Strategy #2 is all about planning for business development.
So it's not just about planning.
That's just one of these 7 strategies.
We can plan till the cows come home, but we've got to follow through.
So I ask on that page, "Did you know that the vast majority of small businesses fail
simply because their owners are afraid to grow them?"
That's what this is all about.
This is going to be easy for us to go through, because we've been talking about this since
Montreal.
In fact, the vast majority of people actually fear success.
We often hear it said that people fear change, which is so true, but when you get right down
to it, what they fear about the change is success.
Because people will change all the time when it's taking them off track or backwards.
People will change the way things are done around here all the time when it's just reacting,
like in Quadrant 1.
Remember the four quadrants of time?
Obviously four quadrants, but the quadrants of time?
People get into Quadrant 1 because it's easy.
It's fast, we're busy.
As A.J. says, he needs to be busy.
So it's fast and it keeps us busy.
We're totally out of planning.
"But we're following through."
Sure you are.
You're following through on putting out fires, because you're creating the fires to put out,
because it's a self-fulfilling prophecy.
"If I create fires, then I have fires to put out, and therefore, I'm moving forward."
No, you're going around in a circle.
It's all about Quadrant 2, where you're spending time on things that are important and when
they are not urgent.
And then when it gets really tough to pull the handle down on that pump, it's because
the success is right there behind it.
In fact, it was in April, I guess, I was doing something, and I fell and I scraped my leg.
You can't even see it.
It was just incredible, because there was a big scrape.
How I could have hurt myself, it was pretty phenomenal that I didn't.
But I didn't.
And when I got picked up and I'm walking around and stuff like that, and then I was losing
consciousness, so I got inside the garage and laid down on the concrete floor because
it was so cold -- OK, so I didn't lose consciousness, and then I get back at it.
I said, "I know there's something big about to happen."
Because it was on this leg -- this is your future side -- it was in my leg, so it's about
movement, moving forward and moving into the future, and that's where the big scrape was
-- I could barely walk for awhile.
I knew there was something big that I'm about to step into, and my subconscious mind was
trying to stop me from doing it.
That's the handle when it gets really tough, really tough to push down.
When things like this happen -- I could've just as easily said, "Wow, you know what,
I've been really hurt, so I'd better just stop what I'm doing."
That would've just taken me off track.
So I didn't stop.
I kept on going, because I understand this.
I understand what I'm doing to sabotage myself.
That's the fear of success.
I'm not afraid of success anymore, but my subconscious mind still is.
So I'm still going into it, and in time, my subconscious mind will be less and less active,
but it will always be there.
Always.
I'm just replacing some of the programming.