What your audience member have in common?
If you're running Facebook ad this is information that you need to know.
Today, we're talking how to target the right audience with your Facebook ads.
Hey, my name is Marley Jaxx, I am CEO of Jaxx productions.
I have scaled my business multiple seven figures and one of the ways that I did that is by
utilizing Facebook ad and of course, to do that you have to target the right audience.
So, let's talk about that today.
I'm gonna share with you the 3 primary audience type that you can be targeting and utilizing
in Facebook.
Then I'll give you an example of how you can get creative and even really specific with
life events targeting and finally, I'll tell you the number one key to getting your audience
to convert.
So, Facebook has 3 primary audience types.
The first one is saved audiences.
You can create this saved audiences by defining peoples interest, demographic, their age range,
their location, their gender.
You can even get really specific and create saved audiences based on their location even
down to their zip code.
For my fellow Canadian friends, a zip code is equivalent to a postal code.
You can save an audience base on their demographics.
Like their age, their language, their gender.
Interest-based targeting is also really interesting.
You can get so specific by looking for people's hobbies or what they do for a living or events
that they might participate in.
Speaking of events, you can also target them based on their behavior.
Even down to their purchase history.
You can get super creative and very specific even by targeting them based on specific events
in their life.
Maybe they had a baby recently.
Maybe they got married recently.
Imagine if you have a wedding planning to cake decorating business.
You can be very specific and target people who recently set their Facebook status to
newly engaged.
So, after hearing that.
What behaviors would make sense for your to target for your business?
Let me know in the comments below.
the next primary audience type are custom audiences.
This is one that my company uses a lot.
Well actually upload a list of people who have subscribed to my email list.
You can use people that subscribed to your email list or people that you even have phone
numbers for.
That Facebook has in their database too.
So that people on your email list can now be getting Facebook ad targeted specifically
to them.
You can also target based on traffic to your website.
This is where you can upload a Facebook pixel.
So that people who have a Facebook account and have visited your website can soon be
retargeted by that pixel.
You may also target based on engagement.
So meaning, people who have interacted with your ads.
Maybe people who have liked or comment on your Facebook post, they visit your Facebook
page, or they click any of your call to action buttons, and the third primary audience type
that you can use for your Facebook ads are look-a-like audiences.
Look-a-like audiences is where Facebook can take one of your saved audiences and custom
audiences and create an almost identical group of people who might not heard of you.
But are similar or parallel to some of those existing audiences.
Before I get into the number one key to getting your audiences to convert.
I noticed you haven't subscribed to my channel yet.
Make sure that you hit that subscribe button.
I'm sharing strategies with you every week that I use to personally build my business
to seven figures.
The number one to getting your audiences to convert especially when your using customer
audiences is your nurturing process.
Yes, your Facebook ads may be generating the leads.
But in order to get those custom audiences to actually convert.
You'll then have to nurture them.
Just because someone sees your ad once doesn't mean that they're gonna click through and
buy immediately.
They have to have some sort of an emotional connection to you.
They have to know, like, and trust you.
Seeing your ad for the first second or even seventh time may make them aware of you of
who you are and what you provide.
But it's also that continued nurturing that relationship you're gonna build.
Think of it as if you are dating your audience.
You wouldn't go straight to the proposal and ask them to marry you until you both get to
know each other.
So make sure that your content is nurturing them and you're giving lots of free value.
That you're building that relationship with them before you go in for the proposal for
the sales pitch.
But obviously your on this video because you want to be able to generate, nurture and convert
leads through your Facebook ad.
Now, this is one of the strategies that I use to help my clients build a content machine
and a cashflow system inside their business and I felt several of my clients generate
up to 6, 7 even some clients to 8 figures of revenue.
I actually created an infinite cash flow blueprint that you can take and implement today in your
business for free.
Click the link below to get free access to that today.