step into the wonderful design world of Jordi Gandal and Renz Ward. Their marvelous work
holds a secret that relates back to how they get clients and secure continuous design work.
One of the main reasons that they actually get a strong client base and regular customers is that
they've carved out their own unique style don't you think it'd be a good idea to learn some ways
you can actually find your very own unique design style and then how to use that style in the most
effective way possible as a graphic designer oh yeah and actually before we kick into high gear
in today's video a quick thank you and a shout out to invoice Ninja for sponsoring today's video
let's first look at something that might actually be hard to accept pretty much all creative work
Builds on what came before this means that in a sense nothing is 100 completely original
everyone's style is ultimately influenced by other things that they've actually experienced or seen
so to carve out your own style it makes sense to immerse yourself in the world of design and so
soak up the creativity that's already existing out there but we're not just gonna straight up
copy people or their work this is what we're going to do right here there are two main things you can
look at when considering your very own graphic design style these two things will help you be
pointed in the right direction as a designer and the first one is actually to discover your
passion as example for me I always had a passion for typography and branding those areas of design
were the ones that triggered my inspiration and it's what held my attention when flicking through
design magazines or just scrolling through things like Instagram it's that sensation you get when
you see a good design that feels like a kind of a smile inside it's the inner designer liking what
they see we want to concentrate and focus on your passion in design because if we try and carve out
a style that's not based around passion then you won't get very far and you will eventually
just burn out the next thing to look at would be your personality and your voice you should try to
infuse your personality and your unique voice in your Your Design work but here's the thing take
a look at this quote your personal style should be flexible enough to work within a client's branding
guidelines but that doesn't mean it can't show up in the work that you actually do basically
you need to be aware of how your design style is going to affect your ability to gain clients
or how it will fit into a design brief you might have a very unorthodox personality and you might
want to express that in your design with kind of anti-establishment type of work but instead
of making design work like this Greener black poster here you could instead refine the design
but still have elements of anti-establishment ideologies like in this design right here the
second approach would be more accepted and more useful to clients than the first style yet both
are a bit quirky and kind of out of the box so to speak so you've looked at your passion
and you've also taken a look at your kind of your own unique voice and your personality the
next question should be how do we Implement our design style oh and it's actually also a
very crucial important rule that we're going to take a look at later but one of the best tricks
to actually perfecting a design style is to have a running element throughout your body of work
if you look closely at this person's work here you might notice a texture covering
the designs it's sort of a paper effect that gives a dated feel to the design work
this helps just unify the work and creates a design style around that or it could be as
simple as using the same font family across your work or using bold colors with a fixed
answer of font as you can see in this person's work here but you should remember that whatever
you use across your work as a kind of signature it should allow your work to fit into design briefs
then that raises the important question what do you want to gain from having a design style if
you're someone who makes illustrations then you can go wild with your design style simply because
illustration itself is what people want there is a lot more freedom creatively speaking but if you're
a corporate graphic designer you're going to be way more constricted when it comes to your design
style because you will need to fit your work into a brief and a set of guidelines and here's a super
important question that you need to be asking yourself how intensely do you want your design
style to be on a scale from 1 to 10 how strong do you want your style to be your style might be a
one or a two where you have a small Motif and a line of fonts to use perhaps or you might be up
in the 9 and 10 region where every single piece of work looks pretty much identical you need
to work out where you want to be on that scale because that will actually determine what kind of
clients or how many clients you can realistically get the stronger the style the smaller your net
will be in catching a clients but do you even need a design Style as we're thinking about
isn't it no you don't no you don't but having a design style be it strong or weak allows people
to recognize your work and it simply comes across as more professional it also secures steady work
because it's often the case that clients liked hire designers whose work consistently looks
like something they need if you're a jack of all trades then your portfolio will most likely be all
over the place and that might be less appealing to possible repeat clients oh yeah and that important
thing that you must keep in mind your design style should never be fixed in position as you grow and
mature as a designer and gain other influences it will and it should change so don't be afraid to
experiment with new techniques and materials and just see where your creativity takes you
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it has banking Integrations and even inventory and vendor tracking the invoice templates really
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browse and then use on your projects but yeah be sure to check out invoice ninja down in the
description box below and see how it can help your career today click the video on screen to
boost your creativity by learning new skills and until next time design your future today peace