why is digital advertising so cost-effective well, it's because you are
basically using programs or BOTS or technology really software to run those
campaigns for you and to optimize the campaigns based on data collected and on
campaign budgets everything really that is super important to getting the best
results for your campaign so if you want to learn more about how programmatic
advertising works and how you can automate your campaigns to get more
results then pay attention in this video because we're gonna go through that
Alright welcome back everybody my name is Jordan Steen I'm also known as Cereal
Entrepreneur and at this channel we always talk about social media marketing,
digital marketing, starting an agency or a personal brand and if you're
interested in learning about any of those topics then you need to stop what
you're doing right now and hit that subscribe button in the
bottom right hand corner right below this video and the notification bell so
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at our channel oh and make sure to stay tuned to the end of this video where
I'll teach you guys or really tell you guys how you can get some free training
some extra free training from us at Cereal Entrepreneur. So over the last 50
years people have actually gone from seeing around 500 brands or you know,
messages from a brand on a daily basis to around 5,000 per day so needless to
say there are a ton of businesses out there trying to compete for your
attention right and so how do you stand out how do you make sure you're
constantly consistently in the right place at the right time and do that
affordably for your business because we all know in today's day and age running
a business not only efficiently as far as the financials are concerned but as
far as your ad campaigns are concerned and building out your products and
making sure that people are able to find these products right making sure that
all of that is built out properly is really really difficult to do today. So
programmatic advertising is going to help you cut a ton of that cost out of
the question out of the formula because you won't
have to deal with manual entry won't have to deal with incorrect data so
let's talk about that really quick so when it comes to programmatic
there's really two main things that you want to consider. Number one is going to
be the ad marketplace right that's where you're actually buying this ad space
from it's considered ad space think about it right? If you have a website and
you put advertising options on your website like you say "Hey Google you can
put, you know banner ads across my site." That means that if you have a thousand
views on your site every day that's all that the ads are allowed to show to is
that 1,000 people who viewed that site so there is your budget right so that's
what these ad marketplaces do they say look we know we have you know Facebook
has millions of viewers every single day let's just say 20 million viewers every
day to make it easy if they have 20 million viewers that means there's only
20 million spots you know or 20 million let's say impressions really to get down
to the nitty gritty there's 20 million impressions that you have available to
offer your product or service to a group of people right and that doesn't even
mean that you're gonna have all those because not all 20 million will have
interest in your product or service right so it only really goes down to the
people that actually matter the people who actually you know have an interest
in your product or service that being said you know the point I'm trying to
make is you have to understand that an ad marketplace is somewhere where you
have to go but there's only a limited amount of space for any topic that you
try to search into that platform right so you need to make sure that whatever
keywords you're targeting whatever interests you're targeting whatever
sources that you're using to pull in data to you know build up the audiences
essentially on these ad marketplaces you need to make sure that they're
credible number one and number two that there's enough volume of people in each
audience in these marketplaces for your ad campaign to actually perform well. Now
the other thing that's really cool about these ad marketplaces you know with
actual reference to programmatic is the fact that they allow you to set bids so
you can set a set amount that you want to pay on a per impression basis a per
click basis of per conversion or leave basis and that way you're you're more in
control you have more control over how you spend your ad budget and that way
you can say "Okay, well, we notice that we're getting a lot better clicks and
impressions on this one at video ad campaign that we're
running and so since we're getting better clicks and impressions on this
campaign work and we're spending you five cents on this per click versus 20
cents on this campaign over here per click well we obviously don't want to
keep paying 20 cents if it's not getting the same amount of conversion so we're
going to cut this campaign off." So you have that control over your budget and
which campaigns are going to work versus which aren't. Then finally number two, the
second most important part is the data okay you can't do programmatic
advertising properly without correct data and that can be things like pixel
data analytics on Google right doing goal tracking there you can even buy
third-party data from big third-party collectors their data collectors and all
they do is they aggregate data on specific industries and they sell that
data so that we can build audiences online to again get a better result
right so these are the two things that you want to consider now let's really
quickly jump into how you're going to use programmatic advertising to really
benefit your business oh and really quick have you ever been to a website
looking for a product or service and then you go back to Facebook or Google
and all of a sudden you see that same business remarketing to you that same
product on Facebook or Google or Instagram if you have did you know that
that is actually programmatic marketing its automated they're not sitting there
sending that out to you after you go and check they already have something set up
in place for you to do that if you've done that before if you've had that
experience happened to you before just right yes right below this video so
really quickly we put a lot of other information together on programmatic
advertising so if you want to see the full blog article then check that out
right below this video it's in the description but I wanted to give you
five tips to programmatic advertising and making sure that you're really you
know set up properly to start automating really your advertising campaigns so
number one is invest in the right skills and the right types of people who
understand those skills so for example if you want to run successful Facebook
ad campaigns you really need to work with someone who really and truly
understands Facebook ads. I mean it seems so basic but at the same time this
is an area where a lot of people mess up they think oh I can go outsource and
hire someone who you know is gonna charge me ten bucks per hour and they're
gonna get me you know thousands and thousands of dollars in revenue if that
person can do that for your business why would they not just be out there doing
it for themselves right why work for $10 an hour if they can make
thousands right if they're that great so you have to think about it if someone's
gonna do that great of a job on your ad campaign they're probably gonna charge a
little bit you know more than ten 20 dollars per hour
number two is rely on more than just analytics now analytics is super
important you need to have this in place so that would be part of number two is
really setting up your Facebook pixel like we have over here and your Google
Analytics on your site so that way you can collect your data and actually
optimize your campaigns for the data that you collect based on people who
sign up as leads or become customers any of that right but ultimately even though
this data is super super strong it's super relative to your audience there's
still error right so what is recommended is to compare this to actual survey data
from real people right survey your audience survey people out there who
might have an interest in your product and compare that to the analytical data
that you're bringing in online. Number three is to optimize for the right
channels and devices so devices is a pretty straightforward desktop tablet
mobile where is your audience but the first part was which channels so we
talked about Google Instagram Facebook you know it makes more sense to
advertise where your customers exist then just to blank it everywhere if
they're not on other platforms now that doesn't mean I'm telling you to not
diversify your ad campaigns and your ad spend meaning getting on multiple
platforms but you need to have the majority or the primary bulk of your
budget focused where your audience exists so if you know that your audience
is let's say you're working with local businesses right and their audience is
going to Google to do a search on Google first before they go to Facebook and do
anything like that then you need to show up on Facebook first and then do some
remarketing on Facebook and Instagram right so that's how that campaign kind
of comes together number four is to optimize and capitalize on your first
party data the data that you collect off of your analytics in your pixel you need
to make audience based on people who are leads based on people who view specific
pages for extended amounts of time based on people who become customers or watch
videos or whatever it may be you need to be tracking that information and
optimizing your ad campaigns based on that because those people who are
consuming your content and buying your products are your best customers and are
your best data so take that into consideration as you build out your ad
campaigns and continue to optimize them in the
future then finally number five is just to test your campaigns if you guys are a
marketer then you if you're a real marketer you understand that marketing
is about testing consistent testing and changing and optimizing and if you're
not ok with that then you're in the wrong industry so test your campaigns
make sure that you're running the right types of audiences if an audience
doesn't work swap it out with another but don't just sit there and say oh well
this didn't work we're done it's never gonna sell no you need to test something
different and test and test until it just finally doesn't make any more sense
for you to test because you've tested everything but usually that's only for
someone bringing in like a brand new product to the industry but I digress so
that's it for today's video guys I really appreciate you sticking around
but before you go make sure you do a couple of things number one hit the
subscribe button and the notification bell so you get all of our updates but
most importantly I told you in the beginning that I would tell you where to
get tons of free resources and free training from Cereal Entrepreneurs so
pay attention here we go so all I need you to do is go to a
couple of places number one you can go to our websites it's CerialEntrepreneur.academy
and you can click the free training tab at the very top of the
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you you're gonna want that but that's it for today I will see you guys on the
next one until then Cereal Entrepreneur out! Bye guys! Ready to start living the
six-figure work where ever be your own boss lifestyle well it's Cereal
Entrepreneur Academy will teach you how to use a laptop and Internet
to start your own social media and digital marketing agency get started with our
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