Bethany Mota is an American video blogger from Los Banos, California.
Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her
haul videos, in which she shows her fashion purchases via the internet.
She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself
ideas.
She has since expanded into her own fashion line at Aéropostale.
She has gone on multiple tours, which she calls her "motavatours" to meet and interact
with fans.
Early life Bethany Mota is of Mexican and Portuguese
descent.
She grew up in California and has an older sister named Brittany.
She was homeschooled through most of her education but attended public school from third through
sixth grade.
YouTube Mota is one of the most popular YouTube celebrities.
Mota's first haul video was in June 2009.
She began her YouTube channel in order to escape the stress of bullying and rapidly
gained followers, which now number over six million.
Business Insider describes her as "relentlessly upbeat and bouncy" and "a virtuoso of positivity".
As hauling became more popular on YouTube, retailers began to use it for marketing, and
Mota was offered free cosmetics and gift cards.
Mota is ambivalent about promotional videos, but when she does feature free products, she
clearly identifies the products that she has not purchased.
In January 2014, Business Insider estimated that she made $40,000 a month on her videos.
In order to cultivate her fan following, she purchases prizes and awards them to fans who
promote her videos.
Her fans are called "Mota-vators".
Besides her fashion-related videos, she also maintains a more personal account, which she
uses to discuss whatever interests her.
In 2014, she was selected to be among the content creators in YouTube's first advertising
campaign.
Mota has also appeared on YouTube's web show IMO, an opinion show aimed at teenagers.
Fashion career She has partnered with JCPenney and Forever
21, and, in December 2013, she launched a clothing and accessories line at Aéropostale,
over which she retains creative control.
She maintains a close relationship with her fans and incorporates their ideas into her
fashion design.
Teen Vogue called her style "laid-back-but-girly".
New announcements are made first to her social media accounts, which Aéropostale credits
with increasing interest among teenage girls.
The Salt Lake Tribune described this relationship as unique, as both Mota and Aéropostale benefit
in prestige from the deal, unlike traditional celebrity endorsements.
As of June 2014, the retailer has yet to gain traction from these efforts.
Forbes reports that the collection has delivered "high average prices and margins" but still
underperformed.
Other ventures In January 2014, she embarked on a tour called
the "Motavatour", across the United States.
In March 2014, Mota reported on the Nickelodeon Kids' Choice Awards for Entertainment Tonight.
Mota also served as a guest judge on season 13 of Project Runway.
On September 4, 2014, Mota was announced as a celebrity competitor on the 19th season
of Dancing with the Stars.
She is paired with 5-time champion Derek Hough.
Dancing with the Stars performances 1 Score given by guest judge Kevin Hart in
place of Goodman.
2The American public scored the dance in place of Goodman with the averaged score being counted
alongside the three other judges.
3This week only, for "Partner Switch-Up" week, Mota performed with Mark Ballas instead of
Hough.
Filmography Awards and nominations
References
External links Bethany Mota at the Internet Movie Database