Here are all the amazing work that we will be looking at in this video and to make it easier for you to find all the references
and sources of this inspirational work
I included the link for the Milanote board in the description below.
So go check it out and make sure to follow those artists that you like the most.
I organized my predictions for 2021's main visual directions into six categories
and I have to warn you in advance that most of the examples are actually illustration based
or illustration is in the focus of this trend prediction.
And why is that well first of all because illustration became such an important part of every creative field so it really influences
all kinds of different areas
and also since I am an illustrator myself
these are the type of work that I constantly look at and get inspired by.
But in case you are not into illustration don't worry because I have also many examples from other creative fields
like photography, graphic design, packaging and product design,
UX, UI and web design and even logo and branding.
But before we jump to our first main category
I wanted to talk about two underlying themes that I can see
in all of the creative work out there.
One of this theme is a result of the unfortunate pandemic that we've been experiencing this year
and all the things that come with it. The staying home isolation and social distancing.
Now although this is a very bad and negative thing that happened to most of us and really affected our life.
On a positive note it also resulted in some amazing creative work.
So you can just see a couple of these here on the left side
and on the other hand we also have another very strong theme that is again visible in all creative fields
and that is nature
and being outdoors
using organic elements, organic products and the environment in general.
Now this theme again has been influencing a lot of creative work this year
and I'm sure it's going to continue into 2021.
And the reason I put these two together on my screen is because it is obvious there is a connection there
so the fact that we've been staying home so much
we are longing more for nature and being outdoors and being free.
And hopefully, if everything goes well in 2021 we will gain back a little bit more of that freedom
that we are longing for.
The name of this first category Abstract Minimalism is something I just came up with because it's not something I can really define better
with any other words.
So it's abstract because it uses all kinds of different shapes overlaid on top of each other
usually blocked colors so no gradients no shading
and that is also why I would call it minimalistic
because of these simple geometric shapes and simple forms
but another very important factor is the color theme.
Which is a bright vivid color palette.
It's almost you can say oversaturated
and one of the reasons for that I feel is because we are mainly experiencing designs not in print but on screen.
And since the majority of consumers now access designs
and consume design on their screens
it can be a lot more brighter and saturated
compared to the traditional print designs.
Now something that usually goes hand in hand with abstraction is the exaggeration and stylization of certain features.
So that can mean exaggeration of the proportions on characters like large feet, large hand
but it can also mean the oversimplification of object sometimes to a point that is almost unrecognizable.
The circle is considered most of the time as the perfect shape so
of course, it is very heavily influencing a lot of compositions
but in 2021 I expect it to become even more relevant
and we can see many examples of it already showing.
Apple, for instance, is using it a lot
whether it is a radial symmetry that they have on their shop
or the compositions for tv series and movies on Apple Tv
but we can see more of concentric compositions even in branding and logo design.
And there is actually one less obvious but also very relevant style
that is really making a comeback and that is the round table.
Especially for motion design and animation
where you have a rotating piece that is going to reveal different details as it goes along.
And the Halo advert for Amazon is a beautiful example of this
but you can also find many other subtle examples of it either in adverts
or in illustration as well.
We have many tutorials and videos on radial symmetry and concentric compositions
and how to create them using tools like Illustrator, Photoshop.
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This really cool visual trend obviously again stems from drawing and illustration
but then it influenced all kinds of other areas of design like fashion and even product advertisement.
The characteristics are really the combination of block colors
with empty lines.
This animation is a perfect example of the traits and characteristics of this style
anything that is stylized meaning that it's not completely realistic
is challenging the viewer to fill in certain gaps and in this case
is those block colors that in certain parts are missing.
Even though this is a photo and doesn't have any graphical elements
it also still ties into this trend
by having that transparent raincoat with the strong white outlines.
So once again you have your filled shapes and the empty lines.
And this style can even work with a combination of photography and graphical elements
where only a certain part of the actual product is revealed and the rest is simplified
with those simple blocking shapes.
In this example, the empty lines are only used on the typography but it is still part of the general aesthetic.
Now remember what I mentioned about the general theme of nature and using organic things
here we mainly have organic shapes so we have round and curved objects
and in case of animation, you would normally have very fluid
and continuous motion.
This is a really cool style that's already established but I feel like it's still emerging
and mixing with other trends that we are seeing currently in the creative industry.
So definitely worth keeping an eye out for it
and try to implement it in your work even if you are not into illustration.
Here is another trend that is still going strong and expected to continue in 2021.
Even though we already covered it briefly in our last year's predictions
I couldn't leave it out from this video because I am seeing so many amazing examples of it.
So last year I called this style and trend Clay
but I feel like it's better to call it Tactile 3d
because it's all about
making things look like they are tangible real objects
and whether it's made of clay or something else is just that aesthetic
that makes it look obviously very stylized
as if it was a miniature and was created for real but most of this work is created in 3d.
With the use of heavily stylized characters with realistic motion.
Now I already mentioned the turntable animation when we were talking about concentric design.
It is also relevant for this trend
and again I'm referencing the Amazon Halo advert
but in general being able to turn around or walk around objects is just something that's very connected to this visual direction.
I particularly love this project which was used for the grand opening of a shopping center in China.
Where these 3d characters that were originally used in animation and the promotion for the center
eventually ended up being displayed in the center itself
where viewers could walk around them and even interact with them.
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And now let's head back to the tutorial.
Now this category or trend is not particularly a style
this is more about the composition or how compositions are created.
Containers are these useful devices with which you can create
a little environment in your composition.
It helps to eliminate the use of background
and the blocked shape of a rectangle or square that you would normally get with a photograph
and thanks to the flexibility and interesting silhouette of most of these creative work
it's great to use them for editorial design, web design or even for apparel.
So the main characteristics of this trend is to use these creative containers
that really frame an environment
but allows for elements to come out of it and create some motion and interest
and the best way to describe this direction is that these are all
compact storytelling devices.
It works really well for illustration but we can also see examples of it in product photography and also in web and UX design.
Another visual trend that is really reinforced
by the easy access to digital drawing tools like Procreate and Adobe Fresco.
The tools that can really replicate and simulate traditional media
like watercolor, charcoal, crayons or even oil painting.
For instance, in illustrator with the clever use of effects and textures,
you can quickly turn that rigid solid vector outline
into something more organic something more raw and unpolished.
If you are interested to learn this particular technique using the grain effect
I have a two-part video tutorial here on the channel
the link is in the description below make sure you check that out.
But on my screen, you can see lots of amazing examples most of which are actually digital
just made to look like it's using traditional media.
Of course, there are artists who are actually doing these arts and crafts techniques
like linocut and paper cutting for real
but then they just enhance the final composition in digital applications like Photoshop.
There's one thing that really connects all of these artwork together and that's the fact of
embracing imperfections and the human error.
Even an animation film called Wolf Walkers which came out on Apple Tv recently
was an amazing example
of showing the original sketched lines in the final animated movie.
So when you are looking at stills it's very easy to spot these sketchy lines
which really adds an additional depth and interest or intrigue to the composition.
And since we are talking about this animation I also loved how they played with perspective
and sometimes combined two completely different views
like having a top view in the background while we have a side view in the foreground
and sometimes even 3d and 2d viewpoints are blended into a single composition.
So if you haven't seen this movie already I highly recommend to watch it because this is really a visual feast
and also it's quite close to heart because one of my good friend Almu Redondo worked on it
who helped me to create a course about character design a couple of years ago.
If you are interested about this you can check it out from the link in the description below.
Last but not least I wanted to mention that learning about visual trends is very important
and it's not something that you need to blindly follow and use in your own artwork.
It's more about being inspired and trying to fuse these things together
because visual trends are always emerging from other trends
and the best way to think about them is that you need to put them in a blender, mix them up
and then you will get this infinite amount of possibilities coming out of mixing specific traits of each of these directions.
So on my screen, you can see already a few examples of these crossovers
which I couldn't categorize as a clear-cut direction
it's more about the fusion of those categories that we already covered.
So, for instance, you can see many examples of the Abstract Minimalism with Tactile 3d
or the DIY aesthetic with the concentric design
and even styles that you wouldn't necessarily consider a good mix can really work well
like the hand-drawn approach with the Tactile 3d.
So even though this is a 3d render it still has the tactile quality of a miniature
but also that visual aesthetic from the filled shapes and the empty lines that we discussed earlier.
So as one creative to another my advice to you is to really
learn to infuse the different directions that you're seeing being relevant or trendy
and give yourself time to experiment with them and see where it goes.
By doing this you might be the one setting the next trends in 2021.
Thanks a lot for watching I hope you found this video useful
and once again have a Happy and Creative New Year.
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