With over 2 billion monthly active users on the platform there's no doubt
Facebook is a great place to market your handmade products and promote your
shop.
But it can be hard to get people to actually see and engage with your posts and
with your Facebook page.
In this case you might have been tempted to click on the "boost post" button.
If you have or if you're thinking about it, I'm here to tell you:
please don't! Let me tell you why.
Hi, I'm Deb and I'm the founder of Tizzit.co,
a membership community for makers and handmade shop owners.
In today's video I want to talk about using Facebook ads to grow your shop and
to promote your products.
I love Facebook and I think that Facebook advertising - when done well - can do
great things for your business. But that's the key: when done well.
And here's the problem with the "boost post" button.
I believe the majority of people who click and use the "boost post" button
aren't actually ready to advertise on Facebook. What do I mean by that? Well,
the problem with the "boost post" button is that it's really a shortcut that
Facebook invented so that people who don't have a clear strategy or understand
exactly how advertising on Facebook works, click on it and spend their money.
So how do you know if that's your case or if you're actually ready to invest
into Facebook ads? Well, for that I have two questions to ask you.
The first is: do you know what Facebook campaign objectives are?
And the second is: do you know what different targeting options Facebook offers?
If you replied "no" in your head,
or if it sounds like I was speaking a different language just then it's okay,
but you do need to understand those concepts before giving any money to Facebook
and investing in their ad platform. Why?
Because the "boost post" button gives you limited options and control over your
campaign objective and over your targeting objective.
So when you click "boost post" you're letting Facebook make some very important
decisions for you,
including who to show the post to and what type of results you're actually
looking for for this campaign, for this ad.
It will offer you a couple of options,
like "I want people to engage with my posts" or "I want to start a messenger
conversation with them",
but that's a very simplified interface and it's really giving you limited
options
if you compare it to everything else you can actually do with Facebook ads.
So in short,
it's just not the best way to promote one of your posts on Facebook.
If you do want to promote a post Facebook,
I always recommend to not use the "boost post" button,
but to really dive into the actual ads manager.
There are some situations where the "boost post" button will do an okay job,
but you really don't want to leave that to chance and you want to make sure that
you understand how it works before you invest money into it.
So what should you do instead? There are three things I'd like to recommend.
The first is to make sure that you understand what campaign objectives and
targeting options are available on Facebook.
If you need help understanding targeting,
I actually have a video just about that,
so I'll put the link below this one if you're interested in watching it.
Second is make sure that you have a plan so you're not just promoting your post
Willy Nilly hoping it will do something positive for your shop,
but that you know exactly what you're doing and the results that you expect from
it. So do you want more traffic? Do you want more brand awareness?
Are you looking for more email subscribers? For more sales?
And then the third thing is always,
always use not the "boost post" button when you want to promote a post or create
an ad from scratch, but the ads manager,
which is part of the business Facebook manager,
so you can create and monitor your Facebook ads within this interface.
This really ensures that you get to choose exactly how you want your ad campaign
to work, that you get the full list of options that Facebook offers and really,
in the end,
that you're in control of your paid ad campaign goals of your budget and of your
targeting options.
I'd love to know I've ever boosted a post and what were your results?
I'd love to keep the conversation going in the comments below so let me know.
I'm also going to put a link below to my free resource library for makers and
handmade shop owners.
It's full of guides and checklists to help you start and grow a successful shop.
So check it out and make sure that you download your freebies.
And if you like this video, make sure to like it and subscribe to my channel.
I come up with a new video every Tuesday,
always with the goal to help you start and grow a successful handmade shop.
Bye guys!