LOUIS GRAY: Welcome back to Google Developers Live at I/O.
I'm Louis Gray broadcasting here from the Moscone Center
in San Francisco.
I have not one, but two, distinguished guests with us
today to talk about Google+ Sign In.
We have a director of product, Seth Sternberg.
As well as director of engineering David Glazer from
the Google+ project.
So thank you both for coming in.
SETH STERNBERG: Thanks for having us Appreciate it.
LOUIS GRAY: Thank you.
So this has actually been a really incredible conference,
with a 3 and 1/2 hour keynote, full of content,
back to back to back.
We just had a really solid discussion with Bradley
Horowitz about the three major pieces of Google+ that were
introduced yesterday, talking through the stream design, the
Hangouts application, and all the photos experience.
And very recently, we introduced Google+ Sign In.
And this is kind of your baby.
And so we definitely wanted to talk to the developers--
the many thousands of developers who are watching on
a live stream and those who will watch after the fact.
We wanted to talk about Google+ Sign In, and say what
it is and how it's impacting developers.
So maybe we could start with that at the very beginning.
You can tell us a little bit about Google+ Sign In, what it
does, and how you guys arrived at delivering the product as
it is today.
DAVID GLAZER: So, I think the best way to understand Google+
Sign In is to start by understanding what problem we
were trying to help developers and users solve.
And the problem was, we think there's an opportunity to make
everything users do online better by bringing the power
of Google with you when you go to the apps and
sites that you use.
And at the same time, take what you're doing in those
apps, and bring it back to Google, to make the whole
experience better for everyone.
So in that context, what Google+ Sign In
does is very simple.
It allows you to form a connection between who you are
on Google, your Google+ identity, and who are in the
apps and sites that you use.
So I go to a website, say opentable.com, and I can sign
in using my Google identity.
Open Table now gets some information about me from
Google and has access to other Google services.
And Open Table has the ability to send information about what
I'm doing back to me at Google.
LOUIS GRAY: And what kind of information is that?
If I'm going to sign in with my Google+ Sign In on Open
Table or any--
I guess you've got like 50-plus
partners here in the Sandbox--
if I'm signing in to Google+ on any of these apps, what
information is being shared?
And does the user know what the application is asking for?
DAVID GLAZER: Yeah.
So the user, pivoting to the second part, yes, the user
absolutely knows what's being asked for.
That was one of the responsibilities that we took
very seriously in building Google+ Sign In.
We heard from users we talked to, that they trusted Google.
And that they were inclined to like the idea of signing in as
Google, because they knew that Google was a trusted place to
do that and would do right by them.
That added a big responsibility to us to live
up to that responsibility.
To continue to earn and increase that trust.
The first part of that is making sure that users know
exactly what is happening.
So specifically, when you sign in with Google, you see the
big red Sign In With Google.
You click it.
You get a consent dialog.
It's the same dialogue wherever you're signing in.
It says Open Table--
sticking with the example-- would like to.
And then there's two things.
One is, what information are you giving permission for
Google to send to Open Table.
And it's your name, your profile picture, and whenever
public information you have put out on
your Google+ profile.
LOUIS GRAY: And you say public.
One of the interesting things about Google+ is you have that
ability to share privately You know, Circles have been
something from Google+ from the very beginning.
DAVID GLAZER: Yep.
LOUIS GRAY: So with Sign In, we're definitely making sure
that only the content that you share publicly, the
information about you, that that's what's
being sent to the app--
DAVID GLAZER: That's right.
LOUIS GRAY: --should they choose to look at that.
Is that right?
DAVID GLAZER: That's right.
And then the one other thing that the app gets, under the
user's control, is the list of people in your Circles.
Not the list of your Circles, because we think that how you
choose to organize your relationships--
LOUIS GRAY: But that's up to you.
DAVID GLAZER: --is your business.
LOUIS GRAY: And that's private.
DAVID GLAZER: That's right.
But it's very useful in many applications.
You can have a better experience if you're looking
for a movie to watch, knowing what other people that you
care about, what they're doing around movies.
If you're looking for news to read, knowing what the other
people you know, what news they're reading.
LOUIS GRAY: Sure.
DAVID GLAZER: There's a lot of ways that developers can build
a better experience if they know who you are connected to.
So we also give the app that information about who our
[INAUDIBLE].
LOUIS GRAY: Now Seth, you're talking before we broadcast
about the 50-plus partners we have in the Sandbox.
And we just launched Google+ Sign In, or Google Sign In,
about two months ago.
I mean, so what is it?
How did we go about getting those initial partners, and
what is they're finding really exciting about bringing Sign
In With Google to their apps?
SETH STERNBERG: That's a great question.
So as you point out, this is only a
two-month-old product, right.
So we're very new in market.
And we had 10 great launch partners.
So we actually recently went back to them and asked like,
hey, what have you experienced?
Tell us.
We heard from The Fancy that Google+ Sign In is
out-performing every other social login on their system.
Users are more engaged with it than any other one.
LOUIS GRAY: So what does that mean?
I mean, you say out-performing or engaging-- does that mean
more people are using it in total?
SETH STERNBERG: More people are signing in, better
conversion.
On the Guardian, they told us that on the Android, Google+
Sign In is the number one sign in option, with 41% of the
users choosing Google+ Sign In.
Then SkillPages, who just launched three weeks ago, so
they're new, they were not an original launch partner.
Three weeks ago, SkillPages puts Google+ Sign In out.
Two nights ago, they told us that we are now 50% of all
social login.
So what's happening is users, when they have the option to
use Google+ to sign in, are choosing Google+ in really big
numbers, because they trust it.
They understand that it will enable them to do great
things-- to share with their friends when they want to, or
to really easily download an Android app, or to bring the
best of their Google experience with them across
the internet.
But it won't spam their friends.
LOUIS GRAY: Right.
SETH STERNBERG: It's a safe option for Google, for
users, excuse me.
And it's great for developers, because they still have really
powerful ways to write information about what that
user's done in their apps, back to Google, and then get
more traffic back.
Now you pointed out 54.
We have 54 developers here in the Sandbox on display, and of
course many, many more than that, that have now launched
Google+ Sign In.
So we're so happy at the uptake that we've seen, both
with users--
as witnessed by the Fancy, and Guardian, and SkillPages--
and with developers choosing to integrate.
LOUIS GRAY: We saw I was actually earlier today.
One of our first things that we did this morning was
highlight a number of partners from the Google+ Sandbox.
Daniel Siebert went through and we rolled some of that
video this morning.
SETH STERNBERG: Great.
LOUIS GRAY: I've seen a number of media partners who are
here, people like the Verge, and SP Nation, Mashable.
What is it about media that makes sense to have a sign in
with Google+?
Why is that one of the first places that's
really taking off?
SETH STERNBERG: Sure.
So, you know, when you're reading through a story or
watching a video, oftentimes you really want your friends
or colleagues to participate in that with you too.
So one feature that we built is it's very easy for a
publisher to click Send To My Friends or Watch With Friends.
In that post, when a user is signed in, or the user clicks
the post and then they'll be asked to sign in in order to
send it, that's we call an interactive post.
And it has a button on it.
It's a clear call to action.
So like for a video, Watch.
And when your friend gets that, and they'll get it
across all of Google properties, right-- the
Notifier will light up on Search, and on YouTube, and in
Maps, and in Google+, on the Android.
It will light up everywhere.
When your friend gets it, and they click that Watch button,
or they click that Read button, they are taken right
to that article or that video in the mobile app, in the
desktop web, wherever the user may be.
If they don't have the app, they'll be asked if they want
to download the app.
So it's a way to get your friends involved with you in
consuming media.
And hey, in the real world, we consume media with our friends
all the time.
LOUIS GRAY: Right.
All the time.
SETH STERNBERG: Now, at the same time, what the developer
gets out of this is not just a share that had a very fair
call to action.
But if that user has an Android device and does not
have your Android app, the user will be asked if they
want to install your Android app on your website.
LOUIS GRAY: From the website.
Yeah.
SETH STERNBERG: Right so you're on that
machine on a website.
You connect using Google+.
And it says, hey, do you want the Guardian's Android app?
And we're doing this because if you're making a connection
with the Guardian, then you probably would
really want their app.
And of course, we only ask if you don't have it.
LOUIS GRAY: Right.
And we know that thanks to the integration.
One of things we fight about with Bradley is you see two
things happening.
One with Google+ being some of that social layer, you have
that ability to understand who the person is and it ties into
Google Play.
And you know what's on their Android.
SETH STERNBERG: That's right.
LOUIS GRAY: And you also have that option to take that next
step of activity.
And you have the unification of desktop and mobile.
And so one of the big things with the design of Google+
that was just redone, but you have that kind of getting from
desktop to the mobile experience should be the same.
SETH STERNBERG: That's right.
LOUIS GRAY: And that's been something that's been echoed
repeatedly.
And you were talking about the percentage of [INAUDIBLE].
SETH STERNBERG: So, yeah.
So it's so powerful.
It's not only do we give this, offer you this, 40% of users
who are asked if they want your Android app, say yes.
That is incredible.
If you think about lots of developers are purchasing ads
to get Android app installs or IOS installs.
And maybe they get 1% who say yes.
This is 40 times that.
LOUIS GRAY: Right.
SETH STERNBERG: 40% of users say yes, I want the app.
And then even better, just announced yesterday is when
the user then picks up their tablet or picks up their
mobile phone and taps on your Chicklet, you are
already logged in.
So if you've connected on web, you are automatically
connected on mobile, and vice versa, if you do mobile first.
LOUIS GRAY: And once you've already done it one time, why
go through the process a second time.
SETH STERNBERG: That's right.
Unbelievably seamless experience for users and for
developers.
They can give you so much better experience.
Because now you've got your account, you have your
shopping cart, you have your preferences, stories you've
bookmark, your friends--
all of that is just now available across devices.
LOUIS GRAY: Now speaking of getting started on some of
this stuff, how do developers start with Google+ Sign In?
Like where are they suppose to go?
We've got 50 plus people here today.
I'm hoping next year we have more than that for some
incredible stories.
SETH STERNBERG: It'll be hard.
We'll run out of space.
LOUIS GRAY: Moscone just for G+ Sign In.
How's that?
SETH STERNBERG: There you go.
LOUIS GRAY: But so, how do people get started with
Google+ Sign In?
DAVID GLAZER: Go to developers.google.com/+.
And that's the top of the tree, and
that'll get you there.
What you'll find there are samples.
You'll find the quick start.
You'll find full reference documentation.
You'll find recap of the features and benefits.
But I can do the quick version of the quick start right here.
If you have a website, you want to put a Sign In With
Google button on your website, you do two things.
The first thing you do is, you put a line of JavaScript on
your website.
If you're using the +1 button, you already have the line of
JavaScript.
It's already there.
And the second thing is, you put in a little bit of mark up
that says g: Sign In button, and then provide the
parameters that we need.
That's all you do to your website.
You then have to do some work on your backend to take
advantage of users being signed in.
You have to know they're signed in.
You have to say "Hello Lewis" when they are signed in.
You have to do whenever other capabilities you want to add.
But the basics of just getting a "Hello World" alive on your
site is as simple as I said.
LOUIS GRAY: Right.
Just at developers.goggle.com/plus.
Now as someone who's been running Google Developers Live
events for practically a year now, we regularly have the
Google+ development team and Google+ platform team coming
in and doing office hours, showcasing partners, talking
about features.
I know, Seth, you've joined us a couple of times on that.
So I appreciate that.
And obviously, one of the things we really want to have
people understand is that they can connect with you both, and
myself as well, using Google Developers Live through the
rest of year.
So when you go to developers.google.com/+ for
all the great Google+ Sign In.
And when you're done, you go back to
developers.google.com/live to watch the kind of engagement
that we're having here, year round.
And so I definitely appreciate you guys coming and meeting
with me at GDO at I/O at Moscone.
I think it's a really special event--
really important for us to talk directly to developers,
like we're doing.
And for those of you who want to be seeing this kind of
content every single day, go to YouTube.com.
Look for Google Developers and subscribe.
Up next GDO at I/O, we'll be back at 1:35 to talk about
Maps and walk through the Map Sandbox.
But until then, we'll return you back
to your live sessions.
Thank you.
DAVID GLAZER: Thanks for having us.