MARIA: THE MEDIA HAPPENED SCAPE
CONTINUES TO GROW AND SHIFT AND
SPORT IS ONE OF THE MOST OF
BAR STOOL SPORTS.
IT'S THE EDGY, CONTROVERSIAL
GUY-CENTRIC POP CULTURE.
ERIKA NARDINI SAYS SHE HAS
EMBRACED THE SITE FROM THE
BEGINNING.
THANK YOU SO MANY FOR JOINING
US.
CONGRATULATIONS.
YOU AND THE FOUNDER HAVE BEEN ON
THIS PROGRAM BEFORE.
WE NOTE REACTION WE GET FROM OUR
VIEWERS.
CONGRATS.
>> WE ARE FIRED UP ABOUT IT.
MARIA: WHAT'S LEADING THE GROWTH
AT BARSTOOL.
>> THERE WILL NEVER BE ANOTHER
BARSTOOL SPORTS.
THIS COMPANY IS GROWING AND
OF VIEW.
WE ARE BRINGING THAT TO MORE AND
EVENTS.
SO WE ARE EXPANDING -- WE ARE
MULTIPLYING RAPIDLY BECAUSE WE
UNDERSTAND HOW TO MAKE CONTENT
IN A DIGITAL AGE.
UNDERSTAND WHAT THEY WANT AND
HOW TO GIVE IT TO THEM.
MARIA: WHEN YOU SAY YOU LOVE OUR
FANS AND UNDERSTAND HOW TO GIVE
THEM WHAT THEY WANT.
TELL US WHAT THEY WANT.
>> OUR FAN IS LOOKING FOR AN
ESCAPE.
THEY ARE LOOK FOR A LAUGH, THEY
ARE LOOKING TO RELATE TO PEOPLE
THE SAME THINGS THEY ARE INTO.
BARSTOOL HAS EVOLVED TO COVER
AND TALK ABOUT THE THINGS WE ARE
INTERESTED IN AND WE FIND THAT
OUR FANS ARE INTERESTED IN AS
WELL.
ONE OF THE THINGS I SAY IS
AND ENGAGE WITH THAT CONTENT.
AT BARTOOL WE ARE VERY CLOSE.
WE HAVE A TON OF CONVERSATION
THAT SURROUNDING IT NEARLY
SIMULTANEOUSLY.
MARIA: MILLENNIALS LOVE
BARSTOOL.
WHEN YOU FIRST GOT THE JOB, YOU
WERE THE ONLY WOMAN.
>> YES.
MARIA: WAS IT COOL?
WHEN YOU HAVE ALL MEN DOES IT
MORPH INTO CONVERSATIONS THAT
DON'T RESONATE WITH WOMEN?
THERE WAS A STORY ABOUT ESPN
STEPPING AWAY FROM BARSTOOL
AFTER A PODCAST CONTAINED
OFFENSIVE REMARKS AGAINST WOMEN.
I DIDN'T GET MY OWN BATHROOM AT
THE BEGINNING WHICH WAS A
TACTICAL MISTAKE FROM THE
BEGINNING.
I ALWAYS FOUND BARSTOOL FUNNY.
BUT WHAT I LOVE ABOUT BARTOOL IS
WE CALL IT LIKE IT IS.
EVERY SINGLE PERSONALITY CALLS
IT LIKE IT IS.
SOME TRADITIONAL COMPANIES DON'T
LIKE THAT, OUR FANS DO.
WE HAVE ABOUT 108 PEOPLE NOW.
WE HAVE A PHENOMENALLY TALENTED
DAVE HIMSELF IS A LARGER THAN
LIFE CHARACTER.
AND THE LIST GOES ON AND ON.
WE HAVE AN INCREDIBLY TALENTED
GROUP.
THEY APPEAL TO THEIR OWN FANS
AND APPEAL TO THE BROADER
AUDIENCE.
AND WE TRY TO WAVE
AND WE TRY TO WEAE
AND WE TRY TO WEAVE THOSE STORY
LINES SEAMLESSLY.
MARIA: REAR IN AN ERA WHERE
ORIGINAL CONTENT IS BIG.
NEXT YEAR THE WHOLE MEDIA
INDUSTRY IS TRYING TO KEEP UP.
TELL US HOW IMPORTANT THAT IS IN
TERMS OF ORIGINAL CONTENT.
ARE YOU INVESTING MORE IN
ORIGINAL CONTENT?
>> YES.
WE INVEST IN PERSONALITIES AND
WE INVEST IN THE CONTENT THEY
MAKE.
WHAT IS DIFFERENT ABOUT BARSTOOL
IS HOW WE MAKE CONTENT.
WE MAKE CONTENT VERY QUICKLY.
AN IDEA GOES FROM IDEA TO
EXECUTION ALMOST INAND TAKEN
WASLY.
LAST FLIGHT WE SOLD OUTER
VILLAGE PLAZA AND CREATED A PUNK
ROCK BAND OUT OF PEOPLE WHO HAVE
DAY JOBS.
WE THINK THE IDEA OF PREMIUM
CONTENT HAS CHANGED.
AND WE UNDERSTAND THAT WHEN YOU
THAT PIECE OF CONTENT IS
>> WHEN YOU LOOK AT THE
VALUATION OF THIS COMPANY AT
THIS POINT, HOW DO YOU FEEL?
>> IT'S AWESOME.
WE WORKED REALLY HARD.
DAVE AND DAN AND KEVIN AND
KEITH, THE ORIGINAL GANG WORKED
VERY HARD FOR A LONG TIME.
AND WE HAVE SEEN AN EXPLOSION IN