- [Announcer] The King of High Ticket Sales.
Worlds Highest-Paid Consultant.
Media Celebrity.
Multi-Millionaire Entrepreneur.
Acclaimed TEDx Speaker.
International Best-Selling Author.
Dan Lok.
- Now today we're gonna talk about premium package secrets.
How to create high end packages
that sell for 10 or 25 thousand dollars.
So let me just do a quick survey and see,
maybe ask a few people in the room to tell me,
what do you sell?
Quickly, what do you sell?
And what price point do you sell it at?
Just quickly yell out the answer.
Anybody.
Yes.
From, 100-dollars, 5,000-dollars, okay.
What do you sell?
Okay.
500-dollar to a 1,000-dollars.
Okay, what do you sell?
(mumbles) consulting, okay, give me a couple more.
Yes.
- [Man] Five to 6,000.
- Five to six thousand, not bad, okay.
Give me one more, yes.
Okay, we'll just take all-inclusive,
okay, how much is that?
How much you sell that for?
Okay, 500 to 1,500-dollars, very good, very good.
What I'm saying is and here's the first idea,
the first principle that you have to understand,
you are not charging enough.
I am not charging enough.
I'll say again, you're not charging enough,
doesn't matter how much you charge right now,
you're not charging enough.
I'm not charging enough.
Sometimes people come to my training
and they first learn about my philosophy,
they think, oh Dan, you're just teaching us
just to up our prices and charge more money, yes.
But there's more to it
because you don't just get,
you don't just oh, go for the marketplace
and say you know what, charge 5,000,
I'm now gonna charge 10,000.
It's not about that
because at the end of the day,
people open their wallets,
the marketplace has to see you as a person of value
and say you know, I will pay you not 5,000,
I will pay you 10,000.
So what I'm saying is,
it's not just as simple as let me just charge more.
It's you have to be a person of value
to increase your value and your skill
and the value that you deliver,
so you could charge more.
You see the difference?
It's not just about charging more.
It's okay, I'm charging this.
If I wanna charge this much, I want to charge twice as much,
well, how can I deliver twice as much value to my clients?
How can I charge,
how I can deliver three times value to my client?
With one-on-one plans right now, I'm charging 100K
and people might think that's a lot of money.
It's not a lot of money
because if I can make someone a million bucks
and charge them 100K, that's not a lot of money.
Tony Robbins charges a million bucks
to work with a client one-on-one, a million dollars.
And you might think, who the hell pays a million dollars?
Somebody does.
And you don't need a lot of those clients.
If someone's making a million bucks,
in my mind, why not charge more,
why couldn't I charge more,
so I could deliver more value,
so I'll be focused on myself, the value I deliver,
so I can charge more money.
Does that make sense, yes?
That's what I'm talking about.
That you have to understand right now,
doesn't matter what you do, where you are at,
you're not charging enough.
Let's just start with that, start with that.
You've been watching my videos for some time now,
but have you read my book, F.U. Money.
If you have, good for you.
Comment below and let me know how that's impacted your life.
If you have not, currently this book F.U. Money
sells on Amazon for 20-dollars.
I would like to give it to you as my gift to you,
free of charge.
All you have to do is click on the link below
in the description box
or go to www.fumoney.com,
again it's www.fumoney.com
to download your copy absolutely free of charge, enjoy.
(electronica music)