Hi everyone. This is your Tampa Bay realtor Lance Mohr and I'm going to go
over a question I get asked quite often from homeowners and that's how do I sell
a house or how do you sell a house for sale by owner and that's what I'm going
to go over in this video so being in the business over 20 years I get asked this
question quite often especially when we're in a good real estate market like
we are now people want to save money so they want to try to sell their house
themselves now I'm not going to get into is it a good ideas and a bad idea and
all that stuff I'm just going to tell you what you need to do and it comes
down to just what real estate agents need to do it's the three P's its price
presentation and promotion so let's start off with the price you need the
price right you have to price it to where a buyer's gonna want to buy it
now sometimes buyers are looking by themselves they're not looking with a
real estate agent because they want to save money they figure they're doing all
the work they do this because they want to save money so you need to understand
this you need to take your seller hat off and put on a buyer hat and start
thinking how buyers are thinking so what I would do is I would get up either a
market analysis from one to three different realtor's or even get an
appraisal something in writing from a state certified appraiser might cost you
three hundred three hundred fifty dollars but then when you're negotiating
with the buyer if they're lower than that you could say hey look this is what
the home's worth it comes from a state certified appraiser not a real estate
agent so I would do that get the price squared away it has to be priced right
the second is presentation presentation simply how does the home look does it
look good you want to have a really really good presentation you want to
again take your seller hat off you want to put your buy your hat on you want to
go out to lunch go out to breakfast pull up to your home park across the street
like a buyer would and walk up look at it is the grass moe
is it edge or they're any weeds or the really nice plants or shrubbery or
flowers outside when you walk up is the door than the entrance in really nice
condition or they're problems when you walk inside
how does it look how does it smell how does it sound
do you have nice pleasing music on that's neutral music for the buyer go
through and do a room-by-room analysis of every room in the home and go over
and make sure that they're not cluttered anything that you need to store
somewhere either rent a storage unit or put it in a box and put it in your
garage and then go out to the back yard how does your lanai look if you have all
an eye how does your how does your back yard look so how does it look what's the
presentation like is it going to make them wanna buy the house it's no
different than when you sell a car when people sell cars what do you do we all
go out we wash them we wax them we might put armor on the tires or inside we'd
want it looking really good what's this it's the same thing with the house but
you just have to do more of it or in many cases you have to do more of it
and then the last is promotion now this is the hardest for sellers because you
don't really have a way to promote it now a lot of times when I do training to
other agents I do marketing I always tell them what they need to do but the
Devils in the details and the detail is how you do it so that's the question
that's the problem you could get you could get a company to just put it on
the MLS but that isn't everything you have to take really really good pictures
you have to have pictures that are going to knock people socks off so when they
look at the pictures online then it's gonna make them want to come out and see
the home you're going to have to do a lot of social media advertising a lot of
multi media advertising and you're gonna not only don't have to know how did what
to do but you're gonna have to know how to do that again the Devils are in the
details that's why in my business is a real estate agent you have so many real
estate agents there failing in the first five years statistically 95% of the
railroaders we'll be out of the business it's
because they might know what to do but they don't really know how to do it so
you just have to go to every Avenue you're gonna need to go to any social
media like I said anything's like Craigslist eBay anything websites call
up the newspaper I know a lot of people don't get the newspaper but a lot of
people do so you want to just hit every avenue and blanket it with marketing
marketing marketing marketing the more people that look at your home the more
people are gonna come in and see it and a better chance you haven't it gets sold
quickly and for a higher price so it's not rocket science but what you need to
do it's like a three-legged barstool if you kick one of the legs out you're
gonna have a hard time so I know being a seller being a homeowner promotion is
the hardest but if nothing else make sure it's priced right make sure it
looks fantastic and just get out there spend some money and get it solved and
that there I always tell people when they come to me as a real estate agent
if they want to do for Sale By Owner I'm like hey do what you need to do at the
end of the day you always have to figure where you're gonna get you know a better
bang for your buck using a real estate agent I use in a real estate agent I
personally have sold some of my homes in Jacksonville I'm in Tampa and I've
actually hired a real estate agent just because I know I can get more money if I
use a really really good agent even being a real estate agent I don't know
not market and I'm not going back and forth up there certainly to let people
in but you need to do what's in the best interest for you and your family follow
these three things and you'll be a lot for their head if any other for Sale By
Owner you have any questions don't hesitate to reach out shoot me an email
I'll leave my contact information below I wish you the best of luck getting your
home sold and thank you for watching these videos have a wonderful day
you