Hey everybody Ken and Danille.
Hello.
And I'm very excited to have Jeremy and Heather Scott.
Welcome. Thank you. Guys.
So we wanted to have you guys out.
First of all, we were on yours, but also these are
two very, very strong entrepreneurs locally.
I've been a client.
Danielle was a client for six years.
Yeah, a long time. Yeah.
But I really want to get into a few things today.
So they have a huge online presence, a lot
of courses, and probably casts incredible following.
They used all of their business to buy their own building.
Well, let's talk about your journey.
Yeah, I graduated college.
It's like, kind of like around 0708 when the world's melting down, if you will.
And no direction, honestly.
And I had a couple of buddies living here gave me a call, and they're like,
Hey, man, you should move to Phenix, Scottsdale.
So probably like Net Worth was like negative two.
But that. Was kind of where I was at when I landed here.
And Heather, not that different from me at that time.
I had no money to my name.
I was in student loan debt and credit card debt.
We were a match made in heaven.
Last. Year in most young people.
Like, it's kind of like, Hey, I was broke when I was younger.
Like we kind of all were.
Yeah, Yeah.
Can you evolve from that point? We were out of. Part, yeah.
Because, you know, I think everyone sees where people are now
and they just assume that they could never be there.
I actually believe that not coming from money was an advantage for me.
Yeah, it's I guess it's like a superpower, really.
I mean, because you do all these things
out of necessity because there's no safety net.
Like no one is coming to bail us out or do anything.
So everything we had to do to get to this point, you appreciate it more.
It's kind of like when you look at like, let's say like lottery winners,
a lot of them have pretty sad stories at the end of it
because it's like all sudden you go from 0 to 20 million bucks,
but you have to become a different person along the way to like,
manage that much money and handle it.
And as you go through this progression, that's kind of what we felt.
And growing up, Ruffer is probably like one of the greatest gifts.
It sucks when you're in it for sure.
The on the back end is awesome.
And you wonder why a lottery winner or an athlete, they get this big contract
now it doesn't have the money at the end.
It's because they don't have the discipline, right? Yeah.
We wouldn't have been like if if somebody gave me $100,000 or 22, there's no way
I'm turning that into more like it's going the opposite way, you know?
So it's like you, you want that when you're young, but you're not.
You can't be a good steward of it. So.
So you guys moved out here,
You met each other at a bar and you guys were like, negative,
you know, a few thousand dollars combined net worth.
You didn't know at the time? No, no, that's.
Then why haven't you.
A player that had a DUI.
You know, she had like the same kind of corporate job the whole time.
And I had one, I guess, like real job, if you ever recall it.
And long story short, I'm like, this isn't for me.
Like, I just can't do this.
And so I quit with no clients and no money, which if anybody listening, don't
start a business that way.
When I just decided.
Right, when you move in with your girlfriend and now you're going to do.
What it's like, you know, I figure, like if I fail and it doesn't happen,
I can always go back to, like, work at Enterprise or go do whatever.
Long story short, I found a space like in North Scottsville, so here,
which is super nice, but it wasn't ideal and it was not perfect.
I did fitness and this is real
in a warehouse in Scottsville for seven and a half years with no air conditioning.
It's not fun and it was not ideal.
And I figured if I'm going to do this and make it a career one, I have to build
multiple revenue streams around this.
So I take the money, you know, from what I'm good at training people
invested into our online platforms and her and I would talk all the time.
And this is a hard sell to your wife or, you know, going to be your wife, like,
hey, we're not going to buy the fanciest house,
Like we're going to save money to buy a warehouse that we can do fitness
in, which is, you know, bless her heart, like she went along with it.
Yeah.
But now it pays off.
But it like, you know, you did that.
We did these necessary things that most people wouldn't do, like live in a house
way less than we could afford, drive all crappy cars, wrong periods of time.
Because I knew I'm like,
if we can make like two or three of the decisions
in her twenties and thirties, the next,
you know, God willing, 30, 40, 50, 60 years are going to be a lot different.
But it's a it's a patient scheme.
It's like being able to see it. In the future.
The long term benefits.
And for some reason we were able to understand that at 20 I guess I was a ten.
You were doing courses and you started a
the podcast and all that stuff way before most anybody.
So you were, you were way ahead of the curve.
What did you see?
Like for me, the two things, one, like we could see it maybe earlier and younger
because we get to work with all these people.
And so we have a great community.
People like you guys come in and there's so many people
and I could hear the stories like, you know, 7 to 8,
like I buy my first place, but I don't have any real money.
It's like, what am I going to lose five grand? Like, it's not a big deal.
But I would sit across from guys like, Yeah, I lost 400,000, I lost $1,000,000.
And at the time I'm like, How, how are you even breathing?
Like, how can you come back from that?
So you hear enough and you're like, okay, here's what I don't want to do.
And like, here's what we can do
in, in terms of the internet, like just jumping on early.
We just look at people's behavior patterns
and if my thesis is the Internet is a one way street or technology in general,
we're not going backwards as much as like the good old days were good.
Like people live on these phones and I'm like, if that's where they are,
I'm like, you know, if we can help 200 people in scouts, so shoot,
we can maybe help 10,000 people all over the world.
Well, especially like when you don't have any money when you start.
And we are like from the pre-internet days.
So in fitness, I'm all like, that's just how it works now.
So I remember going around to the air park handing out my fliers to businesses,
and I promise when I walked out the door,
they threw in the trash like we never got traffic from that.
You're just you're going to kill businesses.
It's terrible.
And you do about five or six in a day
before you're so discouraged you want to quit.
And I'm like, This can't be it, dude.
I go, I can get on this thing and talk to 600 people in 10 seconds
and that just seemed like a better fit for like what we were doing.
And I think when we first created the first online coaching
program that you can sell on the Internet, and when we started seeing people
from all these different countries start to buy it,
we were like, Wow, we're on to something here.
Jeremy Scott Fitness, by the way, is, is is kind of the handle
for everything, right? Yeah.
You obviously moved into different verticals.
Can you talk about,
you know, how you did that because I think I think that's ultimately
one of the most important things if you know, because something can go away
pretty quickly.
Yeah.
I mean, it's kind of the opposite when most people think like,
hey, if I work, you know, at least how like my parents grew up.
I work at this place for 40 years.
I retire, you know, it's a stable paycheck.
And like my grandpa used to say, get a job with good benefits.
And here I am, obviously.
But the way I look at it is like, I'd have to get fired today by like
5000 people and companies that wants to have $0
where somebody who's a W-2 is just one and done.
So for us, I was like, Well, if we have multiple pockets,
whether it's like in-person training, digital training, office nutrition,
if it's our sponsorships, if it's supplementation,
if it's owning the building, renting from ourselves, all these things,
it just makes life easier to me, even though it's like a lot more to manage
in the goal is always just kind of stack things
that naturally fit to what we're going to do.
And so for us, it's like obviously if we're like in health and fitness,
I'm like, we do have and again, if I am like the brand, I guess
like the clothes that I wear,
the things that we do all sponsor kind of our lifestyle.
So it was like an easy fit, I guess for the most part.
But we just built those time and time again.
The biggest one was
trying to own the space that we're in because I just knew over time
I'm going to get tired at some point and not want to do this at the same clip.
And the base rents here are not going down.
Yeah, and I lived through that for seven years of them just going up and up and up.
But at some point I'm like, Dude,
this is going to be not sustainable in the way that I want to do it.
But if I can own the place and just pay for it through fitness
and have it appreciated, like I'll have the opportunity
to just be a landlord or just keep doing this forever, basically for free.
And then everything is just profit.
I remember Jeremy,
you telling me one time you're like, I knew I had to buy a building
because I was going to be priced out of Scottsdale,
like I was going to be able to afford to have like a box gym in Scottsdale.
So basically, like, we're in a place like leasing it forever.
And it was coming up like within like a year or so.
It was I guess I would tell anybody to do it.
Not when you buy your personal residents.
I'm like, Do what you want, but if you're going to buy
something or lease something, I guess if you will look at the term.
So it's five years,
although we're going to do because no one going to flex and do three.
So but in the five years I have been paying hundreds
and hundreds of thousands of dollars in rent,
and then you start to step back and look at it, I'm like,
Well, could I just buy my own, you know, for less than that of the same price?
And that's when we started looking around and be like, okay,
actually it makes more fiscal sense because like we have the cash.
And for me it was understanding like this is a long term real estate investment.
It will give us options later on.
And when he does retire, at some point, being in person
up in gym, we can lease it out or sell it at some point.
And so it was like understanding that years ago to set us up for.
Yeah, because it's you now, like there's so many benefits to that too.
Like and I didn't know this either.
Like, I remember being on the phone with, like our CPA and my financial advisor
and he's like, okay,
you're going to create these other LLC or you're going to the building
is going to be owned in this one, you're going to rent from yourself.
And he's explaining all these things. And I go, This sounds illegal,
you know, but it's really
because like, I had no idea, like that's really how it is.
And then go
the the benefits that come from that
like having a pastor business and the money that you make,
it really does kind of change the scope of your financial life, not to mention
the fact of like you're basically paying yourself to be in the building
as opposed to paying some other guy six, seven, eight, nine, $10,000 a year.
It makes a huge difference.