- Wondering about the differences between Facebook live
versus Instagram live for business?
Even though Facebook and Instagram are owned
by the same company.
There's actually quite a few differences
between the two live platforms and I'll break them all down
for you right now, all right?
Let's get into it.
(upbeat music)
What's up, busy people?
Welcome to "Five Minute Social Media,"
where we help business owners increase their results
from social media
while cutting their workload by 50 to 80%.
If you're ready to get more results while doing less work,
eliminating those unnecessary tasks, hit subscribe,
click that bell.
(bell dinging)
That way you'll be notified each week
when we release another helpful video.
My name is Jerry Potter.
Yes, it rhymes with the boy wizard.
And in this video, I'm gonna break down the differences
between Facebook live and Instagram live
and by the end, you'll be able to make the best decision
for which tool or both of them will work best
for your business and stay on till the very end
because I'm gonna give you three ways to get more people
to show up for your live videos whether it's Facebook
or Instagram that you're using.
So obviously, both Facebook and Instagram allow you
to stream live, so let's talk
about the key differences between them.
First, Facebook lives can be done from your computer
or your phone while Instagram lives can only be done
from the mobile app.
Facebook lives live forever on your page or profile
or in your group while Instagram lives disappear
after 24 hours.
Now some people do opt to save their Instagram live
to their phone and then re-upload it to IGTV
or another channel, but when you do that,
you do lose all of the comments, all of the engagement,
all of the social proof you got while you were live.
Facebook lives can be up to eight hours
while Instagram lives can be up to one hour.
Facebook lives can be in landscape or portrait
while Instagram lives are portrait only.
Facebook live connects with others streaming tools
to allow you to add graphics, post comments on the screen
and a lot more while Instagram live does not.
Facebook live allows for a caption,
so people know what the live is about.
Instagram has no caption.
Facebook live shows the video when it comes up in the feed.
So if the visual intrigue someone,
they might stop and watch.
On Instagram, they actually have to click into the video
to find out what it's about or even what it looks like.
You can pre-schedule a Facebook live, then promote the link
in other places, but you can't pre-schedule on Instagram.
And finally, Facebook live videos can be boosted
or turned into ads, but Instagram lives cannot.
So clearly, there are a lot more advantages
to a Facebook live versus an Instagram live.
So why would you ever use Instagram live?
Actually, there's two really good reasons.
One because that's where your audience is.
If you've got 12 people follow you on Facebook
and you have 12,000 on Instagram,
Instagram live makes a lot more sense.
But the other reason is, that 24-hour expiration
is not necessarily a bad thing.
The urgency that's created by
that makes a massive difference for people.
It's easy for somebody to scroll on Facebook,
see you're live and go, yeah, I'll watch that later
and rarely will they come back.
But on Instagram, if you are live or I see you went live,
I know I have to watch it within 24 hours or it's gone.
So I might actually be more likely to watch it in real time
or at least as soon as I saw that you were live,
later that day.
So how do you get more people to watch your lives?
Well, before going live, there are three things you can do
to make sure as many people are tuning in as possible
to see what you're gonna be doing.
First, promote it ahead of time.
With Facebook, you can pre-schedule the live
and have a specific link you can use to promote via email
and other social media channels.
With Instagram, the live appears right on your profile,
so you can just link to your profile.
By the way, I link to my favorite tool
for easily scheduling Facebook lives in the description
of this video.
Second, if you can, go live regularly
at the same time every week.
You can really build up a following that way and third,
have an outline for when you go live.
With recorded videos, someone can look at the length
of the video and decide if they want to make time
to watch it, but when you're doing a live video,
people have no idea how long you're gonna keep broadcasting.
Gives people an indication at the beginning
of exactly what you're gonna kinda cover,
a beginning, middle and end if you can and then,
every one to two minutes, depending on how long your live,
reset it for people that are tuning in part way through.
Keep it simple though.
Just, hey for anyone who just joined us, today,
we're talking about this and then go right into it.
You don't wanna drive away the people
that have been there watching live the whole time.
If you're looking for more tutorials about how
to do Instagram live and things about Facebook live,
I've linked to some of my most popular ones
in the description of this video.
And if you wanna save time on your social media,
get more results by focusing on the tasks
that actually make a difference, grab my free guide,
"Six Ways to Cut Your Social Media Workload in Half."
You can click the link on the screen here
or if you don't see it for some reason on your device,
the link is also in the description of this video.
Thank you for watching and supporting me as well
as my two tiny superheroes at home.