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what's up guys Ryan here in this video I
want to talk to you about Amazon
advertising in a recent strategy I've
been using in both seller Central's
campaign manager and AMS so this pretty
much applies to you across the board
whether your seller central selling fbm
FBA or maybe you're in KDP and you have
access to AMS or if you're an Amazon
merge and you used your invite code and
you haven't gotten started advertising
yet this would also be relevant to you
as soon as Amazon merch reopens let me
walk you through this strategy so the
strategy I am using I'm going to call it
my lowball bid strategy it's probably
not original although I just decided to
go ahead and try it recently because
with the cervesa sickness and you know a
lot of things changing at a pretty rapid
pace around the world including in the
e-commerce landscape I started to notice
that the bids that were required to get
visibility on my products we're not as
high as they used to be so I said to
myself like hmm maybe I should kill some
my advertising campaigns that normally
run and run well and just remake them
with really lowball bids and see if it
gets any traction well it got some
traction it didn't get a ton of traction
but some is better than none especially
when we're looking at ACOSS
of like less than 10% you know single
digit like this one above my head up
here is for my that FBA product where I
had a record sales day the other day and
even though I only got a couple sales
you know at three point three a costs is
really good and for those of you that
don't know what a cost is it is the
advertised cost of sales so a good
example to clear this up is if you're
selling a product at $100 and you have a
30% profit margin you're a cost needs to
be deducted from your profit margin per
sale to generate those sales so if I
have an a cost of let's just say 3% then
I take the 30% profit margin deduct 3%
if we use $100 as an example nice round
number
our profit margin normally was $30 per
sale now we have to deduct that extra 3%
so that's going to enter the 3% is from
the sale cost the sale price so 3% of
100 is $3.00 so instead of $30 profit we
have $27 profit
just to clarify that but I've been using
this in both AMS and campaign manager
and seeing some success not like crazy
success where this is groundbreaking but
at the same time there's really no
downside to doing this take your most
successful keywords and well go ahead
pause this video grab you a list of your
most successful keywords or just
keywords you think are most relevant for
your product and then unpause the video
and I'm gonna walk you through very
quickly how to get an advertisement or
an advertising campaign up and running
I'm gonna use a campaign manager as the
example but AMS is very similar so if
you're only advertising an AMS maybe
you're doing KDP this would work just as
well alright so step number one all you
have to do is hit create campaign that
could be an AMS or campaign manager and
campaign manager guys in seller central
just log in look at advertising and then
campaign manager step 2
I clicked sponsored products for this
example step 3 under create campaign
you're gonna want to name your campaign
something that makes sense to you start
today and I typically leave no end date
daily budget I set a high budget because
we're gonna be low balling our bids so
if we're able to spend a high budget at
the lowball bids we're gonna be doing
that's very good so I don't want to
limit it by budget so I put $20.00 in
and then change targeting from automatic
to manual we're gonna give Amazon the
keywords that we want to show up on all
right campaign bidding strategy dynamic
bids down only so that means that we can
get visibility at the price we specify
or less and I love less but we're gonna
be low-balling them so you probably
won't get much cheaper than what we're
gonna be willing to bid alright next
create an ad group again put in
something descriptive apologies I'm
going through this pretty quickly to
keep this video short in my courses I go
much more in-depth and I get very
methodical about naming conventions and
all that but I just want to breeze
through this really quickly most of you
guys have probably already set up
advertising campaigns and don't need
this tutorial anyways but for those of
you that haven't I just
you how easy it can be done alright next
products all you have to do is search
your product name or Aysen if you're in
seller central it's gonna limit the
scope to products that are in your
account if you're in AMS and you're like
me and you got in through vendor central
you can look up any product on Amazon's
catalog which is really cool
alright once you've added your products
targeting you're gonna want to do
keyword targeting I have messed around
with product targeting that used to be
called product display ads then they
axed product display ads and they just
rolled it up under a targeting section
so they're constantly evolving and
making changes to the advertising
platform that one's probably a good one
though I would I'm in favor of that one
but we're gonna do keyword targeting
alright now we need to enter our list of
keywords this is definitely how I like
to prioritize like if I'm gonna be
setting up ad campaigns I much prefer to
provide Amazon the keywords that I want
to be spending money to show up on not
that auto targeting campaigns aren't
useful which is the alternative of
manual targeting but manual targeting
all the way humans know humans typically
better than our algorithms do so
enter list this is where you're gonna
copy-paste your list now by default
under match type you're gonna see broad
phrase and exact checked at the same
time uncheck broad uncheck phrase just
check exact now there's nothing wrong
with doing broad and phrase typically in
addition to exact I almost always like
to split them up and then adjust my bids
for each because exact is gonna be our
most expensive but also highest
performing keywords usually in this case
what we're really trying to do is reduce
wasted ad spend and you're gonna get
more waste with broad match type and
phrase match type by the way again I
don't want to get super into the weeds I
could I could make this like a 30 minute
video about advertising I'm gonna try to
keep this one short just know that with
the exact match type it's what it sounds
like exact string match so customer
types in iPhone 7 case we bid on exact
match keywords iPhone 7 case we're
eligible to show up if our bid wins it
is worth keeping in mind that okay by
the way after you put your keywords in
you'll have an option
little button underneath it looks like
it got cut off in my screenshot but
you'll have an option to add keywords
when you do that you will be able to set
the bids now you'll notice that Amazon
will give you a suggested bid the
suggested bids are almost always much
higher than they need to be to get
visibility so just always keep that in
mind you don't always have to go off of
the suggested bid keep in mind guys this
isn't gonna be brewed groundbreaking
news hopefully to any of you but at the
end of the day Jeff Bezos he wants to
make money he wants to rule the world
right and then he's gonna take Blue
Origin and he's gonna go to Mars and
probably try to rule Mars too so I don't
even know if I'm kidding when I say that
look up Blue Origin if you didn't know
he's up there with like SpaceX and
Virgin Galactic with his own like outer
space programs but anyways I digress
he wants money so of course to suggest
it bids are higher than they need to be
we don't care what we're gonna do for
this lowball strategy and I apologize
the screenshots actually a little
confusing we're gonna bid like 10 cents
or 11 cents or 12 cents we're gonna keep
it extremely low the lowest I typically
go is 10 cents now depending on what
platform you're on you may be able to
bid as low as like 2 cents I think in
campaign manager the limit I the low
lower limit I think is 10 cents but in
AMS if you want to go for a 2 cent bid
I'm pretty sure they let you do that
with two pennies you may not actually
get any visibility but with 10 cents as
I showed you in those earlier
screenshots like I'm actually getting
conversions and a cost is well you know
single digits by bidding 10 cents and
just keep in mind guys
Amazon's platform just like similar to
Google's which is the biggest
advertising platform in the world
it's a bidding system and we are bidding
for visibility in those advertised spots
against each other and the people were
bidding against if their campaigns run
out of budget maybe early in the morning
you know because the budgets are set on
day to day basis so maybe in the morning
through 6:00 p.m. at night they're
dominating us because they're getting
all their budget spent because they
outbid us what about after 6 p.m. when
they when they spend their whole budget
though Amazon still wants to get paid
Bezos still wants to get paid you know
Internet real estate aka the advertising
spots on on the Amazon
platform they can and are being
monetized and Bezos is getting more
money in his pocket right
so then all of a sudden even if we come
in with lowball bids their algorithm is
still gonna say hey these are the only
ones eligible be served put them in
there and next thing you know we're
generating clicks at ten cents a pop
getting more people to our listings and
hopefully converting and as you guys
know Amazon it's a flywheel effect it's
a it's almost like a feedback loop where
if you are getting clicks that lead to
sales you are also getting rewarded by
better organic rank better organic rank
means more visibility which means more
clicks and more sales and it literally
just feeds on itself so obviously our
ultimate goal for all of our products is
to get to the organic rank one spot on
the most relevant keywords advertising
is a great way to get there because
we're just getting increased visibility
and you know how what does an amazon's
customer journey look like literally
search find buy step one they search
they don't see our product there's a
zero percent chance that they're gonna
click it if they don't click it zero
percent chance they're gonna buy it so
not to insult anybody's intelligence I'm
just saying advertising is very
important so now that we've added our
bid the last thing you'll see you get a
chance to do negative keyword targeting
normally I would say if relevant to your
product include negative keywords here
like if you're selling something that's
the color blue and you know that there's
similar products that are also sold in
red but you're only selling blue maybe
you put a negative exact or negative
phrase probably negative phrase of the
word red right that would make sense but
in this case who cares we're paying 10
cents per bid so I'm not suggesting to
even use a negative keyword targeting
because we're we're low balling these
CPC bids so much all right step 11 all
you have to do is click launch campaign
guys it was that easy if I didn't talk
so much it probably would've been a lot
quicker all right before I wrap the
video just wanted to let you guys know
that we Bull is giving away two free
stocks just for signing up the crazy
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that'll give you free stock worth like
$5 they're free stocks are worth up to
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it's no joke I have a friend who got
Berkshire Hathaway Class B so not the
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signing up so links in the description
if you want to check that out also
supports the channel so thank you and
just another reminder guys I breezed
through this tutorial in my courses like
my dropship print-on-demand course or my
FBA course I have at least in each one
four different lectures going over
advertising where I'll explain how it
all works much more you know slower and
methodically I talk more in depth about
manual versus automatic broad phrase
exact etc I break all those things down
naming conventions I go into campaign
manager as well as AMS and I break down
advertising approaches for the different
ad types in this example we talked about
sponsor display ads but there's other
ones my favorite one is sponsored brand
ads I was blanking on the name because
they used to be called headline search
ads they're the ads that show up at the
very top of search results but you have
to be in brand registry normally to run
those but they they perform extremely
well so anyways guys thank you for
watching this video till the end
remember if I can do it so can you
there's literally nothing I'm just you
from the future right you're excited
about starting your business all you
need to know is what to do next hey I
can help you links are in the
description if you want to learn how I
grew my FB a business from zero dollars
to seven figures my print-on-demand
business six figures annually Amazon KDP
I sold three thousand five hundred
dollars worth of profit in the first ten
weeks and Amazon merch I'm in tier
twenty thousand I've sold just under a
quarter million dollars through Amazon
merchants platform and just a reminder
not to toot my own horn but I did it all
while working a nine to five and working
a second job teaching web development at
a local university three classes per
semester so yes I'm busy I don't let
that be an excuse to not get stuff done
if it's important to you just go ahead
and do it anyways guys I'm ranting thank
you for watching till the end hit that
like button hit that subscribe button
and I'll see you the next one
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you
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