Hey everyone!
Jason here, digital marketing consultant.
And in this sales funnel tutorial, we're going to be going through the five simple stages
of a sales funnel.
Make sure you check out the links in the description to some other helpful videos.
I'll be referencing throughout the sales funnel tutorial, along with a timestamp table of
contents.
So you can easily skip around or come back.
Now, before we dive into the five stages, there is one big key to success, to understanding
how to apply these five stages successfully, to your own sales funnels.
And that is avoiding the big mistake of building your sales funnel back to front.
You see what most entrepreneurs and marketers do, is they start at the back with their product
or service, and then they put together their order pages and their sales pages, their email
sequences, and then, you know, their lead magnet and landing page.
What we actually want to do, is go front to back, where we start with our landing page
and lead magnet, even if we have no idea what our product or service is going to be yet.
and then build the funnel from there.
In fact, what I recommend is, once you have a landing page and the lead magnet, you turn
on the traffic immediately, even if you have no idea what the rest of the funnel is going
to look like.
And the reason that this is so critical to understanding how to make the five stages
successful for you, is because we need to stay fixated on the one element, that is actually
the variable of success, when putting together your sales funnel.
And spoiler alert, it's not your product or service, it's your customer.
Which is why through this tutorial video, our five stages are going to coincide with
the five stages of customer development.
So we're going to go from cold to warm, to hot to customer, and then lifetime customer.
So your sales funnel stages, should coincide with the stages of the customer and their
journey from, I don't know who you are to, yeah, I'm your biggest fan.
And our sales funnel is supposed to facilitate that change in relationship.
And so when we focus on the customer, then creating our sales funnel and writing our
sales copy becomes a whole lot easier because we understand where our customer is, in the
process of going from who the heck are you to, I'm your biggest fan, right?
So with that, we're ready to go ahead and dive in.
And the first stage is cold.
And the key here is using a lead magnet to take someone from, I don't know who you are
to, maybe, you know what you're talking about, and this is where we're going to be developing
our landing page.
And most importantly, our lead magnet.
So if you don't already have your ideal customer avatar, I highly encourage you at the end
of this video, to check out the link in the description to a full tutorial, that goes
through the seven questions to create your customer avatar.
And really that should be the very first step before you even get into your sales funnel
stages.
But I'm going to assume you have a rough idea of who your ideal customer is.
So there are two questions we're going to focus on, in order to make sure that we create
a great lead magnet.
The first question is what results are they after?
And the second one is what is the perceived roadblock?
So to do this, we'll quickly go through an example for a lead magnet, that's targeted
people who want to grow a YouTube channel.
So what results are they after?
They want to grow their channel, they want to make more money and they want to quit their
day job.
Okay, great.
That's all well and good.
But the second question is really where we're going to be able to differentiate ourselves,
from all of the competition.
What perceived roadblock is in their way?
Or What is the perceived roadblock?
In this particular instance, we have not enough views, not enough of subs, video quality,
and poor ranking.
All of these factors can contribute to someone's channel not growing.
It's our job to figure out, which one of those perceived roadblocks is most important to
our prospect or ideal customer, and then solve it for them, inside of the lead magnet.
So here are a couple of examples.
We have a video tutorial, on how to get more views.
We have a recording of how a YouTuber grew their channel from nothing.
This is great to help empathize, with potential people, who are trying to grow their YouTube
channel.
Then we have a diagram of how to structure their channel page.
And then we have a PDF, that's an upload checklist.
All of these things could be helpful, in terms of taking someone from “My channel stuck,
it's not growing.
And I need that in order to, help me be more successful.”
But each one of these gets a different potential problem or roadblock, right?
Someone who's concerned about video ranking, doesn't really want to hear about how to structure
a video and just like someone who wants to know, what the heck do I put in my videos,
doesn't really care about how to make better thumbnails.
Which is why it's very important that we start here because we have to figure out which one
of the ways we name our lead magnet and which specific roadblocks can we help our ideal
customer tackle, is most important to them.
And we're not going to know this right out of the gate.
We might have to try a couple of lead magnets, before we start getting people onto our email
list.
Which is phase number two, where we're taking people who are warm to hot using a email sequence.
Now there's a big asterisk here before we dive in, some of these emails that I'm about
walk you through, do have some sales copy aspects to them.
What's very important is you make sure that you write these emails as if you were writing
to another person.
We don't need to be salesy, we don't need to be fancy.
And none of our emails need to do any selling for us.
Right now, we need our new email subscribers to equate our emails to value.
So you want to keep the value piling going on, because they've just opted in.
They've just got your lead magnet.
Now it's time through the emails to show, you're still going to be helpful.
We don't want to put a sales hat on and just say, “Hey, buy this, buy this, buy this,
buy this.”
Cause that's just going to turn people off and it's going to destroy the relationship,
that you're starting to build.
Because these emails need to warm people up, in order for them to get hot.
Right now, they're just a little warm.
We need them hot, in order to start to consume our sales message, in phase number three.
So here are five emails you can use.
Number one, we have, Here's the blueprint email; linked to your offer.
Three to five bullet points of why it's awesome and how it can help them achieve their desired
result, is pretty much just restating why they opted in for the lead magnet.
The next email is the biggest is challenge they face.
And this is where you're going to take one of those perceived roadblocks, that you identified
in the first phase and really [unintelligible 00:06:12], how they can be successful, in
spite of the roadblock.
This is also great, if the roadblock is typically something that's going to be an objection
later on in the sales process.
Now the next email here, number three is the hero story of success.
And this should just be a testimonial story or a personal story, of how someone in a similar
situation achieved one of the results, that they were looking for it.
Now with these two emails, this is where you can actually introduce your paid offer and
you'll introduce your paid offer in the PS.
So in email number two, you could say, PS, I have something that I think would help blast
through this roadblock even faster.
Great.
In number three, you can say, PS, if you want to achieve this result, or you want to enjoy
the same benefits, then go ahead and check out this link.
Then in emails, four and five, all we're going to do, is focus on a big benefit or result
that our ideal customer cares about and talk about what life looks like, when that result
is achieved and then tie it into, our paid offer in the PS again.
What’s very important is of these, the paid offer is in the PS, because we want to focus
on building rapport and building a relationship.
We can't expect people to whip out their credit cards and do business with us, after a quick
PDF lead magnet and five emails.
Sometimes it takes more time and we don't want to burn the potential business, now trying
to get it quick sale.
Now stage number three, is where we're going to take someone who's warm.
They're going through our emails and hopefully they've clicked that PS section.
And we're going to take them from warm to hot.
And hot is when they are actively reading and engaging with our sales messages.
Now, this is another place, where it's very easy to obsess over your sales, page or your
webinar or your ugly VSL, or maybe your cool trailer or whatever you're doing for your
product.
And I'm here to tell you, all you need is a $13 book from Amazon, called the “Ultimate
sales letter” from Dan Kennedy.
You can pick it up for 13 bucks and it's going to give you all the training you need, in
order to write your first sales letter.
And I highly recommend writing your first sales letter because you've done a tremendous
amount of work before this.
And when you get to stage three, there's not going to be a lot of, lot of people here.
A lot of your time is going to be focused on the first two stages, trying to figure
out how to get people to open your emails and trying to figure out which lead magnet
is going to bring people in.
So when it comes to this third stage of taking someone from warm to hot, you really just
need this book.
And it's going to walk you through how to put together a sales letter in just a couple
of weeks.
You'll be off to the races and you're ready for phase number four.
And phase number four is, when someone goes from hot to purchase, right?
They are finally a customer we get to celebrate.
Yay!
However, we don't want to sit back and relax here.
Because this is where we have to over deliver, the value that we promised in our sales messages,
because we want to take this new customer, we want to wow them, we want them to be super
happy and just overjoyed with the value that you've delivered and your product or service.
And the reason that we want to do this, is because it's going to [unintelligible 00:09:23]
us up and set us up for phase number five, which is lifetime, right?
And most people actually stop at the customer phase.
They get the sale and they go, “Yay!
I've made some money.”
And then they just move on to trying to get more people.
Well, I'm here to tell you on the backend, when it comes to how you're going to really
scale your revenue with sales funnels, it's taking this entire process that we've talked
about, phases one through four.
And once you have a customer, you start this entire process all over again, right?
And you look for another potential problem, that you can solve for your current customers.
Because selling to people who've already purchased from you is the easiest person to sell to.
And this is where in your email sequences, you can start to be a little more aggressive
with your sales pitches and your offers.
You can offer higher price point products, and this all works.
And this all is dependent upon, making sure that in phase number four, with delivering
value to your customer, that they're actually happy with the product or service, because
if they're not happy with the product or service that they get the first time, they're probably
not going to buy, you know, two or three more times.
And so we really want to set them up, to buy multiple times in the future.
So that does it for the five stages of a successful sales funnel, using the snap funnel builder
method.
Of course, if you have any questions, go ahead and drop them in the comment section below.
I do read and reply to every single one.
I know this was a lot of information jam packed.
So make sure you ask your questions below and check out the playlist and links in the
description to help you actually put together your landing pages, put together your sales
pages along with actually a video, that takes a deeper dive even than this, to really help
you write your sales copy.
So if you got some value out of this video, go ahead and hit that like button and subscribe.
And of course, as always, keep building the business you love.