- Did you know that 58% of searches on Google
now happen from mobile devices?
That means more people are using Google
on their mobile phone than they are
on their desktop computer.
So much so that mobile searches outweigh desktop searches
by a extra 28 billion.
That's right, over 28 billion extra searches
happen on mobile devices per year
than they do on desktop computers.
Hey, everyone.
I'm Neil Patel, and today I'm gonna share with you
how to generate more search traffic from mobile devices.
(upbeat music)
So, before we get started, for all of you guys
who are watching this video on your mobile phone,
leave a comment below just so I can see how many people
in the B2B space are using mobile devices.
I would really appreciate that.
The first tip I have for you guys
when it comes to optimizing your site
for a mobile search is create a responsive design.
It used to be where you would create a design for mobile
and then you would create a separate design
just for desktop.
That's a pain in the butt.
Do you really wanna manage two different designs?
Of course not.
Instead, you want one design that works
for mobile devices, tablet devices,
laptops, desktop computers.
It just keeps things really simple.
And, the way you do that is you have a responsive design.
So, as the screen size shrinks, so does your design
and it's still easy to read.
The second tip I have for you is make sure your website
loads super fast.
I don't care if someone has a LTE phone or it's 4G
or 50G comes out, still you could be in a area
that doesn't have the best reception,
so it takes longer to load web pages and other websites
or web apps.
So, by having your site being super fast,
not just mobile compatible, but super fast,
it's gonna create a better experience
which will help you boost your overall search traffic.
Because when someone does a search on Google
from a mobile device, you land on a web page,
if it takes too long to load, what are you gonna do?
You're gonna click the back button.
And, if everyone clicks the back button,
it's gonna tell Google, hey, we don't like this site
for whatever reason.
You don't wanna be in that situation.
So instead, make sure your site loads fast.
The third tip I have for you
and this kinda goes with making sure
your website loads fast, is leveraging
the Google AMP framework.
The Google AMP or the A-M-P framework
ensures that your website is super user-friendly
for mobile devices.
And, when you do searches on mobile devices,
Google showcases a lot of results that are AMP-friendly.
So, in other words, they have their own mobile index.
You wanna make sure that you have a mobile-friendly design
and you're using the AMP framework
because that will help you increase your odds
of getting more mobile traffic.
And, with the AMP framework, they make sure
that your text is readable, they strip out a lot of things
like ads and a lot of the JavaScript.
But, it helps get more traffic.
And, what we found is it didn't really help get us
more traffic in the US because people have fast devices,
they didn't care as much, but in countries like Brazil,
we saw a huge increase in mobile traffic,
roughly by 30%, by just leveraging the AMP framework.
The next tip I have for you is make sure
your header image is small.
If your header's really huge, mobile devices
aren't that big of a screen.
You don't wanna have people to continually scroll
and scroll until they can read your content.
And, on that note, make sure your content
is also very readable, large, dark in color.
That way people can read it really easy
and it creates a better user experience.
Now, once you do that, the next tip is don't put
crazy popups on mobile devices.
If you have all these popups that take up
the whole screen, people have to keep exiting out,
on mobile devices, it's really irritating.
It's not as easy compared to desktop
to just exit out.
And, what we found is when you do too many popups,
especially on mobile devices,
your rankings start plummeting.
So, make sure you're not providing a poor user experience
'cause we found that increases bounce rates,
reduces time on site, and that decreases overall rankings
'cause it's sending Google signals
that hey, this is a really poor user experience.
And, the last tip I have for you,
because Google has a mobile-first index,
you wanna make sure you're showing 'em everything.
So, a lot of people decide with their mobile experience,
they wanna do something where they show some of the content
and people had to click load more, load more
so it improves the load time.
By doing that you're not showing Google all the content,
your rankings aren't gonna be as high.
You need to make sure you're showing Google everything,
not just all the text on a page.
You need to make sure you allow 'em to crawl the CSS,
HTML, you know, whatever style sheets there is.
That way, they know your overall site architecture's
for mobile and they can rank you
where you should be ranking.
So, that's it.
Thank you for watching.
If you like the video, please share it,
tell people about it, subscribe.
And, of course, if you have questions
on growing your mobile search traffic,
leave a comment below, I'll answer it,
and hopefully we can grow your mobile traffic together.