STRUAN ROBERTSON: So hi and welcome to our skill session
on video in Microsoft 365.
I'm Struan Robertson
from the Microsoft Stream Design team
and I'm very happy today to be joined by the wonderful
Segun Bright from our marketing team.
Okay so let's take a look at what we're going
to talk about today.
Now the main thing we want you to take away
is that Stream is evolving to make video amazing
across the whole of Microsoft 365.
And we want this session to help you build a foundation
of skills that are going to work today,
but are also going to set you up for success
as Stream evolves.
So we've got a bunch of demos today that are going to show
you how to use video tools right now.
So that's anything from our screen capture tool
to using video with your existing SharePoint sites.
But before we get into those,
we also just wanted to level set a little on how we think
about video in the Enterprise and how Stream is evolving
to meet those challenges.
Because it's an incredibly fast moving world
and sometimes it's kind of hard to figure out
where video can be effective or how to make it work for you.
Okay.
So since last year's Ignite,
we've been thinking a lot about what our customers, well,
you all want for video.
We've talked to something in the region of about 800 of you
to really try and get a handle on what people want
from video in their organizations.
And while obviously this got quite a lot
of different answers here from very tactical things
that people want changed in Stream like right now
to kind of more existential questions
about video in general.
There are three common themes that just continually come up.
So the first of those is that people believe that video
is key to helping them connect authentically.
And honestly, I think this is kind of just obvious, right?
If I look at my phone right now,
I know for certain that my text messages are either going
to have a video of our nine-month-old puppy doing something
cute, or I suppose somewhat differently,
a video from my 11-year-old son
of him elaborately pummeling somebody in Fortnite.
We just use video without thinking in our daily lives.
And organizations believe that that habit is crucial
to helping their teams connect in the workplace.
And now the second thing that you can see on the slide here
is that video can really help share knowledge.
I'm sure everyone is familiar with videos in this way.
Like way more than a document,
a video delivers rich information in a way that works
for all kinds of learners.
Now, a lot of this content today
is like professionally made.
But again, if you look at the wider world
of video in our daily lives,
you see people using all sorts of commercial video platforms
to share ideas and short, how-to videos.
Empowering your organizations to share knowledge with video
is key for you.
We totally hear you on that.
And then finally, video is incredible
at allowing organizations to communicate
on mass with their teams.
Whether it's hearing from leadership
or officially sanctioned training,
or even smaller events like team meetings or all hands.
Like we do that all the time in the Stream team.
Video brings this more human touch to everyone,
whether someone's out and about with just their mobile
or whether they're sitting, staring at a 4K monitor all day.
The great thing about video is that it works across all four
facets to unite teams behind a common message.
And when you look at the numbers behind video,
this kind of just backs it up.
Human brains process video 60,000 times faster than text.
Like video just like hard wire connects to the brain
so much more efficiently.
It's this universally understood way of allowing people
to take in information.
And again, if you just look at the number
of video learning platforms out there,
this kind of seems self-evident.
We also see that people are more likely to watch a video
and engage in some other types of documents.
And again, given how prevalent video is across our lives,
this makes sense.
People just used to watching videos that they're sent.
And then finally, when people do watch videos,
the key thing here is that they retain more information and
they're more likely to engage with that content.
So if you're out there working in employee engagement
or communications in your company,
that's especially important.
And really that last point is something that I kind of want
to dive into a little bit more.
Like video is central to modern communications.
Today there is this abundance of content in the workplace.
It's quite overwhelming.
It's all flashing by or requiring our attention.
And captivating storytelling is critical to getting
your message to rise above the noise and video's just great
at doing that.
But even when you have that captivating storytelling,
you actually need more than that.
You need to be able to target delivery to help you reach the
right person at the right time on the right device.
And then when you have done that,
they need to be able to engage in that conversation
and capture feedback.
And then finally, once you've done all that,
you want to be able to measure the impact of that
to make sure you understand,
like what works and how you're going to improve things
in the future.
And that framework really governs how we think
about Stream as it evolves.
And our goal is to give you the tools to continually use
that framework successfully.
And then another thing that we think
about how Stream evolves is that within a video,
there's this ton of like rich information
that can help people be more productive.
And right now a lot of that is locked inside a video file,
but our goal is to break open that black box
and extract information about chapters or topics
or even action items that were mentioned or sentiment
or viewing data and just make it so that end users can use
those to key in and access the information they need
from the video,
getting all that richness from the video,
but in much less time.
But of course there are challenges that come in any format,
Right?
And so with video, we think about those in four ways.
The first of those is creation.
A lot of creation tools out there have a level
of complexity that's actually like pretty hard
and even teaches into the professional end of the spectrum.
And people generally have a bit of a lack of experience,
not just with those tools,
but also just how to structure a video.
Like how long should you make a video?
How do you best tell the story with video.
And then because it's a new medium,
especially in the workplace,
like people are a little bit worried that they're going to
get embarrassed by it.
Like they don't like the sound of their own voice.
They don't like how they look on camera.
And the second part is discovery, right?
Searching for videos is hard,
especially if they don't have a title
or if you can't search directly into the transcripts.
And then similarly your videos don't surface
in your daily workflows or your feeds like
your other documents do.
And they won't feel like they're part of everyday work.
Distribution and consumption on that point
like where do you put videos so that people should see them.
You know, you can email things around,
but video files tends to be large
and that makes it email somewhat complex.
And then of course we know it's absolutely crucial
to our customers to make sure that all
of our document types are secure and compliant.
SEGUN BRIGHT: Like Struan just outlined,
implementing video can be incredibly
challenging without the right solution.
We're going to show you some demos that help you speak to
those problem areas and we're going to do so across
these three scenarios:
authentic communication,
improved knowledge sharing,
and better engagement.
Video can be a great way to authentically communicate.
It allows you to express nuance and emotion
in a way that texts sometimes doesn't,
and it doesn't require that everyone is in the same place
at the same time.
There's a number of ways you can already do that
in Microsoft 365 today.
Let's take a look at a few of those.
STRUAN ROBERTSON: Videos are also a great way of ensuring
that your presentations feel polished and professional or
that crucial training presentation you've given is captured
for everyone to see at a later date.
Let's look at a couple of demos that speak to how
that can work.
SEGUN BRIGHT: And finally, let's take a
look at how your use of video
in the workplace can bring the company closer together
and allow leaders to engage with their teams and vice versa.
As we said at the start of these demos,
hopefully they give you a foundation of skills
to help you improve your use of video.
Let's now briefly look at how Stream is going to build on
that foundation with our vision for the new Stream.
This new vision empowers users to create, share, discover,
and manage video just as they would any other file.
The new Stream enhances videos stored in Microsoft 365
and builds on the rich content management features
of SharePoint, while at the same time
unlocking the intelligence of the Microsoft Graph
to deliver a longer ways of features,
including external and anonymous sharing,
integration with Microsoft Search, enhanced analytics,
improve transcript quality, and new controls on security
and compliance.
Stream is evolving from these finite sets of experiences
to one in which video is more pervasive across any
and all experiences.
What does that mean?
It means for one, you can organize video
your way using the SharePoint tools
that are already familiar to you.
This means more custom portals
and better mixing of different media types.
You can also use powerful organizational tools like
communities, teams, or even folders,
as well as embedding videos across a number
of other locations.
And we're solving the harder discovery challenges
by building a web app in Office.com
and leveraging the power of Delve and your intranets.
Secondly, when it comes to consuming of video,
we're making all the videos in Microsoft 365 faster
and more intelligent.
That means everywhere you encounter a video file,
whether in a SharePoint library, One Drive, Teams
or Yammer, you can expect it to work for everyone.
And finally, we'll be bringing video creation everywhere,
allowing you to use the tools you've seen today
and many more to create compelling communications.
Having heard all we've shared today,
you are probably excited to learn what's next.
And for that, we turn to our roadmap.
Customers who want to create future proof video experiences
in Microsoft 365, can start building them
with SharePoint and the Microsoft graph today.
Coming soon, we'll be bringing in CDN support
for a larger bid rate videos.
Teams meeting recordings will be shared in One Drive
and SharePoint to enable among other features,
basic governance, guests and external sharing
and also retention policies for meetings.
And finally, we'll be giving you video analytics so
you can have greater insights into video consumption
and usage.
For customers using classic Stream,
we will support you in the coming months
with a phased introduction of new features,
migration tools and detailed guidance
about the change that's coming.
And with that, we've come to the end
of this skilling session.
Struan and I want to thank you for watching
and we look forward to seeing you next time.
Thank you and bye bye.
STRUAN ROBERTSON: Thanks, bye.