learn how to professionally and effectively font pair using contrasts
I'm going to show you several different tips on how to properly fun pair using
contrast as a graphic designer it's crucially important to have a space on
the Internet to showcase your portfolio of work boot mark offers a
straightforward and an easy to use website solution we don't even need to
type out a single line of code check out bookmark link down in
description box below and design your website today so the first way on how to
use contrast for your graphic designs in an effective manner is to mix up serif
and sans-serif fonts this is one of the quickest and one of the easiest ways to
add some contrast to your typography and also a quick way to font pair lines of
text in a visually appealing manner now we want to be using contrast in our
typography so we can achieve a much more appealing and a much more attractive
design by using typefaces and design elements that are clearly very different
from each other we simply make more eye-catching designs
using the San serif and serif technique is also very common in Lego design but
do make sure the typefaces are relevant to your graphic design in general so
taking a sans-serif and a serif typeface we clearly make some contrast however
make sure that your two choices do work well together and that this tag-team of
typefaces does relate back to the overall message of the design using a
combination of serif and sans-serif for your typography is not going to work
every single time but it is a quick and a very easy technique to keep in mind
the second way to achieve successful contrast in your typography is to stick
to one font family a font family is where you have a collection of fonts
utilizing different weights so you might have bold semi-bald regular and so forth
the design on screen now has utilized only one font family and that is Aaron
now why is it a good idea to use a single font family to gain some contrast
while the answer is because generally speaking every font in a font family who
is designed by the same person or foundry and so each choice will have the
same qualities in terms of aesthetics and design and that's going to almost
guarantee that they work well together then you can simply play with different
weights and easily achieving typographic contrasts so for the second tip I do
suggest that you have a look at large font families and start to play around
and have some fun with the fonts within that family you might be surprised how
easy it is
the third tip on using efficient contrast in typography is one that I
only started using quite late in my design career but now it's one of my
favorite techniques and that is to adjust kerning and tracking on your
typography so for one line of text you can open up the tracking and then have
the next line of typography utilizing a more tightly packed together tracking
when using this technique you should keep in mind if your text is still
legible or not because this is one of the most important things to keep in
mind and that is can people still read your typography also you can utilize a
very subtle adjustment as you can see in this red sail poster design the central
Sportline text has been spaced apart tracking but it's not a huge amount by
any means so do go back into your designs and see where you can experiment
with tracking and kerning to get some nice contrasting typography results
so we've arrived at the fourth and the final point in today's video are we
going to look at experimenting with size as a means for contrasting typography
also don't forget to subscribe to my channel if you want to see more graphic
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but using size contrast is one of the easiest methods when implementing
contrast for your typography but again do make sure that the viewer can read
your typography as you don't want to make the text too small unless you're
purely doing it for aesthetics you can also use size in typography to make
certain areas of your text more obvious and also notice first to buy your
viewers this is essentially applying hierarchy on your graphic designs so to
quickly recap on the four main ways that you can use contrasts with typography
experiment with sans serif and serif fonts think about using just one font
family also take a look into adjusting kerning and tracking and then finally
size does matter do you want to become the best graphic
designer that you can possibly be hi I'm Tom Satori and I've got over a decade of
hands-on experience in the graphic design industry as well as owning a
YouTube channel with a hundred and seventy-five thousand plus of scribers
totally dedicated to graphic design now if you want to boost your skills and
your awareness as a graphic designer head over to my subscription-based web
site for exclusive content one-on-one help vector and PST downloads and so
much more design your future today with Satori so there is today's video on how
to use contrast when pairing fonts together I hope you learned something
and I hope you take something away from this video that you can bring into your
very own graphic design workflow if you want to keep learning essential
skills and boosting your awareness as a graphic designer
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