what's up guys julian goldie here and in this video we're going to take a look at the topic of
a i content now ai is something that's getting a lot of buzz in the seo space at the moment but you
might not really know what's going on here after all what is a i generated content anyway what
does this buzzword even mean i mean is ai content just a terminator sitting in a starbucks somewhere
churning out blog posts like a maniac is it the sign of the end times for seo well fortunately ai
copywriting isn't as scary as any of that but it is definitely something that deserves your
attention as a website owner after all lots of people are talking about this kind of thing and
you need to figure out if it is right for you i mean if you ignore it you might lose out to
competitors that invest in this latest trend but then again if you go all in on ai without
understanding the risks you might end up with a penalty from google so yeah you need to be
informed here luckily for you this video is going to go over the topic of ai copywriting and the
questions you might have when it comes to this kind of thing for instance in section number one
we'll cover how this kind of writing actually works in practice and in section number three
we'll also cover google's official statement on this matter and how you should go forward in light
of their words anyhow make sure you watch until the end or else you might not ever figure out how
you should navigate this new seo trend so first of all what is ai content okay so first let's take
a quick look at what ai content basically is so ai text is basically content created by software
yes i'm know big surprise right so you just give the software a little bit of direction in terms of
what you want and it will then create paragraphs or even entire blog posts based on your requests
now this kind of thing is possible because ai is becoming pretty advanced now and in fact
if you follow some of the popular ai accounts on twitter you'll see cool examples of what's
possible thanks to recent developments in ai for instance a new tool came out recently called dolly
i think i pronounced it right this is basically a tool that creates an image based on whatever you
tell it here's an example of someone who wanted to create vibrant smiling bowling balls and they
basically just provided this tool with their instructions and this is what the program made
that's pretty cool right by the way if you go onto twitter and you type in dolly
you'll see tons of amazing of examples like this now i'm showing you this example to really drive
home the point that ai is really powerful these days and it's not just limited to voice assistance
that can't figure out what you're saying i mean siri might be hopeless but these new ai tools are
another thing altogether anyhow a lot of these recent improvements in ai are being directed
towards content creation on the internet it's now getting to the stage where you can pretty
much create detailed articles by just providing a cheeky keyword to an ai tool with a few prompts
here and there now at this point you're probably wondering how good this actual ai writing tool is
well i'm here to tell you that the writing can be really good and a lot of the time it can be
hard to tell the difference between ai text and something that was written by a human especially
when there's a bit of editing in there in fact in the next section we're going to look at an example
of ai content and you'll see this for yourself by the way i just want to say if you're enjoying this
video remember to like and subscribe if you like our videos the youtube ai overlords will give us a
helping hand and put our video in front of more people plus if you become a subscriber you'll
get access to my future videos where i beg for forgiveness and apologize for all of my negative
comments about ai when true terminator style ai finally arrives next up how can you create ai
content so if you want to create ai content one of the best tools for this kind of thing at the
moment is something called jasper.ai now we won't cover this tool in too much detail here because it
has a ton of features and it will basically take up the entire video but if you want to check out
this tool for yourself and really mess around with it you can find a link to it in the description of
this video anyway the tool basically helps you write ai content and for the most part if you
want to write content with jasper you first need to pick one of the templates these templates just
shape the overall style of the content that will be created by this tool and once you've picked a
template you can then give the tool a few prompts it will then write something based on the template
you've chosen and the prompts you've provided so far so here's an example of someone who used the
problem agitate solution template to write out some compelling copy for the jasper tool so the
bit on the left is essentially the prompts and the bit on the right is the output created by
the tool now if you pause this video and give that content a quick read you'll see that it's actually
not that bad right tools like jasper provide lots of templates and there isn't really a limit
when it comes to what you can create so you can create short form content like we've shown here
but you can also use jasper to create long form content too and if you're wondering jasper has two
pricing plans to choose from the starter and the bosmo plan each comes with slight differences for
example the boss mode plan provides you with grammarly integrations but the starter plan
doesn't actually have this now that said in both cases you're still charged per word but the per
word cost is actually cheaper on the bus mode plan now they do have a free trial and offer so you can
check that out if you'd like to see how all of this works for yourself but is ai content against
google's guidelines so ai content is pretty amazing right i bet the next question you have
is whether this kind of thing is actually allowed in the court of google well google recently
released a statement saying that ai content counts as spam and it's actually against their google
guidelines now google was saying this because they have a strict policy against automatically
generated content and this is actually a very old fight for google because before ai content
tools there used to be something known as article spinners and these were essentially just tools
that would churn out lots of different pieces of content based on a single article so you'd
give these tools a blog post and it then changed a few words around use a few synonyms here and there
to make the article different now i mean it can be a little bit more complicated than that
but that's basically how it all works anyway this approach produced lots of good results previously
for lots of people for a long time but the problem though is that this kind of content
didn't really look like it was written by a human in fact certain words were used in a very awkward
manner and posts created by this tool just didn't look very natural on top of that even if you spill
an article you're not really completely rewriting it from scratch and so it's not always going to
pass a plagiarism test either way google figured out how to detect and then crack down on this
fun content and you don't really see a lot of people using content spinners these days
but why am i talking about all this why would i mention it well i've said all that to highlight
how google isn't new to the automated content file and they actually have some experience
when it comes to targeting content generated and created by software but here's the thing
ai generate content isn't the same as fun content it's actually a heck of a lot better i mean if you
read ai content it will often look like it's written by a regular native english speaking
person in fact it can be better than some writers sometimes and if you put aig articles next to spun
articles the difference is literally night and day but then again ai content is still not perfect
and honestly it still has some flaws here and there so if ai content doesn't advance anymore
google might figure out how to crack down on this kind of writing in fact they're one of the world
leaders in ai and some of the smartest people in the world are going to be working on this problem
so there's a chance they'll figure out how to weed out artificial intelligence content in its
current form but of course as time goes on content from ai is obviously only going to get better
and maybe even to the point where it's near perfect right and with that in mind
it's hard to see how google will handle things once the situation gets to that point so yeah you
could argue both sides here and it's hard to say what the future holds no one really knows right
so what should you do next well if you're intrigued by ai generated text you should
definitely experiment with it but you might not want to rely on it 100 so you could write a blog
post using ai but you might then go through it add a few paragraphs here and there edit some of the
content yourself to make it more interesting and if you adopt this approach you might be able to
quickly take a certain niche as ai tools can help you cover a lot of keywords in a short amount of
time but as mentioned if you rely entirely on ai content you might get into trouble once google
starts working on the algorithm and improving it to detect ai content now ai copyright looks
like something that might take over the world of blogging and there's certainly some truth to this
but it's important to remember that a lot of the time creating a truly amazing piece of content
is still pretty hard to do even with ai tools so i mean if you wanted to create a 10 000 word article
that really covered every single thing you needed to know about link building complete with graphics
complete with case studies and even some personal stories well it'd be kind of hard to do that
with something like ai or jasper right but you could probably make this kind of thing yourself
if you did things the old fashioned way aka row yourself i mean if you're new to seo it might be
hard to do the research here but you could still probably manage that right of course if you had to
write about something you are 100 passionate about there's an even better chance you could beat ai
generate content plus ai often relies on existing content to create new chunks of text so it might
not be able to bring fresh perspectives to a topic and it might rehash some common points of view
in regards to a particular issue but it may not present fresh controversial ideas they'll really
help get people's attention and this is actually the kind of key point here because it's often this
kind of writing that tends to get a lot of shares a lot of visibility in the world of social media
and of course if you have a different opinion here let me know in the comment section because
i'd love to hear your point of view okay so that's the end of this video if you have any questions
leave a message in the comment section below and i'll do my best to answer it as soon as possible
anyway hopefully this video has given you a rough sense of how ai copyright works now remember
ai content and ai in general is still a bit of a gray area so it's hard to say what the future
holds like of course ai writing is going to get better and probably near perfect in the future
but who knows if google is going to be able to detect ai text at some point or another i mean
google has a massive business to protect and so they're going to do their best to
tackle this kind of content and to get rid of it especially if it ruins the user experience
so for now i guess your best approach here is to just check it out but don't rely on it 100
and if you can find a good middle ground here you should be okay either way thanks for watching and
please remember to like and subscribe and if you like our videos it will help us get in front of
even more people plus if you become a subscriber it'll be much easier for you to find my other
future videos where i cover things like how you can beat your competitors who are tanking your
listings with their ai content after all i guess we're all going to be on the receiving end of this
at some point in the future by the way if you want to watch another video that's related to ai you
might want to check out this one how we increased our seo traffic by 180 with phrase io and this
video covers a tool known as phrase.io and this piece of software doesn't focus purely on ai but
it does have some special features that make use of artificial intelligence so if you'd like to
learn more about how ai can help you with content creation you should definitely check this video
you