- Oh, we've got a good boy coming down the street.
Big dog fan.
Oh, what a ham!
- Wow, she just totally...
- I planned the outfit before. Just for this spot.
- Bye.
- What's up everyone? It's Chas from Thrillist, and today, I have no idea what we're shooting.
We're here at The Doughnut Project, where originally we were going to be shooting
a chocolate bone marrow donut, but on our way down the owner Leslie
texted us and said, "Change of plans, I've got something super secret
in the works, just for you guys."
So, we're gonna see what they got up their sleeves. Let's check it out.
- We really want to go in a crazy direction and do a Reuben sandwich.
We get approached by a lot of brands to do collaborations.
And we were really excited when Carnegie Deli reached out to us.
They're such a well-known, iconic brand in New York
and we're brand new to the scene.
And so, it was kind of fun to have the old guard kind of working
with the new guard to create something fun.
The most difficult part was coming up with a glaze, so to speak.
And so we were going in a direction of kind of a pickled, honey dressing-style glaze
to really give it that Reuben taste.
It's very sour and it's kind of like the Thousand Island dressing that you get on a Reuben.
We wanted to stay true to that flavor profile but try to still keep it
in the wheelhouse of a donut glaze.
- Wow. This is not what I was expecting when I pulled up this morning.
A Reuben donut.
Let's see how it is.
It's incredible how much they've made this taste like a Reuben.
And, to be honest, I was worried that this was gonna come across as just
a plain glazed donut, sliced in half, with meat and cheese in the middle.
But this is really well thought out and balanced just like a Reuben sandwich.
And they're really hitting on every aspect of the Reuben in this.
I mean, you start off right out here and you've got your rye donut
that's got that nice sour earthiness that you get from rye bread
but, it's light and fluffy because it's donut dough with caraway seeds mixed in
and it just hits that note perfectly.
And then you have this apple slaw that they've added that
acts just like sauerkraut; it's tart and sour, but it also has this
pop of brightness, which helps cut through this delicious fatty Carnegie pastrami.
Which, you know, is the backbone of a Reuben.
And then you also have this incredibly funky raw Swiss that they've gotten from Murray's Cheese.
And it's every note of a Reuben. It's incredible.
The aspect that's really bringing this all together though for me is
this pickled honey glaze that they've put on it.
That is a little sweet but it also has this Thousand Island-like quality
to it that's really selling that whole Reuben experience and giving you
that last flavor that you expect out of a Reuben. It's perfect.
The Doughnut Project really nailed this and you can get it for yourself in October.
But also, check them out on Instagram because they're cooking up crazy specials all the time.
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