- In any business, it is so important to know
what is your niche.
What's the thing you wanna be known for?
What's your guru label?
What's your expertise that the world is going to know
when they hear this, they hear your name,
they see your face.
Today we're talking about, what is your niche?
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So what is your niche?
If I were to be sitting across from you,
we're having coffee, I'm picking your brain,
I'm asking you, what is your niche?
What are you known for?
What's the industry you're working?
What's your expertise?
What do people say that you are the go-to?
What are you all about?
But how do we actually dial down your niche?
You know, if we just look at,
there's three core markets,
health, wealth and relationships.
You're not just like the relationships person,
or the wealth person or the health person,
and maybe there are those people,
but how do we dial down your specific niche?
The subniche within the niche,
that you become the absolute expert on?
You can look at so many experts right now
and know that they're the specific expert in,
let's say if we look at health,
there's a weight loss niche, there's an exercise niche,
there's nutrition niche and even between those,
like to dial that down even further,
maybe in nutrition there's the keto diet, there's paleo,
there's, see how you can keep whittling it down
to a specific subniche?
There's a saying that, the riches are in the niches,
I guess that's depending on how you say the word,
I say niche and I know that some people say niche,
but really, you are going to grow
and be more successful and be known
as the go-to in your niche,
when you have dialed down the very specific expertise
that you wanna be known for.
I know that might sound a little it counterintuitive
that if you can have a bigger market
if you just spoke to people about just health in general,
but when you can dial down and be very specific,
people will know exactly to go to you.
So whether you're the keto person or the paleo person,
or whatever that expertise is,
when you can whittle it down and be known as that person
and have your niche very dialed in,
even though it might rule out some of the people
that are trying different lifestyles or different diets
or different kinds of things
that are similar to your industry but not the exact same,
that's what's going to make you stand out
and are going to elevate your status
by being the expert in that space.
So after you've narrowed down your niche
to know exactly what you wanna be known for,
then the next thing you have to ask yourself is,
is there actually a market for this niche?
Is this something that people actually want?
There's a really great book which I can link below,
you can get a free copy of this book,
Russell Brunson's book "Expert Secrets"
and he talks a lot about new opportunity
versus improvement offer.
He also talks about red ocean versus blue ocean.
The red ocean is the industry that's so competitive,
and we say red ocean because you think of like,
the big fish fighting over each other
that the water's become bloodied.
The blue ocean is where it's a clear,
there's clear horizons, there's so many opportunities,
there's no competition here and it's yours for the taking,
however, the disadvantage in this,
is that it might be so blue that the market doesn't realize
that it's something that they need or want.
You wanna be able to, of course,
sell your products and services to a market that knows
that this is the solution that they need.
If it's so blue that they find something
they don't feel like it's a problem,
you have to convince your market that there's a problem,
that is not a problem.
So that's where we wanna find kind of the purple ocean,
the in-between.
So if you can take something that's from the red ocean,
taking an industry that's very competitive,
something that we already know that people are interested in
and that's where you narrow down the niche from there
and can make it a new opportunity
or an opportunity switch, which again,
Russell talks about in his book "Expert Secrets"
which I'll link below.
That's how you can tell
if you have something that's going to be tested
and profitable in the market
and that's where you're gonna also test this.
So when you've created this offer,
have like a beta, whether that's a select audience
that you can send this to,
that you can work with and get some testimonials,
get some feedback on your product, or service, or offering,
and know, is this something
that people would be interested in?
When you have the results from that testing,
that's where you can then,
bring this product to market even more
and be known as the go-to in that niche.
Let me give you an example from this,
let's say, we've already talked about
health and weight loss and nutrition,
that's a red ocean, that's a very saturated market.
There's tons of people who are trying to get healthy,
trying to have the best nutrition, to lose weight,
but how can you niche that down even more?
And I actually have a client who is so incredible at this,
her name is Cristy Code Red,
you can check out her YouTube channel.
She's someone that although, again like I said,
weight loss and nutrition is so saturated,
she created her own market
by creating the Code Red lifestyle.
She took what was kind of already working
with nutrition coaching, with the keto diet,
and created her own diet
and was able to still use pieces from those market
and create a whole new lifestyle
that focuses on real food, water and sleep,
losing up to 10% of your body weight,
without shakes, diet pills, or even exercise.
And because of that new opportunity
that she brings to the market,
it's been such an amazing movement
and the people who are on the Code Red lifestyle
call themselves Code Red Rebels and they're so excited
about the results that they're getting.
So when you can find a niche
and be able to create your own subniche from that niche
and bring it to the market in a new way,
that's when you win.
I'd love to know what your niche is
or even if you're in the middle of
trying to figure out what that is,
comment below, I'd love to know,
and if you need help with discovering what's your niche,
how do you bring it to the market,
I have a 21 Day Infinite Video Impact Challenge,
where every day over the 21 days,
I'm helping you to discover your offer,
how to build out your messaging and bring it to the market.
So click the link below
or go to Infinite Impact Challenge to learn more.
Thanks so much for watching,
if you liked this video, hit the thumbs up,
comment below and subscribe for more weekly videos.
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