're able to kind of look at things from there.
They're also seeing the channel tags.
This is a powerful tool but we're not done,
this is where it gets really interesting.
This is probably the area that I love the most
in looking at.
Yeah the other stuff is tactical,
you're able to gather a lot of information,
and here to tell you, a lot of people don't hit this tab.
I would be surprised if a lot of people
even know that it's here.
But you can see the growth rate of this specific video
of when it started and I can see oh, he got some major
momentum in the first week.
You can see that he went to 1.8 million subscribers
in the first week and then after that
you can get to specific days like January 1st he's at 2.7,
and then you can see exactly where he's growing.
So he's just slowly growing
and this is an Evergreen video,
and I'll be you as news comes up with iPhone,
iPhone X, he's gonna be able to see
a lot more traffic.
You're also able to see the engagement rate
and this, views per hour and then also engagement
basically off of different stacks,
stream, expanded, this is some advanced stuff
I can't cover in this specific video.
But then you can get very specific on tweets
and then you can look at specific trends
and you're able to see what are some trending
things that are for that specific
keyword that would come up.
So you can see the iPhone X unlock for Apple
that was released 22 days ago is getting some momentum,
you can see the momentum here as it goes down there.
Now I hope you learned something from that little
exercise of really digging deep into vidIQ
and seeing the type of data.
Now understanding what to do with the data
and the things that you need to do
is gonna be in another video.
This is the first video in a series of videos
where I'm helping you be successful.
So there's a couple things that you need to do.
Number one, become a student.
Like literally learn about YouTube by watching
creators that get it, watching creators like Zack
that really understand the dynamics of audience development
and you're able to see a wide variety of content too
and why they do certain things.
The second thing is I would literally get some tools
like TubeBuddy and vidIQ, which both of them
are in the links below in the description
and start really doing research on those specific channels
that you're doing the research on
and getting a lot more data,
starting to see different ways that they interact
with an audience, to see different ways
that they're really engaging with their community
and why they're using titles,
why they're using thumbnails
and see if there's any consistent behavior.
And as you're doing that and using these tools
like vidIQ, then you're able to see oh,
you have a better picture, a bigger picture,
for when you're actually preparing to do your content.
So the first thing that you need to do here
is make sure you subscribe because this is a series
that is going to help you be more successful
here on YouTube.
Don't forget to hit the bell notification.
You want to be notified of this
because I'm getting very laser specific
on really helping you.
This is stuff that I do for my clients,
so I'm out here giving it to you
so you're able to learn.
The next thing I would do is definitely get those tools,
you'll find the tools in the description below.
That vidIQ tool is powerful.
Now guys thank you so much for watching this video,
I hope that you learned something.
If you learned something,
go ahead and put it in the comments.
If you didn't learn something, put that in the comments too.
I want to see what you understand
and let's go ahead and have a conversation there.
And maybe we can have a dialogue
where we're all learning together.
Guys, thank you so much for watching this video,
if you haven't subscribed yet,
and hit that bell notification, now is the time to do that
because this is real.
I'm gonna help you be more successful here on YouTube.
Go ahead and have a wonderful and productive day.