hi and welcome back to another Amazon selling video if you're new to my channel my name is
Nikki Kirk and this is my sixth year of selling on Amazon my fourth year of helping other sellers get
started and grow their Amazon selling businesses if you're new to my YouTube channel I have a ton
of free content right here for you from How To Source how to prepare a shipment how to do fbm how
to set up your shipping templates and so much more for more in-depth content I have on my website
yoursellingguide.com thanks for you to start selling on Amazon so beginner FBA training course
from no account to your first six months and if you're already selling on Amazon and you're ready
to grow your business I have courses on how to get ungated as well as the lead list group The bolo
group you are welcome to join or check out more they are all on my website yoursellingguide.com
in today's video I'm gonna answer the most frequent new seller question which is how
do you find a replay if you like this video don't forget to subscribe to my channel so you'll be the
first to know when new videos come out so what is replaying it's short for replenishment and it's an
item that you're selling over and over again it is the Crown Jewel for a seller because it makes your
life so much easier you Source it you ship it you sell it and you repeat over and over making your
life so much easier so here is the not so great news a replan isn't just gonna poof up here one
day for you you find a replan doing the same thing you would do to find any product you sell you scan
it you see if it's profitable you buy some and you send it in what sets a replan apart is the
simple ability to replenish it to easily send in more without having to do all the work of finding
a product from scratch there is no magic way to replaned but there is a lot of secrecy around it
because people don't want their replens to take in price so they're not just gonna readily offer
them up to people and thus becomes the mythical replan and why people think it's hard there's
really no like here's how you do it but I'm going to walk you through how you can identify and most
importantly how you can hold your replens I'm in a quick stop off just to say that if you ever
see anyone publicly share a product and it looks great and it's making great profit it's not going
to hold that profit when it's publicly shared like that because now every seller who's watching
who's in that whatever audience now sees it and unfortunately there's a lot of sellers out there
who will tank the price or they think they're going to flip it quick and all that stuff and
thus making a replay moot I'm always sharing products in my video but I'm sharing them as
examples to you of what's out there so if I share something it's either something I sold years ago
or a couple months ago I'm no longer selling it and it's just to like encourage you to see like
this is it this is out there and you can do it but if you're seeing things that are shared and
they make great Profit just be aware that profit is going to eventually be whittled away to nothing
and so if you see a replay that you have shared publicly it might not be a replay for very much
longer that's what I'm talking about why there's so much secrecy around it because sellers who
really truly do sell are not just going to put their stuff out there publicly like that because
hey they're trying to make money so that's my small caveat to like just there's all kinds of
stuff out there now but just be aware that just because you see it somewhere publicly does not
mean it's great however if you're in a community or somewhere close like I share replens with my
friends and other sellers that's different because I trust them and they're not going to give it away
so anyways all that to say just be careful what you see out there and be careful how many you buy
of the things you see out there the first part of understanding a replan is knowing that it might
just be a replay for a season it might be a replay for a year or it might be a replay in four years
there are things that I have been selling annually if they're seasonal I sell them you
know every time that season comes around they're back out there and I'm selling them that is a
replay there's also things that I'm chasing right now that are seasonal they're like it's not going
to be there for very long or if the market gets over saturated a lot of sellers Jump On It price
starts to come down that replan might not be a replan for very much longer I have things that
I'm selling right now that I have been selling since the year I started and I sell them off and
on because as more sellers start to sell and the price starts to come down I still keep scanning
them but they're not necessarily something I'm going to buy this week because it doesn't make
profit right now but hey I'm going to scan it next week when I see it see if the prices come up any
and if it has I'll buy it and now I have a replay with some Peaks and valleys I'm buying it for a
couple months and then I'm not buying it because it doesn't make any money and then it makes money
again and I'm buying it again so you want to be aware of any kind of brands that you sold in the
past that specific item if you sold it in the past all things to watch out for in identifying replay
ends because just because it started tanking right now doesn't mean it's going to take forever and
if you see it again scan it again second thing about a replan is it starts out just like any
other product you're sourcing you don't know when you buy that thing that it's going to be a replant
you might have an idea so say I bought a spice at Walmart hey if that spice is in the regular aisle
probably going to be in the regular aisle for some time so I can buy it again and again and
again but I'm still going to do my initial test buy of it so depending on a variety of factors
like the price uh how widely available is it again Walmart easy how much does it weigh how
much prep is it going to take all of that factors in so usually my test buys are four to six items
sometimes 12 if it's really cheap and I just want to give it a shot once I do my initial test by as
soon as I start to see that thing selling I'm going and I'm getting more of that product even
if it starts selling after a week or after a month if the price is holding steady I'm gonna
go next week in sort it and send in some more I typically trying to so if I sent in six of a
spice from Walmart I probably buy six more maybe ten the next time and just keep holding making
sure it's selling and if it continues to sell then that's something I might send in just continue a
replan every week how many I send in every week is again a variety of different factors if there's a
bunch of sellers on it say my Spice from Walmart has 10 other sellers who are buy box eligible and
I'm selling like one or two a week maybe I'm gonna send them in every two weeks instead of every week
or maybe I'm gonna send in 10 and then I'm gonna wait a while until I get down to like four and
then send ten more in it depends on you and how much comfortable you are sending it in there if
however I see I've got 10 sellers on it including myself we're all making money everything's great
but now all of a sudden like four or five other sellers have jumped on and they're doing that race
to the bottom where they drop it a penny because they foolishly think that you have to drop your
price to win the buy box well now I'm not going to be sending in as many because that race to the
bottom is starting and while it's still making a profit I'm factoring the into how many I want to
keep sending in and seeing how many other sellers start to play that game and race to the bottom so
just because it started selling doesn't mean I'm clearing the shelf and sending in more I'm still
kind of evaluating it like it happens real fast and once you get used to it you'll get used to
it but you can make these decisions in like 10 to 30 seconds of how many you want to send in based
off of what you see coming through while you're scanning again in the store because like I said
every time I go to the store I'm not just buying that item that Spice from Walmart I'm not just
throwing it in my cardigan I'm gonna scan it just make sure everything's good still and then I'm
gonna replen it now this is the most important part of a replan and if you don't hear anything
else in this video hear this you will never have a replan if you're doing that race to the bottom
if you are contributing to lowering your price thinking that's how you're going to win the buy
box and you're just going to continue to lower and so is another seller and so is that third follower
and now you're never gonna have a replay so if you're in this for for the quick flip and you want
to work harder not smarter you are never going to have a replan because you are just going to erode
that price to where it doesn't make any profit and it's not worth the time so you can't have
a replan if you're playing that race to the bottom game replens are bread and butter because they are
super easy I made ten thousand dollars on one item during Q4 because it was an easy replan and the
price did not erode that's what you want to have and that's why you can't be lowering the price
the most frustrating thing about selling in 2022 was this crazy influx of sellers who were price
tanking it's insane I've been selling for six years and I've never there's always been price
Tinkers that's always been a part of selling on Amazon but it was never to the point that it was
last year so I'm really hopeful that in 2023 they like failed and didn't make any money and realized
it wasn't worth their time and they just give up or they got smarter maybe ran across one of my
videos or someone else talking about stop lowering the price and they are now making money and we're
all holding the price but just know that that was a big deal in 2022 it was super frustrating and
I'm really hopeful that this year that doesn't happen but just know tell your friends tell
everyone you don't have to be the lowest price I have a whole video on the buy box how to win it
price is one factor out of like 10 different factors it's all about getting your products
to the customer fast and free shipping or Cheap shipping that is what Amazon values over the
buy box you can make sales five to ten dollars over the buy box price if you have the product
available again I have a video I'll link it here which goes over the buy box in more detail but
if you hear one thing in this video you cannot lower your prices continuing to lower your prices
and drop the price on a replant or you're never going to have a replan and everyone wants a replay
third thing about our replan and this question comes up a lot but the amount of sellers on a
listing does not necessarily matter like I said if 10 other sellers are on it but we're all basically
the same price then the buy box is going to rotate between us as our products are available so if I
have my four available right now but the other nine sellers are in transit or they maybe they
cost shipping mine's going to win the buy box over those but it's also going to rotate that's
why I don't mind selling sharing leads with other people my friends my sellers that I know
because I trust them to be holding the price and I know that we are all going to be making profit
on this replay and we're all going to hold our price the buy box is going to rotate like it's
not like this like all out like I have it it's going to rotate between sellers so you are going
to make sales again it doesn't necessarily matter how many sellers are on it unless
you start to see an influx of sellers on it in which case then you might see the price start
to drop like I mentioned earlier the more sellers the more chances you're going to get one of those
price takers on it and then if the another seller is like oh I'm gonna drop my price too
and that whole thing just starts into the road so if you see that more sellers start to pop on your
replan make sure you're paying attention to how much they have and how much the price if they're
dropping it if they're doing that 99 98 95 thing then it's eventually going to erode away and you
can keep selling it for as long as you can and make money but it might take a while for them to
drop off and the price to come back up also when you're pricing you can raise your prices that's
how the price comes back up if you think your item might be a replan and there's a lot of sellers on
it you can go ahead and check keepa which will tell you if the price is stable if you see the
price is pretty stable the line is like maybe it goes like this but it's pretty much a straight
line then that means your price is stable and that could be a great replay every item out there when
you first scan it has the potential to be a replen but it's all up to you to view it like that and to
price it like that if you find something that TJ Maxx or Ross they do have stuff that they replan
throughout the year so you might be able to find a replay in there easy replays are going to be found
at places like a grocery store Target Walmart where they're gonna have the same stuff on shelf
all the time or you might have those seasonal or chase items where if you found it at Ollie's
Grocery Outlet or other kind of liquidation stores there's only so many they got of that
item right so you're gonna be chasing that down like I said I always do a test bite I treat every
single item the same when I first buy it I test it out see if it's going to sell once it starts
selling then I go ahead and I grab the rest at a place like Grocery Outlet Ollie's liquidation type
discount stores those prices those those places since they only have what they have you kind of
have to go around and use your best judgment again taking into account how much it costs
what the profit margin and what the prep is how much it weighs because that's going to factor
into how much it costs to ship it to Amazon or ship it to the customer if you're doing fbm so
all those different things go into it but those are the little seasonal chases I like to call them
chases where I'm like oh this hot product selling right now I'm gonna go to all the local Ollie's
Grocery Outlet whatever it is and I'm gonna buy all that they have of it so that I can get the
most out of that one item because once it's gone it's going to be gone so those are your like you
might have a replens for a couple months type of thing seasonal items are great replans because you
know that they're going to come back the next year so I have an item I sell every Q4 it comes back
every Q4 and every time I see it I go ahead and grab all of them now that I know they sell year
after year that's not necessarily the case so if you have a seasonal item this year and it's your
first year selling it I would still test it again the next season because I did have some stuff that
sold build solid for three years during Christmas and they would sell but then the fourth year for
whatever reason it wasn't hot anymore so I still scan it I still make sure it's good and I take
all those different things into effect but just because it's great one year doesn't necessarily
mean it's great the other year so just use caution as always when you're evaluating something to buy
but the great thing is there are a lot of seasonal items like that so in summertime there's specific
items I sell every summer and that just keeps happening every year so as you keep selling you'll
get a lot easier on identifying these replens but they are not some like magical unicorn out there
it's just a product it's most likely an everyday product and it's up to you to make it a replay by
holding the price and then keeping sending it in over and over that is how you find a replay and
that is how you can make your Amazon business so much easier for yourself thank you guys so
much for watching let me know in the comments if you've had a replay that's tanked and come
back or if you've had any kind of stories about your replan I look forward to chatting with you
there and I'll see you next time right here for another Amazon selling video foreign
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