In this video, we’re gonna recap our course and also I’m gonna give you some more resources
on where to learn more about Google Analytics.
All and more coming up right after this.
Hey there and welcome back to this Google Analytics for Beginners course.
Now, congratulations, you have almost made it.
Now, what I wanna quickly do before we leave off is to actually recap our course and then
give you some more resources on where to find out more about Google Analytics.
So, first of all, the recap.
In the first lesson, I've given you a quick overview on Google Analytics and what it exactly
is and what it does for your business.
Then in the second lesson, we set up Google Analytics correctly, so we have data coming
in that we can then in our third lesson analyze.
So, we took a question and then saw how we could dig deeper into the data within Google
Analytics in order to find an answer to our question which is also referred to as analysis
and then in the fourth lesson we actually took our data and went to the most important
step which is actually action.
So, analyzing, then generating insight and then taking action upon your data is what
will bring you full circle within the Google Analytics process.
And we discovered some different techniques of how you could be going from data to action
in this fourth lesson.
So, we've gone through all the steps within a digital analytics process and I hope you
enjoyed it but there's definitely much more to learn around Google Analytics but also
about digital measurement, digital analytics as a whole, so we wanna give you some resources
where you can find out more about this.
Let's dive in.
All right, the first resource we'll take a look at is the Analytics Help section.
Now, here you can read through a bit more text on how Google Analytics actually works,
how you can set it up and so on.
I think that the team at Google Analytics have done a great job of doing a real documentation
of all the different steps that you can go through to use Google Analytics correctly.
But I also see this more as a reference, so you can always reference back to this Help
section, use the search bar up here if you don't understand something within the interface
of Google Analytics.
Now, the second step is to actually practice.
So, you have seen in our videos that we had opened a demo account.
This is the demo account of Google Analytics that you can also get access to, so if you
already have an access to a Google Analytics account, you can go down here to the Discover
section and here you can get access to the Google Analytics Demo account which brings
us to our next resource here, the Discover section is new and this is something that
features some of the resources that Google actually gives you to become more accustomed
with Google Analytics itself.
So, different applications here, the different learning resources, tools that connect to
Google Analytics and other resources like finding a certified partner that you can take
a look at as well.
Now one important resource for everybody who is learning Google Tag Manager from the beginning
is the Analytics Academy.
Now, the Analytics Academy actually features some very well-produced courses with quizzes
inside to learn Google Analytics from the ground up, so there's a Google Analytics for
Beginners course, an advanced course, an e-commerce tracking course and a Google Tag Manager Fundamentals
course that you could go through and learn more about Google Analytics.
Now, these differ from the courses that we do here on Measureschool because they're very
highly produced, very thought out I must say and taught by the product managers actually
of Google Analytics, Justin Cutroni and Krista Seiden and they explain the underlying concepts
of Google Analytics very well.
Now, I must say that they are not has hands on as we have done this in this course, so
I think it's very complementary going through these courses as well.
All right, some other learning resources for you to stay up to date with Google Analytics
and the measurement as a whole, there are great blogs out there that you can read and
to dive deeper into Google Analytics but also measurement as a whole.
First one being LunaMetrics, a blog that I read very regularly.
They've always new, great stuff coming out.
Maybe a bit advanced at the beginning but in their archives you can find really some
posts for beginners but also diving deeper into certain topics of Google Analytics.
Then we have the industry blog Online Behavior.
This is where different experts come together and write about digital analytics as a whole.
There's blog posts about data visualization, A/B testing, but really more focused around
the digital analytics industry, so something I would check out definitely.
And we have the great blog of Paul Koks.
Now, Paul has extensively written blog posts about Google Analytics taking apart certain
aspects of Google Analytics and I think it's really great written and some great long form
content which you could go through if you wanna dive deeper into this topic.
So, check out Online metrics.
And then we have obviously the official Google Analytics blog and this is more of the information
that Google gives out for us users of the tool and you might know that Google Analytics
has made a big shift towards a more complete suite of products that cater to digital marketers,
so this blog centralizes all the different information on Data Studio, Google Tag Manager,
and connecting to like BigQuery as well.
So, definitely push this into your feed reader or come back regularly to see the updates
on Google Analytics . Now, they also have a official Google Analytics community on Google
Plus and this is really great for just asking questions, so is you don't understands something,
then, don't be shy, go into this forum and ask for help here.
There are very competent moderators that are happy to help out the Google Analytics community.
Last but not least we at Measureschool obviously also have a lot of content, so if you go onto
our website here, we have some more videos prepared but I want to also show you our courses.
We have a course that is actually free which is very valuable for beginners.
This is the Setup Google Analytics Correctly course and this course will take you through
a complete installation of Google Analytics on how to install it correctly with all the
nitty gritty details of the customizations that you could undertake within Google Analytics.
So, check that out on our website and obviously we also have a lot more videos on our channel
itself.
Now, apart from all the video content that you find on our channel, I also want to point
out some playlists that we have built up over the years, so there's a Google Analytics Tool
playlist, Google Analytics for Beginners course that you are in right now.
But we obviously have a lot more tutorials on Google Tag Manager, Data Studio, and other
Google Analytics-related videos and resources.
So, I'd encourage you to just go to our channel, definitely subscribe of course and then you
can continue learning with us.
One other thing to say is before you get lost in all these videos, I encourage you to always
come back to our channel once you have a question within Google Analytics.
I've been doing this for a few years now, so there are a lot of videos out there in
which I explain a few aspects more of Google Analytics.
Okay, cool, so now you have more resources to check out.
We have everything linked up in the description below and there's really much more to learn
in Google Analytics, in digital analytics as a whole and I'd encourage you to always
be measuring, always be learning, always be asking questions.
Unfortunately this brings us already to the end of this course.
So if you liked it and if you have any comments or any review, then I’d love to hear from
you in the comments below so others can make the decision whether they should take this
course.
And if you like video or this particular episode, give us a thumbs up and also subscribe to
the channel because we’re bringing you new videos in digital analytics every week.
Now my name is Julian.
Til next time.