Hi! Welcome to Snov.io!
I’m Ksenia, and in this video we’ll discuss all the possible ways of coping with
Linkedin restrictions that keep you away from those lucrative sales opportunities.
When it comes to sales prospecting, there’s no place like LinkedIn.
Unfortunately, many people
abuse LinkedIn for quick profit - sending mass invitations,
and spammy personal messages, without any benefit to the community.
To remain one of the most powerful business connection services, LinkedIn
has decided to drastically limit the number of invitations its members can send.
Since March 2021, the new invitation limit is 100 per week.
Before that, it was 100 invitations per day.
This seven-times-smaller limit has significant consequences
for all those who used LinkedIn for prospecting.
So far this limit isn’t set for all LinkedIn accounts,
so there is a possibility this is just an A/B test
or a prevention measure against users who are suspected spammers
And,
also it’s possible that this change will be implemented for all accounts in the future.
If your account was not affected by the new limit,
try not to accumulate those behavioral factors that
can be classified as spam by LinkedIn, such as:
Too many pending invitations
Too short time spent on each profile
Connection to API automations
If you have received a new weekly limit notification, don’t panic.
There are at least 2 solutions on how to deal with this issue.
The first is obvious - just wait till next week to send more invitations.
But if you don’t want to stop your outreach,
use a combination of Snov.io and Linked Helper
to invite your 2nd- and 3rd- connections via their email addresses.
So what can put you on LinkedIn’s radar?
And what can you do about it? Let’s take a look.
LinkedIn may request to enter a person’s email address to be able to send an invitation.
There are several reasons why you may encounter this restriction.
The most common one is that too many people hit the “I don’t know you" button.
Rumor has it, five such responses to your invitations
are enough for LinkedIn to start requesting an email address for confirmation.
The solution is to monitor the number of pending invites
and cancel those left unaccepted, keeping their number to under 500.
And don’t ever forget about personalization
Your connection request should contain an explanation why you are reaching out,
so spend some time on prospects’ LinkedIn profile to get to know them better
and find something you can refer to in your invitation.
LinkedIn may also restrict your account if you use unreliable automation tools
and your account shows bot-like behavior.
That’s why we recommend minimizing automation when possible,
and using LinkedIn for purposes other than prospecting.
There is no one-fits-all solution to avoiding LinkedIn limits.
The algorithms have changed,
so it’s time to change your approach to LinkedIn outreach as well.
Here’s what you can do:
Create valuable content.
LinkedIn’s algorithm has been optimized to favor content that engages users.
Use attention-grabbing infographics or quality data
to engage and increase dwell time on your posts.
Provoke engagement, spark interaction,
and increase the reach of your LinkedIn posts by tagging a few people.
It’s important to only tag people you know will respond quickly
because Linkedin’s algorithm favors the posts that generate engagement fast.
Use image and video personalization.
Personalized messages are more likely to get a response.
Tools like Hyperise and Dubb allow you to personalize
images, videos, and GIFs.
Warm-up your account and set daily limits.
To make sure your activity doesn’t seem suspicious,
don’t exceed a certain number of invites per day until your account is warmed up.
Here’s an easy warm-up strategy:
For the first five days send 10 daily connection invites
Next five days send 20 daily connection invites.
For the next 15-20 days send 30 daily connection invites.
For the next 20 to 25 days send 50 daily connection invites.
Make it a rule to keep your number of daily invites at around
3-5% of your total LinkedIn connections.
Try not to go over LinkedIn message limits.
The safest approach is to send no more than 30 messages per day.
You can send 50-70 messages if your account is warmed-up.
You can even send up to 100 messages per day, but only from premium paid accounts.
Don’t forget about LinkedIn’s monthly search limits
It’s 30 searches for cold or new accounts,
and a maximum of 300 searches for warmed-up free accounts.
If you have a premium Sales Navigator account -
don’t worry, be happy!
don’t worry about the limits - the searches for such accounts are unlimited.
You can warm up your leads manually, by following these recommendations:
First, correctly visit the profile
Try to avoid pasting the URL into the address bar
or opening the profile in a new tab.
Instead, type the lead’s name in the LinkedIn search bar
and select the right profile from the suggested options.
Next, like their 2-3 recent articles or updates.
Next, wait for 24 hours till your next visit and then follow their profile.
Wait for another 24 hours and send a connection request with a personal message.
Once your invitation is accepted, follow them up.
Gradually send several messages until the person replies.
Keep your speed at about 50-70 invites per day
and don’t forget about removing pending invitations.
Warm up your prospects through other networks to boost your chances of success.
Try to follow the leads on other platforms, like and comment on their posts
This way, when leads see you on LinkedIn,
your invitation will have more chances to be accepted.
Test outreach messages you send,
analyze audience’s reaction, modify them, and repeat the process.
You should regularly update your value proposition and buyer personas
to make sure you are targeting the right audience with the right offer.
LinkedIn is perfect for lead generation,
but it doesn’t mean you can spam every profile with your offer.
Improve your Social Selling Index.
You can check it by following the link in the video description
It should be at least 50,
while being in the range of 60-80 00puts your profile at the top of the industry.
According to this index,
all LinkedIn profiles get rated from 0 to 25
in 4 categories, with the maximum overall rating of 100:
First category is establishing your professional brand.
To increase the rating in this category,
add a headline, a profile picture, a summary,
and your work experience, until your profile is 100% complete.
Use all the fields to maximum capacity,
share your successes, what you are proud of, and what you have achieved.
Try to accentuate the cases where you provided value to your clients
and show examples of your work.
It’s crucial to add your skills.
The more the better.
You can add up to 50 skills,
which will serve as keywords increasing your visibility on the platform.
When it comes to skills, endorse your colleagues, clients, and contacts,
and they will return the favor.
Give feedback and ask for recommendations from your clients and partners.
We suggest doing it each time you finish a successful project or attend a webinar.
You can also reach out to former colleagues for help.
All you need is 1-2 recommendations per month.
Publish valuable multimedia content to become an opinion leader in your niche.
In particular, LinkedIn recommends creating a brief outline
of your services or products in SlideShare
and sharing well-written longreads that exhibit your professional expertise.
Next category is Finding the right people.
To increase this index:
Expand your network with 2nd-degree conections.
Filter them to find prospective clients.
LinkedIn recommends using their Sales Navigator account
to focus on decision-makers.
Note that using it can raise your SSI by 20% in just 6 months.
Study potential leads.
Find things in common to establish connections,
join LinkedIn groups, and follow key prospects.
You can also use Sales Navigator to get real-time insights and
get in touch at the right moment.
Check who’s been interested in your activity and viewed your profile.
Sales Navigator helps you to check this activity over the last 90 days.
And the last indicator is rejection rate.
If you have a lot of pending invitations, it can negatively affect in your metrics.
The third category is Engaging with insights.
To improve the score, make sure:
You make at least 2 relevant publications per week.
Your content is diverse, and contains videos, infographics and articles.
Your posts receive a decent number of likes, shares, and comments.
You participate in the same conversations your connections do.
Join LinkedIn Groups.
Leave mindful and helpful comments on your prospects’ updates.
The last category that influences your Social selling score
is Building relationships
To receive more points in this category:
Use effective introductions
to connect and build trust with contacts and decision-makers in your field.
Prioritize strengthening relationships with senior-level executives in your niche.
Build internal connections and ask senior leaders
or colleagues to give you positive recommendations.
After connecting, nurture relationships by reaching out from time to time
and bringing value with
relevant news or solutions that can help your prospects
to solve their business tasks.
LinkedIn has changed the rules,
but it doesn’t mean this lead source is in the past.
In fact, it forces us to stop using old ineffective sales strategies.
Spamming doesn’t work anymore,
and it’s time to develop real deep relationships with your prospects.
Hope these tips will help you overcome LinkedIn limits and grow as a salesperson!
Like, subscribe and stay tuned for our growth hacks and tutorials.
See you!