- I'm pretty busy.
(group laughter)
("Monday To Monday" by Saba)
- Saba, mother fuckers. I've been telling you.
("Don't Leave Me" by Nik Dinev)
I really love the office and
I really hate Yudkin. (group laughter)
I didn't realize how fancy our lawyer was.
You can find stuff there to flip on Facebook marketplace.
- [Eric] This is Rich. - [Gary] Hey Rich.
What's the best thing?
What's the most challenging thing?
- [Rich] The most challenging thing was (censored) uneducated.
- Right.
And are they just making subjective calls?
- [Rich] Absolutely. - Yeah.
- So we're dealing with that.
We had some social content ideas and unfortunately they've kind
of been taken off the radar and the client's keen to do
highlights from events that they're doing which wouldn't
make a splash on social. - Right.
It's really unbelievable how unemotional
I've become about that.
I don't think we ever waiver from giving the right advice
because that's what our job is.
What can I answer for you?
- [Rich] I'm curious, so I do a lot of photography
in my own time. - Nice.
- [Rich] I absolutely love it.
How do I grow my audience?
- So on Instagram? - [Rich] Mhmmm.
- The truth is the way you win in building an audience is you
have the right content and you get awareness.
You did the lightweight one which is the hashtags.
Blows me away how many people don't do that.
That's just so imperative. - [Rich] Yep.
- I used to not do it because I was taking for granted the fact
that I had distribution but
even I was like fuck that, that's lazy.
Let me like do it right.
But the way to really do it is every single time you post a
photo you should DM 30 to 50 people who
potentially may share it. - [Rich] That's interesting.
- Now, but here's the key.
If there's landscape London,
@London and they share shit and
it's 4 million followers. - [Rich] Mhmmm.
- You have to figure out how to actually bring them
value when you DM them.
Everybody's DM'ing them.
I get a DM everyday from 500 times.
So make sure when you see the accounts you give thoughts to
when you write, when you forward the photo say,
"Hey, I'm really trying to get some exposure," like
straight up man, right? - [Rich] Yeah.
- I'm trying to get some exposure if there's anything
I can help you with they may look and go oh hey mate why
don't you give us 10 other photos that
we'll just use for ourselves. We won't even credit you.
We need more content and you'd be thrilled to do that on
an account that has 900,000 followers that's gonna tag you
on your photo. - [Rich] Yeah, absolutely.
- That's the game. - [Rich] That's a good one.
- Good. - [Rich] Appreciate that, man.
- Yeah. Good luck, man.
Yeah. Reach out any time. - [Rich] Will do.
Thanks Gary. - Thank you.
("Don't Leave Me" by Nik Dinev)
Anything that hasn't or anything
from a higher level or anything that you're curious about?
- [Woman] We've been talking recently a lot about just since
yesterday with the YouTube announcement and is
this the end of TV?
- I think no but I think that
if it's the end of TV for the
people in the media landscape who think
that's the end all, be all.
You're lucky.
I think you're more similar to somebody who was in their 20s in
1940, 1950 and watched all these different changes and then
that became the market for 50 years.
I think that's what we'll see a little bit though I don't think
there'll ever be a run because the technology's gonna change so
much in VR coming in 10, 15 years on the consumer side.
But I do think the YouTube announcement was interesting.
I haven't read deep into it but I'm excited about it.
- [Carrier] Hi, Carrie. - Good to see you again.
Officially. - Hi.
- How are things? - [Carrie] Good, thank you.
Good, busy.
("Don't Leave Me" by Nik Dinev)
Writing is a talent.
- Yeah, yeah, it's always ideas.
- If you write it on a wall.
Vayner has always been very digital forefront even for
digital but I never it's unbelievable how I never--
- Yeah.
- the only thing I ever worried about if somebody came from a
more traditional place is that
they held subjective things at a higher regard.
- Right.
- But by the way that happens to digital natives.
- Yep.
- So to me it's not the digital, traditional thing has never
filtered in any other way than who's just
holding on to historics. - Yep.
- So I'm with you on that.
That doesn't even filter in my mind.
- Yeah, make really good stuff and everything
for a particular platform.
- Yes. (crosstalk)
And yes, and we have to be smart and respect the context of
where we deliver it.
- I think context is everything.
- Whole thing.
- I appreciate having this conversation.
Tells you when it's actually going well 'cause when you know
that, it starts to change how we speak and it's being a place for
it too. All cool.
- And so what's your biggest observation about the difference
here than what you've kind of seen elsewhere,
if anything?
- The flow is much nicer.
Having worked at big agencies there's a lot of big egos and
stuff like that. - Yes.
- As I said, I'm east end girl.
I don't think you have time for stuff like that.
- Yes.
Sounds like I like east London.
- Yeah? - Is that the east London vibe?
Good, yes.
I hate that shit. - Yeah, me too.
I think it's a waste of time.
- You know what? It's a waste of time.
- Mhmmm. - That's a very good job, Clare.
That's exactly what it is. - That's it.
- That's exactly what it is.
- We could be good friends. - Yes, we are.
Speed is the only thing that matters and opinions predicated
on people's insecurities and ego,--
- Absolutely. - slow shit down.
- Absolutely, completely agree.
- Good for you. That's good.
That's exactly right.
I'll give you a good piece of advice
I wish somebody (inaudible).
Number one, nothing changes.
Humans stay the same so don't ever think that technologies
gonna make the human change.
They're gonna adapt to it but the core principles of human
behavior are very tried-and-true.
- Yeah.
- Number two, everything takes longer than you think.
- Yeah. True.
- When I was, how old are you? - 28.
- 28, man, you look good.
Going a little younger, when I was 21,
22 when I launched WineLibrary.com in 1996,
I said by the year 2000 everybody's gonna come into
Wine Library with a phone that's gonna,
and I didn't say smart, that's gonna understand the prices of
everything is what I said.
And so I better have the best prices.
- [Man] Yeah.
- [Gary] It is 2017 you know and
you know it's 21 years later and
almost nobody walks in to my store and uses their smartphone
to look up prices.
Occasionally. - [Man] Yeah.
- [Gary] So, AI is right.
VR is right.
The technologies there.
- [Man] Yeah.
- [Gary] The consumer adaption, the adoption by the consumers is
what people underestimate because it's why we're not using
Google Glasses and Spectacles at scale.
Our behaviors are tough to change.
- [Man] Yeah, definitely.
- [Gary] They will over time.
- [Man] Yeah.
- I need to run. - No worries.
- We should continue this conversation.
- For sure.
- I think you're right.
I think there is something to do be done.
Listen, you have my inbox.
It's Gary@VaynerMedia, let's start communicating.
I'll email you back my cell phone number.
Actually, I'll give it to you right now.
Anything I can answer for you?
- Yeah, I mean, I've worked at small agency,
I worked at a really big one. - Yes.
- And during my time there
there'd be a shift in clients.
Like they're taking their business away from the bigger
agencies loads of red tape, loads of process and
they go to smaller,
more agile agencies like
VaynerMedia but even smaller
than VaynerMedia so I just wanted to ask what's your POV on
where the agency model's going in the next five years.
- I don't know. - [Man 2] Yeah.
- I don't care to be very frank.
I just want them to come to us because we'll be the best
version of whatever it is. - [Man 2] Right.
- I think pendulum always goes
independent, conglomerate. - [Man 2] Yeah.
- Independents get bought up by the conglomerates.
- [Man 2] Yeah.
- I think we'll be the biggest independent shop in the world.
- [Man 2] Cool. - And that's it.
Just want to, whether they're bigger than us or
smaller than us but I think when David and Goliath fight it's
very important that both of them work on their strengths.
I think it's crazy when Goliath loses to David.
Goliath should never lose to David.
- [Man 2] Yeah. - That means bad strategy.
- [Man 2] Absolutely.
- When we're Goliath so like us versus Luca
like if he was still doing it,
I would really make sure we're fucking huge.
Step on his face and kill him
and if we're David 'cause it's
us verse WPP like get a fucking rock and
put it in his fucking eye.
I don't really care if on the big guy or the little guy
I just care to win. - [Man 2] Cool.
- So you know that's how I think about it.
Like whatever I have to do, I'm always gonna do that.
That's what I've always done. - [Man 2] Yeah.
- But it's really hits my radar like where you are like I don't
know what I was like the other day it was like
why do I actually know what
Ryan's up to and in life?
No, no, I'm seeing a lot of shit.
I think I subconsciously am like filtering it.
And I'm like do I like Ryan more than I think?
This is literally what I said to myself.
- Second time in London.
What a rarity it is.
- [Rook] I just bumped into GaryVee.
This is mental.
- How are you? - This is mental.
I'm cool. - Good man.
Real pleasure.
- Vaynerchuk! - Yes sir! How are you?
- How long you in London? - I have an office here.
This is where VaynerMedia's office is.
- [Rook] You're lying. - Yeah.
Yeah, yeah, how are you?
What's your name? - I'm Rook.
- Rook. - Nice to meet you.
(inaudible) I bought your book. I listen.
- Thank you, brother.
It's real nice to meet you, man.
- Gary Vaynerchuk, Gary Vaynerchuk,
remember GaryVee? I showed you his video, yeah.
- (laughs) He's on the phone.
Got it?
- Okay. - You off, yeah?
- Yeah.
- Man, how long you in London for?
- I'm actually going to Hamburg, Germany right now.
I was here for like six hours but I'm here often.
- Okay, we'll do that thing again.
You know you did that meet and greet.
- I'm gonna, I'm gonna.
- Do that again. - I will.
- This is the best.
- Thank you for saying hello. - GaryVee!
- [Gary] (laughs) Take care.
The DailyVee part was perfect.
That's the perfect scene for the opening.
- [DRock] Yeah.
- The end, you know?
- [DRock] I wasn't recording. - [Gary] You're kidding.
By the way, I knew you were kidding.
Didn't fall for it.
Swear to God.
Wrapping up the day here in Hamburg.
Big day tomorrow,
Internet Rock Stars Conference, excited.
Got a little bit of a chat.
Pretty intense day.
I don't even know is today the same day as Detroit in theory?
I guess in some weird way we're in Detroit.
I guess in some weird way we're in New York,
Detroit, London and Hamburg all I guess in
like a day and change.
So it's been a wild 24, 36 hours.
Very productive really enjoyed my time with
Dan Gilbert and those guys.
I guess that is the prior episode.
I guess today, it all blurred.
London was super great.
Had a great client meeting, time with the employees.
("Hit Em" by I Am D)
Well it's not a tour.
The tour is what makes it seem expensive.
It's the detox,
it's the how do you actually get it,
come into Vayner, spend 11 hours
get real detailed on paid media.
Real details on influencers.
Real, like just the details of all the stuff we're putting out
on social in a Vayner way with experts.
Right, the content.
Yeah, I mean, and access, right?
Like what happens when it's Tony Robbins with you for
an hour and it's only 10 of you.
Or it's me.
VaynerMedia is going to be doing something similar to Disney
and-- - [DRock] Zappos.
- Zappos which is
tour and consulting for
the day at VaynerMedia.
So come in at 8 A.M., leave 7 P.M.,
11 hours $10,000 a head.
You get to tour the office and then
you get 11 hours of content in detail.
Influencer marketing, video production,
strategy, workshops jamming.
Only 10 people at a time and just get the Vayner experience
in a digital marketing day that
I'm trying to figure how to make ROI positive.
We're filming it.
We're doing a bunch of stuff.
We're gonna interview all of you one by one.
So they can get content out of it.
The manifesto thing.
We're getting real close to that.
Gonna get that done? - [DRock] Yeah.
- You got three good pieces, right?
About to put out a massive video called how to start.
So many of you are stuck.
Haven't started your thing
but we're gonna figure that out.
Alright, we're here.
Got to run through the airport.
Hope you guys are well.
Hamburg, Germany I'm on my way.
London, thank you for the six hours.
Detroit, thank you for the two hours.
Oh and the Irish keynote is up
and it is a beast.
If you have not seen my keynote from Dublin you're missing out.
You need to check that out.
AskGaryVee.
("Hit Em" by I Am D)
And now I'm just getting to Hamburg but
really it's the kind of stuff you wouldn't see.
You know, this would have been a fun episode....
Eventually I'll have start recording what
I do on my phone.
Lot of action in the phone today from airport to airport to
airport to hotel to hotel.
Just getting a lot done with the senior team, a lot.
A lot of focus on new product offerings from VaynerMedia.
A lot of client strategy stuff.
A lot of revenue realization.
Just nerdy business stuff of running.
You know, I think sometimes when you guys watch this you forget
that I'm running a 100 and now with PureWow,
we're gonna be $150 million-plus conglomerate with
Vayner X so pretty busy.
(group laughter)