- Hey everyone, it's Neil Patel,
and today I'm going to share with you
why you should write content
for Google and not social media.
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So, here's the analytics for my site, neilpatel.com.
I'm recording this video on a Saturday, as you can see,
I'm getting roughly 997 people right now on my website,
which isn't bad for a weekend because I'm in B2B.
Now, if you think about my traffic,
all right, I'm getting a lot of traffic real time.
Let's look at that numbers and the data,
and dive a little bit more in.
You can see still roughly now it's 1,000,
and when you look at the traffic,
roughly over 500 plus of that keyword,
so actually let's dive into traffic sources,
but over 500 is coming from organic.
And actually, let's go back to overview.
So, organic not provided 506, some in different languages,
some from YouTube, but again,
going back to traffic sources, what you can see here,
organic Google 416, organic Bing one, DuckDuckGo,
then there's referral traffic.
Now granted, this number here 416
is a little bit different than what they're showing
in the overview, but it doesn't matter.
Either way, it's still a high number of roughly 416 people.
Based on this, that's 41.24% of my traffic right now
is coming from Google.
Now, let's think about social media.
Let's see what social sites are in here.
YouTube, all right, that's social.
Let's actually just click on social.
Social right now, YouTube, Facebook, Reddit, four visitors,
a whopping four, right?
Not that many.
On the flip side, organic, when I click on that,
as you can see 410, what a big difference.
One is four, one is 410.
That's pretty much 100 times more traffic coming
from SEO than I am getting for social media.
Now, to prove my point even more,
I want to go into Ubersuggest and type in,
let's say my domain name.
When I type in my domain name,
you can see my rough traffic stats over time.
And then, I want you to go into top pages.
Top pages shows all the top pages for any given domain name.
Okay, and if you look at this, how to start a blog,
what is affiliate marketing?
All these posts have a good amount of social shares,
not bad, but if you look here,
some pages have tons of social shares,
like 7,000 versus ones that have lower, like 847 or even 41.
And some of these get way more traffic.
What you'll see, and I can actually show even better example
because let's say my blog, neilpatel.com,
is on marketing or digital marketing to be more specific.
So, if I type in digital marketing and Ubersuggest,
it'll show you the rough trend for that keyword,
how many people are typing in and stuff like that.
And when I scroll all the way down
to those social media content ideas section,
this shows me all the blog posts,
all the blog posts around the web
that are really popular around that subject.
As you can see here, look at the social shares,
way more than what I had on my neilpatel.com site.
But look at their estimated visits from Google
on a monthly basis.
This one's getting roughly one visitor.
I go to the next page, let's see eight, 12, 15.
Social share count's going down
because it's sorted by social shares, 113, 83, 120.
Go to the next page.
And what you're seeing is, look, 3,000, or 3,400.
What you're noticing is is as I'm going further
and further along,
I'm seeing content with less social shares,
but amazingly the organic traffic is increasing.
Why is that?
Well, it tends to be that the content
that a lot of people search for on Google
are how to related terms,
more educational and informational,
yet the content that people are sharing on the social web,
like Facebook, Reddit,
they don't really care to share the how do stuff,
no one cares to share how to tie a tie.
That's something that isn't that sexy or appealing.
But yet, if I just type in the key word,
how to tie a tie with an Ubersuggest,
how to tie a tie, 450,000 searches.
Now granted, the search volume is lower now,
but the search volume is lower now due
to things like people staying in doors more often,
but you guys get the point in which when you look at this,
is no one's really want to share a article on Facebook.
You're not going to have an article go viral
on how to tie a tie, but the volume is there.
See, a lot of the terms that people are searching for
is not the content that people
want to share on the social web.
And you'll also find that similar things with back links,
the content that people want to link to that
has a lot of amazing data and stats
that people want to share and link to
isn't a lot of times the content
that people want to type in and search for on Google.
No one really cares to link to an article
on how to tie a tie.
No one really cares to link to an article
on what is digital marketing.
But yet that gets a lot of traffic,
because if I type in terms like digital marketing,
as you can see here,
a lot of the articles are simple.
The who, the what, the why, and how of digital marketing,
the ultimate guided digital marketing,
digital marketing made simple, I think that's mine.
What is digital marketing?
A lot of these are basic articles
that don't into advanced tactics
that no one wants to link to or share on the social web,
but that's what's ranking.
So, what I want you to do is write content
that people search for on Google.
And that doesn't mean that you should write the content
for robots or algorithm.
Write it for humans, of course, but at the same time,
after you write a lot of the content
that people are searching for,
and you can just figure that out
by just doing keyword research on Ubersuggest,
type in any of your main keywords.
You can even then go to the keyword ideas report,
and it'll show you other relevant keywords that are related,
like how to tie a Windsor knot, how to tie a knot,
how to tie a tie easiest,
or the easiest way to tie a tie.
And then from there,
you can write the more advanced in depth content
like the meaning of ties or what the color
of your tie really means, like red may stand for power.
If you look a lot of the people going
for political elections,
they pick their tie colors for a reason,
or the meaning of different tie styles.
There's skinny ties, there's ties that are really fat,
there's ties that are medium in width.
And that kind of stuff could actually impact
how many links and social shares you're getting.
But first go and create the content
that people are searching for,
and then go and create the content that people want to share
on the social web.
Because that evergreen content, that evergreen traffic,
not really the content,
but the evergreen traffic that you consistently get,
it's going to be from that evergreen content
that people are searching for and not searching for.
Again, look at my Google Analytics real time.
You see here, 397 visits coming from organic.
And now, let's get back to social.
Social, let's see it is a whopping five, right?
Not 100 X more this time, but close enough.
If you have any questions when it comes to creating content,
leave a comment below and I'll do my best
to help you out and respond.
If you need help and you want my agency
to just do the work for you,
check out Neil Patel Digital.
And if you enjoyed this video,
like it, share it, tell other people about it,
subscribe to the channel.
Thank you very much.