APPLE IS APOLOGIZING AFTER CONFESSED TO SLOWING DOWN OLDER
PHONES AFTER THEY UPDATE WITH NEW SOFTWARE.
APPLE SAYS THEY DON'T DO THIS INTENTIONALLY SO YOU ARE FORCED
TO BUY A NEW PHONE, THEY SAY
THEY DO IT IN ORDER FOR AN OLD BATTERY TO BE ABLE TO POWER
THE PROCESSOR.
I DON'T KNOW IF THAT MAKES ANY SENSE.
I AM NOT A TECHNOLOGY PERSON.
>> REALLY, I COULDN'T TELL?
>> LET ME GIVE YOU AN EXPERT'S REPORTING.
SO BASICALLY IF YOU HAVE AN OLD PHONE IT WILL HAVE AN OLDER
BATTERY IN THAT OLDER BATTERY MIGHT NOT BE ABLE TO KEEP UP
WITH THE NEW SOFTWARE.
THE IDEA IS IT KIND OF SLOWS DOWN SOME OF THE FEATURES OF
THE PHONE IN ORDER FOR THE BATTERY TO KEEP UP.
PEOPLE WERE IRRITATED TO SAY THE LEAST BECAUSE EVERYONE SUSPECTED
THAT AFTER YOU UPDATE THE NEW SOFTWARE IT WILL SLOW DOWN AND
SO SINCE SO MANY PEOPLE WERE
UPSET AND SINCE SO MANY LAWSUITS HAVE BEEN FILED APPLE SAYS THAT
BATTERIES ARE CONSUMABLE
COMPONENTS – NO.
NOT GOOD ENOUGH.
THEY ARE ALSO GOING TO BE MORE TRANSPARENT MOVING FORWARD.
THAT WAS ONE OF THE BIGGEST COMPLAINTS PEOPLE HAD.
PEOPLE SAID BE TRANSPARENT WITH THE CONSUMER.
THEY SAY BEGINNING IN 2018 THEY WILL.
>> MY MAIN QUESTION IS DO YOU BELIEVE THEM?
DO YOU BELIEVE
THEY ARE PLAYING DOWN WITH SLOWING DOWN YOUR PHONE JUST SO
THAT IT WILL SAVE ENOUGH ENERGY SO YOUR PHONE FUNCTIONS BETTER?
OR SLOWING IT DOWN SO YOU WILL BY ANYONE?
>>I DON'T KNOW.
I FEEL LIKE A CLOWN GIVING YOU ANY TYPE OF SPECULATION.
WHAT I DO KNOW IS THAT IF I GIVE THEM THE BENEFIT OF THE DOUBT
AND THEY ARE BEING HONEST THE LACK OF TRANSPARENCY REALLY
DOES IRRITATE ME AS WELL.
I WAS FORCED TO GO OUT AND BUY A NEW PHONE.
IF I HAD KNOWN ALL HAVE TO DO IS REPLACE THE BATTERY, THEN I
WOULD'VE DONE THAT INSTEAD OF PURCHASING THIS IPHONE 10
SITUATION THAT I DESPISE.
I HATE IT.
>> WE TALKED ABOUT THIS A WHILE AGO, THERE WAS THIS ONLINE
ANIMATED SERIES CALLED –
SHE INTRODUCED THIS TERM TO ME, OBSOLESCENCE.
THESE COMPANIES HAVE ALREADY BUILT IN PROGRAMMING AND PARTS
THAT ARE SUPPOSED TO EITHER
DESTROY THEMSELVES OR NOT FUNCTION SUSTAINABLY FOR AN
EXTENDED PERIOD OF TIME SO THAT WE CAN REPLACE IT WITH THEIR NEW
PRODUCT SO THAT THEY CAN CONTINUOUSLY PUT PRODUCTS ON
THE MARKET.
IT SOUNDS THE WAY SHE DESCRIBED PLANNED OBSOLESCENCE.
BUT AGAIN I AM NOT A TECH PERSON.
I DON'T KNOW IF THEY ARE TRULY BEING HONEST ABOUT THESE
OPTIMIZATION APPROACHES TO MAKE THE NEW PHONES RUN FASTER AT THE
MERCY OF THE OLDER PHONES.
BUT LIKE YOU I AM FRUSTRATED THAT THIS HAS TO COME OUT
THROUGH A THIRD PARTY REVEALING THIS ABOUT APPLE AND APPLE NOT
COMING FORWARD AND SAYING THAT'S WHAT OUR PHONES HAVE SLOWED
DOWN, YOU HAVE FELT IT.
LET'S WORK TOGETHER TO COME UP WITH SOME SORT OF RESOLUTION
FOR PEOPLE TO MAINTAIN THEIR RELATIONSHIP WITH US AS
CUSTOMERS.
>> I KNOW APPLE IS A COMPANY THAT WANTS TO REMAIN
PROFITABLE AND I RESPECTED.
EVEN WITH THEIR TRANSPARENCY THEY WILL REMAIN PROFITABLE
BECAUSE NO MATTER WHAT THERE ARE APPLE FANATICS ARE WILLING TO
WAIT IN A LINE THAT IS FIVE HOURS LONG JUST TO GET THE
NEWEST IPHONE.
I DON'T GET IT, I JUST WANT TO KEEP MY OLD PHONE AS LONG AS I
CAN.
BUT OUR PHONES ARE NOW MORE THAN JUST PHONES.
OUR ENTIRE LIVES ARE ON THIS DEVICE.
I HAD TO GO TO A WORK-RELATED TRIP ON THE EAST COAST WHEN I
STILL HAD MY IPHONE SIX AND IT
JUST KEPT SHUTTING DOWN.
I WOULD HAVE 40% BATTERY AND IT WOULD SHUT DOWN.
THEN I COULDN'T CHARGE IT.
I AM NOT IN MY HOMETOWN AND NOWHERE NEAR HOME.
I AM TRAVELING, MY PHONE IS NOT WORKING, I HAVE ALL THE DATA I
NEED TO MAKE THIS TRAVEL SITUATION RUN SMOOTHLY AND MY
PHONE IS SHUTTING DOWN.
THE TRANSPARENCY IS REALLY IMPORTANT FOR ME.
THAT IS ME TALKING ABOUT A PRIVILEGED PERSON WHO CAN
AFFORD TO GO OUT AND BUY A NEW PHONE.
WHAT ABOUT PEOPLE WHO CAN'T?
THAT IS OUTRAGEOUS?
>> ALL THIS – YOU ARE NOT THE ONLY PERSON, THERE WAS A CIRCLE
OF PEOPLE AROUND ME WHO WERE
EXPRESSING THEIR FRUSTRATION.
IS THIS COLLECTIVE DETRACTION FROM APPLE BEING A COMPELLING
PRODUCT.
THEY ARE LOSING CUSTOMERS AND POTENTIAL PROFITS BY NOT
SATISFYING YOU GUYS.
THANKFULLY I GOT THE PHONE BEFORE THIS WHOLE SHUTDOWN
SITUATION HAPPENED.
I SAW TONS OF PEOPLE EXPRESSING OUTRAGE OVER HAVING TO DEAL WITH
A NON-FUNCTIONING PHONE.
>> I LIKE APPLE.
I HAVE AN IPHONE.
BUT I AM WITH YOU, LUCKILY FOR US I AM A TECH EXPERT.
>>WRONG AGAIN.
>> HERE IS THE OVERALL THING, THEY TELL US THE HARDWARE, YOU
HAVE TO KEEP BUYING NEW ONES.
WE HAVE ALL THESE ENGINEERS.
ON THE OTHER HAND, THE SOFTWARE THAT YOU ARE HOOKED ON, YOU
HAVE YOUR MUSIC ON ITUNES, THAT IS SOLID AS A ROCK.
SO WHATEVER IS IN THE CLOUD OR THE INFORMATION ATTACHED TO YOUR
PHONE, THAT WORKS PERFECTLY BECAUSE THAT IS WHAT HAS YOU
HOOKED.
IF YOU MOVE TO A KIND OF PHONE, YOU HAVE TO GET ALL THE NEW
NUMBERS, YOU HAVE TO GET NEW MUSIC.
BUT WHEN IT COMES TO THE HARDWARE, OH DIDN'T SLOW DOWN?
WHAT AN UNLUCKY BREAK.
AND SO I HAVE THIS GUT INSTINCT
WHICH A LOT OF YOU DID, EVEN IF
YOU'RE NOT A TECH EXPERT.
I DID THE UPDATES THAT EVERYBODY WAS TELLING ME TO DO, BUT THE
UPDATES WERE PART OF THE PROBLEM.
>> IT HAS SECURITY FEATURES.
THAT IS ONE OF THE GOOD THINGS ABOUT APPLE PRODUCTS.
I'M NOT GOING TO SIT HERE AND SAY THEY ARE NOT TRACKABLE, BUT
THEIR SECURITY UPDATES ARE IMPORTANT.
>>I KNOW.
AND I JUST DID IT.
NOW I HAVE
TO GO BUY A NEW BATTERY BUT I HAVE TO WAIT UNTIL
THE END OF JANUARY.
THEY ARE CHOOSING NOT TO FIX IT.
I HAD THE SAME KIND OF EPIPHANY YOU DID WHEN I READ THE STORY
ABOUT THE AIRLINES AND HOW THEY HAVE CALCULATED MISERY?
>>THAT SOUNDS SO MUCH WORSE.
>> TO MAKE YOU MORE MISERABLE UNTIL YOU WANT TO GET ON THE
PLANE FIRST AND THEN YOU NEED TO GET ON THE PLANE FIRST.
AND I THOUGHT THAT WAS WHAT I WAS FEELING IN MY GUT.
AND IT IS NOT JUST APPLE, ALL THESE GUYS ARE DOING IT TO
MAKE MORE MONEY.
WE ALL UNDERSTAND THAT, BUT THE OFFICE PATIENT ABOUT IT AND ALL
OF HER FRUSTRATIONS, OVERALL AT SOME POINT IT WILL BE A BAD
LONG-TERM STRATEGY BECAUSE OUR
BATTERIES WILL START TO RUN OUT.