- Are you writing a book to build your business,
grow your brand, explode your credibility in 2020?
If you're writing a business book and self-publishing it,
this video is for you.
(exciting music)
Hey there, I'm Julie the Book Broad from Book Launchers.
We're your professional self-publishing team
helping you write, publish and promote a nonfiction book
that grows your brand, builds your business
and makes you money.
Our superpower is caring more about you and your book
than any other company as we support you to succeed
and the best part?
You keep all rights and royalties and have full control.
It is your book after all.
Hm.
I just found some food.
Now, as we roll into 2020, you might be wondering
just how you can publish a business book and succeed.
I mean, there are thousands of books
launching on Amazon every day, right?
What can you do to stand out, question mark.
Number one, there's always a new take on a subject.
Find yours.
I have kinda two things to think about here.
There are hundreds or thousands of personal finance books.
We were doing research for a client's book description
and uncovered that keyword or topic with great sales
and only four competitors.
That is an untapped niche inside of a great big world.
That spells opportunity.
The second thing is your book will be unique
if you find your hook and what makes you uniquely suited
to be the person who writes this book.
My first book was a real estate investing book.
There were and are
so many real estate investing books out there.
What made my book particularly unique
was the fact that I was telling people
real estate might not be for them.
How many real estate books talk about
how you can get rich with real estate?
How many say well, you might get to own a crack house?
Only mine.
So find your unique angle.
Number two, hire professionals.
Just because you can self-publish a book
without a gatekeeper and you can publish a book tomorrow
if you want, that doesn't mean you should.
You will be judged by your book
and as someone writing a business book,
you need to exude credibility.
My goal for our clients at Book Launchers
is that nobody ever says, oh, you self-published.
You can be on the list with LA's best of 2019
like Robert Kerbeck.
His book won the Best Historical Nonfiction of 2019
and he self-published with us
or you can go on the news to talk about your book
like Michael Brenner and Lanae ST. John did
and proudly showcase your book
like any other traditionally published author would
or you can land airport bookstore distribution
like Gautam Baid, Ryan Berman
and Robert Workman have done with their books
but that takes hiring professionals
to create a professionally published book.
If you don't invest in your success,
you're unlikely to create success.
So hire great people to make your book awesome.
Number three, network and collaborate.
Chances are, you know other authors.
Michael Brenner shared in his author's spotlight video
that he was able to get a lot of book reviews for his book.
He was calling in favors
from people he had supported over the years,
authors and otherwise.
I've shared before that my book sold
largely due to my network.
There are plenty of ways to leverage your network
and collaborate with other businesses or authors
to create success for your book in 2020 and beyond
but you need to be investing in that network.
That means attending events, building relationships
and connecting with other people.
Get creative.
Who can you connect with
to create some win-win content or offers
and by the way, I think a great way to look at this
is nobody is a competitor but they can be collaborators.
There's always an area where you can support each other
even when you're in the same industry
appealing to the same people.
Everybody does something a little different
and will appeal to someone different.
So find those opportunities to join forces
and get out there and grow your audience
for your book and your business.
Number four, create an audiobook.
I've talked about whether you should do an audiobook before.
I'll put that video right here
and admittedly, doing it well is expensive
and a hard decision for some.
If you have the budget, I strongly recommend it
because the future really is bright for audio.
Many reports are showing that ebook purchases are declining
and audiobook purchases are increasing dramatically
and because less than 20% of the market,
in some categories it's less than 10%
are currently producing audiobooks,
you have a real opportunity to stand out
in a less saturated book market.
Number five, go beyond Amazon.
Yes, a lot of your sales will happen on Amazon
but I think focusing solely on Amazon is a mistake
for a business book author and here's why.
There are tremendous opportunities to sell books
in colleges, businesses.
I don't know what your book is about specifically
but there are tons of places that might carry your book
or give them as a freebie with their service
or do some sort of cross-promotion with you
and if all you care about Amazon, you're missing out.
Bookstores will carry your book
if you're willing to put in some effort.
Robert Kerbeck, I mentioned him at the start,
author of Malibu Burning,
has landed a lot of amazing distribution
all around the LA area.
Many of his book signings
have actually had celebrity appearances
like Pierce Brosnan and Maria Shriver.
Gillian Goerzen got endcap displays
in Chapters, Indigo in Canada
for her book Elephant in the Gym.
Ryan Berman sells a lot of his book Return on Courage
packaged up with his speaking engagements.
Mark Lindholm, A Doctor's Perspective on CBD Oil
is being sold in other chiropractor offices
and of course, looking beyond Amazon
also means libraries, conferences and corporations.
With a great book, the sky is the limit
and I don't know about you
but I am crazy excited about the folks we're working with
that are publishing books in 2020.
The opportunities are endless
and I can't wait for us to help them uncover
new and cool ways to find readers for their books.
So what do you think?
What's your best tip for publishing a business book
in 2020 and beyond?
Let's chat about it in the comments below
and when you comment the day a video is released,
you'll be entered to win some sweet,
hashtag no boring books swag.
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Now, it's been an absolute delight to hang with you today.
Why don't we keep hanging out?
There's a ton of videos you should check out
after watching this one but if you wanna figure out
if you should create an audiobook, this video is for you
and if you wanna make sure
you write the right book for your goals,
this is a must watch to make sure you write the right book
to achieve what you wanna achieve.
Click on one of those videos and I'll see ya there.