[upbeat music]
- Hey, Architectural Digest!
Welcome to The Goodtime Hotel.
[upbeat music]
♪ Come on ♪
- Welcome to The Goodtime.
It's one word, by the way.
It's one word.
Why?
Because there's just like one vibration, good.
You're gonna come here one way
and you're gonna leave another.
Let's get started. - Let's get going.
[upbeat music]
We're so excited to show you guys the library.
- I mean, beautiful.
It's like straight out of like,
what I'd want to say is like
the mind of like Margot Tenenbaum.
She's a huge inspiration, just for like the overall tone.
We wanted this to be a place that you could see
in a Wes Anderson frame.
That's right, Wes.
Our partner in this, Mr. Ken Fulk,
he does not miss details.
This guy, there's a detail for everything.
- It's just so whimsical, that's why I love it.
For me, it's a place in the middle of this oasis,
Miami Beach.
To be able to come here
and just have a full Instagrammable moment,
it's unbelievable.
[upbeat music]
This is my favorite piece, is the giraffe.
And we love the giraffe.
Architecturally, everything is different
but seems to all fit together in a magical way.
- The way that Ken was able to make
so many things work together,
so many different textures,
so many different colors all at once,
it's a rare thing, you know, to make so many things work.
But we know we want you to be entertained at all times.
So it has to switch up.
It has to continue to be pushed, the concept.
- You know what I really love
is he took classic designs and repurposed them
into something that brings it to the next generation.
Like a chair like this and changing the fabric
or an old-school pleated couch, tufted couch like this,
but make it pink.
It just makes it come alive.
And that's what I love about Ken,
is taking classic features and bringing them up.
- This is the Ken Fulk show right now.
- I mean, literally, Ken Fulk show.
- But he did a great job.
It's what he does.
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- What I love personally about this hallway
more than anything, is that Ken Fulk designed
little wet footprints in the carpet.
Yeah, so it looks like it's a little pathway.
- [Pharrell] Yeah.
Welcome.
You get the view of the Miami Beach.
- We didn't want it to be
just another standard hotel room, guys.
And Ken brought it all to life,
including we want you to have fun here.
This is not a regular phone
where you just dial for room service.
It's a moment. - It's a moment.
I mean, even down to the robe,
you know?
Like, I have to do this.
You guys, like for real, no [bleeps],
this is how you have a good time.
- Whoa! - Oh, yeah.
I'm sorry.
Shall we go downstairs and have brunch?
- Or some tea, some high tea.
- Strawberry moon. - Oh, let's go.
[upbeat music]
I need to get Ken on the phone.
P and I are coming down to the pool.
We'll meet you there.
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Now I have to show you the pool.
- I mean, but before we go, hold on.
Before we go all the way there, like just,
you gotta, you gotta take this in.
This is different from when,
like you were owning and operating
your own places of business.
- Yeah, this is another level, guys.
Going from the restaurant nightclub business
to the hotel business...
- I mean,
if I just...
[Dave laughs]
Another time. - Soon.
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Ah, Ken.
- [Ken] I've been waiting for ya.
- This... - My guy.
- This is- - You got the baby blue
wearing- - Hey.
- You can see why the attention to detail
matters so much, right?
- This guy doesn't miss.
Forget a cuff.
What about the cuff links?
Like this guy?
- Can you believe it that we're actually
standing here. - I was just saying to him,
like thinking about like when we were looking at renderings.
and I'm just thinking to myself,
"Wow, this guy, he's like so outside of the box."
- [Dave] And when you brought all the materials for us
to take, to feel and touch, and to say,
"This is gonna be the tile, this tile matches this tile.
And I know you think they're off
but they're gonna all work together
and you have to look at the big picture."
- [Ken] Facts.
- I think that was the part for us
that it really became real.
- We learned to speak
the same language,
and sort of - Right.
- get inside each other's heads.
- And I mean, literally there must be a dozen
or so pinks out here.
[Ken chuckles] - Right?
- Probably at least.
- [Pharrell] But depending on where they are,
they were like hand-picked for the right expression.
[upbeat music]
- I think my favorite thing though, is our striped pool.
- Yes, I mean, we love the striped pool.
I know how hard it is to get any kind of color
or anything like that on a swimming pool in Miami Beach.
- Yes. - How you worked your magic
[Ken chuckles] to allow this to happen,
is amazing.
- It was a challenge, but we did it.
- [Dave] Feel like you're walking down a runway
through the middle of it, right?
Everyone wants to feel sexy
like they're walking through a runway,
and that's what we really delivered on over here
more than anything.
- It's wonderful to see it now in this static
sort of perfect state, but it's the people being here.
I mean, that's the thing that we talked about
from the very beginning,
which was just sort of creating this new culture,
celebrating truly a good time.
And to see beautiful spaces is one thing,
but to fill them with beautiful people,
and we mean that in the right way,
not just the outward way. - That's right.
And so, I think that's what's gonna be extraordinary
and what we're so excited about.
But for me, also just truly becoming like, you know,
I love you guys. - Aw.
- And I'm, it's true.
I mean, you, there couldn't be better people to work with.
Dave is a amazing,
crazy person, [Dave laughs]
who has more energy than anything.
And then, you know, the honor of working with you,
Pharrell, been a privilege.
And I think of you as not just collaborators,
but my friend. - Of course.
- I think that's been the beauty out of this.
And we can't wait to see what else we'll come up with.
- Ken, we want to show Architectural Digest the cabana.
- Go! You're on your own.
- Okay, We weren't thinking what's gonna happen poolside.
[upbeat music]
One thing I really want you guys to know.
We used the best landscaping architect
- The best. - in the world.
Our favorite guy, we looked at a million,
Raymond Jungles for us - Raymond Jungle.
- was an inspiration to us, and this is why.
Look at the specimen trees that he finds.
You don't find trees like this in hotel pool decks, right?
Raymond Jungles has orchestrated plants
and vines and special trees.
Every tree was handpicked by him.
And for us, it sets the whole tone.
[upbeat music]
So next, we want to show you
one of our Strawberry Moon cabanas.
- I mean, come on, you just got out of the pool.
You come and sit down.
You've already made your order.
The ordering experience here at Strawberry Moon
will be very different
than anything else you've ever experienced.
Forget what you saw and forget what you heard.
I'm talking about what you experience.
I mean, it's just like this.
- Thank you.
Guys, this is
our Purple Rain cocktail. - Yes.
- Cheers. - Cheers, my bro.
- So, I wanted to give you guys some secret insight
on how we called it Strawberry Moon, two things.
It's a restaurant and pool deck that's completely activated.
But the strawberry tells you more about the daylight
and the moon talks to you about the nightlife.
On top of that, when we signed our deal to get the space,
there was a strawberry moon that night.
So for us, we thought it all came together.
- Love it.
[upbeat music]
- So, Architectural Digest, that's The Goodtime.
Thank you for being with us today.
- Thank you.
Thank you, thank you, thank you.
- And we look forward to hosting you in our house.
- Yes, man, enjoy Strawberry Moon,
and of course, come get some of that Purple Rain.
- Be blessed.
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