Would you like to know how to get more views on YouTube for years? Yeah,
that's the expertise that I have. I produce 20 different YouTube channels
and we use the same strategy on all of them. This really works.
So, I'm going to start out in this episode laying a foundation of marketing and where youtube fits
in so you really understand why the strategy works so well. Then I'll go into details about
my YouTube strategy the one that works so well for influencer or expert businesses like coaches,
speakers, authors, course creators. This is the strategy you need to learn. There's an important
distinction between traditional marketing or advertising and content marketing. In fact,
I don't really look at content marketing as marketing or advertising because it's so
different. So, traditional marketing, whether it's old school like billboards or newspapers or radio
or modern like digital advertising, banner ads or video ads; all of those provide an interruption
to what you're already doing. So, whether you're reading the newspaper or listening to the radio
and you get interrupted or you're driving around a beautiful scenery and then there's this big
billboard. Or you're watching a video on YouTube or you're on Facebook and banners just come up
in your face. They really interrupt you and that's no fun. Nobody likes that type of advertising. So,
it also costs a lot it can be really expensive to market to enough people to get you the
results that you want. And then with traditional advertising or banners or videos or commercials,
people have a very short attention span. So, you've got to give them a lot of information
really quick. You've got to play the game of keeping them entertained in a short amount of
time. Think about a super bowl commercial and how much money and time and energy goes into just a 30
second spot. Okay, now, let's take off the weight of that type of marketing and let's talk about
content marketing and what that is. When you're putting helpful content out there whether it's
an article or a YouTube episode, you're giving value. You're answering people's questions. This
is content that people search for and they gladly watch because that's what they wanted to find.
They stay with you much longer. They'll read the whole article or they'll watch the entire video
making eye contact with you the whole time. So, it creates loyalty, it educates. And this type
of content you're not pushing it out there but it actually attracts your target audience. The
people who are really looking for you find you. Now, let's talk about evergreen content. You
like what I did here? See, what is evergreen content? It's content that lasts forever. It
doesn't expire. So, typical advertising, that's not ever green at all. You got to keep paying
to keep it out there in front of people. But when you make how-to videos, you put those on YouTube,
they stay there for years and they continue to get you results for many many years. Let's compare it
to Facebook. What if you have a video that does really, really well? It's one of your most viral
videos. Okay? It gets all those views on day one. Day 2, you probably still get some more
views because it's a high performer for you. What about a week later? Probably not getting any more
views. What about a month later? You're definitely not getting any more views a month later. A year
later, 2 years later... Yeah, it's just at the bottom of the pile. In order to keep getting views
on Facebook or most social media, you've got to just keep putting out fresh content every single
day or every single week. But on YouTube, if you're putting out 5 episodes a week, fast forward
a year, you've put out 260 episodes, guess what? All 260 of them are still getting views. So, it's
just like making that snowball bigger and bigger and bigger. You're building a marketing machine
in your business that's going to last you for years and years and years. So, that sounds good,
right? How do you create evergreen content, okay? The first step? Create how-to videos. These videos
are going to actually answer questions. So, people are going on to google and YouTube right now
asking questions "How to do this?" or "What's the best way to do that?" You're just going to answer
those questions in your videos. Now, the way that I described that probably sounded pretty easy,
okay? And it's simple. But you have to find the right questions, okay? You have to find the
questions the way that people are actually wording them consistently on YouTube each month. So,
you've got to do a bit of keyword research. And I've got a whole video up here that will lay
out my whole strategy for you. The video is called "How to get 1000 subscribers on YouTube in a day".
So, when you follow the strategy like I trained there, what you'll do is you'll find the questions
that people are asking that are actually searching for you and just don't know that you exist, right?
They're going to find your videos and see you as their hero. Would you like to know how to trick
the YouTube algorithm? Okay, stop right there. It hurts me just to say that out loud. Everything
that I've done and everything that I teach is actually to form an alignment with the YouTube
algorithm. We're making content that people want to find. So, when the algorithm changes, instead
of hurting us or shutting us down or closing down those loopholes, we actually get better results.
It really works that way. When you try and trick the Google or the YouTube algorithm, it's like
you're creating a fake backlink authority. The smarter the algorithms get, they can see right
through that. It doesn't build a community. You don't get real engagement because it's all
fake traffic. So, that was the old strategy with website SEO. We tried to trick google
and create this fake or artificial authority for a website to get it to rank above the competition.
I'm so glad we don't have to do that on YouTube because doesn't that sound like a whole bunch
of work. It really was a headache and I'm so glad that those days are behind me. Would you like to
know the better way? Because if you know how the YouTube algorithm works then you can work with the
algorithm or create content that the algorithm is looking for and that will please the algorithm and
make the algorithm want to share your content to more and more people. So, here's an example of how
the youtube algorithm works. YouTube likes watch time. So, just by making a video that's longer
and keeps people's attention for longer, that will impress the YouTube algorithm
and YouTube will want to recommend that video to more and more people. Now, people use the
YouTube search engine heavily. Okay? So, if you make content that people are searching for
and when those people find your content, they like it, they find what they're searching for;
the YouTube search engine will recommend your video to more and more people. Okay, hold on just
a minute. I just noticed you haven't subscribed yet. So, go ahead and click that red button.
Go ahead. Alright. Now, let's continue. Let's talk about how to do YouTube keyword research. That
is what I'm known for. I'm the world's foremost YouTube keyword research expert. I've got a whole
series of videos on my channel. So, you can link to a playlist right up there where I actually demo
this for you. What my strategy does is it throws out all the stressful, all the overwhelming SEO
keyword research stuff that we used to have to do when we were competing to try and get
our websites to rank on the top of Google. I was really good at that. I'm so glad though that I
don't have to do that anymore. The strategy that I use now on YouTube is way more simple and it
works way faster. All you need to do is find the leaves. So, let me share with you my tree analogy,
okay? So, a tree has a very broad trunk that goes out into branches. At the end of those branches,
there are leaves, okay? So, the trunk represents your broad area of expertise. The one thing or the
few things that you are really good at. This is your core area of expertise, okay? The branches
represent the different categories, right? So, if you were to write a book on your
core area of expertise, the branches might represent the different chapters of that book,
okay? The leaves those represent the very very specific questions that people are asking when
they go to Google or YouTube, right? So, those are the leaves. The very, very specific questions in
each of those categories or chapters or branches. Okay. So, the whole purpose of this analogy is to
say we don't want to make trunk videos. We don't want to make branch videos. We only want to make
leaf videos. The good news is in our mind, all we have to think of is the trunk or the branch.
And that's really easy. We don't have to think of the leaves because there's a tool that does that
work for us. Just one tool. It's really simple and I'll demonstrate that for you in just a minute.
When people learn what I do on YouTube and that I do keyword research and stuff like that, they
always ask the question, "Well, how do you add the keywords to YouTube?" The interesting answer
to that is you don't really have to worry about it. If you do the keyword research before filming,
YouTube does the rest. So, here's something that will surprise you: You could actually leave the
keyword filled blank. You can leave it blank. Because if you do the keyword research first,
you already know what the title is you've done keyword research for the title
and when you record the episode you're naturally going to answer the question and say all the
right words, YouTube transcribes that. So, YouTube knows exactly what you talked about
and that's how it knows what to rank your video for. So, how do you add keywords to your YouTube
video? You do the keyword research before you film and you give your video the right title.
That's it. Now, to be clear, you do have to do the keyword research before you film. So, let me give
you an example. Doreen Spackman came to me one day and said, "I've got a great sore throat remedy",
okay? If we would have filmed that episode and then done keyword research, we would have
found the title "How to get rid of strep throat without antibiotics". We couldn't have just then
after the fact given that sore throat video, that title about getting rid of strep throat without
antibiotics because she wouldn't have said those words. It wouldn't have been specific enough. When
you do keyword research the way that I teach on my channel here, you've got to find really specific
phrases. And so, there's no way that you can go back to videos you've filmed in the past
and give them really specific phrases because you wouldn't have been that specific in the episode.
Okay. Now, I'm going to show you the best YouTube keyword research tool. It's right here. It's
called the keyword magic tool. Up in the top left corner, you'll see SEMrush. That's the website
that we're on. This website has a ton of tools. I don't use any other tool of theirs but this one.
This one is amazing let me demonstrate it for you. Let's say you're an expert at podcasting
and you wanted to make a YouTube channel to teach other people how to do podcasting. So,
podcast or podcasting, that is your trunk, right? So, we'll just put that in the search bar. You
put podcast and then you hit search. Then you come over here and you always turn this button on, the
questions button. So, you turn on questions then I turn on an advanced filter for word count and
then that's it, okay? So, I turned a word count to a minimum of 8. That means I'm looking for
8-word questions about podcasting. So, I did this previously. As I started combing through
all of the results, I found so many unique titles. Now, there's some titles that are similar,
right? They're worded slightly different but they're pretty much the same question.
So, I skipped those that kind of seemed like the same question. And I combed through
and I found 114 different titles that I thought could stand as unique YouTube episodes. So,
I'm never going to run out of ideas for episodes using this tool. I know you can't see that. Let
me zoom in here and I'll show you some examples. "What equipment do you need to start a podcast?"
That would make a great episode. "How much money can you make from a podcast? How to record a
podcast with people in different locations? How to make a podcast without a microphone?" Yeah,
if you know how to do that, go ahead and comment below because I don't know if that's possible.
"How to market your podcast on social media?" That would be a great episode. "What makes a podcaster
different from a YouTuber?" Yeah, that would be a fun one to watch. Okay. Notice over on the right,
there's the number 10. That means that there are 10 searches per month on Google or Youtube for
that exact phrase. Now, "What makes a podcaster different from a youtuber?", that's 8 words long.
So, that's a really, really specific phrase. And there are 10 people that are typing in that long
phrase. That is actually gold. Typically, when you go after phrases like this that are that long,
you typically eliminate all the competitions. So, here's what happens: These 10 people go to
Google or YouTube and they type in this question, your video pops up and of course they click on it
because that's exactly what they were searching for and they watch it all the way to the end
because it's so relevant to them. Then the youtube algorithm sees that and says "Wow,
this is a valuable video. Let's suggest this video to more and more people like these first 10." So,
your video starts out getting a trickle of search traffic which by the way that
trickle lasts for years and years and years so this video becomes a marketing machine
to your exact target audience. But as that trickle starts, then the YouTube algorithm
can start to promote your video to more and more so it just builds more and more momentum
over time. So, by using my leaf strategy and using this tool, the keyword magic tool,
you'll never run out of topics and you'll make sure that every video has a built-in audience.
Otherwise, you can make an amazing video, you put it on YouTube and no one sees it. You've
got to be strategic and doing this make sure that your video will automatically be marketed
to that audience. The most exciting channel that I produce right now is Noelle Randall's and I just
did an interview with her. So, I invite you to go check out that episode next. Noelle Randall.