- All right, welcome back to the channel.
Max Tornow here, and in this video,
we'll be talking about how to scale
your online coaching business.
If you're right now an online coach
and you feel like you're working too much in your business
and you wanna get more into,
you know, like, passive income realm,
then this video is for you.
But also, if you just want to have a business
that almost runs by itself
and is very lucrative with very high profit margins,
and you have been disregarding online coaching so far
because you were under the opinion that
it's not scalable,
then pay attention, now,
because I'm literally gonna show you
how to prepare to scale an online business,
how to scale your sales processes,
and then later on, how to scale your internal processes
so you can literally create a highly-scaled,
highly-automated online coaching business.
If that sounds like something you like,
then pay attention right now.
These videos are a little longer.
There's a little bit drier of a content.
If you cannot maintain focus for longer than five minutes,
then this channel isn't for you anyway.
Please go ahead and watch some Gary Vee videos
that really motivate you
and won't really make you execute.
So, anyways, let's get started.
Let's crush it.
Have you ever wondered whether there's more to life
than a boring, dead-end nine-to-five job?
Have you ever dreamed about breaking free?
You know, traveling the world, making good money,
and just enjoying life?
No more office dress code, no morning commute, no boss.
This channel is for you, so here's to your freedom.
Okay, so first and foremost,
let's talk about preparation,
because the crazy thing is,
people think about scaling
before they've even started their business, you know?
They haven't made a single dime,
they haven't made a niche.
They haven't done anything, and they're like,
"But what about the scaling?"
And it's so crazy.
They want passive income
and they want to have everything scaled and stuff like that
without having to put any preparation work in there,
and that's why they revert to very wack business models
such as drop shipping or crypto,
because you know, all they think about
is scale, scale, scale, scale, scale.
But the proper, true businesses that are scalable
and that will provide you with a very solid
and secure future over years to come,
those are the type of scaled businesses
that first need to be built as a legit business
and then slowly but steadily,
you're refining processes, okay?
You gotta understand that.
Preparation part number two is, get the basics right, okay?
That goes along with don't just try to scale first.
Get the basics right, okay?
Scaling is like the tip of a card house, right,
a house of cards.
You don't start with the tip
because the cards would just fall down.
No, you start with a very solid foundation.
The more you solidify that foundation,
the more stable that card house will be.
In fact, the card house should eventually be
like a pyramid made of stones,
so steady, so properly done from the ground up
that the scaling process is a relatively smooth process
and that it doesn't just fall in
and just collapse into itself, you know?
And yeah, get the basics right.
And then the third part about preparation
is target audience, okay?
TA, TA, TA.
Target audience, target audience, target audience.
Again, big mistake when people say,
"I wanna scale my business!"
You cannot scale your business
if you don't know your target audience well.
Again, this goes full circle,
making you understand that you have to build
a legit, proper business first.
You have to make sales first.
Only then are you, you know,
allowed to basically claim
that you understand your target audience,
and only then are you gonna be able to scale properly
on a rock-solid foundation, not a house of cards.
This is, by the way, on a side note,
why we teach our clients to get to their first 10K a month.
This is our milestone, right?
This is the very bare minimum basic level is,
hey, get your first 10K first
as a proof to yourself, to us,
that you understand your target audience, right?
Because you can claim
you can understand your target audience so well,
and la-dee-dah, okay, good.
Then go make 10K, you know?
You cannot make 10K
if you don't understand your target audience.
And if you've made $10,000, 10,000 euros,
ideally within the time span of a month,
then it can only happen this way
if you really understand your target audience.
Why is that so important?
Because as you scale up,
the better you understand your target audience,
the easier it will be.
Many people that try to just circumvent this,
like, "I don't wanna research my target audience,
"I don't care about that as much,"
it will later on come back
and it'll bite them in the A, all right?
This probably later on come back and screw you over.
Oh, and by the way,
a very, very great way to get a clear insight
into these very rock-solid foundations
is to go listen to our podcast, okay,
Nikita Gunkewitsch and myself.
Nikita is being our heads sales coach,
and we've created a podcast.
You can literally check it out right now.
We'll show the URL somewhere here.
Also, we'll put the link down in the description.
If you feel like, hey,
you'd like to have a little bit more in-depth knowledge
and not just the surface level YouTube stuff,
the podcast is for you.
It's really, really great.
We're putting a lot of effort into that,
and I highly recommend you joining it.
Again, link down in the description,
link appearing somewhere here right now.
Now that we've talked about the preparation,
let's talk about the sales process.
How do you scale up your sales process?
Well, again, the only way to get there first
is to make your first 10K.
Now that you've made your first 10K,
you basically, number one,
double down on what works, okay?
Meaning, you're not saying,
"Okay, I made 10K now with manual lead generation,"
like we teach our clients,
so you don't need a website, by the way.
None of our 10K clients has a website.
You don't need a big social media whatsoever.
I haven't talked about any of this yet.
All this is completely unnecessary.
All you need to get to your first 10,000
is manual lead generation,
meaning creating leads manually, closing them manually.
And once you're doing that,
you're doubling down on what works.
Meaning, you say,
"Okay, I'm getting a lot of leads
"from certain Facebook groups
"or from certain forums on the Internet."
Double down on that, because it works, right?
You can continuously make money.
And then, only then,
you start leveraging the power of social media,
meaning things like Instagram or YouTube, okay?
Only then you're using social media as an amplifier.
You gotta understand
that there's so many wack people coming to us
saying they gotta build a brand first
and they gotta build their podcast first
and they gotta build their YouTube first.
You don't need any of that.
I have a YouTube and I have a podcast
'cause we're making several million dollars a year,
all right?
Before that, you don't need it, okay?
You don't need any of that.
But so, only then, once you're making your first 10K
because you understand your target audience,
once you're doubling down on the manual lead gen,
now you're using social media as an amplifier, okay?
You can use it to double your sales, triple your sales.
Triple times 10K is 30K.
If you're making zero money
and you're starting with a podcast
and building a social media brand,
then zero times three is still zero.
On top of that, you're wasting tons of your time,
tons of your energy,
sometimes even money trying to build a business,
and then you, at the end of the day,
these people come to us and want us to help them,
and they have created a YouTube channel
with 200,000 subscribers.
Sometimes we have people that have
a million followers on Instagram,
plus a verified checkmark,
and they have made zero money from that, you know,
apart from the small brand deal.
But you know, these brand deals are very subpar,
and you can't really build a sustainable future.
You can't really build the rock-solid foundations on that.
So, you gotta understand that only then
you start leveraging the power of social media.
Here also, when I talk about social media,
hear me out.
This is, again, this goes against so many
of what these gurus out there are saying.
A small niche audience at all times
trumps a big, broad social media following, okay?
Like I said, those of our clients
that are making above 10K a month,
you know, these are clients that are making 80K, 70K
100K, 150K a month,
all those clients, they've started implementing social media
as an amplification,
and they have a small niche brand,
meaning they have a couple hundred
or a couple thousand followers on Instagram or YouTube.
That's it, okay?
Please get away from admiring
the wack social media influencers out there
with millions of followers.
It's great, okay, you can admire them for whatever reason,
but don't try to think this is a legit business model, okay?
So, again, small niche following of highly qualified people
will literally make you hundred times more money
than the influencer who has a bunch of million followers
following them that's a bunch of broke people,
a bunch of kids,
or a bunch of, if I may say that,
horny dudes that follow you
because you're shaking with your butt in the Instagram.
So, small niche trumps the big following.
This influencer stuff is a whole (bleep).
Now, let's get to the next point,
and that is scaling the process, the internal process,
because now you're making more sales,
it's more and more automated, and you're like,
"Okay, well, I wanna make sure
"to continuously provide value to my clients."
That is where you make small key hires, okay?
Key hires.
Not saying, this is a big problem.
I see some people scaling too fast.
They're like, "Okay, we're gonna get an office,
"we're gonna get this, and we're gonna get five employees."
Start with one employee first, okay?
Small key hires.
That one employee,
'cause literally until now,
you can be completely alone.
We have clients making 70K alone, with no employees,
not even an office, none of these things, all right?
The first hire that I recommend you
out of experience to hire
is someone who does a lot of administrative work, okay?
For example, you're selling,
and you don't necessarily wanna set up the contract
and onboard the new client, et cetera.
That can be now delegated to one of the first key hires.
Later on, you might wanna hire a sales staff,
someone who helps you closing these clients,
maybe someone who
qualifies prospective leads that come in first
so you don't, quote unquote, waste your time
on people that are not qualified enough,
and so on and so forth.
You make key hires, and then you hire assistants,
and then you can hire, you know,
staff that helps you create that content,
and so on and so forth.
And then what you do is something
that I call cloning yourself, okay,
and this is really, really cool.
You're basically trying to make yourself
as the founder, the CEO of your business, obsolete.
What you do is for,
because at the beginning, you're everybody, right?
You have every position.
You're your own assistant, you're your salesperson,
you're your qualifying person,
you're the person who does the social media,
and so on and so forth.
But you start hiring people who do that for you now, right?
And in order to train that, to train these people,
the easiest thing is to clone yourself
via creating internal training videos.
This is really, really sweet stuff.
Back in the days, I would get a new employee.
I would sit down, train them,
make sure they do their job properly,
you know, supervise them over weeks, train them,
and then I'm like, and then you know,
that person would maybe leave after a year or two,
and I'd have to train that person again.
So I started saying, you know what?
Every time I train a new person, I record it.
The easiest thing,
you could webcam, record it on your computer,
and then you can use that as internal training.
So, you teach that person by internal training, right?
Now you need to hire a second person
or you need to replace that person at some point.
You just let them, show them that video.
Now, of course, you still need to make them hold accountable
and you still, you know,
there's some things that you need to train them for
that videos are not super good for,
but at the same time,
80% of the base things that you need to teach that person
has now been done by a video.
You've basically cloned yourself, right?
And yeah, what is the end result of all that?
We're already at the end of this video.
What is the end result of that?
Well, you're basically working on the business
and not in the business anymore.
You will get to the point, and this is super fascinating,
because every time we bring a client to our point,
this happens every single time.
For all of them, there's this one point
where they kind of freak out,
where they would message me or call me and saying,
"Max, Max, I don't know what to do!
"I'm sitting there and I have nothing to do!
"Like, oh my God, my business,
"my business, it's gonna implode!"
And at the same time, their sales are going up
and nothing is imploding.
It's just that they're not used to things happening
and to money coming in without them doing something,
because now they have the team,
now they have the sales processes in place,
and they'll just have become obsolete, right?
I mean, I think about this in my company.
I'm obsolete for a great part.
Sometimes I wake up, and I'm like,
"There's nothing to do!"
I would message my clients,
"Like, how's it going," you know,
and they're being helped and they know exactly what to do.
And I'm like, damn, I almost feel bad.
It's almost suspicious.
Like, where's all this spare time coming from,
and I still make all this money?
This money is just coming in,
and that's really, really great.
That is the end result of scaling your business properly.
And no, you do not do that with some wack drop shipping,
no, you do not do that with some wack
whatever marketing, multilevel marketing BS, okay?
Get away from these.
These are very, very not legit business models.
And then, yeah, at the end of the day,
when you say you wanna get started,
you wanna be amongst my successful clients,
we could show maybe some testimonials here
of people that are either about to be scaled, okay,
so again, once they reach their first 10K,
we say, "Okay, now you're ready to be scaled,"
or we show some testimonials of clients
that have already been scaling
that are rocking it very consistently, very well.
Obviously, they're, you know, continue,
we continue to scale these people up until, you know,
they're happy with the amount of money that they're making.
So far, we haven't had anybody who says
they don't wanna have more.
It's obviously 10K, scale them up to 20K,
scale them up to 50K a month, 100K a month,
250K a month, 500K a month,
million a month, and so on and so forth.
Now, that being said, when you also say,
hey, you want to be successful as an online coach,
you want to scale your business,
you wanna do it more legit, you wanna help people out,
then you can literally jump on a free consultation call
either with me personally
or with an expert from my team.
All you have to do is click that link
down in the description below.
That link brings you to a page.
Read what's on that page,
'cause it's important for you to get started.
At the bottom of that page,
you fill out the application.
You can book the exact date and time
where you want us to call you.
That call is entirely for free.
There's no hidden costs whatsoever,
even if it's international.
But this is only for action-takers, all right,
so you have to be willing to see results
and you want to see results relatively fast.
If you already have a skill, you wanna monetize it,
this call is for you, right?
If you say you're already making money,
but you wanna scale it properly,
this call is for you as well.
And obviously, if you like the idea
of being free as an online coach,
but you don't know what it is that you could be coaching,
this call is for you as well,
'cause we can analyze your strengths.
We can tell you what exact model fits well.
We know the market, et cetera.
Like I said, it's only for action-takers.
The spots for these free consultation calls
usually fill up very, very fast,
so if the link still works,
it means we still have spots open.
We try to get as many people as possible
that we can help them,
but at the same time,
we are being overrun slowly but steadily
because, you know, demand is increasing very, very fast.
If the link still works, that means we have a spot open.
Talk to you very, very soon.
Make things happen.
You gotta take action, all right?
Thank you very much for watching, and GG.
(upbeat music)