Let's talk about spring break.
It's when college students go on vacation and get drunk,
you know, to take a break
from going to school and getting drunk.
But now one of have the most popular
spring break destinations is feeling a little hungover.
REPORTER: It's spring break in Miami Beach,
where the party goes all night long.
But mayhem is putting a blemish on this year's festivities.
This all-out melee on famed Ocean Drive,
one of several brawls across Miami Beach
in the days since spring break kicked off.
Even the roads to the beach overcome by bad behavior,
these cars inching close enough for one driver to pour a drink
for the passenger in the other vehicle.
Okay, no. No, no, no. No.
I love a good party,
but that is just wrong, all right?
Also, what kind of people fight at the beach?
Like, the... It's the most relaxing place on Earth. Yeah.
Even when I try to start a fight on the beach,
it ends up being fun.
Like, one time, right, there's some guy on the beach,
and I bumped into him.
And then he was like, "What the hell?"
So I splashed water on him,
and then he splashed water on me,
and then I threw a beach ball at him,
and then he bounced it back,
and we've been married for ten years.
It's, uh... Meet-cute!
(laughter and applause)
But it turns out Miami really does have
a beach violence problem,
and luckily, their police are on top of it.
REPORTER: Miami Beach Police bringing the beats
to the beach. They're literally joining the party,
refurbishing an old Miami Beach lifeguard tower
and turning it into deejay central
with a Miami Beach police officer as deejay.
Police hoping this party-friendly approach
will help make the crowds more mindful
and keep things under control.
Things were going relatively smoothly
as cop deejay Christopher Mitchell
gave out warnings
while also working his turntables
for the beach crowd.
He gave out warnings while deejaying?
"Who's having a good time? Too much good time!"
What are you d...
Like, police deejay has to be
the worst emotional roller coaster.
'Cause everywhere else in the world, when the cops show up,
it's like, "Aw, party's over."
But in Miami's, it's like, "Dude, dude, the cops are here.
Party time!"
(mimicking electronic dance music)
(mimicking song building)
♪ Every song is like this. ♪
(mimicking bass)
(cheering and applause)
You know, when you think about it,
police actually, uh, being deejays makes the most sense.
'Cause cops are already the deejays of the road, right?
Think about it. They just drive around with flashing lights.
They wear reflective gear. Giving out commands on the mic.
"Put your hands in the air. Put your hands in the air.
"Now, come on. Get down. I said drop the beat.
Drop the beat!"
(siren whoops)
Now, we laugh at this,
but the poor citizens of Miami are so upset,
so upset that they held an emergency meeting
on how to handle the chaos.
And I know that they're being serious here,
but it's kind of hard not to laugh even more.
I think what we need to do is we may need to make it
a lot less fun to be here, unfortunately.
People are smoking pot.
You smell it up and down the street.
There's motorcycles.
There's half-naked
and fully naked women
running around the streets.
You know, I know they're all complaining,
but it sounds like they're advertising how fun Miami is.
"Everywhere I look, there's motorcycles
"and naked women,
"and the cocaine here is the good shit.
"It's so wild.
"When I moved here a week ago,
I was 20 years old."
-(applause) -But, look, but, look,
if...
if Miami wants to reduce spring break tourism, it's easy.
They don't even have to lie.
They just need to pick different things
to emphasize about their city.
So, here at The Daily Show, we decided to help them
by making their new tourism ad.
-♪ ♪ -ANNOUNCER: Hey, kids.
Think Miami Beach is all about fun and partying?
Well, there's a whole other side of Miami you haven't seen.
Like mosquitoes, sunburn,
jellyfish,
and so many douchebags in Ed Hardy
you'll wish those jellyfish stung your eyes.
Miami is in the center of it all,
including climate change.
So bring an umbrella.
You want to see skin?
We've got hotties.
Ever see a guy's balls dip below his bathing suit?
You will here.
Miami Beach.
You'll have more fun at home!